Yazino is a social gaming company founded in 2009 that focuses on synchronous multiplayer games, fostering real-time social interactions among players. As of 2011, it boasts 2 million registered users with aggressive user acquisition strategies including targeted advertising and referral programs. The social gaming market is rapidly expanding, projected to reach $14 billion by 2014, with Yazino positioned to capitalize on this growth through diverse gaming experiences and community engagement initiatives.

1. IntroductionOctober 2011

2. 1. INTRODUCING YAZINOContents2. SOCIAL GAMES MARKET & TRENDS3. SYNCHRONOUS vs. ASYNCHRONOUS4. YAZINO USER ACQUISITION5. YAZINO KEY STATISTICS6. DEMOGRAPHICS PER GAME7. YAZINO VIRTUAL CURRENCY8. COMMUNITY MANAGEMENT9.YAZINO GAMES

3. Introducing YAZINOThe destination for PLAYFUL GROWN UPS seeking an intimate and fun social gaming experienceCREATINGIN-SYNC GAMES Yazino’s multiplayer In-Sync Games create new levels of real-time friendly competition and social interaction making every game more real, live and intense.FOSTERING SOCIAL INTERACTIONYazino players are not just playing the same game as their friends; they’re playing with them.Real time synchronous game play

4. Invite friends and meet new people

5. In game chat and mentoring

6. Create tables and challenge in tournamentsUSING STATE OF THE ART TECHNOLOGYYazino’s game server and infrastructure, STRATA, is entirely built in-house using state-of-the-art enterprise technology stack that allows on-demand scalability.CORPORATE FACTSHEETCompany Founded: JAN 2009Commercial Launch: AUG 2010Employees: 50Place of Business: Switzerland / UKRegistered Users: 2,000,000Distribution Channels: Yazino.com Facebook iPhone & iPadGames Launched: 7

7. Social Gaming TrendsSocial gaming has become a global phenomenon - and the virtual goods & virtual currency economy will continue to take holdBrief HistorySocial games propelled by the recent rise of social networks

8. Provide for the first time the ability to share activities with friends and invite them to play in the same gameBusiness ModelsAchieve critical mass by offering free access to games: FREE TO PLAY

9. Monetise through sales of virtual currency / items and advertisingDemographics & AccessUsers spending more time Online through use of social networks – 60% playing games

10. These players tend to be older (over 25) and more female (65%) than male (35%)Commercial Opportunity (incl. mobile)2010: $7.3 Billion market

11. 2014: $14 Billion market

12. Free to play will become the dominant business model across web & mobile platformsSynchronous vs. AsynchronousYazino develops SYNCHRONOUS social games to encourage real life social behavior by allowing players to invite real world friends and make new friends whilst playing Asynchronous95% of games on social networks are Asynchronous