Online advertising is one of the most important forms of marketing today. If you are not making yourself heard online then really you are going to miss out a huge amount of traffic. Online advertising refers to the use of websites and other online sites as advertising material.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Research conducted by Pretarget and Yahoo shows that 27% of consumers searched for a
business after seeing a display ad, and conversions increased by 59% when users did searches
related to display ads. So, it is obvious that display advertising is vital in accelerating your
business.
If you are keen on online business, “Singlebag” is here for you to make your business dream
come true while being able to operate your business with ease. Start and run your very own
business effectively with Singlebag and promote your brand with display advertising.
Distribution ad platform have become an essential tool for marketers, providing a way around the challenges of connecting with and interacting with consumers in a disjointed media environment.
Online advertising is one of the most important forms of marketing today. If you are not making yourself heard online then really you are going to miss out a huge amount of traffic. Online advertising refers to the use of websites and other online sites as advertising material.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Research conducted by Pretarget and Yahoo shows that 27% of consumers searched for a
business after seeing a display ad, and conversions increased by 59% when users did searches
related to display ads. So, it is obvious that display advertising is vital in accelerating your
business.
If you are keen on online business, “Singlebag” is here for you to make your business dream
come true while being able to operate your business with ease. Start and run your very own
business effectively with Singlebag and promote your brand with display advertising.
Distribution ad platform have become an essential tool for marketers, providing a way around the challenges of connecting with and interacting with consumers in a disjointed media environment.
Modern Marketing and Advertising: How the Internet has changed the landscapeEizzil
A presentation on modern marketing and advertising in regards to how the Internet has changed the landscape. Focuses on the umbrella topics of new innovations, privacy issues, and commerce. Specifically discusses the principles of advertising, the user experience, contextual advertising, behavioral targeting, semantic targeting, interactive advertising, advergaming, integrated marketing communication, multimodal advertising, social media marketing, customer relationship marketing, search engine marketing, freemiums, and paywalls. Brings up the tools Facebook Beacon Ads, the Honda Fit game, Call Genie, FourSquare, Google AdSense, and Google AdWords
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
eMarketer Webinar: Buying Display Ad InventoryeMarketer
Join eMarketer Principal Analyst David Hallerman as he makes sense of the display ad market and discusses its projected growth and importance to marketers.
Although this is not the greatest presentation, but i have managed to include some of the basics of web marketing. Currently i am doing SEO for a service in India. A newest of initiative in India which can take this part of the world to new heights....
This presentation covers the topic 'Digital Advertising' - a brief introduction, advantages and challenges facing it and throws light on the next in thing in digital advertising, that is mobile advertising. The presentation ends with some brief coverage on all the formats under mobile advertising.
Modern Marketing and Advertising: How the Internet has changed the landscapeEizzil
A presentation on modern marketing and advertising in regards to how the Internet has changed the landscape. Focuses on the umbrella topics of new innovations, privacy issues, and commerce. Specifically discusses the principles of advertising, the user experience, contextual advertising, behavioral targeting, semantic targeting, interactive advertising, advergaming, integrated marketing communication, multimodal advertising, social media marketing, customer relationship marketing, search engine marketing, freemiums, and paywalls. Brings up the tools Facebook Beacon Ads, the Honda Fit game, Call Genie, FourSquare, Google AdSense, and Google AdWords
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
eMarketer Webinar: Buying Display Ad InventoryeMarketer
Join eMarketer Principal Analyst David Hallerman as he makes sense of the display ad market and discusses its projected growth and importance to marketers.
Although this is not the greatest presentation, but i have managed to include some of the basics of web marketing. Currently i am doing SEO for a service in India. A newest of initiative in India which can take this part of the world to new heights....
This presentation covers the topic 'Digital Advertising' - a brief introduction, advantages and challenges facing it and throws light on the next in thing in digital advertising, that is mobile advertising. The presentation ends with some brief coverage on all the formats under mobile advertising.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. Marketing process
Target your market
Position your product
Communicate to your target audience
Communication
Advertising
Personal selling
3. 2 main goals of marketing
communication
Brand advertising – aim is to build awareness
of a product by putting the brand name and
product benefits in front of users
Develop positive attitudes prior to purchase
Direct-response advertising – seeks to
motivate action – BUY!
4. Online communications media types
Medium Advantages Disadvantages
Website /
personalized
website
Communicate rich, detailed information that users
can navigate at will; can track users and customize
site accordingly
Narrow reach
Banner ads Link directly to buying opportunity; easy to
measure effectiveness; wide reach; potential for
effective targeting
Low attention and click-through
rates; short life; limited ‘pass-along’
audience; very high clutter; fleeting
exposure
Interstitials Catch user’s attention; link to buying opportunity Can annoy users; limited ‘pass-
along’; audience
Rich media Attention getting; link to buying opportunity Can annoy users without
broadband access
Dynamic ad
placement
Serves up customized ads to users in real time Difficult to execute well; can annoy
users and/or other advertisers
Search engines Good credibility; high believability; guarantee of
position available; significant audience at major
sites
High competition; information
overload; limited ‘pass-along’
Classified and
listings
Relatively inexpensive; potential for wide
exposure; qualified audience
Clutter
Opt-in email High demographic selectivity; high credibility;
significant flexibility; proven high click-through
rates; absolutely inexpensive; some pass-along
Requires substantial user base
before effective; high clutter
Mass email High reach; inexpensive; flexible Low attention and significant
resentment (spam image)
5. Marketing communications we will
look at over the next few weeks
This week: online advertising (banners,
interstitials and rich media)
Week after study break: search engine
marketing
Following week: email and viral marketing
6. What difference does the Internet make
to advertising?
