Tim Smith's portfolio summarizes his marketing responsibilities and experiences for various BYU sports teams. He assisted with promotions, social media, attendance, and rebranding efforts for baseball, women's basketball, softball, and men's volleyball. Under his leadership, social media followings grew significantly and attendance increased for several teams. He demonstrated skills in event coordination, promotions, graphic design, and social media management.

1. PORTFOLIO: TIM SMITH

2. What You Will Find
General Marketing Responsibilities
• NCAA 6th Fan
• ROC App
• Marketing Assistant for Baseball
Women’s Basketball
• Marketing/Promotions Assistant
• Social Media
– Rebranding
• Attendance for Women’s Basketball
Softball
• Social Media
• Attendance for Softball
Additional Social Media
• Social Media Manager for Men’s Volleyball
• Social Media Growth
• Additional Social Media Statistics
Skills and Experiences

4. General Marketing Responsibilities
• Frequently assigned to assist with pre-game activities and in-game
on field/court promotions for many sports including football and
men’s basketball
• For an average of approximately 3 hours per week I would hand out
flyers on campus to promote upcoming games or events
• Assisted in a variety of capacities at special events including the
annual Cougar Kickoff, Stadium Party, and Easter Egg Hunt
• Prepared the corporate and private loges for VIP ticket holders for
every home football game

5. NCAA 6th Fan Competition
• Helped BYU win $110,000
in an online/social media
voting competition for
fans
• Aided in the social media
campaign for this
competition on all
accounts I manage
• Also encouraged fan
voting by distributing
flyers on campus

6. ROC App
• Tasked with implementing a fan loyalty rewards
program via a smart phone application
• Grew the app to over 1,700 users
• Assisted IMG in acquiring sponsored prizes
• Distributed prizes and scheduled fulfillment
opportunities for fans

7. Marketing Assistant for Baseball
• Assisted in the execution
of in-game promotions
• Emcee between innings
for select promotions
• Led tours of the stadium
for Little League teams
invited to the games
• Took photos and created
graphics as needed for
social media
“Field of Dreams” Little League team
introduced prior to a game

9. Marketing for Women’s Basketball
• Average attendance for women’s basketball increased 10.6 percent in the
2013-2014 season
• Coordinated in-game promotions, including creating a sponsored
promotion with BYU Sports Camps
• Called game production -- Oversaw the execution of game scripts
• Ran the arena music at several games (pregame, in-game, postgame)
• On court emcee at multiple games charged with conducting timeouts,
halftime, promotions, and energizing fans
BYU Sports Camps PromotionBreast Cancer/Valentine’s Day Pink Game – Halftime Slow Dance

10. Women’s Basketball Social Media
• Managed Facebook, Twitter,
and Instagram accounts
• Total growth of 38.5 percent
– Facebook: 19.4 percent
– Twitter: 102.6 percent
– Instagram: 169.5 percent
• Live tweet games
• Created pregame, halftime,
and postgame infographics
• Rebranded BYU Women’s
Basketball on social media
NCAA Sweet 16 – Lincoln, NE

11. Rebranding Women’s Basketball
BEFORE:
• Greenish color
• Black and white BYU logo
• Stretch Y logo disproportionate
• White box around logos
TRANSITION:
• Breast Cancer Awareness/Valentine’s
Pink game
• Kept with the game theme
• Used approved BYU logo

12. Rebranding Women’s Basketball
AFTER:
• School colors
• Blue and white BYU logo
• No white background on logos
NCAA TOURNAMENT:
• Game Day and Game Time
• More creative/engaging graphics

13. Women’s Basketball Attendance
Game # 2012-2013 2013-2014
Game 1 230 540
Game 2 415 459
Game 3 1120 648
Game 4 449 703
Game 5 439 432
Game 6 289 576
Game 7 425 1070
Game 8 787 579
Game 9 719 755
Game 10 784 639
Game 11 854 455
Game 12 682 649
Game 13 528 620
Game 14 617 770
Game 15 664 695
Game 16 1430 978
Game 17 459 1120
Game 18 470 n/a
Game 19 449 n/a
TOTAL 11810 11688
AVERAGE 621.58 687.53
% CHANGE 10.6%

15. Softball Social Media
• BYU led the West Coast
Conference in Softball
attendance during 2014
season
• Started Twitter and
Instagram accounts
• Facebook grew 23.6
percent
• Live tweet games
• Created graphics for
games and individual
player awards

16. Softball Social Media
• Highlighted by Andy Pawlowski
(Nike social media) in his online
series of best social media
practices
• “They pair a powerful image
from the game with the box
score and a stat line if
appropriate to create a visual
statement.”
• “This statement is applied win
or lose with a similar affect.”
• “This keeps the number of posts
you make down while letting
you get more out of each post.”

17. 2014 Softball Attendance
Team Attendance
Loyola Marymount 100
Saint Mary’s 163
Pacific 233
San Diego 170
Santa Clara n/a
BYU with Baseball** 598
BYU without Baseball** 278
2014 WCC Average AttendanceDate Opponent Attendance
25 March Oregon 200
28 March Idaho State 303
29 March Idaho State 321
2 April Utah State 105
11 April Santa Clara 578
12 April Santa Clara 367
15 April Southern Utah 241
18 April Weber State 1531*
25 April Loyola Marymount 113
6 May Utah Valley 1065*
9 May Saint Mary’s 1139*
10 May Saint Mary’s 1169*
**The NCAA officially counts baseball
and softball attendance as a combined
total when playing coinciding games in
the same stadium
*Combined with baseball

19. Men’s Volleyball Social Media
• Most followed NCAA
Men’s Volleyball team
• Most social media
growth in NCAA Men’s
Volleyball in 2014
• Covered the MPSF and
NCAA tournaments
• Led the social media
campaign that earned
Taylor Sander the Fan
Choice Player of the
Year award

20. Additional Social Media Statistics
• Total social media following increased by
21.6 percent
• Created the most viewed Facebook post of
any BYU sport reaching 947,200 individuals
• Created the most liked graphic/post on the
Men’s Basketball Facebook page – 2,278 likes
(Women’s Basketball Sweet 16 graphic)

21. Total Facebook Growth
23.6% 8.5% 19.4% 5.3% 36.5%% Growth: 15.5%
0
2000
4000
6000
8000
10000
12000
Softball Women's Soccer Women's Basketball Women's Volleyball Men's Volleyball BYU Cougars
Start
Finish

22. Total Twitter Growth
n/a 13.6% 102.6% 6.6% 14.9%% Growth:
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Softball Women's Soccer Women's Basketball Women's Volleyball Men's Volleyball
Start
Finish

23. Total Instagram Growth
n/a 41.0% 169.5% 29.0% 55.1%% Growth:
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Softball Women's Soccer Women's Basketball Women's Volleyball Men's Volleyball
Start
Finish

24. Total Social Media Growth
56.7% 4.6% 29.9% 1.5% 10.0%% Growth:
0
2000
4000
6000
8000
10000
12000
14000
Softball Women's Soccer Women's Basketball Women's Volleyball Men's Volleyball
Start
Finish

26. Skills and Experiences
• Creating and executing game scripts
• Overseeing in-game promotions
• Calling the production of games
• Creating graphics for social media with
required logos
• Fulfilling sponsorships outside of games
• Creating reports and presentations
• Acquiring corporate sponsorships