The document provides tips for effective brainstorming. It recommends clearly defining the problem, keeping the session focused, and not criticizing ideas to encourage creativity. Participants should be encouraged to contribute ideas, both practical and impractical. Ideas should be noted and evaluated after the session. The basic rules of brainstorming are to focus on quantity of ideas, accept unusual ideas, avoid criticism, and build on each other's contributions. Techniques include group passing of ideas and using analogies to spark new perspectives.

1. Brainstorming skills Fabian, Imran

2. Effectiveness Define the problem you want solved clearly, and lay out any criteria to be met. Keep the session focused on the problem. Ensure that no one criticizes or evaluates ideas during the session. Criticism introduces an element of risk for group members when putting forward an idea. This stifles creativity and cripples the free running nature of a good brainstorming session. Encourage an enthusiastic, uncritical attitude among members of the group. Try to get everyone to contribute and develop ideas, including the quietest members of the group. Let people have fun brainstorming. Encourage them to come up with as many ideas as possible, from solidly practical ones to wildly impractical ones. Welcome creativity. Ensure that no train of thought is followed for too long. Encourage people to develop other people's ideas, or to use other ideas to create new ones. Appoint one person to note down ideas that come out of the session. A good way of doing this is to use a flip chart. This should be studied and evaluated after the session.

5. 4 basic rules Focus On Quantity No Criticism Unusual Ideas Are Welcome Combine and Improve Ideas

8. Techniques

9. Group passing Each person in a circular group writes down one idea pass the piece of paper to the next person in a clockwise direction, who adds some thoughts. This is repeated until everybody gets their original piece of paper back. By this time, it is likely that the group will have extensively elaborated on each idea.

10. Nominal group encourages all participants to have an equal say in the process. also to generate a ranked list of ideas Participants are asked to write down their ideas anonymously. moderator collects the ideas and each is voted on by the group. The vote can be as simple as a show of hands in favor of a given idea. This process is called distillation.

11. Analogy technique very good for discovering things you had not realized about your own situation enables you to develop solutions based upon them Often an analogy will include the words "... is like ..." Examples could be: Running a business is like managing a theatre production Changing a tire on a car is like putting your shoes on (PS tire = tire using US spelling) Selling to our customers is like being a second-hand car salesman