This document is a summer training project report on customer awareness and sales for the company "Storesay". It includes sections on the industry profile, company profile, major competitors, promotion strategies, SWOT analysis, purpose of the study, learning, suggestions, issues from retailers and customers, and conclusions. The report was submitted by Vijay to their project guide Vivek Mishra at Haryana School of Business as part of an academic program.

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SUMMER TRAINING PROJECT REPORT
ON
CUSTOMER AWARENESS
AND SALES IN
“STORESAY”
(Approved by AICTE, Govt. of India)
ACADEMIC SESSION
(2015-17)
Under the guidance of: Submitted by:
Vivek Mishra Vijay
Marketing Manager 15105015
HARYANA SCHOOL OF BUSINESS
GURU JAMBHESHWAR UNIVERSITY
OF SCIENCE AND TECHNOLOGY
HISAR-125001 (HARYANA)

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CONTENTS
1. ACKNOWLEDGEMENT
2. CERTIFICATE
3. INDUSTRY PROFILE
4. INDUSTRY OVERVIEW
5. COMPANY PROFILE
6. MAJOR PLAYER AND COMPETITION
7. PROMOTION STRATERGY OF STORESAY
8. S.W.O.T. ANALYSIS
9. PURPOSE OF STUDY
10.LEARNING
11.SUGGESTIONS
12.ISSUES BY RETAILERS AND CUSTOMERS
13.CONCLUSION
14.REFERENCES
15.QUESTIONNAIRE

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ACKNOWLEDGEMENT
We express our sincere gratitude to our project guide Mr. VIVEK MISHRA for
giving us the opportunity to work on this project.
We are thankful to GUIDANCE NAME our Project Guide for their
guidance and encouragement without which the satisfactory completion of our
project would not have been possible. They have been a constant source of
inspiration to us, showing all the patience and abundant encouragement throughout
the project duration.
Also, we are thankful to the librarians and staff of our institute, for their continued
support and invaluable encouragement.
Above all, we are thankful to the “Almighty” and to our parents for their blessings,
humble support and showing their belief in us.
-VIJAY

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CERTIFICATE
This is to certify that the project study titled submitted by VIJAY on fulfillment of
the requirement for the award of Post Graduate Diploma in Management is a
record of original work carried out by him under my guidance and supervision. This
work has not been submitted elsewhere for award of any degree or diploma.

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INDUSTRIAL PROFILE
History of E-Commerce
by SPIRECAST TEAM on AUGUST 19, 2009
Shopping on the internet is certainly a popular past time, an efficient time-saver, and
a great way to comparison shop on virtually any kind of item you’re interested in.
The history of e-commerce as most people think of it has a short but interesting time
line. Most people don’t realize that e-commerce and its underlying technology
have been around for about forty years.
We’ve provided a brief history of e-commerce below starting with its conception
and rapid development and finishing with a brief description of e-commerce’s
advantages and its early pioneers.

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The Early Years
The term e-commerce was originally conceived to describe the process of
conducting business transactions electronically using technology from the
Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These
technologies, which first appeared in the late 1970’s, allowed for the exchange of
information and the execution of electronic transactions between businesses,
typically in the form of electronic purchase orders and invoices. EDI and EFT were
the enabling technologies that laid the groundwork for what we now know as
e-commerce. The Boston Computer Exchange, a marketplace for used computer
equipment started in 1982, was one of the first known examples of e-commerce.
Throughout the 1980’s, the proliferation of credit cards, ATM machines and
telephone banking was the next step in the evolution of electronic commerce.
Starting in the early 90’s, e-commerce would also include things such as enterprise
resource planning (ERP), data warehousing and data mining.

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It wasn’t until 1994 that e-commerce (as we know it today) really began to
accelerate with the introduction of security protocols and high speed internet
connections such as DSL, allowing for much faster connection speeds and faster
online transaction capability. Industry “experts” predicted explosive growth in
e-commerce related businesses.
E-Commerce Begins to Emerge
In response to these expert opinions, between 1998 and 2000, a substantial number
of businesses in Western Europe and the United States built out their first
rudimentary e-commerce websites.
The definition of e-commerce began to change in 2000 though, the year of the
dot-com collapse when thousands of internet businesses folded. Despite the epic
collapse, many of the worlds’ most established traditional brick-and-mortar
businesses were emboldened with the promise of e-commerce and the prospect of
serving a global customer base electronically. The very next year, business to
business transactions online became one of the largest forms of e-commerce with
over $700 billion dollars in sales.

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Many of the dot-com collapses “first-mover” failures served their offline
competitors very well, providing evidence of what not to do in building a viable
online business. For example, Webvan, which was one of the more infamous
dot-com failures, trail blazed the path for Albertsons and Safeway, two of the largest
national supermarket chains, who each have developed their own successful online
grocery delivery businesses.
E-Commerce Pioneers
The birth of companies such as eBay and Amazon (launched in 1994) really began to
lead the way in e-commerce. Both eBay and Amazon were among the first to
establish prominent e-commerce brands. The most prominent e-commerce
categories today are computers, books, office supplies, music, and a variety of
electronics.
Amazon.com, Inc., founded by Jeff Bezos, was the original e-commerce pioneer and
certainly the most recognizable. In the beginning, Amazon’s business model
required massive investment in warehousing, delivery and fulfillment capability and
took years for Amazon to gain profitability. But finally in 2003, almost 10 years
after launching the company, Amazon.com realized its first annual profit.

