SPM Learning hired Marketing CoPilot to redesign their website. Marketing CoPilot redesigned the website to better position SPM Learning as experts in leadership solutions. This included rebranding SPM Learning, increasing web traffic, building online lead generation tools, and sharing meaningful content. Since launching the new website, SPM Learning has seen a 132% increase in unique website visits and a 103% increase in unique page views. The website now generates 4-6 new leads per month.

1. ©2012 Marketing CoPilot Inc. All rights reserved.
SPM Learning.com
Case Study
Find Customers.
Keep Customers.
132% Web Traffic increase
103% Increase Page Views
4-6 Monthly Leads from the site

2. marketingcopilot
Find Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
What they are saying
- FIRSTNAME LASTNAME, SPM Learning
“Our online presence was completely misaligned with our
business model. It didn’t reflect our target customer’s needs
and interests and it certainly didn’t position us as experts in
our industry. We knew we needed to take a bold step
forward and leverage our website to help us find customers
and keep customers.”

3. marketingcopilot
Find Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
About SPM Learning
SPM Learning delivers leadership training solutions to execute
strategy effectively and transform today’s managers into
tomorrow’s leaders; leaders who drive business results
through inspirational leadership, managing innovation,
strategic thinking and creative problem solving. SPM
Learning’s leadership development programs result in
transformational leadership that supports an organization’s
strategic vision.
SPM Learning had been relying on a static, outdated and very
limited website. The company’s customer base had changed
and this shift was not reflected in their online strategy (or lack
thereof). Their online traction was limited and they needed an
integrated solution that could address their complex needs.

4. The Problem

5. marketingcopilot
Find Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
No differentiation.
No client engagement.
SPM Learning functions in a highly competitive marketplace and the
executive team recognized that to differentiate and engage
prospective clients, they needed to reconsider their online presence so
that it would:
 Articulate a clear and meaningful value proposition
 Integrate a lead generation mechanism
 Include content that would engage their target customer
 Drive traffic and rank competitively in search engine
After surveying other marketing firms, SPM Learning came to
recognize that only Marketing CoPilot could provide actionable
strategy, build a functional and well-designed online presence, and
deliver measurable results.

6. The Solution

7. marketingcopilot
Find Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
Focus Shifted
Marketing CoPilot undertook a comprehensive analysis of
SPM’s existing online presence relative to their business
goals and objectives. The buying process was mapped,
the company’s unique value proposition was articulated
and they then transformed this information into online
content that would resonate with the SPM’s target client.
The focus was shifted from “Leadership Training” to
“Leadership Solutions” and SPM’s online presence made
clear how they can solve management problems.

8. marketingcopilot
Find Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
The Goals
• Rebrand SPM Learning to leverage the new
focus and reflect customer needs & interests
• Increase web traffic
• Build an online conversion tool
• Share meaningful content

9. ©2012 Marketing CoPilot Inc. All rights reserved.
The Results
132% Traffic increase
Reduced Bounce Rate
4-6 Monthly Leads from the site

10. marketingcopilot
Find Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
Since deployment
Since deploying Marketing CoPilot’s online
presence and strategy:
• Unique visits to the site have increased
by 132%
• Unique page views have increased
by 103%
• The website is generating approximately
4-6 leads each month

11. marketingcopilot
Find Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
What we say
Marie Wiese,
President & Founder, Marketing
CoPilot
“We were very pleased with SPM’s results, but we really see
ourselves as partners in this process; we care about our
clients’ ongoing success. So month after month, even post
launch, we continue to measure, tweak and enhance the
online presence to drive the best results possible.”

12. Before Marketing CoPilot…

13. marketingcopilot
Find Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
SPM Learning Web presence
was…
Disjointed & outdated website
Poor differentiation
Static, weak content

14. ©2012 Marketing CoPilot Inc. All rights reserved.
After Marketing CoPilot

15. marketingcopilot
Find Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
SPM Learning Finds Customers &
Keeps Customers because…
 Traffic is increased
dramatically
 The website is
aligned with
corporate goals
 Online presence is
generating leads

16. ©2012 Marketing CoPilot Inc. All rights reserved.
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