Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
YouTube, Facebook and Apps to Support Your Nonprofit Mission4Good.org
Facebook is the most popular social networking service on the web. YouTube is the most popular video sharing service on the internet. Apps -- here referring to software for "smart" mobile computing devices, such as iPhones, Android phones and iPads -- are currently being used by 24% of US Adults. Taken together, Facebook, YouTube and Apps touch millions of people every day. Facebook and YouTube are free to join and both have special programs for nonprofit organizations. Apps are free or very cheap to use. In this "plain English" one-hour webinar, we'll use real-world examples to discuss how to develop strategies for utilizing the power of these social phenomena for internal and external communications, advancement, development, public information and recruitment.
Slide deck from Castleford Media's presentation at ad:tech Sydney, March 2011. How original content can help you exploit the marketing opportunities presented by social media.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
YouTube, Facebook and Apps to Support Your Nonprofit Mission4Good.org
Facebook is the most popular social networking service on the web. YouTube is the most popular video sharing service on the internet. Apps -- here referring to software for "smart" mobile computing devices, such as iPhones, Android phones and iPads -- are currently being used by 24% of US Adults. Taken together, Facebook, YouTube and Apps touch millions of people every day. Facebook and YouTube are free to join and both have special programs for nonprofit organizations. Apps are free or very cheap to use. In this "plain English" one-hour webinar, we'll use real-world examples to discuss how to develop strategies for utilizing the power of these social phenomena for internal and external communications, advancement, development, public information and recruitment.
Slide deck from Castleford Media's presentation at ad:tech Sydney, March 2011. How original content can help you exploit the marketing opportunities presented by social media.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
FRACTURED AUDIENCE - Power to the Pixel presentation 2008Alex Johnson
15 minute presentation I gave on how to find & appeal to fractured audience, at Power to the Pixel 2008, a digital distribution & film innovation forum
http://powertothepixel.com/ For the video please go to http://workbookproject.com/category/motive/
A Social Media 101 presentation delivered to the National Cancer Institute's New Media Workgroup. Strategy and engagement methods developed specifically for government agencies.
3 Social Media Stories - Personality, Ecosystem, Twitter InterviewNoesium Consulting
Noesium - an intensive 6 mins 40 seconds presentation at Refresh Events (www.refresh-events.ca) on 25 May 2009. Sharing a few Social Media stories and thoughts including
- What's your Personality?
- Think "Social Communication Ecosystem:
- Twitter Interview with CEOs
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
Webinar — May 28th, 2014
http://www.architecta.it/imparare/internet-in-tasca/
In the first installment of MEEA's new "Marketing Energy Efficiency" webinar series, MEEA, E Source, and ECW discussed the role that social media currently plays in the utility space, how it is starting to evolve in efficiency, and what we can expect from utility social moving forward. Also detailed were the challenges and suggested strategies for establishing effective online education.
Video Landscape--A Rising Tide: Video Today by Kari WallesMarcel Media
Video Landscape--A Rising Tide: Video Today by Kari Walles was presented at Marcel Media's 4th annual Seminar. Includes: Online video statistics, YouTube growth metrics, best practices for online video and case studies.
Duncan Collingwood of Fonestarz discusses the market for mobile content in North Africa and the Middle East. This presentation was given at ME's Monetising Mobile conference in September 2010.
FRACTURED AUDIENCE - Power to the Pixel presentation 2008Alex Johnson
15 minute presentation I gave on how to find & appeal to fractured audience, at Power to the Pixel 2008, a digital distribution & film innovation forum
http://powertothepixel.com/ For the video please go to http://workbookproject.com/category/motive/
A Social Media 101 presentation delivered to the National Cancer Institute's New Media Workgroup. Strategy and engagement methods developed specifically for government agencies.
3 Social Media Stories - Personality, Ecosystem, Twitter InterviewNoesium Consulting
Noesium - an intensive 6 mins 40 seconds presentation at Refresh Events (www.refresh-events.ca) on 25 May 2009. Sharing a few Social Media stories and thoughts including
- What's your Personality?
