SlideShare a Scribd company logo
#b2bnl
Insights in your B2B buyer
Buyer personas
Presented by:
Yvette Gietelink
Yvette@spotonvision.com
@YvetteGietelink
Your host:
Christa Hemelaar
Christa@spotonvision.com
@Chemelaar
#b2bnl
spotONvision B2B marketing agency
Our services
spotONvision masterclass
24 Juni: Kunnen B2B-marketeers ROI aantonen?
Registreer vandaag nog
Download rapport
Kunnen B2B-Marketeers ROI aantonen?
#b2bnlUpcoming events
GoToWebinar:
“Chat” or “Ask a question”
or
Twitter hashtag #b2bnl
Twitter @spotonvision
#b2bnlQuestions?
Buyer personas
 What?
 Why?
 How?
Poll
Maak je al gebruik van buyer persona’s?
#b2bnl
#b2bnl
How do I reach my buyers?
How do I connect and engage with them?
#b2bnlWho are my real buyers?
Strategic buyer Economic buyerUser buyer
Segment of users that represent the needs of a larger group of
customers, in terms of their goals and personal characteristics
Persona is a concise description of a specific customer type
#b2bnlWhat is a buyer persona?
• Helps to visualize and understand your customers
• Acts as a guide throughout the development of marketing
communication campaigns
• Helps in aligning sales, marketing and product development
The essential ingredient for effective marketing
#b2bnlWhy use personas?
• Change misconceptions about buyer segments
• Effective marketing messages and programs
• Better engagement
• Insight in how to nurture your buyer
• Better marketing ROI
#b2bnlResults of using buyer personas
#b2bnlCreating a buyer persona
1. Read everything they read
2. Attend seminars & monitor conference topics
3. Talk to the sales people
4. Use your website analytics
5. Conduct personal interviews
#b2bnlHow to gather the insights in 5 steps
• RSS feeds, Google Alerts
• Publications
• Newsletters
• Blogs/industry sites
#b2bnlStep 1: Read everything they read
• Listen to what they talk about
• Note the questions that are being asked
• Talk to people at the conference
• Learn the topics on the program
• Watch videos if you can’t attend
#b2bnlStep 2: Attend seminars and monitor conference
• Good sales people listen and know more
• Should know many details on the buyer
• Look at win/loss reports
• Warning: don’t count only on sales!!
#b2bnlStep 3:Talk to the sales people
• Google alerts, Twitter search, LinkedIn, etc.
• Conduct from time to time sentiment analysis
• Use analytics smartly to gather important data
#b2bnlStep 4: Listen online
• With customers, won/lost/prospects and suspects
• Minimum 12 to15 respondents for one persona
• Focus on the goals (next slide)
#b2bnlStep 5: Conduct interviews
• What things frustrate you the most?
• What makes good/bad working day?
• What will help you to do your job better?
• How are your work being measured?
• What keeps you awake at night?
• How do you buy?
#b2bnlGoal: Uncover attitudes & behavior
• Find patterns and clusters
• Add details from behavioural traits
• Selects details that stand out
• Give name and photo
• Introduce to your colleagues
#b2bnlDid it all? What’s next
Peter, 45 years old, is a busy IT manager in a logistics company, needs to upgrade his
servers to handle a new software application that new employees can access remotely. As
he’s putting out fires on a daily basis, he doesn‘t have the time to spend doing research
during the say, and definitely doesn’t have the time to talk on the phone with sales people.
#b2bnlNarrative example: Peter
But because of his priority of this project, he may take
the time after work to do some vendor research online,
and call up a few resellers for RFP’S. He will definitely
visit some forums to see what his peers are saying and
to see if he can get some information there. He’ll read a
few industry blogs. And, if he can find them, he’ll
download some white papers.
1. Focus the attention and budget to what matters- the buyer and his/her
needs
2. Visualise the buyer journey
3. Create a content map
4. Focus the development & design of marketing campaigns
5. Develop your content with buyer-dialogue in mind
#b2bnlHow B2B Marketers should use personas
#b2bnlImplementing Personas
• Add personal details but don’t go overboard
• Include goals for each persona
• Don’t develop too many buyer personas
• Personas only add value if you invest time to develop them properly
• Evolve the personas over time
• Personas are not the silver bullet, but extremely important to have
• Get the sales buy-in on the personas
#b2bnlHelpful tips
Poll
Wat is jouw grootste barrière om te starten met buyer persona’s?
#b2bnl
spotONvision masterclass
Woensdag 24 juni: Kunnen B2B-marketeers ROI aantonen?
spotONvision webinar (Engelstalig)
Vrijdag 10 juli: Buyer personas cross border
#b2bnlQ&A
#b2bnlWant more? Downloads are available
eBook on Content Marketing
www.spotonvision.com
ePocket buyer persona
www.spotonvision.com
Take your Content Marketing to the next level with our new book:
“Contentmarketing voor gevorderden”
Price: €20,-
Contact us to receive your copy
#b2bnlWant to know more?
www.spotonvision.com
#b2bnlThank you for your attention
@spotONvision
LinkedIn groups:
• Passion for B2B Marketing
• B2B Marketing Forum Benelux
Yvette Gietelink
yvette@spotonvision.com
@yvettegietelink
Christa Hemelaar
christa@spotonvision.com
@chemelaar

More Related Content

What's hot

How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
The Center for Sales Strategy
 
