This proposal outlines a partnership between Manhattan Communications and I-Morph Consulting to help establish Fresh Valley as a preferred frozen curry franchise in the Indian market. It details a 3-stage process over 4 months to: 1) Create and activate marketing strategies in Mumbai, 2) Develop strategies to crack the institutional channel, and 3) Generate a 3-5 year innovation pipeline of new product launches. The partnership is led by experts with over 15 years of strategy and innovation experience in Asia across major food and beverage brands.