This document is a checklist for businesses to assess the readiness of their go-to-market strategy. It covers areas like product/service content, marketing content, sales content, and provides best practices. The checklist contains 22 questions across these areas to evaluate features, value proposition, pricing, sales process documentation, training and more. By tallying yes answers, a business can determine what stage their go-to-market strategy is at - either "brochure mode" with 14 or less yes's, or "buyer conversation ready" with over 15 yes's, indicating content is in place to engage customers online. Completing the checklist is meant to provide a realistic assessment of what exists to support the buying process and sales pipeline.