Cleveland HubSpot User Group (HUG): Working Video into Marketing
Cleveland HubSpot User Group (HUG): Working Video into MarketingCleveland HubSpot User Group (HUG): Working Video into Marketing
Cleveland HubSpot User Group (HUG): Working Video into Marketing
PR 20/20
 
The Step-by-Step Process to Generating Leads from Webinars
The Step-by-Step Process to Generating Leads from WebinarsThe Step-by-Step Process to Generating Leads from Webinars
The Step-by-Step Process to Generating Leads from Webinars
The Center for Sales Strategy
 
BrainStation_EmilyTaylor_7StepPlan
BrainStation_EmilyTaylor_7StepPlanBrainStation_EmilyTaylor_7StepPlan
BrainStation_EmilyTaylor_7StepPlanEmily Taylor
 
Generate Sales Through Social Media
Generate Sales Through Social MediaGenerate Sales Through Social Media
Generate Sales Through Social Media
PYC
 
A day in the life of a LinkedIn Social Seller
A day in the life of a LinkedIn Social SellerA day in the life of a LinkedIn Social Seller
A day in the life of a LinkedIn Social Seller
Kevin Ryan
 
Lead generation for real estate brokers
Lead generation for real estate brokersLead generation for real estate brokers
Lead generation for real estate brokers
Manaan Choksi
 
2011 Sales & Marketing Best Practices
2011 Sales & Marketing Best Practices2011 Sales & Marketing Best Practices
2011 Sales & Marketing Best Practices
Heinz Marketing Inc
 
Executive blogging And Content Marketing
Executive blogging And Content MarketingExecutive blogging And Content Marketing
Executive blogging And Content Marketing
IT Decisions
 
Ross Chayka. Growth Hacking.
Ross Chayka. Growth Hacking.Ross Chayka. Growth Hacking.
Ross Chayka. Growth Hacking.
Rostyslav Chayka
 
B2B sales lead to cash
B2B sales lead to cashB2B sales lead to cash
B2B sales lead to cash
Amir NikKhah
 
New Business Owner Website Questions, What Makes a Lead Generation Website Go...
New Business Owner Website Questions, What Makes a Lead Generation Website Go...New Business Owner Website Questions, What Makes a Lead Generation Website Go...
New Business Owner Website Questions, What Makes a Lead Generation Website Go...
Humberto Valle MBA
 
Raincamp More Clients, More Referrals, More Income (Without Spending More M...
Raincamp   More Clients, More Referrals, More Income (Without Spending More M...Raincamp   More Clients, More Referrals, More Income (Without Spending More M...
Raincamp More Clients, More Referrals, More Income (Without Spending More M...
Heinz Marketing Inc
 
Trade secrets for trade show sales success
Trade secrets for trade show sales successTrade secrets for trade show sales success
Trade secrets for trade show sales success
Heinz Marketing Inc
 
How to drive more sales from your next event or trade show
How to drive more sales from your next event or trade showHow to drive more sales from your next event or trade show
How to drive more sales from your next event or trade show
Heinz Marketing Inc
 
Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...
Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...
Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...
Heinz Marketing Inc
 
Using Kentico EMS to optimize the B2B sales process
Using Kentico EMS to optimize the B2B sales processUsing Kentico EMS to optimize the B2B sales process
Using Kentico EMS to optimize the B2B sales process
James Williamson
 
Content Marketing Hacks: 50+ best practices to double your engagement & conve...
Content Marketing Hacks: 50+ best practices to double your engagement & conve...Content Marketing Hacks: 50+ best practices to double your engagement & conve...
Content Marketing Hacks: 50+ best practices to double your engagement & conve...
Heinz Marketing Inc
 
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & SuccessB2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
Heinz Marketing Inc
 

What's hot (20)

How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
 
Cleveland HubSpot User Group (HUG): Working Video into Marketing
Cleveland HubSpot User Group (HUG): Working Video into MarketingCleveland HubSpot User Group (HUG): Working Video into Marketing
Cleveland HubSpot User Group (HUG): Working Video into Marketing
 
The Step-by-Step Process to Generating Leads from Webinars
The Step-by-Step Process to Generating Leads from WebinarsThe Step-by-Step Process to Generating Leads from Webinars
The Step-by-Step Process to Generating Leads from Webinars
 
BrainStation_EmilyTaylor_7StepPlan
BrainStation_EmilyTaylor_7StepPlanBrainStation_EmilyTaylor_7StepPlan
BrainStation_EmilyTaylor_7StepPlan
 
Generate Sales Through Social Media
Generate Sales Through Social MediaGenerate Sales Through Social Media
Generate Sales Through Social Media
 
A day in the life of a LinkedIn Social Seller
A day in the life of a LinkedIn Social SellerA day in the life of a LinkedIn Social Seller
A day in the life of a LinkedIn Social Seller
 
Lead generation for real estate brokers
Lead generation for real estate brokersLead generation for real estate brokers
Lead generation for real estate brokers
 
2011 Sales & Marketing Best Practices
2011 Sales & Marketing Best Practices2011 Sales & Marketing Best Practices
2011 Sales & Marketing Best Practices
 
Executive blogging And Content Marketing
Executive blogging And Content MarketingExecutive blogging And Content Marketing
Executive blogging And Content Marketing
 
Ross Chayka. Growth Hacking.
Ross Chayka. Growth Hacking.Ross Chayka. Growth Hacking.
Ross Chayka. Growth Hacking.
 