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Amazon began as just an online bookstore but over the years has extended its
offering to a wide variety of product categories, including electronics, software,
music, DVD’s, CD’s, video games, MP3’s, clothing, shoes, health and beauty
products and even household goods. Bezos, was responsible for naming the
company “Amazon” after the world’s largest river and it enjoys a truly global
presence with stand alone websites in six other countries, including the United
Kingdom, Canada, France, Germany, Japan and China. Amazon.com was also the
original pioneer in affiliate marketing, allowing other websites to earn sales
commissions for referring Amazon products to their customers. Today, Amazon
generates anywhere between 30 to 40% of its total sales revenue from affiliates or
third party merchants who list and sell their products on Amazon’s web site.
Today, the Amazon moniker certainly applies as it is one of the most recognized and
most profitable e-commerce businesses on the planet. In 1999, Jeff Bezos was
honored with Time Magazine’s “Person of the Year” award, immortalizing him
forever as probably the single most recognizable figure in the entire e-commerce
community.
Amazon and fellow e-commerce industry giant Dell remain two of the largest
internet retailers in the world, among other offline industry giants such as Staples,
Office Depot, and Hewlett Packard. Dell.com is another one of the most
recognizable e-commerce brands online. Dell.com’s website was launched in 1994
with a single static web page and their online presence quickly grew. In 1997, Dell
announced a single-day sales record of a million dollars on its website. In fact,
roughly half of Dell’s total profits come directly from their website alone. With no
offline retail outlets to speak of, Dell is another e-commerce pioneer that many
businesses have tried to model themselves after by selling products almost
exclusively online.

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E-Commerce Advantages
E-commerce businesses have numerous advantages over offline retail locations and
catalog operators. Consumers browsing online stores can easily search to find
exactly what they are looking for while shopping and can easily comparison shop
with just a few clicks of the mouse. Even the smallest online retail sites can sell
products and turn a profit with a very simple online presence. Web tracking
technology allows e-commerce sites to closely track customer preferences and
deliver highly individualized marketing to their entire customer base.
As the popularity of e-commerce businesses continues to grow, the technology will
only continue to improve, making it even easier to open and operate a virtual online
store with or without a brick-and-mortar presence. While e-commerce is still
relatively new found territory, it certainly offers plenty of opportunity for
entrepreneurs of all types.
In fact, sales data shows that from1999 until 2008 e-commerce sales have risen
steadily and now account for nearly 4% of total sales worldwide.

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INDUSTRY OVERVIEW
Prospects of E-Commerce in India
Shweta Sharma, Sugandha Mittal
Management Department, Swami Devi Dayal Institute of Engineering and
Technology,
Barwala,Haryana, India
Abstract
E-Commerce has unleashed yet another revolution, which is changing the way
businesses buy and sell products and services. . E-commerce stands for electronic
commerce and pertains to trading in goods and services through the electronic
medium. India is showing tremendous growth in the Ecommerce. The low cost of
the PC and the growing use of the Internet is one of reasons for that .There is a
growing awareness among the business community in India about the opportunities
offered bye Commerce. The future does look very bright for e-commerce in India
with even the stock exchanges coming online providing a online stock portfolio and
status with a fifteen minute delay in prices. . In the next 3 to 5 years, India will have
30 to 70 million Internet users which will equal, if not surpass, many of the
developed countries.

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•1. INTRODUCTION
As a symbol of globalization and in many ways its leading feature, e-commerce
represents the cutting edge of success in this digital age. E-commerce stands for
electronic commerce and pertains to trading in goods and services through the
electronic medium, i.e. the Internet or phone. On the Internet, it pertains to a website,
which sells products or services directly from the site using a shopping cart or
shopping basket system and allows credit card payments. It involves conducting
business with the help of the electronic media, making use of the information
technology such as Electronic Data Interchange (EDI). In simple words, Electronic
commerce involves buying and selling of goods and services over the World Wide
Web. Customers can purchase anything right from a car or a cake sitting
comfortably in his room and gift it to someone sitting miles apart just by click of a
mouse.
2. SCOPE OF E-COMMERCE
India is showing tremendous growth in the Ecommerce .Rival tradeindia.com has
700,000 registered buyers and it has the growth rate of 35% every year which is
likely to double in the year 2010. Indiamart.com claims revenues of Rs. 38 crore and
has a growing rate of 50 every year. It receives around 500,000 enquiries per month.
Undoubtedly, with the middle class of 288 million people ,online shopping shows
unlimited potential in India. There al estate costs are touching the sky. The travel
portals 'share in the online business contributed to 50% of Rs4800 crore online
market in 2007-08. The travel portalMakeMyTrip.com has attained Rs 1000 crores

