The Pragmatic Marketing Framework provides a market-driven model for managing and marketing technology products. It outlines key strategic and tactical components including developing a distinctive competence, sizing the market, determining pricing, positioning the product, creating a sales process, and acquiring and retaining customers. The framework also includes operational metrics, product portfolio management, roadmapping, launch planning, and channel support tactics.

1. Pragmatic Marketing Framework
®
A Market-Driven Model for Managing and Marketing Technology Products
Business Marketing
Positioning
Case Plan
Distinctive Market Sales Customer
Pricing
Competence Sizing Process Acquisition
Market Product Buy, Build Market Customer
Research Performance or Partner Requirements Retention
Market Operational Product Product Launch
STRATEGIC
Problems Metrics Portfolio Roadmap Plan
TACTICAL
Market Quantitative Product Product Program Sales Channel
Analysis Analysis Strategy Planning Strategy Readiness Support
Technology Win/Loss User Buyer Channel Presentations
Innovation
Assessment Analysis Personas Personas Training & Demos
Competitive Use Success Collateral & "Special"
Analysis Scenarios Stories Sales Tools Calls
Release Thought White Event
Milestones Leaders Papers Support
Lead Competitive Answer
Generation Write-Up Desk
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