This proposal outlines a partnership between Manhattan Communications and I-Morph Consulting to help establish Fresh Valley as a preferred frozen curry franchise in the Indian market. It details a 3-stage process over 4 months to: 1) Create and activate marketing strategies in Mumbai, 2) Develop strategies to crack the institutional channel, and 3) Generate a 3-5 year innovation pipeline of new product launches. The partnership is led by experts with over 15 years of strategy and innovation experience in Asia across major food and beverage brands.

1. Proposal for Fresh ValleyManhattan Communications & I-Morph Consulting in Partnership to help Establish Fresh Valleyas a preferred franchise in the Indian Market

2. Our Areas of InterestOur clients include top, large brand organizations

3. Why consider us ?We are your “In-house External Resource”We work with your Sales & Marketing Team in delivering Solutions

4. How are we different ?

5. Who are We ?Led Asia Pacific innovation for Surf, Surf Excel Last assignment as Regional Marketing Director, Kraft Chandran DharmarajanOver 15 years of insights & strategy experience in Asia Worked on innovation, market analytics across Asia Pacific With Coke, Kraft& last with DBS bank as VP Consumer Insights Neeraj JoshiXL ‘91, spent most of 18 years with HUL & Reckitt BenckiserLed strategy & innovation for Dettol across Asia, AME, LATAM Last assignment as Marketing Director, Reckitt Benckiser, Hungary Nilanjan Mukherjee

6. Objective : Establish Fresh Valley Frozen Curries as the Preferred Choice for Consumers 0 – 2.0 months0 – 2.0 months2.0 – 4.0months

7. “I- Activate” : Stage 1 OutputStage 1 : Create & activate mix in Mumbai

8. Stage 1 Output : Expand the Strategies & Actions into Annual Brand Plans split month wise Stage 1 : Create & activate mix in Mumbai Illustration

9. Develop Mumbai Activation PlansStage 1 : Create & activate mix in Mumbai TasksResources RequiredExpected OutputTiming Develop “I-activate” for Frozen curries along with team

10. Conduct ideation workshop to develop strong brand plans with month wise splits.

11. Create a company wide annual activity & budget master plan

12. Create a unique & differentiated sales story for Frozen curries.

13. Create the best consumer articulation for the brand proposition

14. Marketing & Sales Teams

15. Trade visits

16. Consumer focus group discussions

17. Meeting with key stakeholders ( internal & external )

18. Detailed list of brand activities & costs for Mumbai test market.

19. Consumer articulation of brand proposition

20. Sales story for trade