Wereldwijde campagnes zijn een cruciaal onderdeel wanneer een organisatie de transformatie doormaakt naar een klantgerichte aanpak. Het uitvoeren van wereldwijde campagnes brengt vele kansen maar ook uitdagingen met zich mee. Shelby Torrence, Director Campaign Management Services bij spotONvision, heeft tijdens de webinar verteld over de uitdagingen en voordelen van succesvol campagnemanagement. Bekijk de presentatie om meer te weten te komen over het managen van geïntegreerde customer-centric campagnes.
Generating Leads Through Digital Marketing : The MasterclassSam Dias
Marketing is a fast-paced changing industry that requires constantly looking for new and improved ways to attract people to your business. Become a lead generation expert with our lead generation marketing course. Enroll our Lead generation course & build brands, businesses, etc.
Marketing can be a daunting task for any organization, and that is just as true to the dental lab industry. This presentation goes over the basics of marketing, the differences between inbound and outbound marketing, content and digital marketing, and a few takeaways for dental lab owners to start doing today to increase their reach.
This presentation goes over the basics of digital marketing and provides an introduction to Google AdWords. Slides include some background on inbound versus outbound marketing, Google AdWords case studies, and some next steps you can do to start engaging with AdWords today.
In a time rich environment, develop deeper relationships with your prospects ...Sales Impact Academy
Slides from our SIA In This Together Series. Social Selling Guru Daniel Disney webinar. Key highlights:
- LinkedIn usage and engagement has been surging over the past month
- Lead from the front, if you want people to use LI, you should be demonstrating best practices yourself.
- Consider your teams LinkedIn profiles and how well they represent your business.
- Use max 3 relevant # which makes your posts more searchable.
- 80% of videos are viewed on mute, consider using subtitles.
In a time rich environment, develop deeper relationships with your prospects ...Paul Fifield
Slides from our SIA In This Together Series. Social Selling Guru Daniel Disney webinar. Key highlights:
- LinkedIn usage and engagement has been surging over the past month
- Lead from the front, if you want people to use LI, you should be demonstrating best practices yourself.
- Consider your teams LinkedIn profiles and how well they represent your business.
- Use max 3 relevant # which makes your posts more searchable.
- 80% of videos are viewed on mute, consider using subtitles.
Generating Leads Through Digital Marketing : The MasterclassSam Dias
Marketing is a fast-paced changing industry that requires constantly looking for new and improved ways to attract people to your business. Become a lead generation expert with our lead generation marketing course. Enroll our Lead generation course & build brands, businesses, etc.
Marketing can be a daunting task for any organization, and that is just as true to the dental lab industry. This presentation goes over the basics of marketing, the differences between inbound and outbound marketing, content and digital marketing, and a few takeaways for dental lab owners to start doing today to increase their reach.
This presentation goes over the basics of digital marketing and provides an introduction to Google AdWords. Slides include some background on inbound versus outbound marketing, Google AdWords case studies, and some next steps you can do to start engaging with AdWords today.
In a time rich environment, develop deeper relationships with your prospects ...Sales Impact Academy
Slides from our SIA In This Together Series. Social Selling Guru Daniel Disney webinar. Key highlights:
- LinkedIn usage and engagement has been surging over the past month
- Lead from the front, if you want people to use LI, you should be demonstrating best practices yourself.
- Consider your teams LinkedIn profiles and how well they represent your business.
- Use max 3 relevant # which makes your posts more searchable.
- 80% of videos are viewed on mute, consider using subtitles.
In a time rich environment, develop deeper relationships with your prospects ...Paul Fifield
Slides from our SIA In This Together Series. Social Selling Guru Daniel Disney webinar. Key highlights:
- LinkedIn usage and engagement has been surging over the past month
- Lead from the front, if you want people to use LI, you should be demonstrating best practices yourself.
- Consider your teams LinkedIn profiles and how well they represent your business.
- Use max 3 relevant # which makes your posts more searchable.
