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SPOTLIGHT ON APPLIED
PSYCHOLOGY
SPECIALTIES
Presenters: Jennifer Lee Gibson and Deborah DiazGranados
Chair: Joseph A. Allen
American Psychological Association Conference 2021
Society for theTeaching of Psychology On-Demand Presentation
Introduction and Learning Objectives
This teaching module can be added to
an introductory psychology course
schedule to help students gain
familiarity with applied psychology
specialties, such as those typically
receiving less coverage in textbooks.
Learning Objectives
■ Learners will be able to define three applied
psychology specialties:
– Occupational health psychology
– Consumer psychology
– Industrial-organizational psychology
■ Learners will know jobs in each of the
psychology specialties
■ Learners will know how to get more
information about each of the specialties
through professional associations
Applied Psychology
■ Basic research aims to create new theories and modifying existing ones
– There are theories about child development, moral development, motivation, peer
pressure and social influence
– For example, social learning theory1 states that learning can occur through
observation or direct instruction.
■ Applied research is focused on providing practical solutions to specific problems
– For example, apply a theory about what motivates workers or what causes stress at
work to improve life at work
– Job characteristics theory2 offers principles for creating enriching jobs
1Bandura, A. (1977). Social learning theory. Englewood Cliffs, N.J: Prentice Hall.
2Hackman, J. R. & Oldham, G. R. (1980). Work redesign. Reading, MA: Addison-Wesley.
Job CharacteristicsTheory
Hackman, J. R. & Oldham, G. R. (1980). Work redesign. Reading, MA: Addison-Wesley.
SkillVariety
Task Identity
Task Significance
Meaningfulness
ofWork
Autonomy
Responsibility
for Outcomes
Feedback
Knowledge of
Results
Work Motivation
Growth Satisfaction
Job Satisfaction
Work Effectiveness
Job Characteristics Psychological
States
Outcomes
Applied Psychology Specialty #1:
Occupational Health Psychology
■ Psychological and occupational health science professionals focus on
improving the quality of working life and enhancing the safety and
well-being of workers
■ Examines exposures and factors that affect work life and the
responses of workers
■ Interventions target the work environment as well as the individual
■ Create healthier workplaces, organizations, and workers
■ Jobs:Work at private businesses, academic institutions, employee
assistance programs, consultancy firms
Learn more at https://sohp-online.org/field-of-ohp/
Applied Psychology Specialty #2:
Consumer Psychology
■ Consumer psychology employs theoretical psychological approaches to
understanding consumers
■ “Investigate how the decision-making process, social persuasion, and
motivation influence why shoppers buy some things but not others”
– How consumers choose companies and products
– Thoughts and feelings behind consumer decisions
– What marketers can do to communicate with their customers
■ Jobs: market research, advertising, social media advertising, study consumer
attitudes, marketing campaigns
Learn more at https://www.myscp.org/
Applied Psychology Specialty #3:
Industrial-Organizational Psychology
■ “…the scientific study of working and the application of psychological
principles to workplace issues facing individuals, teams, and organizations”
■ I-O psychologists are trained as scientist-practitioners
– Scientists conduct research
– Practitioners engage in the practical application of science
■ Apply research findings to the design of organizational, group, and
individual activities at work
■ Jobs: consulting, academia, in-house (government or industry), human
resources, training manager
Industrial-Organizational
Psychology:
An Applied Research
Scenario
Research Question
Does working from
home lead to greater
employee satisfaction?
The Scientific Method
■ Question: Do employees who work from home more have
greater job satisfaction?
■ Hypothesis:
■ Test or experiment:
■ Analysis:
■ Conclusion:
The Scientific Method
■ Question: Do employees who work from home more have
greater job satisfaction?
■ Hypothesis:There is a positive association between telework
and satisfaction, such that those who telework more tend to
have greater satisfaction than those who telework less.
■ Test or experiment:
■ Analysis:
■ Conclusion:
The Scientific Method
■ Question: Do employees who work from home more have
greater job satisfaction?
■ Hypothesis:There is a positive association between telework
and satisfaction, such that those who telework more tend to
have greater satisfaction than those who telework less.
■ Test or experiment
– Conduct an employee satisfaction survey, asking respondents to report their job
attitudes, including satisfaction, and their hours of telework per week.
■ Analysis:
■ Conclusion:
The Scientific Method
■ Question: Do employees who work from home more have
greater job satisfaction?
■ Hypothesis: Full-time employees who work from home more
(higher than average) will have greater satisfaction than those
who work from home less (lower than average).
■ Test or experiment
– Conduct an employee satisfaction survey, asking respondents to report their job attitudes,
including satisfaction, and their hours of telework per week.
■ Analysis: Compute the correlation between telework hours per week and job satisfaction
■ Conclusion:
The Scientific Method
■ Question: Do employees who work from home more have
greater job satisfaction?
