Facebook vs YouTube (Management Information System)Guider
This document discusses online marketing techniques using Facebook and YouTube. It provides overviews of how to use Facebook and YouTube for marketing purposes, including different types of Facebook ads and case studies of companies that have succeeded using these platforms. Key aspects covered include using videos, live events and targeted ads on Facebook, as well as creating engaging video content and influencer marketing on YouTube. Both platforms offer benefits like low costs, tracking abilities and large audiences, but require ongoing management and monitoring of engagement and feedback.
This document provides an overview of viral and social media marketing services offered by Pandemic Labs, including brand tracking, active brand management, social media strategy consulting, web outreach, social network management, viral marketing, blog creation and management, and blog promotion. The strategies are intended to be used together as part of an integrated online marketing campaign.
StepChange: Put Your Content Where It CountsKevin Tate
These slides are from an 8/12/08 webinar by StepChange - a Portland design and development firm focused on Social Media and Marketing applications (www.stepchangegroup.com)
The document discusses strategies for integrating social media and television across multiple screens. It notes that the media industry must adapt to changing audience behaviors and embrace social networks. Examples are given of MTV shows that had successful social media executions, driving engagement and ratings. The rest of the document focuses on tools and strategies for facilitating social interactions around content, participating in online conversations, and monitoring metrics and conversations across social media platforms.
WidgetsCampaign offers a marketing service that develops and distributes customizable widgets through 150 social media sites reaching over 450 million potential customers. Members pay a monthly fee to have a widget built for their business and automatically distributed, generating ongoing sales opportunities through seasonal offers and product promotions displayed via the widget. Analytics showed an early widget reached 1500 people and was shared on average with 48 friends via email and social media, demonstrating the viral marketing potential of the widget distribution platform.
This document outlines a 3 month growth hacking plan for a travel app. The plan aims to increase mobile app transactions and downloads by focusing on the platform, analytics, virality, and promotions. Key tactics include integrating social sharing buttons, tracking user analytics, running referral programs, influencer campaigns, and targeted Facebook/YouTube ads. The next steps are to assess user categories and drop-off points to optimize promotions launching in mid-September.
Facebook vs YouTube (Management Information System)Guider
This document discusses online marketing techniques using Facebook and YouTube. It provides overviews of how to use Facebook and YouTube for marketing purposes, including different types of Facebook ads and case studies of companies that have succeeded using these platforms. Key aspects covered include using videos, live events and targeted ads on Facebook, as well as creating engaging video content and influencer marketing on YouTube. Both platforms offer benefits like low costs, tracking abilities and large audiences, but require ongoing management and monitoring of engagement and feedback.
This document provides an overview of viral and social media marketing services offered by Pandemic Labs, including brand tracking, active brand management, social media strategy consulting, web outreach, social network management, viral marketing, blog creation and management, and blog promotion. The strategies are intended to be used together as part of an integrated online marketing campaign.
StepChange: Put Your Content Where It CountsKevin Tate
These slides are from an 8/12/08 webinar by StepChange - a Portland design and development firm focused on Social Media and Marketing applications (www.stepchangegroup.com)
The document discusses strategies for integrating social media and television across multiple screens. It notes that the media industry must adapt to changing audience behaviors and embrace social networks. Examples are given of MTV shows that had successful social media executions, driving engagement and ratings. The rest of the document focuses on tools and strategies for facilitating social interactions around content, participating in online conversations, and monitoring metrics and conversations across social media platforms.
WidgetsCampaign offers a marketing service that develops and distributes customizable widgets through 150 social media sites reaching over 450 million potential customers. Members pay a monthly fee to have a widget built for their business and automatically distributed, generating ongoing sales opportunities through seasonal offers and product promotions displayed via the widget. Analytics showed an early widget reached 1500 people and was shared on average with 48 friends via email and social media, demonstrating the viral marketing potential of the widget distribution platform.