- 80% of videos are viewed on mute, consider using subtitles.
In this session, we'll create a custom Dashboard to help you track your campaign's performance and gain strategic insights for future decisions. Using Tags, Rules, Charts and more, we'll give you all the tools for custom campaign reporting.
Defending your ad budget from Facebook and LinkedIn AIsClever Moe
It’s no secret the digital ad networks’ AIs ruthlessly optimize for their revenue driving up your advertising costs - you need your own AI that works for you. In this webinar you will learn the way to defend your ad budget from the digital ad networks optimizing for their revenue.
B2B marketing is not just lead generation but also managing the customer life-cycle with result-oriented engagement tactics. Slideshow by Henri Syvänen, Avaus Marketing Innovations.
Consistency is key - 10 mins of activity per day
Your LinkedIn profile should not just be your CV
Engage in conversations, don't just use LinkedIn as a marketing platform
Readers consume content as they scroll, not left to right
Video & audio significantly increase response rates
Consistency is key - 10 mins of activity per day
Your LinkedIn profile should not just be your CV
Engage in conversations, don't just use LinkedIn as a marketing platform
Readers consume content as they scroll, not left to right
Video & audio significantly increase response rates
At the heart of any good business is a care for the brand. At BIG we are exploring this business model to uncover the value of branding in the marketing and sales process
How to Prioritize & Cut Through Noise by PayPal Group PMProduct School
Main Takeaways:
- A clear purpose will make your days and weeks more productive
- Learn to differentiate between urgent and important
- Realize that you have to make time for what is important. If you go with the flow, it will not happen automatically
Building a Data Driven Culture by Microsoft Sr ManagerProduct School
Product Management Event at #ProductCon Seattle on Building a Data Driven Culture by Ria Sankar, Senior Manager, Analytics for Ethics & Compliance at Microsoft.
Web Trainings Academy offers Content Writing Course with Practicals. In our content writing course you will learn about blog writing, website writing, press release, book writing and ad copy writing skills.
Decision Making in Enterprise vs. Consumer Product Management by Salesforce S...Product School
Product Management Event at #ProductCon San Francisco on Decision Making in Enterprise vs. Consumer Product Management by Senior Product Manager at Salesforce, Varun Bahkru.
11 sales tools to improve your businessAmure Pinho
Discover 11 amazing web tools to improve your sales strategies and grow your business.
This is a visual presentation based on Guilherme Junqueira's post called Startup Sales Setup:
http://www.guilhermejunqueira.com/setup-de-vendas-para-startups/
B2B marketing is aan verandering onderhevig: waar we enkele jaren geleden vol waren van contentmarketing als de nieuwe succesaanpak, zijn we inmiddels behoorlijk bekend en ervaren met allerlei vormen van contentmarketing. Intussen hebben zich weer nieuwe uitdagingen in B2B aangekondigd, denk aan:
- Relevant engagen met leads
- Leveren van gekwalificeerde leads aan sales
- Het aantonen van de ROI van marketing
- Besparen op marketingkosten
- Afhankelijkheid van IT-afdeling verminderen
Wil je leren hoe je deze uitdagingen het hoofd kunt bieden? Bekijk deze presentatie of bekijk de webinar recording op http://marketing.spotonvision.com/acton/media/3887/de-grootste-uitdagingen-van-de-b2b-marketing-manager-1
Campaign management is rapidly changing as organisations shift to a buyer-centric approach. There are many challenges in successfully executing these kinds of integrated campaigns, but also many benefits. Shelby Torrence, Director Campaign Management Services at spotONvision, will delve into the challenges and benefits of successful campaign management and walk-through a 7-step framework for building successful campaigns
In een constant veranderend B2B-marketinglandschap is het noodzakelijk om als marketeer zo effectief mogelijk te werk te gaan. Organisaties worden steeds meer resultaatgericht. Dat betekent dat marketeers de ROI van marketing moeten kunnen aantonen. Marketing automation maakt dit mogelijk. Ook kun je zorgt het ervoor dat je leads perfect kunt nurturen met relevante content en dat je hoogwaardige leads aan sales kunt leveren.
