This document discusses strategies to promote soybean growth and sustainability in India through increased food uses of soybeans. It outlines the key nutrients and phytochemicals found in soybeans. Various soy products that can be produced are listed, including soy milk, flour, paneer, biscuits and nuts. The document then describes four main strategies to increase awareness, provide training, offer promotional support, and implement incentives to encourage soy entrepreneurship. Recommendations include establishing soybean processing facilities, expanding awareness programs, and promoting fortification of foods with soy derivatives.

1. Soybean Growth & Sustainability
through Food Uses
Dr. R. T. Patil, Director,
Central Institute of Post Harvest
Engineering and Technology,
Ludhiana

2. Nutrients and Phyto-
chemicals in Soybean
Phytochemicals
• phytosterols,
• lecithins,
• Saponins, and
• Phenolic acids
• Anticarcinogens-
isoflavones
Nutrients
• Protein
• Fat
• Complex
carbohydrates
• Dietary fibre

3. Soy Products
Soy milk Soy flour Soy Paneer
Soy Biscuits Soy Namkeen
Soy Nuts

4. Key to soybean growth and
sustainability
Processing
•Oil and Meal – Every soybean growing
state should have at least one oil
extraction plant to sustain crop
production
•Whole seed processing for food
Production must be linked with processing

5. Strategy-1
Awareness Camps :
• District Industries Centres for entrepreneurs-
Vardha, Betul, Dhar, Hoshangabad, Leh,
Patharagarh
• Villages for domestic use-Under 11 centres, 15
villages each
• Lions and Rotary Clubs, Hospitals and schools-
Gwalior, Bhopal, Ludhiana, Maharashtra
• Food Festivals-Harda, Indore, Bhopal
• Nutrion Week, World Food Day, Childrens day-
Every year
• Kisan Melas, Exhibitions-Pragati Maidan,
Indore, North East

6. Creating awareness about soy products and health benefits

7. Strategy-2
Hands on trainings :
• For upcoming entrepreneurs-Bhopal,
Ludhiana
• For village women-All centres at 15
villages each
• Trainers- Jabalpur, Bhopal, Indore
• Academicians-Winter schools, short
courses

8. Training of Upcoming entrepreneurs

9. Women Training
Women Training Farmer entrepreneur

10. Strategy-3
Providing promotional support :
• Liaison with funding agency
• Liaison with licensing authorities
• Providing printed packaging material
• Providing promotion literature
• Providing video recordings
• Providing advertisement clippings
• Voluntory lectures by soybean experts in
schools and colleges-Khalsa college Yamunanagar,
DAV College & other schools in Ludhiana

11. Free Packaging
Promotional Literature
Donation of mixer grinder for
women entrepreneurs
Encouragement to women
entrepreneurs

12. Strategy-4
Incentives:
• Once in a year meeting of entrepreneurs
with national or international experts
• Trainers training - Jabalpur, Bhopal, Indore
• Academicians-Winter schools, short
courses

13. Survey of SPU Entrepreneurs 17/04/2002
(Old trainees of get together held at SPU during the visit
of Dr. Helen Ashraf)
>Have you started the enterprise.
Out of 25, 11 have started the production (44%) remaining have
some problem to start the enterprise.
Out of 11 only 5 have soycowplant (45.45%)
>What are the products being manufactured & capacities?
Out of 11, 6 are producing FFSF (55%), 6 flavored milk (55%), 4
soymilk (36%), 7 soypaneer (64%), 3 nuts (27%), 2 soybiscuit
(18%), 1 soy rusk (9%), 1 soy cake (9%)
>From where did you purchase the plant and Machinery? Please indicate
the cost.
Out of 11, 2 from SSP Ltd. Fridabad (18.18%), 3 from Sanjay Gupta
(27.27%), and from 5 mixy (45.45%)
Plant cost varies from Rs. 55,000/- to 1,00,000/-

14. Survey of SPU Entrepreneurs 17/04/2002
(Old trainees of get together held at SPU during the visit
of Dr. Helen Ashraf)
Approximate monthly income form this business?
From SSP Ltd. Owner earning varies form 5,000 to 50,000
From Sanjay Gupta earning varies from 8,000 to 20,000
From Mixy owner earning varies from 3,000 to 6,000
How do you advertise your product?
Only Nine have given his answer
2 by poster, 4 through cable TV, 3 free sample distribution, 4 personnel
contact, 1-1, leaflet or paper
How did you conduct the market survey?
3 seminars, 2 Door to Door, 2 free sampling, 1 salesman, 1 fair
Mode of popularization of soy product?
4 Seminars or personal contact, 3 paper advertisement, 3 Doctors, 3
awareness camps, 1 ladies meeting, 1 Hospital, 1 Health Centre
Response to Soy products.
Out of 11 : 6 doctors, 6 elderly person, 6 high income group, 5 children, 3
house wife, 3 middle income group and 2 from low income group have
accepted the products.

15. Survey of SPU Entrepreneurs 17/04/2002
(Old trainees of get together held at SPU during the visit
of Dr. Helen Ashraf)
Do you foresee potential of other soy products.
7 are in favour of Ice-cream and Lassi.
What is the main reason (if not started the enterprise)
Only Eight have shown the interest in this question.
5 say marketing problem
3 say financial problem
2 family support
3 not getting quality raw material
2 less population in his area
2 local administration
3 technical
Get-to-gather = 100 % accepted (25 Nos.)
Association = 100 % accepted (25 Nos.)

16. Strategy-5
Aggressive Promotion & Policy:
• Fortification of DFSF or FFSF in
packaged atta by corporates
• Fortification at block level by
Women and Child Development
Depts and their SHG’s
• Sale of fortified atta through PDS
similar to Indiamix
New Products:
• Soy Ice cream
• Soy noodles
• Soymilk powder
• Soy Lassi

17. Recommendations
• Every soybean state should have oil extraction plant
• SPU center should have centers in all soybean growing
states
• Awareness camps should be conducted at each DIC where
soybean is grown
• Entrepreneurs should be provided with proper promotional
support for soy foods
• Incentives and motivation to entrepreneurs should be a
constant process by agencies like SOPA, SFPWA, ASA and
ICAR
• Fortification of DFSF or FFSF in packaged atta by
corporate’s and sale of fortified atta through PDS similar to
Indiamix and by Women and Child Development Depts of
state through SHGs
• Develop new products and equipment to process soybean
• Advertisement on TV for health benefits of soybean

18. Eat Soybean and Stay
Healthy
Thanks!!!!!