This document outlines a 3 month growth hacking plan for a travel app. The plan aims to increase mobile app transactions and downloads by focusing on the platform, analytics, virality, and promotions. Key tactics include integrating social sharing buttons, tracking user analytics, running referral programs, influencer campaigns, and targeted Facebook/YouTube ads. The next steps are to assess user categories and drop-off points to optimize promotions launching in mid-September.
The document outlines a process for using technology to extend the reach of a tradeshow. It discusses segmenting an existing database; creating a blog to share pictures and commentary from the show; using email, social media, and a subscription link to drive traffic to the blog; conducting interviews and photo opportunities at the show; and following up after the show with a review, sharing results, and surveying participants.
The document discusses Intercast Network, a video advertising platform that integrates media buying, ad serving, social media, targeting, optimization, and analytics. It allows advertisers to create engaging ads across devices and platforms, and provides real-time data on campaign performance and audience insights. Intercast increases content views and engagement through paid, earned and owned media. It also enables live streaming of conferences and events with interactive polling and Q&A. Case studies show how Intercast improved campaign results for music and film companies.
The document discusses using social media and broadcast media to acquire customers. It notes that social media allows for a low-risk advertising model through new technologies and business models. While growth in social media users and advertisers has occurred, directly advertising on social media faces challenges like unwillingness to transact and intruding on personal space. The document suggests a more subtle and engaging approach through brand personality and values rather than just visuals. It proposes combining traditional affiliate marketing techniques with new formats like video and integrating them into social media platforms like Facebook.
The document promotes a social media marketing system called the Total Social Media System. It highlights statistics about social media usage and presents the vision to become a global leader in affordable social media products and applications. The system provides tools like a customizable sidebar and fan page builder to help users market on Facebook and other social networks. It also discusses additional products, compensation opportunities, and purchase options to get started.
This document provides an overview of social media marketing strategies and tactics. It discusses crafting a social media strategy by understanding brand and audiences, selecting networks, and setting goals. It also offers tips for using platforms like Facebook, Twitter, Foursquare, TweetDeck and HootSuite. Additionally, it provides suggestions for growing fan bases through engagement, contests and leveraging other audiences.
New Microsoft Office Power Point Presentation (2)Partnerplank
Partnerplank is an independent Online Business Community for doing Business collaborations. It Collaborates the Business Partners to provide the opportunities for the growth of Business.
Social networking media can provide advertising options and engage users. It allows companies to better understand customers, concentrate on their needs, and participate with consumers. Effectiveness can be measured by objectives like brand awareness, influence on users talking about the brand, engagement through interactions, and traffic driven back to the company site. The document discusses using platforms like Facebook, Twitter, and widgets to engage Iberia airline customers and get feedback.
Group 7 - Operations and Information Systems Management - Viral Video AssignmentFlorian Heinrich
Viral videos can have a major impact on organizations by either promoting their brand through low-cost advertising strategies or damaging their reputation. While viral videos are difficult to control, organizations can measure some of their effects and should respond immediately and humbly if a negative video emerges. They can also use viral videos for additional purposes like promoting events or recruiting.
Monitoring real time engagement of social media influencers (especially 2nd and 3rd level) and measuring ROI on 'AD spend' is imperative for a successful social media campaign.
That's why we created the People Powered Marketing Platform, a marketing tool that can do the aforementioned for your various campaigns and so much more.
This pitch deck encapsulates how you can use this platform to add more value to your brand. .
Lets Get Started.
Northwestern Technologies presented ways to increase sales using social media including updating blogs when new software is released, getting involved with social networking sites like Facebook, Twitter, and YouTube, and holding presentations at expo centers to introduce software to new customers. The presentation argued that using social media could help Northwestern Technologies become the top software provider for businesses by building their tools and encouraging network sharing.
Online advertisement involves publicizing ventures on the internet through promotional texts, search results, ad servers and networks. It allows for quick customization of ads to specific websites or search results, enhancing return on investment. As internet use expands, attracting more customers, online advertising gives buyers control over products and variety of animations. Common online advertising payment models include cost per mile (CPM), cost per click (CPC), and cost per action (CPA). While offering opportunities, online advertising can also impact privacy through tracking browsing sites.