- Think "Social Communication Ecosystem:
- Twitter Interview with CEOs
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
Webinar — May 28th, 2014
http://www.architecta.it/imparare/internet-in-tasca/
In the first installment of MEEA's new "Marketing Energy Efficiency" webinar series, MEEA, E Source, and ECW discussed the role that social media currently plays in the utility space, how it is starting to evolve in efficiency, and what we can expect from utility social moving forward. Also detailed were the challenges and suggested strategies for establishing effective online education.
Video Landscape--A Rising Tide: Video Today by Kari WallesMarcel Media
Video Landscape--A Rising Tide: Video Today by Kari Walles was presented at Marcel Media's 4th annual Seminar. Includes: Online video statistics, YouTube growth metrics, best practices for online video and case studies.
Duncan Collingwood of Fonestarz discusses the market for mobile content in North Africa and the Middle East. This presentation was given at ME's Monetising Mobile conference in September 2010.
KF Lai of Buzz City profiles the mobile web user in emerging markets. This presentation was given at ME's Monetising Mobile conference in September 2010.
Anuj Khanna of Wireless Expertise discusses the Indian mobile content market. This presentation was given at ME's Monetising Mobile conference in September 2010.
http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Presentation to the Cornwall Charity Club meeting on 19th May 2010 at Truro College - looking at how organisations improve their use of digital marketing and media.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
A presentation given at the IAB Poland event in May 2012 on the theme of how to adapt to change, especially in the digital era. This presentation shares insights from Havas Sports and Entertainment, gained from our network of 30+ offices in more than 22 countries. The presentation highlights the need to continually evolve and be agile, to face the changing digital world and connected consumer. The presentation was given by Jez Jowett, Global VP Digital & Social Media.
In the summer of 2011 Havas Sports & Entertainment led a comprehensive onsite and online study looking at fans' attitudes towards brands with respect to their involvement with music festivals across Europe.
One of the largest of its kind, completed at six major festivals across six countries and involving 2,244 surveys, the study explored who music festival goers are, their leisure habits and media consumption, as well as their attitude towards and interaction with brands at festivals.
The outcome of the study has given us some really interesting insights and statistics, notably that music fans believe that sponsors improve the festival experience. Festival goers appreciate brand involvement, and actively take part in their activations And so, sponsor brands that master the art of brand engagement to create activations that really involve music fans make the festival experience even better.
We had to condense three months of research into these, so if you want to find out more about what matters most to festival goers and how brands bring festivals to life, please contact christopher.rapaport@havas-se.com
A keynote presentation given in London at the Fanographie conference on the topic of trends and predictions for 2012 in sports and entertainment.
The presentation looked at where we have come from, to where we will be going, particularly in this Olympic year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
Cette compilation rassemble les opérations que nous avons aimées en 2011 autour des différents leviers de communication que sont les médias sociaux, les relations publiques, l’évènementiel, le brand content, la guérilla marketing, le street marketing ou l’activation de partenariats.
Quelques-unes de ces campagnes ont été réalisées par Havas Sports & Entertainment France, ou des agences de notre réseau (à travers nos 30 bureaux dans 20 pays). Mais beaucoup d’entres elles sont le fruit d'autres agences dont nous avons apprécié les travaux inspirants et novateurs. Nous encourageons et reconnaissons les grandes idées de n'importe où et de n'importe qui.
Ce document rassemble également certaines de nos prévisions de tendances pour l'année 2012 suggérées par Frédéric Saint-Sardos, Head of Social Media and Digital France (@f2s), Jez Jowett, Global Head of Social Media and Digital (@Jezmond) et le planning stratégique d’Havas Sports & Entertainment.
Nous espérons que vous trouverez ce document inspirant et que son contenu vous permettra d’identifier de nouvelles opportunités.
