The document discusses Intercast Network, a video advertising platform that integrates media buying, ad serving, social media, targeting, optimization, and analytics. It allows advertisers to create engaging ads across devices and platforms, and provides real-time data on campaign performance and audience insights. Intercast increases content views and engagement through paid, earned and owned media. It also enables live streaming of conferences and events with interactive polling and Q&A. Case studies show how Intercast improved campaign results for music and film companies.
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Warply
A presentation by Sotiris Alexopoulos, Head of Operations at Warply.
This presentation was part of the 5th Infocom Mobile World 2015,"Mobile Everywhere: The touch 'n Go era!", in Greece.
You can find more details about the event here:
http://www.infocomapps.gr/
Feel free to share your thoughts on facebook.com/Warply and twitter.com/Warply.
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Warply
A presentation by Sotiris Alexopoulos, Head of Operations at Warply.
This presentation was part of the 5th Infocom Mobile World 2015,"Mobile Everywhere: The touch 'n Go era!", in Greece.
You can find more details about the event here:
http://www.infocomapps.gr/
Feel free to share your thoughts on facebook.com/Warply and twitter.com/Warply.
This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
Learn How Mobile Marketing Can Work For Youjaadedios
A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
How HR Professionals Can Recruit Top Employees with Mobile Advertising MarketingPurplegator
ATS Mobile has been very active in providing mobile marketing solutions for businesses. Common verticals have been in recruiting for health care, trucking, retail, and casinos.
In nearly all of the cases, businesses have found mobile's ability to offer pinpoint targeting for its best job candidates to far exceed those efforts from traditional media such as radio and print.
Part of the ability for mobile to so effectively target such audiences is the power of the gorilla in the room -- Facebook and Linked In. Both have amazing amounts of information about the employment of their users and these social media sites are therefore at the top of the mountain when it comes to sources most likely to be used for your promotion.
That being said, at ATS Mobile, there are:
No Cookie Cutter Mobile Ad Buys
We will design your promotion and do the A-B testing required to provide the best possible solution for your specific needs.
To learn more about mobile marketing and geo-conquesting, visit this You Tube video:
http://youtu.be/VLUbWK7VcII?list=UU89rtAQGoDUy9_h6QIaOhYg
Cross channel advertising by Aljosa JenkoHttpoolGroup
There are multiple challenges and questions related to advertising to perspective customers in the age of multi-screen and multi-tasking. The seminar Aljoša held at Webit 2013, is addressing the key challenges of cross channel advertising, preconditions for its successful execution and the key benefits of cross channel advertising.
Aljoša is a founder and CEO of Httpool, a cross channel advertising network covering most of the CEE, with presence in Asia and focus on international markets outside US and WE.
Applying the cross channel approach by Marusa FlerinHttpoolGroup
Optimizing individual channels is just the starting point. The true value lies in understanding attribution of individual channel and synergies among them.
Internet represents a chain of touch points with the potential customer. They come in many forms and across multiple devices. While following the internet user from online research to online purchase with the exactly appropriate messaging to its browsing behavior might seem challenging, it represents a complete change in how we can execute advertising campaigns.
The presentation held at Webit 2013, shows an example and benefits of advertising across channels, that enables reaching the potential customer on multiple occassions within his journey to purchase.
Maruša is a Chief Marketing Officer at Httpool, cross channel ad network covering most of the CEE, with presence in Asia and focus on international markets outside US and WE.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
Facebook Watch: Building Connections Through VideoMediaPost
Every day, millions of people come to Facebook Watch to discover, watch and share videos. For people, Watch is where content, community, and conversation come together. For brands this presents an opportunity to build stronger online relationships with people. Businesses across industries are building their brands among hard to reach audiences, through Facebook’s In-stream video solutions. Stephanie Worthy, Facebook US Agency Video Activation Lead, explores the video content and experiences we’re investing in to build a thriving ecosystem and shares how advertisers are seeing success in this session.
A look at the most current mobile advertising opportunities, best practices and challenges on self-serve ad platforms like Google AdWords and Bing Ads.
Get More of the right students reading your contentLoudDoor LLC
Storylift allows you to expose your content to your audience with more precision than you ever thought possible. It goes beyond demographics and behaviors to give you the ability to target attitudinally based on how people think and feel.
Intercast - Expandable Video Ad Unit is here!LoudDoor LLC
Intercast is a distribution, interactivity, and data tool for video content. We increase the value of content by increasing views and creating engagement and call to action around it. Helping you engage deeper increase interactivity and sell more!
This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
Learn How Mobile Marketing Can Work For Youjaadedios
A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
How HR Professionals Can Recruit Top Employees with Mobile Advertising MarketingPurplegator
ATS Mobile has been very active in providing mobile marketing solutions for businesses. Common verticals have been in recruiting for health care, trucking, retail, and casinos.