SeeMyCity offers a marketing component based on mobile photography to promote products, services, and solutions. They leverage visual content to accelerate recognition through social media. Their services include content creation, product promotion, and user engagement. Visual content is processed faster than text by the brain. SeeMyCity creates and distributes visual content using their team's photography expertise and social media followers. They propose using mobile photography activities to generate high-quality, bespoke content and provide access to their communication platforms and expertise to promote cities.
This document introduces ShareThis and discusses social influence measurement and engagement. It notes that traditional social influence metrics like likes, followers, and traffic lack brand value and context. ShareThis measures influence by the amount and type of sharing and traffic generated. The top 1% of sharers who generate disproportionate traffic are considered the most influential. Traditionally, brands have engaged influencers through paid tweets and banners, but banners often get ignored. ShareThis aims to engage influencers by speaking their language and allowing them to interact with content in the same way they normally share and engage on social media platforms. This establishes influencers as brand ambassadors.
Social media strategy for student newspapers- David ShipleyGeoff Campbell
Powerpoint Presentation delivered by David Shipley, Senior Enterprise Web Strategist at the University of New Brunswick at the Atlantic Regional Canadian University Press Conference at Mount Allison University October 22, 2011. Document post here with permission.
The document discusses an airport's strategy to use social media and web 2.0 platforms to connect with customers. It plans to integrate branding, advertising, and social media to transform customer relationships into long-term ones. The airport has presences on blogs, Facebook, Twitter, Flickr, and YouTube to engage with its target demographic of tech-savvy travelers and build community through real-time dialogue. Its goal is to communicate where customers are online rather than through traditional top-down marketing channels.
The document outlines an online strategy for a company to use various web and social media platforms to achieve key objectives of content sharing, news communications, and community engagement. It recommends a "hub and spoke" model where a central website acts as a hub to drive traffic from social media "outposts" like Facebook, Twitter, LinkedIn, Flickr, and YouTube. Short news and updates would be pushed from the hub to these other social networks to simplify communications across multiple platforms.
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
This document provides guidance on creating an effective Facebook fan page for donors. It recommends:
1) Creating a social media strategy map with objectives, audience, content plan, tools, and metrics. The objective should support organizational goals.
2) Building an integrated strategy across organizational communication channels with a focus on mission and values.
3) Tips for setting up and maintaining an effective Facebook page, including getting a vanity URL, designating multiple admins, adjusting settings, setting a landing tab, cross-promoting, asking questions, tagging people, using multimedia, and monitoring insights.
Unlike traditional media which focuses on one-way communication, social media allows for two-way interaction where followers can provide value through feedback and engagement. Social media followers are more likely to be customers already interested in a brand's products or services. Marketing through social media allows brands to reach not only direct followers but also indirect audiences through influential users, and to monitor conversations to better understand customer concerns and tweak messaging accordingly.
This document provides an overview of digital marketing strategies and tactics for businesses. It discusses developing an online marketing strategy, content marketing, social media marketing, paid search advertising, search engine optimization, and email marketing. It also provides tips on blogging, using video sites, professional networking, and optimizing websites for search engines.
Digital is changing everything. Business without a digital strategy are sorely behind the competition who might be using a variety of digital channels and methods to better engage with their audience. What does that mean? Deeper relationships creates more loyal customers who spread the word and drive more sales. Yeah, you need a digital strategy. Thankfully I've come up with a framework and a process that can help you build the dashboard to track how you are using digital to build awareness, develop interaction, manage relationships, and, of course, measure it all.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
The document outlines a process for using technology to extend the reach of a tradeshow. It discusses segmenting an existing database; creating a blog to share pictures and commentary from the show; using email, social media, and a subscription link to drive traffic to the blog; conducting interviews and photo opportunities at the show; and following up after the show with a review, sharing results, and surveying participants.