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of turnovers which are around 20% of total e-commerce market in India. Further an
annual growth of 65% has been anticipated annually in the travel portals alone.
3. GROWTH OF E-COMMERCE
During the year 2000-2001, two major Industry Associations produced separate
reports on e-commerce in India. One was prepared by the National Committee on
E-Commerce set up the Confederation of Indian Industry(CII), while the other was
commissioned by the NASSCOM and prepared by the Boston Consulting Group.
Both the reports are optimistic about the growth of e-commerce in India. The
Confederation of Indian Industry (CII) report estimates the volume of e-commerce
to grow to Rs 500 billion (US$ 10.6 billion) in the year2003. The
NASSCOM-BCG Report on the other hand, estimates for the same year that the
total volume of e-commerce will be Rs 1,950 billion (US$ 41.5 billion) . Amu l, a
milk cooperative, is successfully using e-commerce to deepen its brand loyalty.
Likewise, corporate in the automotive sector are improving their customer relations
through this medium. Some of the new names that are rediscovering e-commerce
through new portals at relatively low capital cost, without venture capital funding
include: Key 2 crorepati Music Absolute ,Gate 2 Biz. The low cost of the PC and the
growing use of the Internet has shown the tremendous growth of Ecommerce in
India, in the recent years. According to the Indian Ecommerce Report released by
Internet and Mobile Association of India (IAMAI) and IMRB International, “ The
total online transactions in India was Rs. 7080 crores (approx $1.75 billion) in the
year 2006-2007 and expected to grow by 30% to touch 9210 crores (approx $2.15

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billion) by the year 2007-2008. According to a McKinsey-Nasscom report the
e-commerce transactions in India are expected to reach $100 billion by the 2008.
Although, as compared to the western countries ,India is still in is its initial stage of
development.
E-Marketer forecasts that online sales will more than double by reaching $168.7
billion in 2011. market share is moving toward Australia, India and especially
China. China’s share of regional B2C e-commerce will grow more than threefold
from 4.1% in 2006 to 14.3% by 2011.At the low end, South Korea’s B2C
e-commerce sales
will grow by 13.3% over the same period. Between 2006and 2011, the aggregate
CAGR for the five countries will be 23.3%.Fig. 1 sales of selected countries in Asia
Pacific Online travel is the largest e-commerce sales category inmost major
countries. For the same group of five countries, plus New Zealand, online leisure
and unmanaged business travel sales totaled about $17.7billion in 2007 and are
forecast to rise to $41.7 billion by2011. E-Marketer forecasts that from 2006 to 2011
online travel sales will grow at a 24.8% annual rate, higher than the 23.3% rate for
B2C e-commerce. This indicates that travel is one of the key drivers of e-commerce
sales in the APAC region .Fig. 2 Graph of sales in selected countries In China and
India, online-travel spending drives B2C e-commerce sales, and it accounts for a
majority of total sales. Consumers are less wary of buying services like train or
airline tickets online, and sellers can avoid the logistics and delivery problems
associated with physical goods. Jeffrey Grau, senior analyst at e Marketer, said that

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such preferences underscore how e-commerce in the region has a vast amount of
growth ahead. E-commerce in these markets will have come of age when consumers
start buying more expensive, high-touch categories such as apparel, home
furnishings and jewelry.
•
4. STATUS OF E-COMMERCE IN INDIA
Today E-commerce is a byword in Indian society and it has become an integral part
of our daily life. There are websites providing any number of goods and services.
Then there are those, which provide a specific product along with its allied services
Multi-product e-commerce- These Indian E-commerce portals provide goods and
services in a variety of categories. To name a few: Apparel and accessories for men
and women, Health and beauty products , Books and magazines, Computers and
peripherals, Vehicles, Software, Consumer electronics, Household appliances,
Jewelry, Audio/video, entertainment, goods, Gift articles, Real estate and services
Single-product e-commerce Some Indian portals/websites deal in a specialized field

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for example:
1) Automobiles-
On these sites we can buy and sell four-wheelers and two-wheelers, new as well as
used vehicles ,online. Some of the services they provide are: Car research and
reviews, Online evaluation, Technical specifications, Vehicle Insurance, Vehicle
Finance.
2) Stocks and shares and e-commerce-
• In India today, we can even deal in stocks and
shares through e-commerce. Some of the services offered to registered members are:
Online buying/selling of stocks and shares, Market analysis and research, Company
information, Comparison of companies, Research on Equity and Mutual Funds.
3) REAL ESTATE AND E-COMMERCE-
They provide information on new properties as well as properties for resale. One can
deal directly with developer through consultant. All ied services: Housing Finance,
Insurance companies, Architects & Interior Designers, NRI services, Packers
&Movers.

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4) TRAVEL & TOURISM AND E-COMMERCE-
India has a rich history and heritage and e-commerce is instrumental, to a large
extent, in selling India as a product, encouraging Indians as well as foreigners to see
its multifaceted culture and beauty. The tourist destination sites are categorized
according to themes like: Adventure -trekking, mountain climbing etc, Eco-Themes
pertains to jungles, flora and fauna.
5) GIFTS AND E-COMMERCE-
In the bygone days, one had to plan what to gift a loved one, trudge across to your
favorite shop, and browse for hours before purchasing a gift. The gifts are
categorized as: Collectibles like paintings and sculptures, Luxury items like leather
goods, perfumes, jewelry boxes, etc, household curios and carpets, etc, Toys &
games, Chocolates, Flowers, Wood-craft & metal-craft.
6) Hobbies and e-commerce-
The most popular hobbies from time immemorial are reading, music and films. The
books cover a wide range of topics like Business, Art, Cookery, Engineering,
Children’s Stories, Health ,Medicine, Biographies, Horror, Home & Garden, etc.