B2B sales lead to cash
B2B sales lead to cashB2B sales lead to cash
B2B sales lead to cash
 
B2B Sales for Creative Professionals
B2B Sales for Creative ProfessionalsB2B Sales for Creative Professionals
B2B Sales for Creative Professionals
 
New Business Owner Website Questions, What Makes a Lead Generation Website Go...
New Business Owner Website Questions, What Makes a Lead Generation Website Go...New Business Owner Website Questions, What Makes a Lead Generation Website Go...
New Business Owner Website Questions, What Makes a Lead Generation Website Go...
 
Raincamp More Clients, More Referrals, More Income (Without Spending More M...
Raincamp   More Clients, More Referrals, More Income (Without Spending More M...Raincamp   More Clients, More Referrals, More Income (Without Spending More M...
Raincamp More Clients, More Referrals, More Income (Without Spending More M...
 
Trade secrets for trade show sales success
Trade secrets for trade show sales successTrade secrets for trade show sales success
Trade secrets for trade show sales success
 
How to drive more sales from your next event or trade show
How to drive more sales from your next event or trade showHow to drive more sales from your next event or trade show
How to drive more sales from your next event or trade show
 
Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...
Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...
Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...
 
Using Kentico EMS to optimize the B2B sales process
Using Kentico EMS to optimize the B2B sales processUsing Kentico EMS to optimize the B2B sales process
Using Kentico EMS to optimize the B2B sales process
 
Content Marketing Hacks: 50+ best practices to double your engagement & conve...
Content Marketing Hacks: 50+ best practices to double your engagement & conve...Content Marketing Hacks: 50+ best practices to double your engagement & conve...
Content Marketing Hacks: 50+ best practices to double your engagement & conve...
 
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & SuccessB2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & Success
 

Viewers also liked

How To Create Buyer Personas - Painlessly!
How To Create Buyer Personas - Painlessly!How To Create Buyer Personas - Painlessly!
How To Create Buyer Personas - Painlessly!
Alisa Meredith Marketing
 
Leading Marketing Consultant explains Buyer Personas
Leading Marketing Consultant explains Buyer PersonasLeading Marketing Consultant explains Buyer Personas
Leading Marketing Consultant explains Buyer Personas
The Marketing Strategy Co
 
Connecting Buyer Personas To Content That Connects
Connecting Buyer Personas To Content That ConnectsConnecting Buyer Personas To Content That Connects
Connecting Buyer Personas To Content That Connects
G3 Communications
 
Wat & hoe buyer persona's
Wat & hoe buyer persona'sWat & hoe buyer persona's
Wat & hoe buyer persona's
spotONvision - B2B Marketing
 
How to Create your Buyer Personas
How to Create your Buyer PersonasHow to Create your Buyer Personas
How to Create your Buyer Personas
Sigma Web Marketing
 
Buyer Personas to Improve Conversion Rates
Buyer Personas to Improve Conversion RatesBuyer Personas to Improve Conversion Rates
Buyer Personas to Improve Conversion Rates
Depesh Mandalia
 
Buyer Personas – The Key to Sales & Marketing Alignment
Buyer Personas – The Key to Sales & Marketing AlignmentBuyer Personas – The Key to Sales & Marketing Alignment
Buyer Personas – The Key to Sales & Marketing Alignment
SMEI - Sales & Marketing Executives International, Inc.
 
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOBuyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
SPROUT Content
 
Buyer Personas
Buyer PersonasBuyer Personas
Buyer Personas
Cara Pluff
 
Developing Insanely Useful Buyer Personas
Developing Insanely Useful Buyer PersonasDeveloping Insanely Useful Buyer Personas
Developing Insanely Useful Buyer Personas
stonecreek
 
Buyer Personas: The 5 Insights Every Marketer Needs to Nail
Buyer Personas: The 5 Insights Every Marketer Needs to NailBuyer Personas: The 5 Insights Every Marketer Needs to Nail
Buyer Personas: The 5 Insights Every Marketer Needs to Nail
Buyer Persona Institute
 
Buyer Personas, Attracting Visitors & Converting Leads
Buyer Personas, Attracting Visitors & Converting LeadsBuyer Personas, Attracting Visitors & Converting Leads
Buyer Personas, Attracting Visitors & Converting Leads
sbedrick
 
Crafting Data Driven Buyer Personas
Crafting Data Driven Buyer PersonasCrafting Data Driven Buyer Personas
Crafting Data Driven Buyer Personas
LeadMD
 
The Science of Building Actionable Buyer Personas
The Science of Building Actionable Buyer PersonasThe Science of Building Actionable Buyer Personas
The Science of Building Actionable Buyer Personas
Scripted.com
 
Introduction to Building and Using Buyer Personas
Introduction to Building and Using Buyer PersonasIntroduction to Building and Using Buyer Personas
Introduction to Building and Using Buyer Personas
Buyer Persona Institute
 
Buyer Personas: 6 Steps to Creating Buyer Personas
Buyer Personas: 6 Steps to Creating Buyer PersonasBuyer Personas: 6 Steps to Creating Buyer Personas
Buyer Personas: 6 Steps to Creating Buyer Personas
Joy Martinez
 
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...Forget your feelings: How to actually quantify your buyer personas - SaaSFest...
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...
Price Intelligently
 
Developing Buyer Personas
Developing Buyer PersonasDeveloping Buyer Personas
Developing Buyer Personas
Didit Marketing
 

Viewers also liked (18)

How To Create Buyer Personas - Painlessly!
How To Create Buyer Personas - Painlessly!How To Create Buyer Personas - Painlessly!
How To Create Buyer Personas - Painlessly!
 