The document discusses Intercast Network, a video advertising platform that integrates media buying, ad serving, social media, targeting, optimization, and analytics. It allows advertisers to create engaging ads across devices and platforms, and provides real-time data on campaign performance and audience insights. Intercast increases content views and engagement through paid, earned and owned media. It also enables live streaming of conferences and events with interactive polling and Q&A. Case studies show how Intercast improved campaign results for music and film companies.
The document discusses using social media and broadcast media to acquire customers. It notes that social media allows for a low-risk advertising model through new technologies and business models. While growth in social media users and advertisers has occurred, directly advertising on social media faces challenges like unwillingness to transact and intruding on personal space. The document suggests a more subtle and engaging approach through brand personality and values rather than just visuals. It proposes combining traditional affiliate marketing techniques with new formats like video and integrating them into social media platforms like Facebook.
The document promotes a social media marketing system called the Total Social Media System. It highlights statistics about social media usage and presents the vision to become a global leader in affordable social media products and applications. The system provides tools like a customizable sidebar and fan page builder to help users market on Facebook and other social networks. It also discusses additional products, compensation opportunities, and purchase options to get started.
This document provides an overview of social media marketing strategies and tactics. It discusses crafting a social media strategy by understanding brand and audiences, selecting networks, and setting goals. It also offers tips for using platforms like Facebook, Twitter, Foursquare, TweetDeck and HootSuite. Additionally, it provides suggestions for growing fan bases through engagement, contests and leveraging other audiences.
New Microsoft Office Power Point Presentation (2)Partnerplank
Partnerplank is an independent Online Business Community for doing Business collaborations. It Collaborates the Business Partners to provide the opportunities for the growth of Business.
Social networking media can provide advertising options and engage users. It allows companies to better understand customers, concentrate on their needs, and participate with consumers. Effectiveness can be measured by objectives like brand awareness, influence on users talking about the brand, engagement through interactions, and traffic driven back to the company site. The document discusses using platforms like Facebook, Twitter, and widgets to engage Iberia airline customers and get feedback.
Group 7 - Operations and Information Systems Management - Viral Video AssignmentFlorian Heinrich
Viral videos can have a major impact on organizations by either promoting their brand through low-cost advertising strategies or damaging their reputation. While viral videos are difficult to control, organizations can measure some of their effects and should respond immediately and humbly if a negative video emerges. They can also use viral videos for additional purposes like promoting events or recruiting.
Monitoring real time engagement of social media influencers (especially 2nd and 3rd level) and measuring ROI on 'AD spend' is imperative for a successful social media campaign.
That's why we created the People Powered Marketing Platform, a marketing tool that can do the aforementioned for your various campaigns and so much more.
This pitch deck encapsulates how you can use this platform to add more value to your brand. .
Lets Get Started.
Northwestern Technologies presented ways to increase sales using social media including updating blogs when new software is released, getting involved with social networking sites like Facebook, Twitter, and YouTube, and holding presentations at expo centers to introduce software to new customers. The presentation argued that using social media could help Northwestern Technologies become the top software provider for businesses by building their tools and encouraging network sharing.
Online advertisement involves publicizing ventures on the internet through promotional texts, search results, ad servers and networks. It allows for quick customization of ads to specific websites or search results, enhancing return on investment. As internet use expands, attracting more customers, online advertising gives buyers control over products and variety of animations. Common online advertising payment models include cost per mile (CPM), cost per click (CPC), and cost per action (CPA). While offering opportunities, online advertising can also impact privacy through tracking browsing sites.
SeeMyCity offers a marketing component based on mobile photography to promote products, services, and solutions. They leverage visual content to accelerate recognition through social media. Their services include content creation, product promotion, and user engagement. Visual content is processed faster than text by the brain. SeeMyCity creates and distributes visual content using their team's photography expertise and social media followers. They propose using mobile photography activities to generate high-quality, bespoke content and provide access to their communication platforms and expertise to promote cities.