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7) MATRIMONY AND E- COMMERCE-
It is said that marriages are made in heaven, but in the world of E-commerce they are
made on marriage portals One can search for a suitable match on their websites by
region of residence(India or abroad), religion or caste. Allied services for registered
members: Astrological services, Information on Customs and Rituals, Legal issues,
Health & Beauty, Fashion & Style, Wedding Planners.
8) EMPLOYMENT AND E-COMMERCE-
•Two major portals likewww.Monsterindia.com and www.naukri.com (meaning
job.com in Hindi) are instrumental in providing jobseekers with suitable
employment at the click of a mouse. The service for job seekers is free and for
Employers they charge a nominal fee. Jobs are available online in fields ranging
from secretarial to software development, and from real estate to education.
Facilitators of e-commerce in India
A. Information directories:
The products and services are listed with appropriate sub-headings to make it easy
for a serious information-seeker to find what he wants. Allied services provided by
them: Message boards, chat rooms, forums, etc.

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B. Banks:1) Net banking/phone banking:
This is an online banking facility available for savings account holders as well as
current account holders. Some of the special Net banking services are: Demit
accounts for sale/purchase of stocks and shares, Foreign Exchange services,
Direct/Instant payment of bills on the account-holder’s behalf, Financial Planning &
advice, Electronic Funds Transfer, Loans to account-holders.
2) Credit/Debit Cards-
Banks facilitate E-commerce by providing the most vital trade instrument, namely
the Credit or
Debit Card, without which E-commerce would be impossible.
List of Top E-Commerce Companies of India
1)ASA Systel Communications Pvt Ltd:
It is a leading E-commerce company in India which provides innovative and superb
quality web services which encompasses the building of e-commerce related
websites and portals. The company also uses the latest payment modes and security.
The company has its offices in Chennai, Lucknow and will shortly set up offices in
Delhi, Mumbai, Kathmandu, Bhopal.
2) Candid Info:
This Indian E-commerce company is based in New Delhi. It is a renowned Offshore
Outsource Web designing development e-commerce Company. It offers off shore

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web development, designing, and SEO solutions for large corporations and SME's.
3) Chenab Information Technologies Private Limited:
This E-commerce company in India comprises of web enabled business and web
bases services, airline and security systems by using the internet technologies and
tools of the state of the art. The company has three Software Development centers in
Mumbai and the overseas branch office in New York. It is the first software
company across the globe to get the certification of ISO 9001:2000.
4) Euro link Systems Limited:
This leading E-commerce company provides consulting and e-business solutions
,FlexTCA Systems, Trillium Protocol services to the global community. The
company has its office in England, U.S, Switzerland, and India with about
200employee strength.
5) Hash Pro Technologies:
It offers e-business and traditional analysis, development, implementation, design
and strategic planning. It is a leader in the provider of integrated talent management
software organization in India. It is key technology consulting provider. It renders
services like the E-commerce Hosting, Internet Marketing and Human Resources.
The e-Workforce initiative of the company will enable the company to become a
100percent e-Corporation.
6) Compare Info Base:
The company is leading provider of e-commerce portals and IT solutions. The
company manages about 1500 websites and portals with 4000domain names. It has
web presence in Maps, Software
Development, GIS Travel, Education, Media, and Greetings etc. It specializes in
Content development services, Website development services; PHP Programming

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& Development etc. It has its office in Mumbai, Kolkata and Delhi.
7) Sanver E-solutions:
This company is based in Mumbai. They believe that Information Technology is a
way to the business objectives. It is a IT consulting and Solutions Provider which
offers personalized and personal business solutioning Information and
Communication Technology.
8) Planet Asia:
This E-commerce company in India uses track record and deep experience in
externalized applications to produce high quality B2SPEC (Business to Partner,
Supplier,
Customer) solutions to global enterprises.
9) Candid Web Technology-
This fast growing ECommerce Company in India is a provider of Complete
Web Solutions for the design and development of dynamic web sites .The clients of
the e-commerce company spans from the small scale companies to corporate
organizations.

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10) Trisoft Design:
Trisoft Systems is a software services company that offers solutions exclusively on
the Microsoft Platform to customers worldwide. 10 years of experience on the
Microsoft
Platform puts the company at the forefront of .Net Technology. We invite you to
explore our website and we look forward to helping your business unleash its
potential.
7. Benefits of E-Commerce to Businesses
There is a growing awareness among the business community in India about the
opportunities offered bye Commerce. Ease of Internet access and navigation are the
critical factors that will result in rapid adoption of Net commerce. Safe and secure
payment modes are crucial too along with the need to invent and popularize
innovations such as Mobile Commerce. India Reports provides accurate and easy to
understand India specific reports that capture trends, map business landscapes and
custom-made reports for specific needs. The other reports available on India Reports
are on retail, out sourcing, tourism, food and other emerging sectors in India.
Easy reach to a fast growing online community
Unlimited shelf place for products and services
Fuse the global geographical and time zone boundaries
Helps reach national and global markets at low operating costs. Research studies
have indicated several factors responsible for the sudden spurt in growth of