Maar hoe gebruik je het effectief en hoe implementeer je het correct. Bekijk de presentatie en leer:
- Wat marketing automation is en wat de voordelen zijn?
- Hoe het maken en versturen van e-mails effectiever kan?
- Hoe je inzicht krijgt in het digitale gedrag van jouw prospect?
- Hoe marketing automation het werk van een marketeer vereenvoudigt?
- Hoe marketing automation software er uit ziet?
In this session, we'll create a custom Dashboard to help you track your campaign's performance and gain strategic insights for future decisions. Using Tags, Rules, Charts and more, we'll give you all the tools for custom campaign reporting.
Defending your ad budget from Facebook and LinkedIn AIsClever Moe
It’s no secret the digital ad networks’ AIs ruthlessly optimize for their revenue driving up your advertising costs - you need your own AI that works for you. In this webinar you will learn the way to defend your ad budget from the digital ad networks optimizing for their revenue.
B2B marketing is not just lead generation but also managing the customer life-cycle with result-oriented engagement tactics. Slideshow by Henri Syvänen, Avaus Marketing Innovations.
Consistency is key - 10 mins of activity per day
Your LinkedIn profile should not just be your CV
Engage in conversations, don't just use LinkedIn as a marketing platform
Readers consume content as they scroll, not left to right
Video & audio significantly increase response rates
Consistency is key - 10 mins of activity per day
Your LinkedIn profile should not just be your CV
Engage in conversations, don't just use LinkedIn as a marketing platform
Readers consume content as they scroll, not left to right
Video & audio significantly increase response rates
At the heart of any good business is a care for the brand. At BIG we are exploring this business model to uncover the value of branding in the marketing and sales process
How to Prioritize & Cut Through Noise by PayPal Group PMProduct School
Main Takeaways:
- A clear purpose will make your days and weeks more productive
- Learn to differentiate between urgent and important
- Realize that you have to make time for what is important. If you go with the flow, it will not happen automatically
Building a Data Driven Culture by Microsoft Sr ManagerProduct School
Product Management Event at #ProductCon Seattle on Building a Data Driven Culture by Ria Sankar, Senior Manager, Analytics for Ethics & Compliance at Microsoft.
Web Trainings Academy offers Content Writing Course with Practicals. In our content writing course you will learn about blog writing, website writing, press release, book writing and ad copy writing skills.
Decision Making in Enterprise vs. Consumer Product Management by Salesforce S...Product School
Product Management Event at #ProductCon San Francisco on Decision Making in Enterprise vs. Consumer Product Management by Senior Product Manager at Salesforce, Varun Bahkru.
11 sales tools to improve your businessAmure Pinho
Discover 11 amazing web tools to improve your sales strategies and grow your business.
This is a visual presentation based on Guilherme Junqueira's post called Startup Sales Setup:
http://www.guilhermejunqueira.com/setup-de-vendas-para-startups/
B2B marketing is aan verandering onderhevig: waar we enkele jaren geleden vol waren van contentmarketing als de nieuwe succesaanpak, zijn we inmiddels behoorlijk bekend en ervaren met allerlei vormen van contentmarketing. Intussen hebben zich weer nieuwe uitdagingen in B2B aangekondigd, denk aan:
- Relevant engagen met leads
- Leveren van gekwalificeerde leads aan sales
- Het aantonen van de ROI van marketing
- Besparen op marketingkosten
- Afhankelijkheid van IT-afdeling verminderen
Wil je leren hoe je deze uitdagingen het hoofd kunt bieden? Bekijk deze presentatie of bekijk de webinar recording op http://marketing.spotonvision.com/acton/media/3887/de-grootste-uitdagingen-van-de-b2b-marketing-manager-1
Campaign management is rapidly changing as organisations shift to a buyer-centric approach. There are many challenges in successfully executing these kinds of integrated campaigns, but also many benefits. Shelby Torrence, Director Campaign Management Services at spotONvision, will delve into the challenges and benefits of successful campaign management and walk-through a 7-step framework for building successful campaigns
In een constant veranderend B2B-marketinglandschap is het noodzakelijk om als marketeer zo effectief mogelijk te werk te gaan. Organisaties worden steeds meer resultaatgericht. Dat betekent dat marketeers de ROI van marketing moeten kunnen aantonen. Marketing automation maakt dit mogelijk. Ook kun je zorgt het ervoor dat je leads perfect kunt nurturen met relevante content en dat je hoogwaardige leads aan sales kunt leveren.