Frederic Saint Sardos
Head of Social Media and Digital
frederic.saint-sardos@havas-se.com
Caroline Le Moal
Directrice du Développement
caroline.le-moal@havas-se.com
Pierre de la Ville-Baugé
Directeur de la communication
pierre.vb@havas-se.com
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com
http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Chile, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Rainer Grob, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Rainer Grob
Managing Director, Havas Sports & Entertainment Chile
rainer.grob@havas-se.com
http://www.havas-se.cl
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Una revisión de los mejores casos de 2011 en las redes sociales, Relaciones Públicas, experiencial, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Muchas de estas campañas fueron creadas por Havas Sports & Entertainment España, o por agencias de nuestra red (30 oficinas en 20 países). Algunas de estas campañas fueron creadas por otras agencias de marketing a las que reconocemos haber producido un trabajo inspirador e innovador. Animamos y reconocemos las grandes ideas sin importar de quiénes sean o de dónde vengan.
Este documento también contiene algunas de nuestra predicciones para 2012 sobre Relaciones Públicas, branded content, marketing experiencial , plataformas digitales y redes sociales. Estas predicciones han sido recopiladas por Paula Rodríguez Navia y Jez Jowett, nuestro Director Global de Redes Sociales y Digital, también conocido como @Jezmond.
Esperamos que encontréis nuestro resumen de 2011 y nuestras predicciones de 2012 inspiradoras y estimulantes. Esperamos que disfrutéis de estas ideas y os puedan inducir a pensar. Si quieres ser inspirado personalmente, por favor contacta con:
Carlos Gracia Herreiz
Director General HS&E España
Carlos.gracia@havas-se.com
http://www.havas-se.es
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Miami, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Manuel Reis, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Manuel Reis
Managing Director
Manuel.Reis@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Valeria Herzer (our Global Strategic Planner) and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Valentina Candeloro
Global Marketing Manager
valentina.candeloro@havas-se.com
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
Valeria Herzer
Global Strategic Planner
valeria.herzer@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Highlights from our recent study on the Top 2011 Summer European Music Festivals- you can check out the Infographic as well, on out Facebook- www.facebook.com/havas.se or website www.havas-se.com
2. Facts
Case Studies
For the Future.
“Social
media
is
the
on-‐going
conversa4on
of
the
planet.
As
4me
goes
on,
it
is
my
home
on
the
internet.
It
is
my
home
page,
the
place
where
I
spend
the
most
4me.
It
is
where
I
do
business.
It
is
where
I
hang
out
with
my
friends.
It’s
where
I
find
out
about
new
movies,
television
and
products.”
Kurt
Sondregger,
VP
Marke4ng,
Ploom.
3. Facts
about
7 Social
Media(and
why
you
care)
TIME
UK: Social networking accounts for 23%
of all time spent online 1
Global: 500 billion minutes on Facebook
per month (2009 =150) 2
Global: Every min, 24 hrs of videos
uploaded to Youtube (2 billion views p/d) 3
Europe: 16-24 year olds cram 5hrs into
2hrs per day 4
1. Ofcom August 2010 UK 2. Facebook Inisights Jan 2010 3. YouTube blog, March 2010 4. Ofcom, August 2010
4. Facts
about
7 Social
Media(and
why
you
care)
AUDIENCE
Global: women spend 30% more time on
social networks than men 1
Europe: 33% of 12-24yr olds are
contacteable 24/7 2
UK: adults 50+ account for more than 1/4
of internet users 3
1. Ofcom August 2010 2. Comscore, July 2010 3. Daily Telegraph June 2010
5. Facts
about
7 Social
Media(and
why
you
care)
ACTIVITIES
US: 1 in 8 marriages in 2009 were people
meeting through social media
60% ‘to keep in touch with family and friends”
55% looking at people’s interests & what they’ve done
50% want to meet people with similar interests
47% to express opinions and views on a topic
20% dating / adult related
17% looking for a job / networking
6. Facts
about
7 Social
Media(and
why
you
care)
PERSUASION
UK: 90% trust friend’s recommendations
UK: 70% trust stranger’s suggestions
Global: 69% of all searches are Google
1. Ofcom August 2010 UK 2. Simply Zest 2010 3. Simply Zest 2010 4. Techeye.net July 2010
7. Facts
about
7 Social
Media(and
why
you
care)
GROWTH
2009+: Twitter 577%, Facebook 188%,
Linkedin 89%, FourSquare 2m
USA: 2009 marketing budget 6%, 2010
10%, 2014 18%
Global: $716m in 2009, $3.1bn in 2014
1. Sun Sentinel 2010 2. Simply Zest 2010 3. Forrester July 2009
8. Facts
about
7 Social
Media(and
why
you
care)
VALUE
Global: Engaged brands +18%, least -6%
USA: @DellOutlet $4m Twitter revenue
$3.60 - $136 Facebook fan value.