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E-Commerce in India such as:
Rapidly increasing Internet user base
Technology advancements such as VOIP (Voice-over-IP) have bridged the gap
between buyer sand sellers online
The emergence of blogs as an avenue for information dissemination and two-way
communication for online retailers and e-commerce vendors
Improved fraud prevention technologies that offer a safe and secure business
environment andhelp prevent credit card frauds, identity theft sand phishing
Bigger web presence of SME’s and Corporate because of lower marketing and
infrastructure costs.
The young population find online transactions much easier
Bottom of Form Barriers to Ecommerce in India
Some of the infrastructural barriers responsible for slow growth of ecommerce in
India are as follows. Some of these even present new business opportunities.
A. Payment Collection:
When get paid by net banking one has to end up giving a significant share of revenue
(4% or more) even with a business of thin margin. This effectively means y parting
away with almost half of profits. Fraudulent charges, charge backs etc. all become
merchant’s responsibility and hence to be accounted for in the business model.

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B. Logistics:
You have to deliver the product, safe and secure, in the hands of the right guy in right
time frame. Regular post doesn’t offer an acceptable service level; couriers have
high charges and limited reach. Initially, you might have to take insurance for high
value shipped articles increasing the cost.
C. Vendor Management
: However advanced system maybe, vendor will have to come down and deal in an
inefficient system for inventory management. This will slow down drastically. Most
of them won’t carry any digital data for their products. No nice looking photographs,
no digital data sheet, no mechanism to check for daily prices, availability to keep
your site updated.
D. Taxation:
Octroi , entry tax, VAT and lots of state specific forms which accompany them. This
can be confusing at times with lots of exceptions and special rules. G Limited
Internet access among customers and SMEsF. Poor telecom and infrastructure
for reliable connectivity G. Multiple gaps in the current legal and regulatory
framework H. Multiple issues of trust and lack of payment gateways: privacy of
personal and business data connected over the Internet not assured; security and
confidentiality of data not in place.

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9. Future of E-Commerce in India
Today, we are talking about e-commerce progress level of India, the seventh-largest
by geographical area, the second-most populous country, and the most populous
democracy in the world. Indian ecommerce space percentage is getting higher as
more and more online retailers enter the market. Although this level of entry in the
e-commerce market is good
from a long term perspective, the challenge is that most entrepreneurs don’t have the
resources or capital to wait for years before they can get profits.
The past 2 years have seen a rise in the number of companies' embracing
e-commerce technologies and the Internet in India. Most e-commerce sites have
been targeted towards the NRI's with Gift delivery services, books, Audio and
videocassettes e.t.c. Major Indian portal sites have also shifted towards e-commerce
instead of depending on advertising revenue. The web communities built around
these portal sites with content have been effectively targeted to sell everything from
event and movie tickets the grocery and computers .This is not to say that the
e-commerce scenario has been bad in India as highly successful e-business like baba
bazaar and India mart have proved. Indian Banks too have been very successful in
adapting EC and EDI Technologies to provide customers with real time account
status, transfer of funds between current and checking accounts, stop payment
facilities. ICICI Bank, Global TRUST BANK AND UTI-Bank also have put their
electronic banking over the internet facilities in place for the upcoming e-commerce
market speed post also plain to clone the federal express story with online package
status at any moment in time .The future does look very bright for e-commerce in

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India with even the stock exchanges coming online providing a online stock
portfolio and status with a fifteen minute delay in prices. The day cannot be far when
with RBI regulations will able to see stock transfer and sale over the Net with
specialized services.
.
10 Conclusion
A developing country can become industrialized and modernized if it can
extensively apply IT to enhance productivity and international competitiveness,
develop e-commerce and e-governance applications. An information-based society
or knowledge based society is composed of IT products, IT applications in society
and economy as a whole. Many countries in Asia are taking advantage of
e-commerce through opening of economies, which is essential for promoting
competition and diffusion of Internet technologies. Large enough to have a critical
mass of 10 to 20 million users to be able to make an impact on e-commerce and
e-governance. In the next 3to 5 years, India will have 30 to 70 million Internet users
which will equal, if not surpass, many of the developed countries. Internet economy
will then become more meaningful in India. With the rapid expansion of internet,
ecommerce, is set to play a very important role in the 21st century, the new
opportunities that will be thrown open, will be accessible to both large corporations
and small companies. The role of government is to provide a legal framework for E
Commerce so that while domestic and international trade are allowed to expand their
horizons, basic rights such as privacy, intellectual property, prevention of fraud,
consumer protection etc are all taken care of.

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•REFERENCES
•[1] Sinha (April 2009), “
• Ecommerce in India – The Real Challenges”
• [2]Chaudhury, Abijit; Jean-Pierre Kuilboer (2002). E-Business and e-Commerce
Infrastructure.McGraw-Hill.[3] Frieden, Jonathan D.; Roche, Sean Patrick (2006), "
E-Commerce: Legal Issues of the Online Retailer in Virginia

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COMPANY PROFILE
STORESAY – your friendly neighborhood hyper local electronics store
Discovering offer & buying from various nearby electronics stores,simplified
….
Now get best deals from the stores around you, with the convenience of online

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Feel the magic online…for offline stores
Feel the amazing deals & prices
Feel the excitement of negotiation
Feel the pleasure of instant delivery
Feel the trust & comfort

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Feel the assurance
#shoppingsimplified
#amazingdeals
#lovetonegotiate
#instantdelivery
#aftersaleservice
#genuineproduct
SHOPPING SIMPLIFIED.

