Online advertising is one of the most important forms of marketing today. If you are not making yourself heard online then really you are going to miss out a huge amount of traffic. Online advertising refers to the use of websites and other online sites as advertising material.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Research conducted by Pretarget and Yahoo shows that 27% of consumers searched for a
business after seeing a display ad, and conversions increased by 59% when users did searches
related to display ads. So, it is obvious that display advertising is vital in accelerating your
business.
If you are keen on online business, “Singlebag” is here for you to make your business dream
come true while being able to operate your business with ease. Start and run your very own
business effectively with Singlebag and promote your brand with display advertising.
Distribution ad platform have become an essential tool for marketers, providing a way around the challenges of connecting with and interacting with consumers in a disjointed media environment.
Online advertising is one of the most important forms of marketing today. If you are not making yourself heard online then really you are going to miss out a huge amount of traffic. Online advertising refers to the use of websites and other online sites as advertising material.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Research conducted by Pretarget and Yahoo shows that 27% of consumers searched for a
business after seeing a display ad, and conversions increased by 59% when users did searches
related to display ads. So, it is obvious that display advertising is vital in accelerating your
business.
If you are keen on online business, “Singlebag” is here for you to make your business dream
come true while being able to operate your business with ease. Start and run your very own
business effectively with Singlebag and promote your brand with display advertising.
Distribution ad platform have become an essential tool for marketers, providing a way around the challenges of connecting with and interacting with consumers in a disjointed media environment.
Modern Marketing and Advertising: How the Internet has changed the landscapeEizzil
A presentation on modern marketing and advertising in regards to how the Internet has changed the landscape. Focuses on the umbrella topics of new innovations, privacy issues, and commerce. Specifically discusses the principles of advertising, the user experience, contextual advertising, behavioral targeting, semantic targeting, interactive advertising, advergaming, integrated marketing communication, multimodal advertising, social media marketing, customer relationship marketing, search engine marketing, freemiums, and paywalls. Brings up the tools Facebook Beacon Ads, the Honda Fit game, Call Genie, FourSquare, Google AdSense, and Google AdWords
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
eMarketer Webinar: Buying Display Ad InventoryeMarketer
Join eMarketer Principal Analyst David Hallerman as he makes sense of the display ad market and discusses its projected growth and importance to marketers.
Although this is not the greatest presentation, but i have managed to include some of the basics of web marketing. Currently i am doing SEO for a service in India. A newest of initiative in India which can take this part of the world to new heights....
This presentation covers the topic 'Digital Advertising' - a brief introduction, advantages and challenges facing it and throws light on the next in thing in digital advertising, that is mobile advertising. The presentation ends with some brief coverage on all the formats under mobile advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Modern Marketing and Advertising: How the Internet has changed the landscapeEizzil
A presentation on modern marketing and advertising in regards to how the Internet has changed the landscape. Focuses on the umbrella topics of new innovations, privacy issues, and commerce. Specifically discusses the principles of advertising, the user experience, contextual advertising, behavioral targeting, semantic targeting, interactive advertising, advergaming, integrated marketing communication, multimodal advertising, social media marketing, customer relationship marketing, search engine marketing, freemiums, and paywalls. Brings up the tools Facebook Beacon Ads, the Honda Fit game, Call Genie, FourSquare, Google AdSense, and Google AdWords
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
eMarketer Webinar: Buying Display Ad InventoryeMarketer
Join eMarketer Principal Analyst David Hallerman as he makes sense of the display ad market and discusses its projected growth and importance to marketers.
Although this is not the greatest presentation, but i have managed to include some of the basics of web marketing. Currently i am doing SEO for a service in India. A newest of initiative in India which can take this part of the world to new heights....
This presentation covers the topic 'Digital Advertising' - a brief introduction, advantages and challenges facing it and throws light on the next in thing in digital advertising, that is mobile advertising. The presentation ends with some brief coverage on all the formats under mobile advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Marketing process
Target your market
Position your product
Communicate to your target audience
Communication
Advertising
Personal selling
3. 2 main goals of marketing
communication
Brand advertising – aim is to build awareness
of a product by putting the brand name and
product benefits in front of users
Develop positive attitudes prior to purchase
Direct-response advertising – seeks to
motivate action – BUY!
4. Online communications media types
Medium Advantages Disadvantages
Website /
personalized
website
Communicate rich, detailed information that users
can navigate at will; can track users and customize
site accordingly
Narrow reach
Banner ads Link directly to buying opportunity; easy to
measure effectiveness; wide reach; potential for
effective targeting
Low attention and click-through
rates; short life; limited ‘pass-along’
audience; very high clutter; fleeting
exposure
Interstitials Catch user’s attention; link to buying opportunity Can annoy users; limited ‘pass-
along’; audience
Rich media Attention getting; link to buying opportunity Can annoy users without
broadband access
Dynamic ad
placement
Serves up customized ads to users in real time Difficult to execute well; can annoy
users and/or other advertisers
Search engines Good credibility; high believability; guarantee of
position available; significant audience at major
sites
High competition; information
overload; limited ‘pass-along’
Classified and
listings
Relatively inexpensive; potential for wide
exposure; qualified audience
Clutter
Opt-in email High demographic selectivity; high credibility;
significant flexibility; proven high click-through
rates; absolutely inexpensive; some pass-along
Requires substantial user base
before effective; high clutter
Mass email High reach; inexpensive; flexible Low attention and significant
resentment (spam image)
5. Marketing communications we will
look at over the next few weeks
This week: online advertising (banners,
interstitials and rich media)
Week after study break: search engine
marketing
Following week: email and viral marketing
6. What difference does the Internet make
to advertising?
