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Kathy_Jiang_PresentationZynga
- 2. WHATTHEY DO? Zynga is an American leading developer of the world’s most popular social games that are played by millions of people around the world each day. The company primarily focuses on mobile and social networking platforms.
- 4. • Zynga is founded in April 2007 with headquarters in San Francisco, California, United States by Mark Pincus, Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler, and Andrew Trader under the name Presidio Media. • The company started with the popular Texas Hold’Em Poker back in 2007 before coming out with other games that took the internet by storm. WHOFOUNDEDITAND WHY?
- 6. “Zinga was legendary for her human-like qualities. Around the company and San Francisco, She liked to sit on chairs and eat dinner on the table. She would jump up on barstools in the Mission District and sit in the audience with Mark at conferences. “ ORIGIN STORY
- 9. Zynga, which has 27 employees, reinvented card games like poker. The games, particularly Zynga’s version of Texas hold ’em poker, amassed hundreds of thousands of regular users. Invited entrepreneurs to take advantage of their big crowds of users and to keep the revenue they generate from advertising.
- 10. • Fred Wilson a partner at the venture capital firm Union Square Ventures, which led a $10 million round of financing in Zynga. • Mark Pincus • High-profile Silicon Valley figures like Peter Thiel, a Facebook investor and board member; Reid Hoffman, the founder of LinkedIn; and Robert W. Pittman, the former chief operating officer of America Online. EARLYINVESTORS
- 11. ——Fred Wilson “People already love to play casual games, but when you take a casual game and stick it inside a social network, it becomes way more exciting. This is like pouring gasoline on fire.”
- 12. Zynga was founded in 2007 and hit the scene at a time when video games played through a web browser were experiencing rapid growth. The company released its first game, Zynga Poker, that year on Facebook, which at the time was emerging as a popular browser- based portal for social video games. GAIN ADOPTION&GROW WHAT WAS THE PRODUCT? WHO WERE THE CUSTOMERS?
- 13. Zynga followed up with Mafia Wars -- a multiplayer game that revolved around players managing their own virtual crime syndicates. It used the free-to- play model, which gave them wide audiences and generated sales from a small group of users who spent large amounts on in-game items and virtual currency. These high value users are sometimes referred to as "whales", and attracting and maintaining their interest was, and remains, Zynga's primary source of revenue. GAIN ADOPTION&GROW WHAT WAS THE PRODUCT? WHO WERE THE CUSTOMERS?
- 14. Following the success, Zynga were able to capitalize upon the initial hysteria around social media networking. Sites such as Facebook were open to the idea of letting Zynga manage their games side and they in return, were able to get close to 61 Million people to start playing their games. Being one of the most popular social network gaming sites, Zynga made about $329 million around 2012, becoming one of the fastest growing companies in the world at that time. GAIN ADOPTION&GROW WHAT WAS THE PRODUCT? WHO WERE THE CUSTOMERS?
- 15. • Over-reliance on the Symbiotic / Parasitic relationship with Facebook • Zynga Missed market transition to mobile • Reliance on a Casual Player Base WHATWERETHEIR BIGGESTCRISES?
- 16. • Force on mobile gaming industry • Devolve publishing power to satellite studios • Acquire top-line revenue growth by paying premia for proven titles with sufficient benefits WHATWAS THEIREXITS?
- 18. ——NASDAQ: ZNGA, April,2020 Zynga’s (NASDAQ: ZNGA) revenue grew 53% from $861 million in 2017 to $1.3 billion in 2019, and it is estimated to be $1.8 billion in 2020, reflecting 35% y-o-y growth, led by its new games, acquisitions, and the impact of the current lockdown.
- 19. ——Trefis Team “ Zynga stands to benefit in the current crisis, as the demand for gaming could see traction, given that more people are confined to their homes, forgoing more public forms of entertainment.”