Leading Marketing Consultant explains Buyer Personas
Leading Marketing Consultant explains Buyer PersonasLeading Marketing Consultant explains Buyer Personas
Leading Marketing Consultant explains Buyer Personas
 
Connecting Buyer Personas To Content That Connects
Connecting Buyer Personas To Content That ConnectsConnecting Buyer Personas To Content That Connects
Connecting Buyer Personas To Content That Connects
 
Wat & hoe buyer persona's
Wat & hoe buyer persona'sWat & hoe buyer persona's
Wat & hoe buyer persona's
 
How to Create your Buyer Personas
How to Create your Buyer PersonasHow to Create your Buyer Personas
How to Create your Buyer Personas
 
Buyer Personas to Improve Conversion Rates
Buyer Personas to Improve Conversion RatesBuyer Personas to Improve Conversion Rates
Buyer Personas to Improve Conversion Rates
 
Buyer Personas – The Key to Sales & Marketing Alignment
Buyer Personas – The Key to Sales & Marketing AlignmentBuyer Personas – The Key to Sales & Marketing Alignment
Buyer Personas – The Key to Sales & Marketing Alignment
 
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOBuyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEO
 
Buyer Personas
Buyer PersonasBuyer Personas
Buyer Personas
 
Developing Insanely Useful Buyer Personas
Developing Insanely Useful Buyer PersonasDeveloping Insanely Useful Buyer Personas
Developing Insanely Useful Buyer Personas
 
Buyer Personas: The 5 Insights Every Marketer Needs to Nail
Buyer Personas: The 5 Insights Every Marketer Needs to NailBuyer Personas: The 5 Insights Every Marketer Needs to Nail
Buyer Personas: The 5 Insights Every Marketer Needs to Nail
 
Buyer Personas, Attracting Visitors & Converting Leads
Buyer Personas, Attracting Visitors & Converting LeadsBuyer Personas, Attracting Visitors & Converting Leads
Buyer Personas, Attracting Visitors & Converting Leads
 
Crafting Data Driven Buyer Personas
Crafting Data Driven Buyer PersonasCrafting Data Driven Buyer Personas
Crafting Data Driven Buyer Personas
 
The Science of Building Actionable Buyer Personas
The Science of Building Actionable Buyer PersonasThe Science of Building Actionable Buyer Personas
The Science of Building Actionable Buyer Personas
 
Introduction to Building and Using Buyer Personas
Introduction to Building and Using Buyer PersonasIntroduction to Building and Using Buyer Personas
Introduction to Building and Using Buyer Personas
 
Buyer Personas: 6 Steps to Creating Buyer Personas
Buyer Personas: 6 Steps to Creating Buyer PersonasBuyer Personas: 6 Steps to Creating Buyer Personas
Buyer Personas: 6 Steps to Creating Buyer Personas
 
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...Forget your feelings: How to actually quantify your buyer personas - SaaSFest...
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...
 
Developing Buyer Personas
Developing Buyer PersonasDeveloping Buyer Personas
Developing Buyer Personas
 

Similar to SpotONfriday webinar | Ken je koper: wat & hoe buyer persona's

Danny Bermant CIM Spring Marketing Conference 2015
Danny Bermant   CIM Spring Marketing Conference 2015Danny Bermant   CIM Spring Marketing Conference 2015
Danny Bermant CIM Spring Marketing Conference 2015
CIM East of England
 
Buyer Persona - Key to B2B Marketing Success
Buyer Persona - Key to B2B Marketing SuccessBuyer Persona - Key to B2B Marketing Success
Buyer Persona - Key to B2B Marketing Success
spotONvision - B2B Marketing
 
Buyer Persona - Key to B2B online marketing success
Buyer Persona - Key to B2B online marketing successBuyer Persona - Key to B2B online marketing success
Buyer Persona - Key to B2B online marketing success
ShimonBen
 
How to create the best b2b buyer personas in the world
How to create the best b2b buyer personas in the worldHow to create the best b2b buyer personas in the world
How to create the best b2b buyer personas in the world
Stephen Bateman DipM CIM
 
Lead Nurturing Beyond the Inbox - INBOUND14
Lead Nurturing Beyond the Inbox - INBOUND14Lead Nurturing Beyond the Inbox - INBOUND14
Lead Nurturing Beyond the Inbox - INBOUND14
HubSpot
 
Online Branding
Online BrandingOnline Branding
Online Branding
Vbout.com
 
Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social M...
Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social M...Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social M...
Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social M...
Alex Milo, CSCP, CPL
 
Growing a Startup With Inbound Marketing - Bernco Media
Growing a Startup With Inbound Marketing - Bernco MediaGrowing a Startup With Inbound Marketing - Bernco Media
Growing a Startup With Inbound Marketing - Bernco Media
Bernco Media
 
"Fall in love with the problem, not the solution. How focusing on Clients can...
"Fall in love with the problem, not the solution. How focusing on Clients can..."Fall in love with the problem, not the solution. How focusing on Clients can...
"Fall in love with the problem, not the solution. How focusing on Clients can...
European Innovation Academy
 
B2B Digital Marketing Playbook for the COVID Era
B2B Digital Marketing Playbook for the COVID EraB2B Digital Marketing Playbook for the COVID Era
B2B Digital Marketing Playbook for the COVID Era
Rohas Nagpal
 
LinkedIn and Social Media for B2B - Why now is the time.
LinkedIn and Social Media for B2B - Why now is the time.LinkedIn and Social Media for B2B - Why now is the time.
LinkedIn and Social Media for B2B - Why now is the time.
SkaledConsultuing
 
