The document outlines an agenda for a presentation on web marketing capabilities. The presentation covers topics such as less time lost shipping, conceptual design approaches, common mistakes in web marketing, and examples of before and after websites redesigned by the company. Recent web projects are also highlighted. The goal is to help clients understand how to improve their online presence through strategic web design that incorporates SEO, easy contact methods, and updated formats.

1. Capabilities
Presentation
2011

2. What to expect
Agenda
• LTL.
• We put more think in our do.
• What gear are you in?
• Moving forward.
•Common mistakes.
•Websites: before & after.
•Recent web projects.

3. LTL
Less Time Lost
• We know transportation.
• Proactive and informed.
• A team with experience.
• We tell it like it is.
• The ideal marriage.
• The complete package.

4. We put more think in our do!

5. Conceptual designs add impact

6. Conceptual designs add impact

7. Conceptual designs add impact

8. What gear is your web marketing in?

9. Your web reaches multiple
markets
1. Customers 2. Prospects 3. Partners 4. HR

10. The details matter
• IT driven
• No SEO
Common mistakes • Contact?
• Vague
• Outdated

11. Technically correct but…

12. A web without SEO doesn’t cut
it

13. Is contacting you easy?

14. Too general of a
message

15. Old format & look

16. The facts
Fact 1: If you think you can’t drive
your B2B sales with your
website, you’re wrong.

17. The facts
Fact 2: If your web was designed
more than 4 years ago it is
likely out of date.

18. Getting in gear

19. Getting in gear
Get organized
• What is your front door message?
• What is your side door message?
• Do you have other messages in
addition to your service message?
• Stay away from fluff.
• Understand and identify special features
like fillable quotes or applications.

20. Getting in gear
Promote your site
• link an email signature to your web.
• Engage proper SEO.
• Let your customers know.
• Carry your new look over to your sales
materials with your domain front and centre.
• Google ad words might work for you.

21. Before & After

22. Websites: before & after

23. Websites: before & after

24. Websites: before & after

25. Websites: before & after

26. Websites: before & after

27. Websites: before & after

28. Websites: before & after

29. Websites: before & after

30. Websites: before & after

31. Websites: before & after

32. Websites: before & after

33. Websites: before & after

34. Websites: before & after

35. Websites: before & after

36. Websites: before & after

37. Websites: before & after

38. Websites: before & after

39. Websites: before & after

40. Websites: before & after

41. Recent sites

42. Recent web projects

43. Recent web projects

44. Recent web projects

45. Recent web projects

46. Recent web projects

47. Recent web projects

48. Thank you. Any questions?
Palmer Marketing
2355 Derry Road East, Suite 18
Mississauga, Ontario
L5S 1V6
Tel: 905.672.6282
Toll-Free: 800.247.5550