■ Hypothesis: Full-time employees who work from home more
(higher than average) will have greater satisfaction than those
who work from home less (lower than average).
■ Test or experiment
– Conduct an employee satisfaction survey, asking respondents to report their job attitudes,
including satisfaction, and their hours of telework per week.
■ Analysis:Compute the correlation between telework hours per week and job satisfaction
■ Conclusion:
 More telework is related to higher job satisfaction
 More telework is related to lower job satisfaction
 There is no evidence for an association between telework and job satisfaction
Learn More About I-O
■ Teachiopsych.com
– I-O psychology chapter
– I-O psychology presentation
■ I-O psychology mini course
– https://department12.com/introduction-to-industrial-organizational-psychology-
mini-course/
■ SIOPYouTube channel
– https://www.youtube.com/user/SIOPofficial
■ Request a guest speaker
– https://www.siop.org/Membership/Registries/advocacy
■ Our blog
– https://www.siop.org/GIT-Blog

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Spotlight on Applied Psychology Specialties

  • 1. SPOTLIGHT ON APPLIED PSYCHOLOGY SPECIALTIES Presenters: Jennifer Lee Gibson and Deborah DiazGranados Chair: Joseph A. Allen American Psychological Association Conference 2021 Society for theTeaching of Psychology On-Demand Presentation
  • 2. Introduction and Learning Objectives This teaching module can be added to an introductory psychology course schedule to help students gain familiarity with applied psychology specialties, such as those typically receiving less coverage in textbooks. Learning Objectives ■ Learners will be able to define three applied psychology specialties: – Occupational health psychology – Consumer psychology – Industrial-organizational psychology ■ Learners will know jobs in each of the psychology specialties ■ Learners will know how to get more information about each of the specialties through professional associations
  • 3. Applied Psychology ■ Basic research aims to create new theories and modifying existing ones – There are theories about child development, moral development, motivation, peer pressure and social influence – For example, social learning theory1 states that learning can occur through observation or direct instruction. ■ Applied research is focused on providing practical solutions to specific problems – For example, apply a theory about what motivates workers or what causes stress at work to improve life at work – Job characteristics theory2 offers principles for creating enriching jobs 1Bandura, A. (1977). Social learning theory. Englewood Cliffs, N.J: Prentice Hall. 2Hackman, J. R. & Oldham, G. R. (1980). Work redesign. Reading, MA: Addison-Wesley.
  • 4. Job CharacteristicsTheory Hackman, J. R. & Oldham, G. R. (1980). Work redesign. Reading, MA: Addison-Wesley. SkillVariety Task Identity Task Significance Meaningfulness ofWork Autonomy Responsibility for Outcomes Feedback Knowledge of Results Work Motivation Growth Satisfaction Job Satisfaction Work Effectiveness Job Characteristics Psychological States Outcomes
  • 5. Applied Psychology Specialty #1: Occupational Health Psychology ■ Psychological and occupational health science professionals focus on improving the quality of working life and enhancing the safety and well-being of workers ■ Examines exposures and factors that affect work life and the responses of workers ■ Interventions target the work environment as well as the individual ■ Create healthier workplaces, organizations, and workers ■ Jobs:Work at private businesses, academic institutions, employee assistance programs, consultancy firms Learn more at https://sohp-online.org/field-of-ohp/
  • 6. Applied Psychology Specialty #2: Consumer Psychology ■ Consumer psychology employs theoretical psychological approaches to understanding consumers ■ “Investigate how the decision-making process, social persuasion, and motivation influence why shoppers buy some things but not others” – How consumers choose companies and products – Thoughts and feelings behind consumer decisions – What marketers can do to communicate with their customers ■ Jobs: market research, advertising, social media advertising, study consumer attitudes, marketing campaigns Learn more at https://www.myscp.org/
  • 7. Applied Psychology Specialty #3: Industrial-Organizational Psychology ■ “…the scientific study of working and the application of psychological principles to workplace issues facing individuals, teams, and organizations” ■ I-O psychologists are trained as scientist-practitioners – Scientists conduct research – Practitioners engage in the practical application of science ■ Apply research findings to the design of organizational, group, and individual activities at work ■ Jobs: consulting, academia, in-house (government or industry), human resources, training manager
  • 8. Industrial-Organizational Psychology: An Applied Research Scenario Research Question Does working from home lead to greater employee satisfaction?
