Social gaming has seen a rise in popularity, with 50% of new Facebook signups solely to play social games. Women lead the charge in social gaming usage, making up 59% of social gamers, with the average social gamer being a 43-year-old woman with two children. Social games keep players engaged through status, access to content and power within the game world. Brands have an opportunity to reach large audiences through social games, which many people use for entertainment in place of television.