This document introduces ShareThis and discusses social influence measurement and engagement. It notes that traditional social influence metrics like likes, followers, and traffic lack brand value and context. ShareThis measures influence by the amount and type of sharing and traffic generated. The top 1% of sharers who generate disproportionate traffic are considered the most influential. Traditionally, brands have engaged influencers through paid tweets and banners, but banners often get ignored. ShareThis aims to engage influencers by speaking their language and allowing them to interact with content in the same way they normally share and engage on social media platforms. This establishes influencers as brand ambassadors.
Social media strategy for student newspapers- David ShipleyGeoff Campbell
Powerpoint Presentation delivered by David Shipley, Senior Enterprise Web Strategist at the University of New Brunswick at the Atlantic Regional Canadian University Press Conference at Mount Allison University October 22, 2011. Document post here with permission.
The document discusses an airport's strategy to use social media and web 2.0 platforms to connect with customers. It plans to integrate branding, advertising, and social media to transform customer relationships into long-term ones. The airport has presences on blogs, Facebook, Twitter, Flickr, and YouTube to engage with its target demographic of tech-savvy travelers and build community through real-time dialogue. Its goal is to communicate where customers are online rather than through traditional top-down marketing channels.
The document outlines an online strategy for a company to use various web and social media platforms to achieve key objectives of content sharing, news communications, and community engagement. It recommends a "hub and spoke" model where a central website acts as a hub to drive traffic from social media "outposts" like Facebook, Twitter, LinkedIn, Flickr, and YouTube. Short news and updates would be pushed from the hub to these other social networks to simplify communications across multiple platforms.
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
This document provides guidance on creating an effective Facebook fan page for donors. It recommends:
1) Creating a social media strategy map with objectives, audience, content plan, tools, and metrics. The objective should support organizational goals.
2) Building an integrated strategy across organizational communication channels with a focus on mission and values.
3) Tips for setting up and maintaining an effective Facebook page, including getting a vanity URL, designating multiple admins, adjusting settings, setting a landing tab, cross-promoting, asking questions, tagging people, using multimedia, and monitoring insights.
Unlike traditional media which focuses on one-way communication, social media allows for two-way interaction where followers can provide value through feedback and engagement. Social media followers are more likely to be customers already interested in a brand's products or services. Marketing through social media allows brands to reach not only direct followers but also indirect audiences through influential users, and to monitor conversations to better understand customer concerns and tweak messaging accordingly.
This document provides an overview of digital marketing strategies and tactics for businesses. It discusses developing an online marketing strategy, content marketing, social media marketing, paid search advertising, search engine optimization, and email marketing. It also provides tips on blogging, using video sites, professional networking, and optimizing websites for search engines.
Digital is changing everything. Business without a digital strategy are sorely behind the competition who might be using a variety of digital channels and methods to better engage with their audience. What does that mean? Deeper relationships creates more loyal customers who spread the word and drive more sales. Yeah, you need a digital strategy. Thankfully I've come up with a framework and a process that can help you build the dashboard to track how you are using digital to build awareness, develop interaction, manage relationships, and, of course, measure it all.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
This document provides an overview of off-site web analytics. It discusses various display advertising tools and metrics used to analyze online advertising data. It also covers search engine optimization, search engine marketing, and social media reporting. The document includes sections on display media, SEO, SEM, and social media metrics. It describes tools, metrics, and how to analyze data from various online marketing channels.
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
Keith Feighery is a digital marketing expert who owns Digital Insights. He lectures on online marketing. This document discusses key aspects of digital marketing including content marketing, social media, SEO, PPC, email marketing and measurement. It provides case studies and tips on using platforms like blogs, video sites, and social networks effectively in a marketing strategy.
ABCs of Brand Advertising
This hands-on workshop will teach you how top brand advertisers use the web for marketing, what it takes to get their attention and how you can create innovative programs for brand advertisers.
