This document lists Sony's major acquisitions between 1982-2012 including companies in the music, movies, video games, and electronics industries. It also describes Sony's global strategy of worldwide presence and product standardization to compete effectively. The organizational design section outlines Sony's divisions and leadership structure headed by a CEO with business units focused on entertainment, electronics, and financial services.

1. Jeremy Rome
Glib Khotyaintsev
Sarah Humer
Magdalena Mandl
Lilly Edelsbrunner
Alexandru Caratas
Miriam Jarrouj

2. Corporate Strategy
Acquired
Company
Acquisition
Date
Business Country Value
Music Center Inc. February, 1982 Profess. Audio USA N/A
Columbia
Pictures
Nov, 1989
Movies
Television
USA $ 3,4 bln
Incognito
Entertainment
August, 2002 Video Game USA N/A
MGM 2005
Hollywood
Studio
USA $ 5 bln
Stage 6 Films 2007 Video/DVD label USA N/A
Gracenote July, 2008
Media
Management
USA $ 260 mln
Sony Ericsson February, 2012 Electronics JPN/SWE $1,5 bln
EMI Music
Publishing
June, 2012 Music Publishing US/UK $2,2 bln
Gaikai July, 2012 Cloud Gaming USA $380, mln
So-net August, 2012
Info and Comm.
Industry
JPN N/A

3. Global Strategy
 Worldwide presence in order to compete effectively
 Product standardization & centralized control
 Locating their value adding activities where they can
achieve the greatest competitive advantage
 Advantages:
o Economies of Scale
o Co-ordination of activities
o Faster product development

4. Organizational Design
CEO: K. Hirai
CSO: T. Saito CFO: M. Kato
Sony Network Ent
Home Ent. & Sound
Sony Computer Ent.
Sony Mobile Comm.
VAIO & Mobile
Device Solutions
Semiconductors
Medical Sony Music Ent.
Sony Pictures Ent.
Culture : mission of a traditional Japanese company
Control : centralized, wide span of control
Sony Financial
Holdings
Group
Professional
Solutions
Digital
Managing
Electronics Entertainment
Financial
Services
S. Nemoto K. Suzuki K. Hirai T. Suzuki H. Yoshioka M. Lynton K. Ihara

5. Corporate Strategy
 2003: Company with Committees
 Global Compliance Network
 SONY Group Code of Conduct
 Fostering effective and
ethical leadership
 Development programs:
o Business vision
o Management decision-making capabilities
o Networking

6. Thank you
for your
attention!!!
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