  • 9. The Scientific Method ■ Question: Do employees who work from home more have greater job satisfaction? ■ Hypothesis: ■ Test or experiment: ■ Analysis: ■ Conclusion:
  • 10. The Scientific Method ■ Question: Do employees who work from home more have greater job satisfaction? ■ Hypothesis:There is a positive association between telework and satisfaction, such that those who telework more tend to have greater satisfaction than those who telework less. ■ Test or experiment: ■ Analysis: ■ Conclusion:
  • 11. The Scientific Method ■ Question: Do employees who work from home more have greater job satisfaction? ■ Hypothesis:There is a positive association between telework and satisfaction, such that those who telework more tend to have greater satisfaction than those who telework less. ■ Test or experiment – Conduct an employee satisfaction survey, asking respondents to report their job attitudes, including satisfaction, and their hours of telework per week. ■ Analysis: ■ Conclusion:
  • 12. The Scientific Method ■ Question: Do employees who work from home more have greater job satisfaction? ■ Hypothesis: Full-time employees who work from home more (higher than average) will have greater satisfaction than those who work from home less (lower than average). ■ Test or experiment – Conduct an employee satisfaction survey, asking respondents to report their job attitudes, including satisfaction, and their hours of telework per week. ■ Analysis: Compute the correlation between telework hours per week and job satisfaction ■ Conclusion:
  • 13. The Scientific Method ■ Question: Do employees who work from home more have greater job satisfaction? ■ Hypothesis: Full-time employees who work from home more (higher than average) will have greater satisfaction than those who work from home less (lower than average). ■ Test or experiment – Conduct an employee satisfaction survey, asking respondents to report their job attitudes, including satisfaction, and their hours of telework per week. ■ Analysis:Compute the correlation between telework hours per week and job satisfaction ■ Conclusion:  More telework is related to higher job satisfaction  More telework is related to lower job satisfaction  There is no evidence for an association between telework and job satisfaction
  • 14. Learn More About I-O ■ Teachiopsych.com – I-O psychology chapter – I-O psychology presentation ■ I-O psychology mini course – https://department12.com/introduction-to-industrial-organizational-psychology- mini-course/ ■ SIOPYouTube channel – https://www.youtube.com/user/SIOPofficial ■ Request a guest speaker – https://www.siop.org/Membership/Registries/advocacy ■ Our blog – https://www.siop.org/GIT-Blog

Editor's Notes

  1. We’ll spend the next 20 minutes sharing information about three lesser-known specialties within the field of psychology. If you’re an instructor, this module, or one that you adapt from this material, can be added to an introductory psychology course to help students gain familiarity with a broader set of psychology specialties. Or, if you’re just interested in hearing about subfields of psychology, thanks for taking a step to learn more! By the end of this short module, learners will be able to define three specialties, occupational health psychology, consumer psychology, and industrial-organizational psychology. They will also know some of the jobs held by psychologists in these areas, and they’ll know where to get more information about each.
  2. There are aspects of jobs, such as whether a variety of skills are required or how much the employee feels their work is important, that impact how workers feel. Those feelings ultimately effect work attitudes and behavior, including motivation, satisfaction, and performance.
  3. For more information about occupational health psychology, see the website for the Society for Occupational Health Psychology.
  4. For more information about consumer psychology, see the website for the Society for Consumer Psychology. Source: https://www.verywellmind.com/what-is-consumer-psychology-2794899
  5. As social scientists, we apply the scientific method. First, you formulate your research question in a way that is readily testable. In this case, do employees who work from home more have greater job satisfaction?
  6. Second, you make a statement that can be rejected or not rejected based on the results of your study.
  7. You design a test of your hypothesis statement which includes one of many available “study designs.” You might assign employees to two groups, with one group teleworking full time and another group teleworking part time. Or, if that’s not practical, you might design a survey, where you ask employees to tell you about their work attitudes and how much they telework per week.
  8. Once you have survey responses from a group of employees, you can analyze your data. In this case, you could ask employees about their work life, and then use statistics to describe the strength and direction of the relationship between telework and satisfaction.
  9. Finally, you interpret your analyses, determining whether they are consistent with higher satisfaction among people doing more telework, less satisfaction, or no apparent relationship. If there is a significant association between telework and satisfaction, one variable can be predicted, to some extent, by the other. The “direction” of the association is whether attitudes are more favorable for those who telework more or less. The results of your study might be used to guide organizational policies about adoption of telework. They might also be combined with the results of other similar studies to offer more robust scientific evidence for the telework-satisfaction association.
  10. If you’re interested in learning more about I-O or sharing information with others, we’ve got you covered. If you’re a teacher, textbook writer, or anyone else interested in I-O, go to teachiopsych.com to download a free book chapter and presentation slides that provide an introduction to I-O psychology. There’s also a mini course on I-O where users can earn a certificate, youtube videos sponsored by the Society for Industrial-Organizational Psychology, or SIOP, and SIOP pages where you can request a guest speaker for your group or follow our blog about spreading the word about I-O. Teachers, you’re welcome to use this recording or adapt it for your own classes. Thanks for watching.