Led by Shari Gunn, Vice President Advertising & Business Development, Kaboodle , Director, Marketing, Hearst Digital Media, VP, Marketing, Primedia’s Automotive Enthusiast Group
Social Networking World Forum How To Run A Social Media Campaign On Faceboo...Toby Beresford
The document provides guidance on running a social media campaign on Facebook. It discusses identifying goals and target audiences, developing engaging concepts and content, executing the campaign through Facebook ads and apps, analyzing results, and maintaining ongoing campaigns. Key aspects include segmenting audiences, testing concepts with users, analyzing stats to optimize campaigns, and committing ongoing time and attention.
How To Run A Social Media Campaign On Facebook by Nudge LondonToby Beresford
The document provides guidance on running a social media campaign on Facebook. It discusses identifying goals and target audiences, developing engaging concepts and content, executing the campaign through Facebook ads and apps, analyzing results, and maintaining ongoing campaigns. Key aspects include segmenting your audience, testing concepts with users, analyzing stats to optimize the campaign, and committing ongoing time and attention.
Content marketer dictionary: Marketing terms and abbreviations.
Pour en finir avec les termes marketeux empruntés ou mal utilisés, voici un petit dictionnaire du webmarketeur (Eng)
This document provides definitions for over 100 marketing and content marketing terms, ranging from A/B testing and above the fold to retargeting and responsive web design. It is intended as a quick reference guide for marketing terms that content marketers should be familiar with. The definitions are concise yet comprehensive, explaining each term and providing examples of their usage in digital marketing and content strategies.
This document provides an introduction to digital media and the internet. It discusses how businesses can acquire customers online through search engine optimization, search engine marketing, digital advertising, and social media. Specific topics covered include how search engines work, the benefits of digital advertising like targeting and measurement, types of internet ads like banners and display ads, and how major social media platforms can help generate business leads. The document also discusses concepts like cookies, measurement metrics, and how customer retention is important online.
This document provides an overview of digital marketing strategies and tactics for businesses. It discusses:
1) The changing digital landscape and importance of social media platforms like Facebook, YouTube, and Twitter for customers.
2) Key online marketing tactics including content marketing, social media marketing, pay-per-click advertising, search engine optimization, and email marketing.
3) The benefits of inbound marketing and creating valuable content to attract and engage customers across owned, paid, and earned media channels.
The document discusses strategies for measuring social media return on investment (ROI). It outlines top reasons why social media ROI measurement is rare, including unclear objectives and too many metrics. The document then proposes a "mission possible" plan for social media ROI, including quantifying the advertising, content, research, and sales value generated from social media activities. Specific metrics are provided for calculating the equivalent advertising value of online social mentions and influencer mentions.
This document discusses marketing communications and online advertising. It provides an overview of marketing strategy, goals of marketing communications, and various online communication media types and their advantages and disadvantages. It also summarizes different formats of online advertising, how to measure their effectiveness, and complexities in online advertising that companies are working to address.
This document discusses marketing communications and online advertising. It provides an overview of marketing strategy, goals of marketing communications, and various online communication media types and their advantages and disadvantages. It also summarizes different formats of online advertising, how to measure their effectiveness, and complexities in online advertising that companies are working to address.
The document discusses various ways to monetize social applications through social media marketing and advertising. It describes how RockYou successfully marketed and promoted their social applications across major social networks, generating hundreds of millions of users and pageviews. It then provides recommendations for social application developers on how to build viral engagement, integrate marketing opportunities, and monetize applications through methods like advertising, sponsorships, custom integrations, and lead generation.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and creating mobile-friendly websites. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating viral reach and examples from American Express.
Similar to Sprout Building Brands On Social Networks Feb 4th 2010 (20)
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Sprout Building Brands On Social Networks Feb 4th 2010
1. Building brands on social networks A Half-Day Summit by Sprout http://sproutinc.com
2. improving the way brands connect with consumers online by delivering personally relevant content that drives engagement Display Ads Fan Pages Engagement Apps
5. Why are we here today Social networks are evolving rapidly, so we’re here to: 1. Make sense of the complex landscape of social media. 2. Share best practices, case studies and market trends. 3. Inspire you to imagine what’s possible for your brand. 4. Get a dialogue started about how to better leverage social networks.