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AMAZING OFFLINE DEALS,
NOW ONLINE.
And you thought online prices are the best. Well, not always!
Now, discover the prices, deals & promotions from nearby stores that
you never imagined ever existed & buy with the convenience of
online – anytime, anywhere. No driving rush, no traffic jams, no time
crunches!

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WE ALL LOVE TO NEGOTIATE, DON’T WE!
Shopping is boring without bargaining. Now, negotiate as you buy on
StoreSay, just the way you love doing it when at the Store.

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WHY WAIT FOR DAYS, WHEN YOU CAN GET INSTANT
DELIVERIES
Now, say goodbye to waits and bring home your favorite products on
the same day, at your convenience & feel the joy.

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SPEEDY INSTALLATIONS & AFTER SALES SERVICE
Speedy after sales service makes a mark difference in your buying
experience. Get your products installed at your convenience with a
click of a button.

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GENUINE PRODUCT
Now no worries about the standard of goods. You buy quality
products from genuine brands at every click
DEAL MEIN FEEL FOR DEALERS AND RETAILERS

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Corporate Office
C 505, Nirvana Courtyard, Nirvana Country, Sector 50, Gurgaon,
Haryana 122018, India
Mumbai Office
Anand 105, 7th Floor, Pali Hill, Dr. Ambedkar Road, Bandra (w),
Mumbai 400050 , India

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BASIC INFORMATION
Storesay Solutions Private Limited is a Private incorporated on 16 March 2015. It is
classified as Non-govt company and is registered at Registrar of Companies, Delhi.
Its authorized share capital is Rs. 500,000 and its paid up capital is Rs. 100,000.It is
inolved in Business activities n.e.c.
Storesay Solutions Private Limited's Annual General Meeting (AGM) was last held
on N/A and as per records from Ministry of Corporate Affairs (MCA), its balance
sheet was last filed on N/A.
Directors of Storesay Solutions Private Limited are Pawan Kalra, Raman Kalra and
Jyotsna Kalra.
Storesay Solutions Private Limited's Corporate Identification Number is (CIN)
U74999HR2015PTC054893 and its registration number is 54893.Its Email address
is ramank1972@gmail.com and its registered address is 1401, TOWER-17 THE
CLOSE-SOUTH NIRVANA COUNTRY Gurgaon HR 122018 IN , - , .
Current status of Storesay Solutions Private Limited is - Active.
Company Details
CIN-U74999HR2015PTC054893
Company Name-STORESAY SOLUTIONS PRIVATE LIMITED
Company Status-Active
RoC-RoC-Delhi
Registration Number-54893
Company Category-Company limited by Shares
Company Sub Category-Non-govt company
Class of Company-Private
Date of Incorporation-16 March 2015
Age of Company-1 years, 5 month, 7 days
Activity-Business activities n.e.c.
Number of Members-100+

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Share Capital & Number of Employees
Authorised Capital
₹500,000
Paid up capital
₹100,000
Number of Employees 100+
Listing and Annual Compliance Details
Listing status
Unlisted
Date of Last Annual General Meeting
N/A
Date of Latest Balance Sheet
N/A

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DIN Director Name Designation Appointment Date
01635722 PAWAN KALRA Additional Director 30 November 2015

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07092259 RAMAN KALRA Director 16 March 2015

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07092268 JYOTSNA KALRA Director 16 March 2015

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MR. VIVEK MISHRA MKT MGR 16 March 2015
 MAJOR PLAYERS AND COMPETITION
Delhi’s Zopper, a hyper local mobile marketplace, today announced it bagged
US$20 million from existing investors Tiger Global and Nirvana Ventures
Advisors. The company had received US$6.5 million last year. The injection of
funds will be used to expand to 30 cities across India and upgrade technology
systems.
Zopper allows users to shop from the nearest retail store and get the product
instantly. After choosing a location, the app shows trending items and allows users
to shop by category such as mobile, tablets, laptops, kitchen, and home appliances.
A user can also call the retailers directly from within the app.
At present, it features 500,000 brick-and-mortar stores from Mumbai, Delhi, and
Bangalore, with new cities joining the network soon.
“We aim to fortify our presence in the major cities of India and rope in more
retailers,” says Neeraj Jain, co-founder of Zopper.

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Zopper in its earlier form was called Reviews42. It started out as an app for product
reviews and comparison, then pivoted to introduce features to buy instantly from
both online and offline sellers.
Zopper’s pivot was an essential move. In India, several reviews, ratings, and price
comparison sites have failed, including Bear Shop. Other players in the space,
including Helion-backed MySmartPrice, moved from basic price comparison to
product discovery.
PriceBaba is another price comparison search engine for brick-and-mortar stores. It
operates across 11 cities including Mumbai, Chennai, Hyderabad, and Baroda, and
verifies more than 1,500 stores for comparison.
Zopper now competes with heavily funded ecommerce players like homegrown
Flipkart and Snapdeal, as well as global ecommerce giant amazon. Zopper is already
an app-only service, which may give it a competitive edge. Flipkart is reported to
have plans to shut its website and mobile site to go app only in the near future, while
the Flipkart-owned Myntra has already gone app only recently. Zopper app is
currently available on Android platform and will soon be extended to iOS.