Maar hoe gebruik je het effectief en hoe implementeer je het correct. Bekijk de presentatie en leer:
- Wat marketing automation is en wat de voordelen zijn?
- Hoe het maken en versturen van e-mails effectiever kan?
- Hoe je inzicht krijgt in het digitale gedrag van jouw prospect?
- Hoe marketing automation het werk van een marketeer vereenvoudigt?
- Hoe marketing automation software er uit ziet?
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
View our content marketing guide to helping you answer the challenging questions. Understand your buyers, apply content to the buyer journey and set the right goals to achieve effective content marketing.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Brochure for Michael Leander's B2B Marketing Workshop in Singapore 15-16 January 2015.
This Masterclass is specifically designed for B2B marketers wishing to streamline marketing activities targeted a B2B audience.
Pardot Elevate 2012 - Better B2B Marketing Clinic: How To Turn Your Acquisiti...Peter Martin
Presentation on B2B nurturing programs and marketing KPIs that Scott Armstrong, co-founder at Brainrider, and Peter Martin, B2B marketing ops and demand generation leader, gave at Pardot's Elevate 2012.
Robert Sherry : Digital Media Sales Fundamentals 2-27-18Robert Sherry
A Media Sales tutorial focused on influencer marketing, digital, and social media sales fundamental, yet relevant for all media salespeople and marketers.
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
Customer Success Webinar Series: How Automation is revolutionizing Customer S...Gainsight
As companies grow they inevitably have multiple customer segments to manage. The truth is, not all customers should be treated the same. A Customer Success strategy that scales uses technology to extend the reach of the Customer Success team in a way that still drives value for the customer. Embracing automation and 1:Many strategies is becoming a cornerstone of any mature Customer Success strategy.
Guide to preparing your Marketing Plan. Picking who you are targeting, clarifying your value proposition, then identifying which tools to use to promote your company, product or service. The guide also describes how to schedule and execute your plan and monitor progress.
How to Market & Sell When It’s Not ‘Business as Usual’Melissa Chadwick
This webinar is part of NVTC’s “Business Continuity in a Pandemic” series.
Businesses are constantly adapting to change, but what do you do when it comes suddenly in the form of a global health and economic disruption? Your business can’t afford to come to a grinding halt, but it also can’t operate as usual. This webinar will discuss through a marketing and sales lens how you can stay engaged with customers and drive growth, particularly in the face of global uncertainty. The discussion will touch on:
-The role of sales & marketing in the continuity of business operations
-Concrete steps your organization can implement today to pivot your customer engagement strategies
-The dos and don’ts of marketing and PR in times of crisis
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Similar to spotONfriday webinar: Managing Integrated Customer-Centric Global Campaigns (20)
Om een geweldige klantervaring te bieden, moeten organisaties digitaliseren. Bedrijven die op maat communiceren met haar (toekomstige) klanten en haar business hierop aanpassen zijn succesvoller. Logisch, want dat is wat de klant verwacht. Maar hoe start je die digitale transformatie? En welke aspecten zijn daarbij nodig?
Het klinkt natuurlijk prachtig om je marketing te automatiseren en op te schalen. Maar waar moet je rekening mee houden? Wat zijn de mogelijkheden? Hoe begin je überhaupt met marketing automation?