11. IDENTIFY: Fan pages Relationship Management Community moderation Delivering value } Coupons / deals Twitter feed Contests Video feeds Plus, promote your engagement applications!
12. The importance of in stream messaging Fan pages and publishing work together Key Takeaway Greater fan page interaction leads to greater in-stream presence Cost Savings In stream messages can be as, if not more, effective than many online display ads.
13. How many fan pages do I need? Consider your fan page strategy because you may have to live with it 387,152 fans 3,168,610 fans 34,480 fans 21,432 fans
16. The Engagement application DO’s Start with the value Define goals Include content strategy up front Include UX up front Viral Ready Aim for the activity stream DON’Ts Contests with network actions Moderation... in moderation Make it too complex Avoid in arduous pre-rolls Avoid barriers to entry
17. Metrics & reporting Google Analytics Fan Pages In Steam Messages Applications Display Ads DART Display Ads
18. Unique Visitors: The number of visitors your campaign receives. Visits: The number of visits your campaign receives. Page Views: Page Views is the total number of page impressions rendered. Time in Campaign: Total time, video plays, on particular pages, etc. Actions: The number of times users completed an action (click, watch, etc) Posts To Wall: The number of users who posted and shared to a wall. Shares from Stream: Number of times a message is shared from a fan’s stream Total # of referrals: The number of links out of the experience to a landing page. Some of what you’ll want to track
19. Disney Website xxx,xxx Clicks Grab an Alien xxx,xxx Clicks Get Tickets xxx,xxxClicks Visualize your data
20. Entries Grab Again (xx,xxxEvents) xx% Get Started Pick Alien xxx,x xx Publish xx % xxx,x xx Complete Grab an Alien xx% xxx,x xx Gift (self & friend) xx% xxx,x xx Post to Wall xx% xxx,x xx Create Engagement funnels
21. 3 Predications for 2010 Branded Content: Greater integration of user-generated content in the Activity Stream Value: New rules will reward value Social Graph Data: Innovation in behavioral targeting Innovation integrating social graph data into content Increased connectivity
22. Thanks! Roland Smart Marketing Samurai - Sprout roland@sproutinc.com Created with the Afro Samurai Engagement App
Editor's Notes
WelcomeSocial Media WeekSponsors Thank You
Help brand engage at various points in the engagement cycleAds, Fan Pages, Publishing, AppsWe work with BRANDS and AGENCIESI’ll talk about Fan Pages, Publishing & AppsCarnet will talk about ads
Sharing what we’ve learned with these companies.We’re a Facebook preferred developerPartners whose platforms are essential to the growth of social media
Technology perspectiveClose relationship with social platformsconsolidation in the eco-system
Maturity of the early adopters leads to greater expectationsGood news: this is possible with increased portability of social graph data through APIs Facebook Connect
The most effective tool, but also under utilized.Related Research“The most common marketing tactic used on Facebook was attempting to drive traffic to corporate materials through status updates, followed by friending customers. But the most effective tactic for consumer-oriented companies was creating a Facebook application, which was done by less than one-quarter of total respondents
To understand how to integrate your efforts you have to understand the relationship between ads (on and off social networks), fan pages, engagement apps and micro-sites.
It is possible to optimize display ads based on performance metrics and eventually to find ways to incorporate social graph data.
Best PracticesMake fan pages the default tabIncorporate social hooksDeliver on a clear value proposition
Best PracticesInclude links to appsFocus on interactive contentHighlight user generated contentRegularize schedule to set expectationsAnd, don’t over-saturate the stream!
Best PracticesAnticipate broad use Cross promote/messagePlace redirects to apps within page tabs
Clear valueBuild fan base
Not every campaign will go viral, but every campaign should be viral readyThe activity stream offers72% of content that is published to friends’ steam gets interacted with!