Top Ten Marketing Tactics for Nonprofit Marketers
Top Ten Marketing Tactics for Nonprofit MarketersTop Ten Marketing Tactics for Nonprofit Marketers
Top Ten Marketing Tactics for Nonprofit Marketers
Bridget Brandt
 
PreSeed Academy #27 - Caragh Kennedy (Hubspot)
PreSeed Academy #27 - Caragh Kennedy (Hubspot)PreSeed Academy #27 - Caragh Kennedy (Hubspot)
PreSeed Academy #27 - Caragh Kennedy (Hubspot)
PreSeed Ventures
 
Content marketing program 032514
Content marketing program 032514Content marketing program 032514
Content marketing program 032514
Chris Ourand
 
Buyer Persona development for marketing strategy.
Buyer Persona development for marketing strategy.Buyer Persona development for marketing strategy.
Buyer Persona development for marketing strategy.
KontextB2B | Modern Marketing Consultancy, Düsseldorf
 
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...
Syed Rehan Ali
 
The Science of B2B Thought Leadership: How Building Thought Leadership Can Bo...
The Science of B2B Thought Leadership: How Building Thought Leadership Can Bo...The Science of B2B Thought Leadership: How Building Thought Leadership Can Bo...
The Science of B2B Thought Leadership: How Building Thought Leadership Can Bo...
LiveHive, Inc.
 
B2B content that drives conversions - Pardot Connections 2013 Presentation.pdf
B2B content that drives conversions - Pardot Connections 2013 Presentation.pdfB2B content that drives conversions - Pardot Connections 2013 Presentation.pdf
B2B content that drives conversions - Pardot Connections 2013 Presentation.pdf
Brainrider B2B Marketing
 
LinkedIn for Social Selling Success
LinkedIn for Social Selling SuccessLinkedIn for Social Selling Success
LinkedIn for Social Selling Success
Xochi Adame
 
B2B Content and Digital Marketing Best Practices
B2B Content and Digital Marketing Best PracticesB2B Content and Digital Marketing Best Practices
B2B Content and Digital Marketing Best Practices
Anant Das
 

Similar to SpotONfriday webinar | Ken je koper: wat & hoe buyer persona's (20)

Danny Bermant CIM Spring Marketing Conference 2015
Danny Bermant   CIM Spring Marketing Conference 2015Danny Bermant   CIM Spring Marketing Conference 2015
Danny Bermant CIM Spring Marketing Conference 2015
 
Buyer Persona - Key to B2B Marketing Success
Buyer Persona - Key to B2B Marketing SuccessBuyer Persona - Key to B2B Marketing Success
Buyer Persona - Key to B2B Marketing Success
 
Buyer Persona - Key to B2B online marketing success
Buyer Persona - Key to B2B online marketing successBuyer Persona - Key to B2B online marketing success
Buyer Persona - Key to B2B online marketing success
 
How to create the best b2b buyer personas in the world
How to create the best b2b buyer personas in the worldHow to create the best b2b buyer personas in the world
How to create the best b2b buyer personas in the world
 
Lead Nurturing Beyond the Inbox - INBOUND14
Lead Nurturing Beyond the Inbox - INBOUND14Lead Nurturing Beyond the Inbox - INBOUND14
Lead Nurturing Beyond the Inbox - INBOUND14
 
Online Branding
Online BrandingOnline Branding
Online Branding
 
Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social M...
Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social M...Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social M...
Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social M...
 
Growing a Startup With Inbound Marketing - Bernco Media
Growing a Startup With Inbound Marketing - Bernco MediaGrowing a Startup With Inbound Marketing - Bernco Media
Growing a Startup With Inbound Marketing - Bernco Media
 
"Fall in love with the problem, not the solution. How focusing on Clients can...
"Fall in love with the problem, not the solution. How focusing on Clients can..."Fall in love with the problem, not the solution. How focusing on Clients can...
"Fall in love with the problem, not the solution. How focusing on Clients can...
 
B2B Digital Marketing Playbook for the COVID Era
B2B Digital Marketing Playbook for the COVID EraB2B Digital Marketing Playbook for the COVID Era
B2B Digital Marketing Playbook for the COVID Era
 
LinkedIn and Social Media for B2B - Why now is the time.
LinkedIn and Social Media for B2B - Why now is the time.LinkedIn and Social Media for B2B - Why now is the time.
LinkedIn and Social Media for B2B - Why now is the time.
 
Top Ten Marketing Tactics for Nonprofit Marketers
Top Ten Marketing Tactics for Nonprofit MarketersTop Ten Marketing Tactics for Nonprofit Marketers
Top Ten Marketing Tactics for Nonprofit Marketers
 
PreSeed Academy #27 - Caragh Kennedy (Hubspot)
PreSeed Academy #27 - Caragh Kennedy (Hubspot)PreSeed Academy #27 - Caragh Kennedy (Hubspot)
PreSeed Academy #27 - Caragh Kennedy (Hubspot)
 
Content marketing program 032514
Content marketing program 032514Content marketing program 032514
Content marketing program 032514
 
Buyer Persona development for marketing strategy.
Buyer Persona development for marketing strategy.Buyer Persona development for marketing strategy.
Buyer Persona development for marketing strategy.
 
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...
 