More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. In this webinar we will share best practices regarding the KPIs that can be used to track customer journey success.
Financiële instellingen zoals banken en verzekeraars hebben te maken met grote hoeveelheden klanten, particulier en zakelijk. Naast het bieden van persoonsgerelateerde producten zoals lening, hypotheek of een verzekering beschikt de financiële industrie door de omvang van de klantbestanden over een schat aan digitale klantgegevens. Des te prangender het onderwerp customer centricity. Want hoe zet je nu de klant centraal terwijl winstgevendheid het hoofddoel blijft?
Werk je in een internationale omgeving en vraag je je af hoe je het best buyer persona’s kunt maken, uitrollen en toepassen over de grens heen? Tijdens dit webinar namen we enkele praktijkcases onder de loep.
Staat de koper centraal in jouw marketingstrategie? Dat zou namelijk wel moeten, wil je als marketingafdeling succesvol zijn. Marketeers moeten hun doelgroep tegenwoordig steeds beter begrijpen en buyer persona’s zijn een uitstekend middel om dat te kunnen. In dit webinar is behandeld hoe je meer inzicht in je koper krijgt en hoe je hem/haar gedurende het koopproces begeleidt.
Over customer centricity in B2B is relatief weinig bekend, zeker in de Nederlandse markt. Publicaties en discussies over dit onderwerp beperken zich veelal tot consumentenmarkten. Weinig B2B-organisaties brengen de beleving van hun klanten in kaart, laat staan dat ze die kunnen vergelijken met de klantbeleving bij hun concurrenten. spotONvision en TNS NIPO hebben de handen ineengeslagen om in deze lacune te voorzien. Tijdens dit webinar duikt Linda Cornelissen, B2B expert consultant bij TNS NIPO, in de resultaten van de jaarlijkse B2B-studie. Dit jaar gaat dit rapport in op hoe B2B-klanten hun gekozen leveranciers ervaren.
Kunnen B2B-marketeers ROI aantonen? Tijdens het onlangs afgeronde onderzoek naar de status van B2B marketing performance management in Nederland spraken we met CMO’s en marketingdirecteuren van 26 toonaangevende B2B-bedrijven. Tijdens het spotONfriday webinar staan we uitgebreid stil bij de volwassenheid van marketing performance bij B2B-bedrijven, hoe effectieve marketeers het aanpakken en bespreken we drie succesfactoren voor het verbeteren van marketing performance management.
Tijdens dit webinar leer je:
- Waarom er geïnvesteerd moet worden in marketing performance management.
- Tegen welke uitdagingen jouw vakgenoten aanlopen
- Wat de succesfactoren zijn voor het verbeteren van marketing performance management
Bij veel B2B-bedrijven is marketing gefrustreerd dat sales geen follow-up van leads doet, terwijl sales klaagt over de kwaliteit van de leads die worden geleverd door marketing. Volgens SiriusDecisions, een gerenomeerd onderzoeksbureau, genereren ‘best-in-class’ bedrijven die een gestroomlijnd lead managementproces hebben 47% meer omzet dan een gemiddeld B2B-bedrijf. In deze presentatie vertellen we wat je moet weten over lead management in B2B.
Wil je weten:
- Wat lead management is en waarom het noodzakelijk is in B2B?
- Hoe je lead management op effectieve wijze inzet voor meer omzet en conversie?
- Waar je op moet letten als het gaat om het toepassen van lead management?
- Hoe je zorgt voor een betere samenwerking tussen marketing en sales?
Maak jij al gebruik van webinars in jouw contentmarketingstrategie? In deze webinar hebben we alle voordelen van deze tool nog eens voor je op een rij gezet. Leer hoe je met webinars meer leads kunt genereren, de kwaliteit van leads kunt verhogen, meer brand awareness kunt creëren en hoe je jouw database uitbreidt.