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Investor
Tiger Global Management
Tiger Global is a fundamentally oriented, global investment firm. The Firm deploys
capital in private equity partnerships and public equity funds. Tiger Global’s private
equity partnerships have ten-year investment horizons and invest in growth
companies in the global Internet and technology sectors. Tiger Global’s private
investments have included Flipkart, Survey Monkey, War by Parker, Yandex,
Facebook, Linkedin, Jingdong, Despegar, Mail.ru Group, C trip, Makemytrip,
Justdial, Netshoes, MercadoLibre, OnDeck, and Eventbrite. The Firm’s public
equity funds focus on long-term trends in the technology, telecom, media, retail and
consumer sectors. Tiger Global was founded in 2001 and is based in New york

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Nirvana Venture Advisors:
Nirvana Venture Advisors invests in early-stage and market leading companies in
the fast growing Indian internet and mobile segments. They help companies growth
and flourish. Nirvana's other notable investments in India include Housing,
TranServ, KartRocket, Remedinet, Games2Win, Jombay, etc
Blume Ventures
www.blumeventures.com
Blume Ventures provides seed funding in the range of US$ 50K - US$ 250K to
early-stage tech-focused/tech-enabled ventures in India. They are proponents of a
collaborative approach and like to co-invest with like-minded angels and seed funds.
They then provide follow-on investments to their stellar portfolio companies,
ranging between US$ 500K and US$ 1.5 million.Blume's other notable investments

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in India include Grey Orange Robotics, TaxiForSure, Zipdial, WebEngage, Exotel,
E2E Networks, Mettl, etc.
Zopper in Media
Featured for being the fastest at grabbing a huge market section, we know we handle
the media quite well. Peruse to know more.
Zopper in Media
Zopper plans expansion to more than 30 Cities, brings Hyper local Markets to the
Fore
March 10, 2015
Zopper, India's largest Hyper local Mobile Marketplace, funded by Tiger Global,
emerged as the front runner in bringing both online and offline retailers to a common
platform for Indian consumers. Zopper has taken a head start in the space, and is all
set to expand its operations to over 30 cities in India, while hosting over 250,000
offline and 2,000 online retailers. The app is seeing impressive number of
downloads in cities such as Mumbai, Bengaluru, Pune, Hyderabad, Chennai,
Kolkata, Gurgaon, Noida and Ahmedabad.

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Compare online and offline prices sitting at home
Mar 08 2015
If you are into the habit of visiting three or four nearby stores, comparing prices
online and then making a big purchase decision, things are getting easier for you.
You can now compare the price quotes of your city retailers and online merchants
sitting at home. Some of the price comparison portals and marketplace players are
incorporating the product and price details of nearby retailers as well of e-commerce
sites. This increased integration with the online channel also gives more exposure to
the small retailers in the cities.
The MobileStore Partners With Zopper For Offline-Online Integration
[Omni-Channel Strategy]
Jan 21, 2015
With sales of electronics via e-commerce platforms booming in India, offline
retailers are looking at avenues to sell products online. Zopper Offline mobile retail
chain The MobileStore has signed up as a merchant partner on hyper-local mobile
marketplace Zopper, to sell products to customers that demand the ease of shopping
online. Using the Zopper app, a customer would now be able to discover & buy
products from nearest outlet of The MobileStore, which is promising to deliver
products within 4 hours, sweetening the deal for buyers.
Aspiring to be the 'Google for shopping'
October 13, 2014

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Manish Kumar (name changed) has been running an electronics shop in Delhi for 58
years. Like others in his business, he has been seeing a drop in footfall. "People are
getting better prices on the internet," he says. After he listed his business on
zopper.com, his "margins are less but volumes are more", he says. To compete with
online marketplaces that offer huge discounts, he cut margins significantly. "We
have to adapt with the times. For the past two months, my profits have increased to
Rs 60,000," he adds.
Coupon Partners

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PROMOTION BY STORESAY

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 PURPOSE OF THE STUDY
Whenever we think of the origin of Indian online market, we think of storesay and
flipkart based models of e-commerce , but now in the era of globalization the
situation has completely changed as the many companies are sizzling hot with
continuous poaching of new ideas and additional benefits to the customers like
instant delivery after sales services and payment methods etc .

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SWOT analysis of storesay – Storesay SWOT analysis
 Strengths in the SWOT analysis of storesay

Strong background and deep pockets – , Storesay has product categories that include
electronics, home entertainment, games, home and kitchen, and other electronic
products. storesay is growing in big cities like delhi, gurgoun , nodia etc
local retailers centric: Storesay now days focusing on the retailer those are
struggling in these days because of e-commerce . storesay helping helping them to
get their customers back on shops
differentiate : In order to differentiate itself, company has created several strategic
alliances with other companies to offer superior bargin service, price drop alerts,
instant delivery etc .
Efficient delivery network: With its strategic partners & due to its storesay
fulfillment centers, storesay has created a deep & structured network in order to
make the product available even at remote locations. It also has free of cost delivery
charges in certain geographies.
GLOCAL strategy: By using the strategy of “Go global & act local”, storesay is able
to fight with domestic E-commerce companies and global e-commerce companies
through absorbing & by forming / partnering with local retailers and distributers.
The branding too is done as per local taste. For example- In India, storesay is
currently using the “deal me feel” campaign to encourage users to browse more of
their products.
customer relation :when customer meets a retailer and he happy with there services
that give a personal feeling of satisfaction and customer will happy to visit again to
that retailers