In nearly all of the cases, businesses have found mobile's ability to offer pinpoint targeting for its best job candidates to far exceed those efforts from traditional media such as radio and print.
Part of the ability for mobile to so effectively target such audiences is the power of the gorilla in the room -- Facebook and Linked In. Both have amazing amounts of information about the employment of their users and these social media sites are therefore at the top of the mountain when it comes to sources most likely to be used for your promotion.
That being said, at ATS Mobile, there are:
No Cookie Cutter Mobile Ad Buys
We will design your promotion and do the A-B testing required to provide the best possible solution for your specific needs.
To learn more about mobile marketing and geo-conquesting, visit this You Tube video:
http://youtu.be/VLUbWK7VcII?list=UU89rtAQGoDUy9_h6QIaOhYg
Cross channel advertising by Aljosa JenkoHttpoolGroup
There are multiple challenges and questions related to advertising to perspective customers in the age of multi-screen and multi-tasking. The seminar Aljoša held at Webit 2013, is addressing the key challenges of cross channel advertising, preconditions for its successful execution and the key benefits of cross channel advertising.
Aljoša is a founder and CEO of Httpool, a cross channel advertising network covering most of the CEE, with presence in Asia and focus on international markets outside US and WE.
Applying the cross channel approach by Marusa FlerinHttpoolGroup
Optimizing individual channels is just the starting point. The true value lies in understanding attribution of individual channel and synergies among them.
Internet represents a chain of touch points with the potential customer. They come in many forms and across multiple devices. While following the internet user from online research to online purchase with the exactly appropriate messaging to its browsing behavior might seem challenging, it represents a complete change in how we can execute advertising campaigns.
The presentation held at Webit 2013, shows an example and benefits of advertising across channels, that enables reaching the potential customer on multiple occassions within his journey to purchase.
Maruša is a Chief Marketing Officer at Httpool, cross channel ad network covering most of the CEE, with presence in Asia and focus on international markets outside US and WE.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
Facebook Watch: Building Connections Through VideoMediaPost
Every day, millions of people come to Facebook Watch to discover, watch and share videos. For people, Watch is where content, community, and conversation come together. For brands this presents an opportunity to build stronger online relationships with people. Businesses across industries are building their brands among hard to reach audiences, through Facebook’s In-stream video solutions. Stephanie Worthy, Facebook US Agency Video Activation Lead, explores the video content and experiences we’re investing in to build a thriving ecosystem and shares how advertisers are seeing success in this session.
A look at the most current mobile advertising opportunities, best practices and challenges on self-serve ad platforms like Google AdWords and Bing Ads.
Get More of the right students reading your contentLoudDoor LLC
Storylift allows you to expose your content to your audience with more precision than you ever thought possible. It goes beyond demographics and behaviors to give you the ability to target attitudinally based on how people think and feel.
Intercast - Expandable Video Ad Unit is here!LoudDoor LLC
Intercast is a distribution, interactivity, and data tool for video content. We increase the value of content by increasing views and creating engagement and call to action around it. Helping you engage deeper increase interactivity and sell more!
BeFirst Media Group is equipped to Get You Noticed with a monthly viewership of 20+ million in 50 news and affinity sites, industry experts in writing content and social media, innovation driven culture to help your company solve your digital challenges.
Now I See You, Now I Understand You - New Web SemanticsRicardo Castelhano
My talk about Web Semantics, the new HTML5 structure tags, the usage of microdata and rdfa lite, choosing vocabularies/taxonomies and the schema.org project.
Distribute your content to 20+ million viewersLoudDoor LLC
BeFirst Media Group content distribution network provides solutions so every piece of content is optimized to actively engage all key audiences, across all traditional, digital, social and mobile channels. With a viewership of over 20 million, and 10 million in social networks, BeFirst offers the most innovative ways to reach your audience.
Get More of the Right People Reading Your ContentLoudDoor LLC
Go beyond demographics and learn how LoudDoor exposes social data based on an underline survey. Prospect better and Execute better strategies for your clients!
Live Vote is a global sentiment and analytics platform that gathers consumer sentiment in an agile environment and delivers actionable data to publishers and advertisers, while allowing consumers to “Live Vote” and voice their opinions about topics they are passionate about.
Events 2.0 And Digital Marketing Presentation V3Martin Walsh
Here is the companion PowerPoint deck to go with my draft discussion paper which I prepared to initiate change of how physical events are developed and executed in this era of digital marketing, social media marketing and Web 2.0.
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Learn the latest research on why digital and mobile content are important ares to consider in your overall marketing plan. Also learn how to generate engaging content and how to generate revenue from digital and mobile content.
