Gamification and motivation in efl
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Gamification uses game mechanics and elements to engage users and encourage desired behaviors. The gaming industry generates $75 billion annually, with 65% of people playing games. Gamification can motivate people to do things they may not want to do by making them fun through challenges and a points-based system. Anything can be gamified through elements like levels, badges, leaderboards, and social networks. Gamification in language learning involves using points, virtual items, levels and social interactions to motivate students to practice English. Websites like English Attack use gamification to reward student activity and effort through accumulating experience points from completing lessons and playing games.
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Gamification and motivation in efl
- 1. Gamification and Motivation in EFL BRAZ TESOL Augusto Rocha Paul Maglione Co-founder
- 2. The Gaming Phenomenon • Annual Sales: $75 billion • 65%+ of all people play electronic games • Call of Duty: Modern Warfare 3 generated $400 milllion+ on 1st day of sales • Every week, 3 BILLION HOURS of videogames are played
- 3. Multiplying platforms: • Console • Portable console (Nintendo DS) • Online (role-playing & casual) • Mobile phones / smartphones • Tablet Computers • Social Networks Anywhere / Anytime Gaming Niche MASS
- 4. By the age of 21, the average young adult will have logged 10,000 hours of videogames
- 5. Outdated Stereotypes“Gamer” stereotypes are no longer accurate
- 6. • Average game player is 37 • Most avid online gamers are women over 40 • 65% of gamers play games with other gamers in person • 45% of parents play with their children at least weekly Truly Mass Market. People Like Games
- 7. Today’s active generation has grown up associating CHALLENGE with FUN
- 8. Definition of Gamification gabe zichermann @gzicherm Gamification.co fabio viola @FabioViola Gamifications.com
- 9. Gamification ≠ Games Adding a couple of Flash games to your EFL site or Blog Is NOT Gamification Gamification is a Comprehensive Motivational Ecosystem which encourages repeat use and renewed effort, resulting in an increase in the desired behavior.
- 10. What is gamification good for? Get people to do something that they may not obviously want to do… …in a predictable way… without the use of force.
- 11. Gamification Job #1 : engage audiences
- 13. Three of the TOP TEN games of the past three years
- 14. What does this mean? • Gaming transcends content • FUN and the THEME around fun are not necessarily connected therefore… ANYTHING can be fun if designed well
- 15. “Piano Stairs” Experiment, Stockholm +66% stairs usage after gamification
- 16. - Bottle Bank Arcade 24-hour use: 200+ - Nearby “standard” bank 24-hour use: 2 “Bottle Bank Arcade” Experiment, Stockholm
- 17. …even vegetables… … and even education! ANYTHING can be fun if designed well
- 18. However… • FUN really has to be Design Job #1. It requires professional game designers. Most educators don’t have this mindset. • If it’s not actually fun, the gamification objectives (engagement, motivation, learning) will not be met.
- 19. • Games are purpose-designed and fine-tuned to produce a pleasurable response in the User. FLOW (being “in the zone” between anxiety and boredom) you lose sense of time & place; you are at one with the experience. Designing for FLOW is what game designers do. The antidote to clock-watching. What good game design looks like
- 21. Gamification Is Nothing New
- 23. GetGlue FourSquare / Pepsi Max American Airlines
- 24. Salesforce.com
- 28. Most of us (80%) are Socializers; hence the popularity of CARD GAMES In the past and GAMING OVER SOCIAL NETWORKS today
- 33. Grades vs. Points Way to get to next levelPenalized Congrats on 2x Score!You still fail the test ChallengeFear / Stress I know I can do betterI’m stupid Errors 20% 40% Emotion Reaction A points-based system is the starting gate for a learning environment that encourages engagement rather than penalize failure.
- 34. Getting the Tools / Values Mix Right Right “formula” depends on your audience’s prevalent Player Type
- 37. Intrinsic Motivation Extrinsic Motivation gamification • Status • Achievement • Self-Expression • Competition • Altruism
- 38. Example of Gamification in Online Language Learning
- 39. Language Garden
- 40. Virtual Café Quiz Talk Game
- 42. Example of Gamification in EFL How we do it on www.english-attack.com
- 43. Points Systems • XP (experience points). Everything you do adds to your cumulative points total. – Allows you to calibrate the relative values of actions by the user (award more points to the tasks you want to incentivize) – You are always moving forward; never slipping back • Reward activity / effort / assiduousness; not purely achievement per se
- 44. EARN POINTS BY: • Creating Profile • Posting photo • Completing Content units • Playing Practice Games • Posting Comments • Making Friends • Reaching Levels • Winning Badges
- 45. Badges • Not an end in themselves, but useful as “social update / social proof” • Design matters (visual and motivational) • Needs to bear a relationship to the content and to the desired actions
- 48. Leaderboards • Not only about Achievers • Socializing matters • Make leaderboards relative to your social framework of reference you see “levelling up” as achievable and personal.
- 50. Levels • Make early level progess easily achievable • Staggered; increasing difficulty • As with points, progress reflects effort / persistence, not pure proficiency
- 52. Social Networking • Give conversations an anchor content • Facilitate making friends • Allow personalization • Give friendmaking status badges, rewards • Make sure your site has a human face
- 54. What is the user journey over time? A journey to mastery, with plenty of fun along the way.The content is your sherpa, your guide. Discovery Mastery Emotion Connection Confidence
- 55. Parting Thoughts • Games are universal • Fun is our future (fundamental right to be entertained or at least amused at all times) • Almost anything can be gamified… and the results can be very powerful.
- 57. Motivation Through Gamification in EFL Twitter: @paulmaglione @englishattack Web: www.english-attack.com Blog: http://blog.english-attack.com E-mail: paul.maglione@english-attack.com LinkedIn: Paul Maglione