The Science of B2B Thought Leadership: How Building Thought Leadership Can Bo...
The Science of B2B Thought Leadership: How Building Thought Leadership Can Bo...The Science of B2B Thought Leadership: How Building Thought Leadership Can Bo...
The Science of B2B Thought Leadership: How Building Thought Leadership Can Bo...
 
B2B content that drives conversions - Pardot Connections 2013 Presentation.pdf
B2B content that drives conversions - Pardot Connections 2013 Presentation.pdfB2B content that drives conversions - Pardot Connections 2013 Presentation.pdf
B2B content that drives conversions - Pardot Connections 2013 Presentation.pdf
 
LinkedIn for Social Selling Success
LinkedIn for Social Selling SuccessLinkedIn for Social Selling Success
LinkedIn for Social Selling Success
 
B2B Content and Digital Marketing Best Practices
B2B Content and Digital Marketing Best PracticesB2B Content and Digital Marketing Best Practices
B2B Content and Digital Marketing Best Practices
 

More from spotONvision - B2B Marketing

Hoe kun jij de lead pakken in klantbeleving | Webinar spotONvision
Hoe kun jij de lead pakken in klantbeleving | Webinar spotONvisionHoe kun jij de lead pakken in klantbeleving | Webinar spotONvision
Hoe kun jij de lead pakken in klantbeleving | Webinar spotONvision
spotONvision - B2B Marketing
 
Aan de slag met marketing automation | webinar spotONvision
Aan de slag met marketing automation | webinar spotONvisionAan de slag met marketing automation | webinar spotONvision
Aan de slag met marketing automation | webinar spotONvision
spotONvision - B2B Marketing
 
How to measure customer journey succes? | webinar spotONvision
How to measure customer journey succes? | webinar spotONvisionHow to measure customer journey succes? | webinar spotONvision
How to measure customer journey succes? | webinar spotONvision
spotONvision - B2B Marketing
 
Customer centricity in de financiële sector
Customer centricity in de financiële sectorCustomer centricity in de financiële sector
Customer centricity in de financiële sector
spotONvision - B2B Marketing
 
spotONfriday webinar - Buyer personas over de grens
spotONfriday webinar - Buyer personas over de grensspotONfriday webinar - Buyer personas over de grens
spotONfriday webinar - Buyer personas over de grens
spotONvision - B2B Marketing
 
spotONfriday webinar - 7 steps to successful campaign management
spotONfriday webinar - 7 steps to successful campaign managementspotONfriday webinar - 7 steps to successful campaign management
spotONfriday webinar - 7 steps to successful campaign management
spotONvision - B2B Marketing
 
SpotONfriday webinar: Klantbeleving in B2B
SpotONfriday webinar: Klantbeleving in B2B SpotONfriday webinar: Klantbeleving in B2B
SpotONfriday webinar: Klantbeleving in B2B
spotONvision - B2B Marketing
 
Can B2B marketers show ROI?
Can B2B marketers show ROI?Can B2B marketers show ROI?
Can B2B marketers show ROI?
spotONvision - B2B Marketing
 
spotONfriday webinar: Managing Integrated Customer-Centric Global Campaigns
spotONfriday webinar: Managing Integrated Customer-Centric Global CampaignsspotONfriday webinar: Managing Integrated Customer-Centric Global Campaigns
spotONfriday webinar: Managing Integrated Customer-Centric Global Campaigns
spotONvision - B2B Marketing
 
spotONfriday webinar: Best-in-class met lead management
spotONfriday webinar: Best-in-class met lead managementspotONfriday webinar: Best-in-class met lead management
spotONfriday webinar: Best-in-class met lead management
spotONvision - B2B Marketing
 
spotONfriday webinar: Kracht van webinars
spotONfriday webinar: Kracht van webinarsspotONfriday webinar: Kracht van webinars
spotONfriday webinar: Kracht van webinars
spotONvision - B2B Marketing
 
spotONfriday webinar: De grootste uitdagingen van B2B marketing managers
spotONfriday webinar: De grootste uitdagingen van B2B marketing managersspotONfriday webinar: De grootste uitdagingen van B2B marketing managers
spotONfriday webinar: De grootste uitdagingen van B2B marketing managers
spotONvision - B2B Marketing
 
Marketing Automation voor beginners
Marketing Automation voor beginnersMarketing Automation voor beginners
Marketing Automation voor beginners
spotONvision - B2B Marketing
 
Contentmarketing voor gevorderden
Contentmarketing voor gevorderdenContentmarketing voor gevorderden
Contentmarketing voor gevorderden
spotONvision - B2B Marketing
 
The Hidden Sales Cycle: the new role of marketing
The Hidden Sales Cycle: the new role of marketingThe Hidden Sales Cycle: the new role of marketing
The Hidden Sales Cycle: the new role of marketing
spotONvision - B2B Marketing
 
Webinar marketing automation voor beginners
Webinar marketing automation voor beginnersWebinar marketing automation voor beginners
Webinar marketing automation voor beginners
spotONvision - B2B Marketing
 
B2B Webinar Festival: Contentmarketing voor gevorderden
B2B Webinar Festival: Contentmarketing voor gevorderdenB2B Webinar Festival: Contentmarketing voor gevorderden
B2B Webinar Festival: Contentmarketing voor gevorderden
spotONvision - B2B Marketing
 
B2B Webinar Festival: Content Recycling in B2B
B2B Webinar Festival: Content Recycling in B2BB2B Webinar Festival: Content Recycling in B2B
B2B Webinar Festival: Content Recycling in B2B
spotONvision - B2B Marketing
 