1. Engadgement.db 2009 2. Everything PR 2010 3.. Marketing Pilgrim Feb 2010
9. Facts
about
7 Social
Media(and
why
you
care)
OPPORTUNITY
USA: 88% of marketers using social
media for marketing
Global: Search by product name
increases x 2.8 after SM exposure
Global: “A brand’s online reputation is
directly correlated to it’s share price’
1. Ofcom August 2010 UK 2. Mashable 2010 3. Business Week 2008
10. Facts
Case Studies
For the Future.
OLD
SPICE
Above
the
line
campaign,
amplified
through
social
media
QUEENSLAND
TOURISM
PR
campaign,
amplified
through
social
media
UNITED
AIRLINES
Customer
service
disaster,
amplified
through
SM
11. Overview
Challenge: Boost the brand and re-appraisal.
Context: Growth of category & competition
Insight: women purchased 50% of products.
Strategy: Engage men & women in a
conversation
Execution: Online, ATL, media , PR, social media.
19. Social results so far
Day 1: 5.9m view (more than Obaama)
Day 2: 8/11 top videos viewed
Day 3: 20m views
1 week: 40m views
Twitter: + 2700%
Traffic to OldSpice.com + 300%
No 1 most viewed brand channel on
Youtube
20. Sales results so far.
Last 6 months sales growth: + 27% (YOY)
Last 3 months sales growth: + 55% (YOY)
Last 1 month sales growth: + 107% (YOY)
21. Overview
Challenge: Tourism Queensland visitor numbers
Context: Declining tourism and recession
Insight: Virtual reality programmes & SM
Strategy: ‘Best Job in the World’
Execution: Online, media, events, PR, social
media, UGC.
28. Results
$400m AUD of media coverage, 3bn reach
35k video entries. 201 countries.
8m web visitors, 55m page views, 8min average
29. Overview
Context: Passenger sees his guitar being
mishandled
Customer Service: United refused to take the
blame and reimburse him
Strategy: Dave carroll did what he knew best.
Wrote a song.
Execution: Filmed, uploaded to Youtube, blogg’d
about it. Shared it.
31. Facts
Case Studies
For the Future.
LISTEN
INVOLVE
CREATE
CSR
VALUE
/
ROI
VIRTUAL
32. Sugges4ons
for
the
future
(some
already
in
place)
LISTEN
Chief Listener
Develop a listening strategy
Filter the shouts and whispers
Create a dashboard for each BU
33. Sugges4ons
for
the
future
(some
already
in
place)
INVOLVE
Fans & friends
The world’s largest focus group
Not just online, but real life events
Behind the scenes
Show them innovation and NPD
34. Sugges4ons
for
the
future
(some
already
in
place)
CREATE
Content that’s useful
ie brand utilities and apps
Content that’s shareable
embeddable, easy to share and forward
Social profiles
Reflecting your personality and service level
Video ‘How to Paint…..’ anything!
From staff, from fans, from film and music.
35. Sugges4ons
for
the
future (some
already
in
place)
CSR
Paint the Worlds
Responsibly & ethically- real world, digital and virtual.
Transparency
From source to surfaces.
Prepare for a crisis
It will happen. You’ll need social media.
36. Sugges4ons
for
the
future
(some
already
in
place)
VALUE
/
ROI
Return on influence.
Relationship return.
Data and dashboards
Data aggregation, mapping, visualisation, correlation.
Contact to convert,
‘The Return Generator’
Propensity to purchase algorithm
U objective, x channel, y spend = z return. Click.
37. For
the
Future
(on
the
horizon,
or
already
here)
VIRTUAL
WORLDS
Second Life ?
World of Warcraft? Gaming. Bigger than ever.
Virtual attendance
Conferences, shows, special occasions. Green.
Watch the future, in films
Minority Report, Matrix, Total Recall. Avatar.