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Weaknesses in the SWOT analysis of storesay
Earning by subscription: Due to extensive service network & price wars storesay
earning are shrinking, because the only way of earning in subscription packs
brought by the retailers and the users, which is resulting in eve n losses.
new start: Because we are new in market its tough to show customers that’s we are
batter than our compititers some time customers are not ready to hear because some
customers are got sick of these kinda online services
customers issues: some time form the point of view of customer they saying shop
location in within 1 km and some time its hard to find location of shop in big markets
retailers issues: retailers saying they cant always attached with the phones and
replies, negotiation, typing, network ,and after make deal ,customer not coming on
there shop, don’t know why
application issue: application in beginning mode needs to much modifications
Opportunities in the SWOT analysis of storesay
Backward Integration: storesay can come up with different product categories. They
can also differentiate their offering. This will help them make profits in highly
competitive E-commerce market.
Global and local Expansion: Storesay is operating in big cities if the storesay start
with the small cities as well they can get more grip in the market.
Acquisitions: storesay can get more profits in terms of subscription by to introduce
one 2-3 days or week demo pack to the retailers
.
Increment in stuff: There is shortage of stuff those visiting to the retailers if they
increase the stuff and they proper visit to retailers and help them in beginning that’s
can provide them a good base for there business

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Threats in the SWOT analysis of storesay
Low entry barriers of the industry: Low entry barriers affect the current player’s
business as more & more company means tough competition, price wars, shrinking
margins & losses resulting into questioning the sustainability of the players.
Government regulations: Not having clarity on the issues related to FDI in multi
brand retail, has been a big hurdle in the success of the E-commerce players in many
developing nations.
Local competition – India has amazon and Flipkart who are global and local E
commerce retailers and are taking away majority of the market. Similarly, there are
many global and local players who take bites from the market share thereby making
it hard for a small player like storesay to make profits.

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SUGGESTIONS
SUGGESTIONS
 The best target market for any new product is 20 to 35 yrs and and new opened retailers
because its easy to convince new retailers
 Before the launch an aggressive advertising must be carried out in order to inform the
consumer about the new application
 The media adopted for such purpose should be electronic as it is wildly accepted
 Continuous innovation in application and services too are recommended to get the competitive
edge
 Nicely designed and attractive application Is must to find better prospects and widen its market
 An eye on competitors policies and review of its own according to changing market condition
will help in formulation of effective strategies from time to time
 Through demonstration they can get specification of application
 small demo packs for new retailers

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ISSUES BY RETAILERS AND CUSTOMERS
: Small retailers can't survive against big whole seller
: Not so easy to find the addresses of retailers even i can't so how any customer
can
: Retailers have lot of different brands products , not in our brand category
: There are few more apps like us , zopper ,Retailerz
: Some retailers won’t open their price to open market
: why must a customer use this app and why to buy from Retailers getting
cheaper from online
: Retailers simply won't use online or any app. or something
: Some retailers are very happy with their work and they won’t use apps like
this...they don't have time
: Not every latest product modals available there in storesay app
: Sort by popular
: No retailers of hisar using this app so how customer can
: Marketing of app.
: Not every brands is on storesay
: Retailers saying their price is far batter (low) from others and again customer
not coming to them
: No one to handle the Retailers problems
: Retailers are sick of apps like this
: Big stores saying...they are good..they don’t need our services
: Very little response by customers
: how to update products and price

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CONCLUSIONS
CONCLUSIONS
From the analysis of the market, it can be concluded that the STORESAY have so much scope if
they go far they can be and i know they will be the very successful sooner or later but they have to
work hard
An ideal by as suggested by responded should have the following figures:
 Good looks
 New ideas
 Affordable subscription packs
 After sales services

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REFERENCES
REFERENCES
In this project while finalizing and for analyzing quality problem in detail the following books, and
websites have been referred.
Books Consulted:
 Marketing Management – Philip Kotler
Websites Consulted:
 ramank1972@gmail.com
 www.blumeventures.com
 www.nirvanaventures.in
 www.linkedin.com/company/tiger-global-management
 http://www.ecommerce-land.com/history_ecommerce.html)

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QUESTIONNAIRE
FOR RETAILERS
Name : ……………………………………………………….
Father's Name : ……………………………………………………….
Nationality : …………..
Address : ……………………………………………………….
……………………………………………………….
……………………………………………………….
Telephone Nos. : ……………………………………………………….
 Please select your age group
 Less than 18 yrs
 18-24 yrs
 25-34 yrs
 35+
 Which type of phone you are using
 IOS  ANDROID
 BLACK BARRY  WINDOW
 Are you using any application that help you in business
 Yes  No
 Are you using the STORESAY app:
 Yes  No
If yes
 who refers you this application
 friend
 nobody
 family
 other retailer
 Which social media site do you like most
 Facebook  Twettr
 Linkedin  whatsapp
Consumer Signature