Marketing Automation voor beginners
Marketing Automation voor beginnersMarketing Automation voor beginners
Marketing Automation voor beginners
spotONvision - B2B Marketing
 
Trends en successen in B2B
Trends en successen in B2BTrends en successen in B2B
Trends en successen in B2B
spotONvision - B2B Marketing
 

More from spotONvision - B2B Marketing (20)

Hoe kun jij de lead pakken in klantbeleving | Webinar spotONvision
Hoe kun jij de lead pakken in klantbeleving | Webinar spotONvisionHoe kun jij de lead pakken in klantbeleving | Webinar spotONvision
Hoe kun jij de lead pakken in klantbeleving | Webinar spotONvision
 
Aan de slag met marketing automation | webinar spotONvision
Aan de slag met marketing automation | webinar spotONvisionAan de slag met marketing automation | webinar spotONvision
Aan de slag met marketing automation | webinar spotONvision
 
How to measure customer journey succes? | webinar spotONvision
How to measure customer journey succes? | webinar spotONvisionHow to measure customer journey succes? | webinar spotONvision
How to measure customer journey succes? | webinar spotONvision
 
Customer centricity in de financiële sector
Customer centricity in de financiële sectorCustomer centricity in de financiële sector
Customer centricity in de financiële sector
 
spotONfriday webinar - Buyer personas over de grens
spotONfriday webinar - Buyer personas over de grensspotONfriday webinar - Buyer personas over de grens
spotONfriday webinar - Buyer personas over de grens
 
spotONfriday webinar - 7 steps to successful campaign management
spotONfriday webinar - 7 steps to successful campaign managementspotONfriday webinar - 7 steps to successful campaign management
spotONfriday webinar - 7 steps to successful campaign management
 
SpotONfriday webinar: Klantbeleving in B2B
SpotONfriday webinar: Klantbeleving in B2B SpotONfriday webinar: Klantbeleving in B2B
SpotONfriday webinar: Klantbeleving in B2B
 
Can B2B marketers show ROI?
Can B2B marketers show ROI?Can B2B marketers show ROI?
Can B2B marketers show ROI?
 
spotONfriday webinar: Managing Integrated Customer-Centric Global Campaigns
spotONfriday webinar: Managing Integrated Customer-Centric Global CampaignsspotONfriday webinar: Managing Integrated Customer-Centric Global Campaigns
spotONfriday webinar: Managing Integrated Customer-Centric Global Campaigns
 
spotONfriday webinar: Best-in-class met lead management
spotONfriday webinar: Best-in-class met lead managementspotONfriday webinar: Best-in-class met lead management
spotONfriday webinar: Best-in-class met lead management
 
spotONfriday webinar: Kracht van webinars
spotONfriday webinar: Kracht van webinarsspotONfriday webinar: Kracht van webinars
spotONfriday webinar: Kracht van webinars
 
spotONfriday webinar: De grootste uitdagingen van B2B marketing managers
spotONfriday webinar: De grootste uitdagingen van B2B marketing managersspotONfriday webinar: De grootste uitdagingen van B2B marketing managers
spotONfriday webinar: De grootste uitdagingen van B2B marketing managers
 
Marketing Automation voor beginners
Marketing Automation voor beginnersMarketing Automation voor beginners
Marketing Automation voor beginners
 
Contentmarketing voor gevorderden
Contentmarketing voor gevorderdenContentmarketing voor gevorderden
Contentmarketing voor gevorderden
 
The Hidden Sales Cycle: the new role of marketing
The Hidden Sales Cycle: the new role of marketingThe Hidden Sales Cycle: the new role of marketing
The Hidden Sales Cycle: the new role of marketing
 
Webinar marketing automation voor beginners
Webinar marketing automation voor beginnersWebinar marketing automation voor beginners
Webinar marketing automation voor beginners
 
B2B Webinar Festival: Contentmarketing voor gevorderden
B2B Webinar Festival: Contentmarketing voor gevorderdenB2B Webinar Festival: Contentmarketing voor gevorderden
B2B Webinar Festival: Contentmarketing voor gevorderden
 
B2B Webinar Festival: Content Recycling in B2B
B2B Webinar Festival: Content Recycling in B2BB2B Webinar Festival: Content Recycling in B2B
B2B Webinar Festival: Content Recycling in B2B
 
Marketing Automation voor beginners
Marketing Automation voor beginnersMarketing Automation voor beginners
Marketing Automation voor beginners
 
Trends en successen in B2B
Trends en successen in B2BTrends en successen in B2B
Trends en successen in B2B
 

Recently uploaded

How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Training In Bangalore
Digital Marketing Training In  BangaloreDigital Marketing Training In  Bangalore
Digital Marketing Training In Bangalore
Honey385968
 
How to Make Your Trade Show Booth Interactive
How to Make Your Trade Show Booth InteractiveHow to Make Your Trade Show Booth Interactive
How to Make Your Trade Show Booth Interactive
Blue Atlas Marketing
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
Exploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in CanadaExploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in Canada
Solomo Media
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
FullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil PallenFullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil Pallen
travisomalana
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
marianooscos
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
markmargaret23
 

Recently uploaded (20)

How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
Digital Marketing Training In Bangalore
Digital Marketing Training In  BangaloreDigital Marketing Training In  Bangalore
Digital Marketing Training In Bangalore
 
How to Make Your Trade Show Booth Interactive
How to Make Your Trade Show Booth InteractiveHow to Make Your Trade Show Booth Interactive
How to Make Your Trade Show Booth Interactive
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
Exploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in CanadaExploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in Canada
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
FullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil PallenFullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil Pallen
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
 