Staat de koper ook centraal in jouw B2B-marketingstrategie? Dat zou namelijk wel moeten. Marketeers moeten hun doelgroep steeds beter begrijpen en buyer persona’s zijn een uitstekend middel om dat te kunnen.
Wil je weten:
- Wat een buyer persona is
- Hoe je door middel van buyer persona’s meer inzicht kunt krijgen in je doelgroep
- Hoe je een buyer persona maakt
- Hoe je buyer persona’s kunt gebruiken in jouw contentmarketingstrategie
Heb je contentmarketing al redelijk onder de knie? Dan wordt het tijd om jouw strategie naar het volgende niveau te tillen. Hoe? Breng de buyer journey in kaart, maak gebruik van content mapping, nurture jouw leads en stroomlijn marketing en sales binnen jouw organisatie.
In deze presentatie hebben we het over:
- Hoe je het koopproces van jouw koper in kaart brengt en waarom je dit wilt weten
- Hoe je gebruik maakt van content mapping
- Hoe je leads nurtured over een langere periode
- Welke tools je als marketeer tot je beschikking hebt
- Wat dit allemaal betekent voor jouw organisatie
Marketers know their role has changed dramatically in the last few years – once upon a time the sales person controlled the sales cycle. Today, because of online research, buyers are much more informed about what they want to buy before that first sales contact. Marketing now educates the buyers in the early sales cycle. Ensure your sales people don’t miss the ‘hidden sales cycle’.
This discussion will help you understand:
- How to get sales and marketing to jointly identify those they’re targeting
- How to develop content that’s compelling to potential customers
- How you track and monitor the content your prospect engage with
Op woensdag 7 mei 2014 organiseerde spotONvision het webinar "Marketing Automation voor beginners". Tijdens deze online presentatie gingen we in op de voordelen van een Marketing Automation systeem, uit welke onderdelen dit systeem bestaat en waarom elke B2B Marketing Organisatie het eigenlijk nodig heeft.
Wanneer je de basis van jouw contentmarketingstrategie onder de knie hebt, wordt het tijd om het naar het volgende niveau te tillen. Dat is wat Ingrid Archer, managing partner van spotONvision, tijdens het B2B Webinar Festival op 16 januari uitlegde. Hoe doe je dat? Waar moet je op letten? Wat speelt er allemaal een rol wanneer je de volgende stap wilt zetten in Contentmarketing? Heb je het event gemist? Bekijk dan hier de slides online.
Voor meer informatie; bekijk onze website www.spotonvision.com of bel 020 894 9133.
spotONvision organiseert jaarlijks het B2B Marketing Forum. Voor meer informatie; bekijk de website www.b2bmarketingforum.nl
Tijdens het B2B Webinar Festival op 16 januari 2014, legde Ingrid Archer, managing partner van spotONvision, uit hoe je content succesvol kunt recyclen en inzetten in jouw marketingstrategie. Je hoeft namelijk niet continue het wiel opnieuw uit te vinden. Kijk allereerst wat je op de plank hebt liggen.
Tijdens het webinar gaf Ingrid praktische voorbeelden en tips over hoe je jouw oude content, succesvol kunt hergebruiken. Heb je het webinar gemist? Bekijk dan hier de slides.
Voor meer informatie; bekijk de website van spotONvision: www.spotonvision.com. spotONvision organiseert jaarlijks het B2B Marketing Forum. Voor meer informatie: www.b2bmarketingforum.nl.
Marketing Automation is een begrip waar steeds meer marketeers mee in aanraking komen. Het is een technologische oplossing waarmee je leads kunt volgen en nurturen. Een tool dat het werk van een marketeer vereenvoudigt en kan zorgen voor een betere stroomlijning en samenwerking van marketing en sales.
Deze presentatie zijn slides van het webinar Marketing Automation voor beginners.
Wil jij weten:
- Wat Marketing Automation precies is?
- Hoe het maken en versturen van emailshots effectiever wordt?
- Hoe het maken van landingspagina's eenvoudiger wordt?