Traditional form of one-way, one-to-many mass
advertising no longer necessary or appropriate
Web provides a highly targeted, receptive audience
Web advertising can be interactive, and therefore by
definition, more engaging
Web provides a mechanism for instant action
Immediate gratification of the consumer not available with
print, TV or radio advertising
Consumers complain more about web advertising
than about other forms of advertising
7. Internet advertising
Advertising is non-personal communication of
information through various media
Usually persuasive in nature about products
Usually paid for by an identified sponsor
Paid space on a website or in an email is considered
internet advertising
The process of selling advertising on the Internet is
very similar to offline media – web companies create
content then sell advertising space to advertisers
But also include the situation where a content
provider will pay to include that content on another
firm’s site (sponsored content = advertising)
8. The importance of Internet advertising
Began in 1994 with banners on Hotwired.com
Saw strong growth until 2000-2001 (on a par with the
drop in advertising spending in all media)
Now on the upswing again, as dissatisfaction with
traditional media grows (see link to reading)
The importance of the Internet as an advertising
medium varies across industries. Most advertising
comes from following categories
consumer related advertising (30%)
computing (18%)
financial services (12%)
media (12%)
business services (9%)
9. How successful is web advertising?
Banner ad click-through rates are very low
around 1% of users actually click on a banner ad
of that 1%, around 5% actually follow through with a transaction
The web is very good at person-to-person interactive
services, and at promoting product loyalty
Growth has been in interactive ads using “rich media”
Said to be twice as effective as traditional banners
Big payoff is in the capability to track ad effectiveness
and ability to respond to change very quickly
10. Web site advertising formats
Began as static banners in the mid 1990s, added
animation, then moved to the use of “rich media”
Interactive formats, including:
Banners
Buttons
Skyscrapers
Pop-ups, pop-unders, interstitials
Floater ads and Shoshkele (United Virtualities)
Rich media gallery (Macromedia)
For examples of all kinds of web advertising, go to
www.eyeblaster.com Eyeblaster
11. Aggregate number of user clicks on a banner ad
Ad Clicks
Number of times a banner ad is downloaded to a user’s browser and
presumably looked at
Ad Views
(Impressions)
Percentage of ad views that are clicked upon; also “Ad Click Rate”
Click-Through
Formula used to calculate what an advertiser will pay to an Internet publisher
based on number of click-throughs a banner generates
CPC
(Cost-per-Click)
Cost per thousand impressions of a banner ad; a publisher that charges
$10,000 per banner and guarantees 500,000 impressions has a CPM of $20
($10,000 divided by 500)
CPM
Paying for, and measuring usage
Online media have varied payment schemes – unlike traditional media which is
usually priced on a pay for placement basis (based on ratings)
Going beyond click-through rates:
Clickstream data gives you the whole picture of a consumers movements
before, during and after viewing an advert
12. Complexities of online advertising
Designing interactive rich media is challenging
Non-linear – consumer can take many paths
Getting the right balance between intrusive and engaging
Tracking effectiveness
Online ads delivered to individuals rather than to mass
markets – makes placement and tracking much more
complex
Technical complexity of rich media adverts mean closer ties
between the advertiser and the media seller
Ad placement
Disagregated medium means ads must be placed with
several Internet publishers to reach audiences
13. Helping marketers deal with these
complexities
Workflow software to help in the buying, selling, and
managing of managing of online ads – eg. Solbright
Macromedia and DoubleClick’s joint product to help
manage both the creation and measurement of ad
effectiveness
DART Motif
14. Advertising to wireless devices
Huge growth potential
PDAs, cellphones, laptops etc now widely used
Big question is – would mobile users rather pay for
content, or will they tolerate advertisements in
exchange for free content
Answer is not clear because of several factors
low bandwidth
small screen size
different techniques needed to track ad
effectiveness
by-the-minute payment for air-time by user
15. Viewing advertising in exchange for
viewing content
A growing trend as content providers try to
make sense of business realities
www.ivillage.com - view ad before gaining
access to site
www.salon.com - view ad in exchange for
getting access to complete magazine
article
16. The future of web advertising
Web technology allows for many interesting
multimedia advertising formats
These catch attention when they first appear,
but quickly become intrusive and annoying
Big backlash against pop-ups
Marketing fundamentals will prevail:
Success is about reaching the right
audience with the right message at the
right time