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
 

SpotONfriday webinar | Ken je koper: wat & hoe buyer persona's

  • 1. #b2bnl Insights in your B2B buyer Buyer personas Presented by: Yvette Gietelink Yvette@spotonvision.com @YvetteGietelink Your host: Christa Hemelaar Christa@spotonvision.com @Chemelaar
  • 2. #b2bnl spotONvision B2B marketing agency Our services
  • 3. spotONvision masterclass 24 Juni: Kunnen B2B-marketeers ROI aantonen? Registreer vandaag nog Download rapport Kunnen B2B-Marketeers ROI aantonen? #b2bnlUpcoming events
  • 4. GoToWebinar: “Chat” or “Ask a question” or Twitter hashtag #b2bnl Twitter @spotonvision #b2bnlQuestions?
  • 6. Poll Maak je al gebruik van buyer persona’s? #b2bnl
  • 7. #b2bnl How do I reach my buyers? How do I connect and engage with them?
  • 8. #b2bnlWho are my real buyers? Strategic buyer Economic buyerUser buyer
  • 9. Segment of users that represent the needs of a larger group of customers, in terms of their goals and personal characteristics Persona is a concise description of a specific customer type #b2bnlWhat is a buyer persona?
  • 10. • Helps to visualize and understand your customers • Acts as a guide throughout the development of marketing communication campaigns • Helps in aligning sales, marketing and product development The essential ingredient for effective marketing #b2bnlWhy use personas?
  • 11.
  • 12. • Change misconceptions about buyer segments • Effective marketing messages and programs • Better engagement • Insight in how to nurture your buyer • Better marketing ROI #b2bnlResults of using buyer personas
  • 13.
  • 15. 1. Read everything they read 2. Attend seminars & monitor conference topics 3. Talk to the sales people 4. Use your website analytics 5. Conduct personal interviews #b2bnlHow to gather the insights in 5 steps
  • 16. • RSS feeds, Google Alerts • Publications • Newsletters • Blogs/industry sites #b2bnlStep 1: Read everything they read
  • 17. • Listen to what they talk about • Note the questions that are being asked • Talk to people at the conference • Learn the topics on the program • Watch videos if you can’t attend #b2bnlStep 2: Attend seminars and monitor conference
  • 18. • Good sales people listen and know more • Should know many details on the buyer • Look at win/loss reports • Warning: don’t count only on sales!! #b2bnlStep 3:Talk to the sales people
  • 19. • Google alerts, Twitter search, LinkedIn, etc. • Conduct from time to time sentiment analysis • Use analytics smartly to gather important data #b2bnlStep 4: Listen online
  • 20. • With customers, won/lost/prospects and suspects • Minimum 12 to15 respondents for one persona • Focus on the goals (next slide) #b2bnlStep 5: Conduct interviews
  • 21. • What things frustrate you the most? • What makes good/bad working day? • What will help you to do your job better? • How are your work being measured? • What keeps you awake at night? • How do you buy? #b2bnlGoal: Uncover attitudes & behavior
  • 22.
  • 23. • Find patterns and clusters • Add details from behavioural traits • Selects details that stand out • Give name and photo • Introduce to your colleagues #b2bnlDid it all? What’s next
  • 24. Peter, 45 years old, is a busy IT manager in a logistics company, needs to upgrade his servers to handle a new software application that new employees can access remotely. As he’s putting out fires on a daily basis, he doesn‘t have the time to spend doing research during the say, and definitely doesn’t have the time to talk on the phone with sales people. #b2bnlNarrative example: Peter But because of his priority of this project, he may take the time after work to do some vendor research online, and call up a few resellers for RFP’S. He will definitely visit some forums to see what his peers are saying and to see if he can get some information there. He’ll read a few industry blogs. And, if he can find them, he’ll download some white papers.
  • 25.
  • 26. 1. Focus the attention and budget to what matters- the buyer and his/her needs 2. Visualise the buyer journey 3. Create a content map 4. Focus the development & design of marketing campaigns 5. Develop your content with buyer-dialogue in mind #b2bnlHow B2B Marketers should use personas
  • 28. • Add personal details but don’t go overboard • Include goals for each persona • Don’t develop too many buyer personas • Personas only add value if you invest time to develop them properly • Evolve the personas over time • Personas are not the silver bullet, but extremely important to have • Get the sales buy-in on the personas #b2bnlHelpful tips
  • 29. Poll Wat is jouw grootste barrière om te starten met buyer persona’s? #b2bnl
  • 30. spotONvision masterclass Woensdag 24 juni: Kunnen B2B-marketeers ROI aantonen? spotONvision webinar (Engelstalig) Vrijdag 10 juli: Buyer personas cross border #b2bnlQ&A
  • 31. #b2bnlWant more? Downloads are available eBook on Content Marketing www.spotonvision.com ePocket buyer persona www.spotonvision.com
  • 32. Take your Content Marketing to the next level with our new book: “Contentmarketing voor gevorderden” Price: €20,- Contact us to receive your copy #b2bnlWant to know more?
  • 33. www.spotonvision.com #b2bnlThank you for your attention @spotONvision LinkedIn groups: • Passion for B2B Marketing • B2B Marketing Forum Benelux Yvette Gietelink yvette@spotonvision.com @yvettegietelink Christa Hemelaar christa@spotonvision.com @chemelaar