- Hoe Marketing Automation het werk van een marketeer vereenvoudigt?
- Hoe het gebruik van Marketing Automation kan leiden tot een hogere omzet?
- Welke verschillende aanbieders van belang zijn?
- Hoe ziet zo een systeem er uit?
Bekijk dan de slides en de webinar recording.
Ingrid Archer presenteerde tijdens het Trends en Successen evenement op Vrijdag 27 September 2013 en de Multichannel Marketing Vakdag op 1 Oktober. Hierin legt ze uit wat de laatste ontwikkelingen zijn op het gebied van B2B Marketing.
Ingrid Archer (spotONvision) en Reg van der Steen (TNS NIPO) hebben de resulaten van het Business Buyer Insights onderzoek van 2013 gepresenteerd tijdens een webinar. Bekijk hier de slides van deze presentatie.
Creating online engagement in B2B marketing still has many challenges. Focus and investing time in your online presence is key. During this spotONvision webinar which took place on June 5th, Maersk Line presented their amazing story.
Shipping giant Maersk Line took up the engagement challenge and launched a Facebook page to establish more interaction with its B2B customers. With more than 248.000 likes on its Facebook page, Maersk Line built up huge online brand recognition via social media. Priceless. Especially when you realize that only one person within Maersk is responsible for this success in a part-time job.
Do you want to learn how Maersk Line created this engagement success story? View this presentation of Jonathan Wichmann – Communication Partner and Head of Social Media of Maerks Line. Any questions according to his presentation? Visit the blog page on our website (www.spotonvision.com), to look if your question has been answered in the Q&A, or send us an email at info@spotonvision.com.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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3. spotONfriday webinars:
10 April: Kunnen B2B-marketeers ROI aantonen?
8 May: Klantbeleving in B2B: een onderzoek naar customer centricity in B2B
12 June: Ken je koper: wat & hoe buyer persona’s
spotONvision masterclass:
23 April: Contentmarketing voor gevorderden
Upcoming events
21. • Critical part of ensuring success.
• Like any relevant content, the message needs to be targeted.
• Be open to input. Be willing to test. But don’t get side-
tracked.
• Set expectations. Create excitement,.
Step 5: Enablement
25. Key Takeaways
1. Look at the full journey, not just 1 or 2 stages.
2. Build a strong foundation
3. Enable the Field
4. Test, Pilot, Optimize
Integrated customer-centric global campaigns
28. spotONfriday webinars:
10 April: Kunnen B2B-marketeers ROI aantonen?
8 May: Klantbeleving in B2B: een onderzoek naar customer centricity in B2B
12 June: Ken je koper: wat & hoe buyer persona’s
spotONvision masterclass:
23 April: Contentmarketing voor gevorderden
Q&A
29. Want to know more? Or need help with the setup and
execution of global campaigns?
www.spotonvision.com
@spotONvision
@b2bmktforum
@charlesvdwal
@globalmktgpro
LinkedIn groups:
B2B Marketing Forum, en
Passion for B2B Marketing
http://www.youtube.com/user/spotONvision
Editor's Notes
Polling question – What kind of campaigns do you typically run?
Global
EMEA-wide
Western Europe
Benelux
Other
It’s a lot to say
Integrated global campaigns is not so hard to understand
What is a customer-centric campaign?
How is it different from other campaigns?
If you know spotONvision, this is not new to you
This is how we’ve illustrated the buyer’s journey
It’s been very helpful. It’s helped us/our clients create engaging content
It’s helped us understand the needs and requirements of our buyers – their buying process
The challenge is that from a campaign perspective this is not the full story.
This is how we illustrate campaign management – from beginning to end.
Now as marketers we’ve tended to look at this in stages. We tend to think of campaigns as either lead gen or upsell-cross-sell. But the customer experience is not divided that we. It’s continuous.
Sometimes customers start and stop along the way. It’s definitely not an easy or quick journey.