1. Instantly
deliver
captivating
ad
experiences
across
your
widest
reach
Create
immersive,
socially
interactive
experiences
Aggregate
an
arsenal
of
real-‐
time
data
and
insight
into
campaign
performance
2. What We Do & How We Do It.
What We Do:
Intercast Network offers the only video advertising platform that seamlessly
integrates distribution, engagement and real-time analytics in one place. By
integrating media buying, ad serving, social media, targeting, optimization and
brand management into its platform, Intercast simplifies the delivery of video
ads and maximizes the impact of every dollar spent by brand marketers.
How We Do It:
Our focus is on distribution, interactivity and data. We increase the value of
content by increasing views and creating engagement and call to action around
it. We push it out via paid, earned, and owned media through a Facebook app,
widget for articles and blogs, microsite, mobile, and through dynamic banner
ads that keep the visitor on the page.
The unit experience is interactive and engaging, providing for a two way
communication with brand and visitor, through chat, polling, Q&A, and
ecommerce baked in. On the back-end we provide very rich metrics eg.,
demographic data we get from people interacting with the unit and the ability
to push out polls and get business intelligence, and everything is in real-time so
you can adjust instantly.
3. On Every screen, Every device.
We deliver messages to local/regional or national audiences whether they’re
watching TV, videos on a company homepage, live-events or conferences to an
offsite audience, browsing favorite news, sports or entertainment sites, using apps,
playing games or connecting with friend in social media.
4. Conference, Live Events, and Webinar Opportunity.
Intercast enables conference and meeting organizers to broadcast their content
online to an offsite audience, while providing them with a set of interactive
tools. This creates a virtual conference environment where audiences can then
participate in polls, Q&A and chat with those onsite in real-time. Conference
and meeting organizers can charge for the event, bringing in additional revenue
from conference goers who wouldn’t be able attend, as well as another outlet
for sponsorship opportunity.
Intercast can work with any video player (Ustream, Livestream, YouTube) to
distribute an expandable iFrame through microsite, Facebook, story/blog/PR
widget or banner ad or all these channels simultaneously. The Intercast
platform also distributes content through mobile devices.
Intercast can “gate” access to conference participation and chat. We can
charge participants a fee for immediate access. We can promote conferences
or meetings in the days leading up to the event through our countdown clock.
We, also have an RSVP button that includes calendar reminders and text
messages.
5. Case Study: REVOLT Music Conference 2014
! Challenge: For its inaugural year, REVOLT Music Conference was looking for a way to
drive ticket sales and awareness by distributing video drops from speakers to media
partners, and to provide a mechanism to live stream certain panels from the conference.
! Solution: Intercast enabled the turn-key distribution of their video content through
expandable banner ad units on multiple industry sites, on the REVOLT site, and within
articles and blogs of media partners.
! Results: Average of a 2.88% expansion rate, over 3m impressions, SOLD OUT the
conference.
! To view: http://onintercast.com/revolt/frame
To view in ADWeek:
http://dashboard.intercastnetwork.com/setup/campaign/revolt/banners/190/preview
6. Case Study: UNIVERSAL STUDIO – GET ON UP
! Challenge: UNIVERSAL was looking for a better performing, turn-key ad unit to
distribute long-form trailers and featurette’s supporting their theatrical release of GET
ON UP.
! Solution: Intercast created GET ON UP banner ads, featuring a primary trailer and
other optional videos. These banners were places on multiple entertainment related
sites and offered a direct ticket purchase option on Fandango
! Results: We improved upon their existing ad units by a factor 12x, with a 3.56% expansion rate.
Viewers engaged with the videos for 2:30 on average. Tickets sells recorded increased by 44%
by comparing to traditional methods.
! To view:
http://dashboard.intercastnetwork.com/setup/campaign/getonup/banners/160/
preview
7. Choose how to Engage with viewers.
Commerce
component enables
product sales directly
in unit
On demand video
playlist promotes
content discovery and
encourages additional
audience engagement
Chat unites
consumers in their
native languages
around a single piece
of content with real-time
translation
Polling gathers
audience feedback
for real-time
adjustment of
broadcast and
better ad targeting
Q&A feature allows for
intimate engagement
with audience
Social media
integration increases
virality of content
Viewers can RSVP
to be alerted when
a campaign is going
live
Dynamic adjustment
of campaign visuals
on the fly to
correlate with
content narrative
8. Real-time Data Collection to Understand Your Audience.
! Collect demographic and
psychographic data from users’
social network connections
! Run sentiment analyses from
chat topic groupings, providing
virtual focus groups throughout
the campaign
! Customize reporting per
campaign through client-facing,
simple-to-use reporting
application
! Capture user engagement around
a piece of content and monitor its
movement throughout the web
! Implement polls dynamically
throughout campaign, creating
instant calls-to-action
! Monitor and interact with viewers
one-on-one through Q & A
! Track sales performance and in-coming
traffic in real-time