1) The document discusses research methods for business and provides an overview of key concepts. It aims to help students understand and develop a systematic approach to business research.
2) The objectives of the course are to formulate research questions, develop theoretical frameworks and hypotheses, and learn skills like research methodologies, data analysis, and interpretation.
3) Research is defined as a systematic process of gathering and analyzing data to make effective decisions. It must have a clear objective and facilitate decision making. Good research identifies problems factually and gathers the right information to make informed decisions.
Part A- Research – Meaning, Scope and Significance, Type of Research, Research process, Characteristics of good research, Scientific method,
Part B- Research Design- Concept and importance of research design, Qualitative and quantitative research.
Part C- Exploratory research-Concept, Types, and uses. Descriptive research- Concept, Types, and uses.
Part D- Experimental research design. Concepts of independent and dependent variables.
Introduction to Social Research (Business Research) Lecture # 1Sufi Nouman Riaz
Definition of research including idea of basic research types, kinds, classifications, approaches and terminologies. Thought process including Deduction and Induction and Research process.
Part A- Research – Meaning, Scope and Significance, Type of Research, Research process, Characteristics of good research, Scientific method,
Part B- Research Design- Concept and importance of research design, Qualitative and quantitative research.
Part C- Exploratory research-Concept, Types, and uses. Descriptive research- Concept, Types, and uses.
Part D- Experimental research design. Concepts of independent and dependent variables.
Introduction to Social Research (Business Research) Lecture # 1Sufi Nouman Riaz
Definition of research including idea of basic research types, kinds, classifications, approaches and terminologies. Thought process including Deduction and Induction and Research process.
This provide valuable and basic information regarding Research Methodology, how to conduct Research work, types of research, advantages and limitation of Research. Very helpful to Personnels associated with Research work.
Research is defined as a systematic and scientific process to answer questions about facts and the relationship between facts. It is an activity involved in seeking answers to unanswered questions.
by Mr. Javaid Ahmad Mir
What is research, it's siganficance ,characteristic,research proposalPakLover
what business research ,it's significance, hallmarks ,types of research, process of research, research proposal,what is critical literature review it's purpose approach
This provide valuable and basic information regarding Research Methodology, how to conduct Research work, types of research, advantages and limitation of Research. Very helpful to Personnels associated with Research work.
Research is defined as a systematic and scientific process to answer questions about facts and the relationship between facts. It is an activity involved in seeking answers to unanswered questions.
by Mr. Javaid Ahmad Mir
What is research, it's siganficance ,characteristic,research proposalPakLover
what business research ,it's significance, hallmarks ,types of research, process of research, research proposal,what is critical literature review it's purpose approach
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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2. Overview of the course :
Business research is an organized and
deliberate process through which organization
effectively learn new knowledge and help
improve performance.
3. • To understand and develop a systematic approach
to business research
• To emphasis on the relationship between theory ,
research and practice
• To Integrate different research activities in an
orderly fashion
Objectives of the course
4. Outcomes of the course are
• To formulate research questions
• Develop theoretical framework
• Develop hypotheses
• Learn to select from different research
methodologies
• Develop skills for data analysis and interpretation
5. What is Research?
• Research is defined as the systematic process of
gathering, recording and analyzing data for effective
decisions
• Designed and executed, with a goal of finding answers to
the issues
• Research must have an objective
• It facilitates the decision making process
• Factually, research (re-search) -“search again”
5
6. What is Research?
Good decision-making fetches a “yes” answer to the following
questions:
1. Do the researchers identify where exactly the problem lies?
2. Do they correctly recognize the situation needing investigation?
3. Do they know what types of information is to be gathered and
how?
4. Do they know how to make use of the information to make the
right decisions
5. Do they know how to implement the results to solve the
problem?
6
7. Purpose of Research
To know where the problem exist in the organization
To identify the problems as clearly and precisely as
possible.
Gather information, analyze the data, and determine the
factors that are associated with the problem
Propose necessary solutions and corrective measures
7
8. Types of Research
Research can be undertaken for two different purposes:
1. Applied research.
2. Basic research or pure research.
8
9. Applied research
• Applied research is done with the an intention of applying
the results to solve specific problems which are currently
being experienced in an organization
• e.g.
• For example, a product may not be selling well and the
manager wants to find reasons in order to take
corrective actions.
9
10. Basic research
• Basic research is done mainly to improve our
understanding of certain problems that are commonly
occur in organizational setting and how to solve them
• Intended to answer why, what and how questions.
• e.g.
– How to increase the productivity of workers in service
industry?
– What are the factors influencing employee’s
productivity?
10
12. • Important assumptions about the way in which one views
the world
• These assumptions effect the research strategy and the
methods you choose
e.g.
Researcher concerned with facts, such as the resources
needed for manufacturing will conducted research in a
different way compare to the researcher concerned with
the feelings and attitudes of individuals
13. Philosophy of Choices
• Positivism (Deductive)
– Develop hypothesis (or hypotheses) and design a
research strategy to test the hypothesis and validate
theory
• Interpretivism (Inductive)
– Collect data and develop theory as a result of data
analysis
14. Hallmarks of a Good Research
• Purpose clearly defined
• Detailed research process
• Research design thoroughly planned
• Limitations revealed honestly
• High ethical standards applied
• Adequate analysis for decision-makers
• Findings presented unambiguously
14
15. Characteristics of Good Research
• Purposive: Definite aim (Help reduce turnover,
absenteeism, complete projects on time )
• Rigor: it is simply defined as the quality or state of being
very exact, careful, or with strict precision will result in
more trustworthy findings
• Testability: After properly selecting the respondents and
collection of data, logically developed hypothesis can be
tested using statistical tools
16. 16
• Replicability: Researchers can copy the same process and
arrive at the same results as the original study.
• Confidence: Study of the whole universe or population is
not possible. But we try to come close to reality
(precision)and be confident of our findings that they are
correct (confidence)
• Objectivity: The interpretation of the results should be
based on facts, not on our own subjective feeling
Characteristics of Good Research
17. • Generalizability: Applicability of the finding on a variety of
firms/organization
• Parsimony: Simplicity in explaining the phenomena is
preferred, rather than studying many factors and their effect
– Management and Behavioral science result are not 100%
accurate
– We deal with subjective feelings , attitudes, perceptions
– Meeting all the characteristics of good research is difficult
Characteristics of Good Research
18. Ethics and Business Research
• Ethics in business research refers to a code of conduct
of behavior while conducting research.
• Ethical conduct applies to
– the organization
– members that sponsor the research,
– the researchers who undertake the research, and
– the respondents who provide essential data.
18