Customer-centric doesn’t just mean campaigns for your existing customer base.
The complete customer journey – from unknown suspect to loyal advocate.
So I hope that make sense. And hopefully the meaning will become even clearer as we go through this presentation.
Before continuing, let’s get some feedback from all of you. We have a polling question.
These are our building blocks
I’m not going to talk about these here
But think of it as a recipe and this is our list of ingredients
We’re going to take the ingredients and go through a 7 Step plan for managing integrated customer-centric global campaigns
I like to breakdown target goals by region. It’s a way of keeping myself honest and making sure it’s really a global campaign.
Be selective with your stakeholders
Management, budget approval
Key insights
Champions – positive attitude excited
Resources
External advocates – customers, partners
SMEs
Asset development – content, event organization, PR, Social,
Be selective with your stakeholders
If you have your buyer persona ready to go, this step is a lot easier. Without the buyer persona, it’s much more challenging
But if you have existing customers you can analyse their profiles and speak with them in order to understand your audience better.
Understand the information needs, preferred channels, preferred content formats, and language
Be sure to create segments. The audience is not homogenous. Better chance of success with diversity.
So we’ve said that a customer-centric campaign should address a customer pain point. Now we need to understand who within your target audience is feeling the pain the most?
If you have your buyer persona ready to go, this step is a lot easier. Without the buyer persona, it’s much more challenging but if you have existing customers who are With customer campaigns, this should be easier because you should be able to talk with your customers directly and get their input.
Segments may differ. The audience is not homogenous. Better chance of success with diversity.
Understand the information needs, preferred channels, preferred content formats, and language
You’ve got your budget, you’ve got your objectives, and you’ve defined your target audience.
Now it gets a little complicated because the next 2 steps really need to be done in parallel.
You need to make sure you have the right content and chances are you will need to develop some content, which takes time so you need to do it early in the process
But to develop the right content you need your action plan. That’s why these steps intertwine.
You’re Action Plan is where you define touch points, promotional channels, timing, the KPIs based on the objectives you set in the scope, the tools you’ll use to measure the campaigns and very importantly the Sales follow-up plan. That’s a key component that is sometimes forgotten.
You’re Action Plan should be written down. It shouldn’t just be in your head. I always share it with my stakeholders and get their input.
When you’re developing your Content and your Action Plan for global campaigns, the issue of translation and localization needs to be comprehensively addressed. And not just for your campaign assets like whitepapers. Don’t forget the little things – like Titles, Email subject lines, Images, Symbols like using $ vs. Yen, etc. When these elements are not planned, our execution is weaker.
So you’ve tackled what I consider is the most complicated part of the campaign, next is the most challenging part.
Polling question – How supportive/involved is your sales team?
Enablement can be tricky, especially for global campaigns. But in B2B it’s really impossible to be successful without support from Sales.
Good campaigns can easily be derailed with-out proper filed roll-out
Use your champions here!
Approach enablement like you approach the campaign – create the right message and the right tools for each segment
Be flexible – be willing to test ideas. But don’t get side-tracked
So now you’re ready to execute.
Because you laid out your Action Plan and received feedback Execution should be a breeze. Okay, not a breeze, but you’re prepared for the challenges that will come your way.
And there will be challenges. It’s never going to go as smoothly as you’d like. There will always be some unexpected issues.
I recommend piloting. Try testing in 2-3 countries or regions or within a specific segment.
I always start with Inbound channels first. It’s easier to quickly evaluate and make changes on Inbound channels
Make sure that in the excite to launch, that important details are not missed. Make sure that you take care of details like launching in correct time zones matter,
Step 7 but it starts during Step 6 while executing
Expect to tweak and optimize.
Plan on periodic analysis – I would aim for bi-weekly, but sometimes when a campaign first launches, I look at it weekly.
Talk to Sales; get feedback; share it globally – Sales team tend to work regionally
Measure through to revenue based on buying cycle
Debrief so you can duplicate success and really understand where improvements are needed