Pride of Cows is a dairy brand owned by Parag Milk and is focused on quality and innovation. The document discusses research conducted on Pride of Cows' customer response and brand awareness in Pune. The research found low brand awareness but high customer satisfaction with quality and service. It suggests Pride of Cows increase promotions and offer more products and schemes to improve availability and grow their customer base.

1. Presented By:
Upashna
Topic: To study the Customer response & Brand awareness
of Pride of Cows in Pune region.

2. INTRODUCTION AND HISTORY OF
COMPANY
 Pride Of Cows is a Sister Concern Company of Gowardhan and a brand of Parag
Milk & Milk products Pvt. Ltd.
 One of the India’s largest private dairy.
 Owns the largest Cow farm in India.
 ISO 9000 and AGMARK certified company

3. INFRASTRUCTURE AND TECHNOLOGY
 Huge investments in infrastructure and technology.
 Commitment to quality and innovation.
 Dairy plant is fully automated.
 No- human- contact through the entire
manufacturing process.

4. Objective
To study the Customer response & Brand awareness of Pride of Cows in Pune
region.
Secondary objective:
 To check the brand awareness of Pride of Cows.
 To study the buying behavior.
 To check the customer response for Pride of Cows product & service.

5. Research methodology
 Research type : Descriptive Research & Exploratory Research
 Sample method : Simple Random Sampling
 Sampling frame : Societies, Joggers Park, Gyms in PCMC area
 Sample size : 50, since the time was limited & the area for the research
was limited to PCMC area.
 Source of Data : Primary & Secondary data
 Primary tools: Questionnaire, Interview
 Secondary tools : Internet

6. Promotional activities
Societies
66%
Kiosk
10%
Gyms
7%
Joggers park
8%
Retail Outlets
6%
Schools
3%
Area Percentage No. of activities
Societies 66% 1250
Joggers park 8% 150
Kiosk 10% 200
Gyms 7% 130
Retail Outlet 6% 120
School 3% 50

7. Sales Report
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5/7/2014 10/05/2014
customer
LPD
Date 5th July 2014 12th May 2014
customer 4000 2500
LPD 1700 1000
After SIP Before SIP

8. Consumer Buying behavior
Particular Percentage Response
Quality 44% 22
Taste 36% 18
Service 14% 07
Price 6% 03
Total 100 50
What characteristics of this brand makes it recognizable?
Taste
36%
Quality
44%
Price
6%
Service
14%

9. Limitations
 Project has limited time only for 45 days.
 Our Project was limited only to Pune region.
 Lack of Brand Visibility & advertisement so low awareness.
Because of premium product they have low customer base.

10. Findings
It is a pure, hygienic and fresh cow’s milk and the process they are
using is totally organic.
The customers are highly satisfied with the quality, supply and
service of the product.
10% of the sample size were aware about Pride of Cows milk.
The Pride of Cow’s customers faces only problem with the pricing as
compare with the competitors.
Pride of Cows is completely unadulterated & high nutritional value.

11. Suggestions
 To have very effective logistics and distribution channel.
 Availability of milk in half liter.
 More promotional activity should be done.
 To come up with some variety in products.
 To come up with Customer Relationship Management Program.
 Company should come up with various schemes, offers, monthly &
annual subscriptions.

12. Learning
Enhanced Convincing skill
Customer Management
How to make good relationship with customers
Co-ordination among team members