Traditional form of one-way, one-to-many mass
advertising no longer necessary or appropriate
Web provides a highly targeted, receptive audience
Web advertising can be interactive, and therefore by
definition, more engaging
Web provides a mechanism for instant action
Immediate gratification of the consumer not available with
print, TV or radio advertising
Consumers complain more about web advertising
than about other forms of advertising
7. Internet advertising
Advertising is non-personal communication of
information through various media
Usually persuasive in nature about products
Usually paid for by an identified sponsor
Paid space on a website or in an email is considered
internet advertising
The process of selling advertising on the Internet is
very similar to offline media – web companies create
content then sell advertising space to advertisers
But also include the situation where a content
provider will pay to include that content on another
firm’s site (sponsored content = advertising)
8. The importance of Internet advertising
Began in 1994 with banners on Hotwired.com
Saw strong growth until 2000-2001 (on a par with the
drop in advertising spending in all media)
Now on the upswing again, as dissatisfaction with
traditional media grows (see link to reading)
The importance of the Internet as an advertising
medium varies across industries. Most advertising
comes from following categories
consumer related advertising (30%)
computing (18%)
financial services (12%)
media (12%)
business services (9%)
9. How successful is web advertising?
Banner ad click-through rates are very low
around 1% of users actually click on a banner ad
of that 1%, around 5% actually follow through with a transaction
The web is very good at person-to-person interactive
services, and at promoting product loyalty
Growth has been in interactive ads using “rich media”
Said to be twice as effective as traditional banners
Big payoff is in the capability to track ad effectiveness
and ability to respond to change very quickly
10. Web site advertising formats
Began as static banners in the mid 1990s, added
animation, then moved to the use of “rich media”
Interactive formats, including:
Banners
Buttons
Skyscrapers
Pop-ups, pop-unders, interstitials
Floater ads and Shoshkele (United Virtualities)
Rich media gallery (Macromedia)
For examples of all kinds of web advertising, go to
www.eyeblaster.com Eyeblaster
11. Aggregate number of user clicks on a banner ad
Ad Clicks
Number of times a banner ad is downloaded to a user’s browser and
presumably looked at
Ad Views
(Impressions)
Percentage of ad views that are clicked upon; also “Ad Click Rate”
Click-Through
Formula used to calculate what an advertiser will pay to an Internet publisher
based on number of click-throughs a banner generates
CPC
(Cost-per-Click)
Cost per thousand impressions of a banner ad; a publisher that charges
$10,000 per banner and guarantees 500,000 impressions has a CPM of $20
($10,000 divided by 500)
CPM
Paying for, and measuring usage
Online media have varied payment schemes – unlike traditional media which is
usually priced on a pay for placement basis (based on ratings)
Going beyond click-through rates:
Clickstream data gives you the whole picture of a consumers movements
before, during and after viewing an advert
12. Complexities of online advertising
Designing interactive rich media is challenging
Non-linear – consumer can take many paths
Getting the right balance between intrusive and engaging
Tracking effectiveness
Online ads delivered to individuals rather than to mass
markets – makes placement and tracking much more
complex
Technical complexity of rich media adverts mean closer ties
between the advertiser and the media seller
Ad placement
Disagregated medium means ads must be placed with
several Internet publishers to reach audiences
13. Helping marketers deal with these
complexities
Workflow software to help in the buying, selling, and
managing of managing of online ads – eg. Solbright
Macromedia and DoubleClick’s joint product to help
manage both the creation and measurement of ad
effectiveness
DART Motif
14. Advertising to wireless devices
Huge growth potential
PDAs, cellphones, laptops etc now widely used
Big question is – would mobile users rather pay for
content, or will they tolerate advertisements in
exchange for free content
Answer is not clear because of several factors
low bandwidth
small screen size
different techniques needed to track ad
effectiveness
by-the-minute payment for air-time by user
15. Viewing advertising in exchange for
viewing content
A growing trend as content providers try to
make sense of business realities
www.ivillage.com - view ad before gaining
access to site
www.salon.com - view ad in exchange for
getting access to complete magazine
article
16. The future of web advertising
Web technology allows for many interesting
multimedia advertising formats
These catch attention when they first appear,
but quickly become intrusive and annoying
Big backlash against pop-ups
Marketing fundamentals will prevail:
Success is about reaching the right
audience with the right message at the
right time