Some Rights Reserved: How Creative Commons Licensing Can Engage and Expand Your Audience

Some Rights Reserved:

How Creative Commons
Can Help The Arts

In cyberspace there’s no way to “use” a
cyberspace, there s use
work without simultaneously making a
“copy ”
copy.

Just at the moment that Internet
technologies explode the opportunities for
collaborative creativity and the sharing of
knowledge, uncertainty over permissions
interferes with that collaboration.

Some important institutions like schools,
universities, governments, and
corporations … rightly hesitate in the face
of that uncertainty.

- Larry Lessig, 2005

[goals]

-Expand audience for Gardner Museum concerts and
artists
-Increase awareness of concert series
-Share otherwise unavailable concert recording
archives

[results]

-As of October 1, more than 1 million downloads in
over 85 countries worldwide
-Collaborations with students, radio, other projects
-Increased web traffic and concert ticket sales
-Positive buzz in many languages and types of outlets

‘One billion people live in abject poverty.
Four billion live in fragile but growing
economies.
One in seven live in slum settlements
settlements.
By 2030 it will be one in three.
…
What is needed is not one solution
but millions of solutions.’

-Architecture for Humanity

‘create a global open-source network that
will l t architects and communities share
ill let hit t d iti h
and build designs to house the world.’

- Cameron Sinclair, 2006

QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

[Hopi Nation Straw Bale Home]
Nathaniel Corum

QuickTime™ and a

[Global Village Shelters]
Architectonica, Ferrara Design, GR3 (Grenada)

QuickTime™ and a

[open architecture challenge]

-Re-imagine the portable classroom
-Eliminate health concerns associated with current
designs
-Architects partner with schools to design local,
customized, sustainable designs
-Will share hundreds of resulting designs freely with
schools, to raise standards f all
h l t i t d d for ll

[results]

-As of October 1, 2,017 freely licensed projects posted
online
-12,990 contributing members of the OAN
-109 projects have been constructed; another 57 are in
construction currently

Almost all music published before 1923 is
in the public domain in the United States.

But often this music is only available in
copyrighted editions, which are expensive
and cannot be freely copied and shared.

[goal]

-Create method for sharing freely usable editions,
particularly of PD classical music

[Choral Public Domain Library]

-One of the world’s largest free sheet music sites
-Scores, texts, translations, and information on
choral music, mostly in the public domain
-All scores can be freely used

[Mutopia]

-Sheet music editions for free download, including
all instrumentations
-Primarily editions of PD classical works, but hosts
arrangements and new music, t
t d i too
-All scores licensed under CC, as selected by
author

[Mutopia]

QuickTime™ and a

[results]

-CPDL currently has 9,726 score pages, 3,035 texts &
translations, from 452 contributors
-Mutopia has 1,464 scores currently available and
another 100 in the works
-Both make performance of classical music easier and
less costly

[goals]
-Distribute Library of Congress photo archives more
widely
-Crowd-source information on a large number of
images to increase amount and quality of information
on photos
h t
-Bring American history to life online

[street in industrial town in
massachusetts]

QuickTime™ and a

‘The movie poster looks like The Thief of
Bagdad, 1940, with Sabu. S ce that
agdad, 9 0, Sabu Since a
opened in New York in December 1940,
this must be several months later in
1941.’

- italiangerry

‘This is the corner of School and Main
Streets
S ee s in Brockton, Mass. I ac ua y a e in
oc o , ass actually ate
Sylvia Sweet's Tea Room, which (though
its name changed) was still active as a
g )
coffee shop at least into the Sixties.’

- AntyDeluvian

[sylvia sweets tea room]
[ y ]
Corner of School & Main Streets,
Brockton, MA
,

QuickTime™ and a

[Operating a hand drill
at Vultee-Nashville]

QuickTime
QuickTime™ and a

[tags]
worker
k
drill
Rosie the Riveter
uniform
industry
strength
sheet metal
stoic

[results]
-9.8 million views of Lib
9 8 illi i f Library i
images
-500 records updated with new information from
Flickr
-Personal histories gathered
-The Library now has 15,000 contacts on Flickr and
has joined 200 groups
-Project h b
P j t has been expanded t i l d other
d d to include th
institutions, including the Powerhouse Museum in
Australia, the Smithsonian Institution, and the
Brooklyn Museum

[goals]
- Create a “not evil” record label that will address file-
sharing constructively
- Allow customers to set value
- Build audience for new artists by allowing
customers to preview music in full

[results]
- Viral spreading of music via podcasting and
embeddable audio players
- Average price paid for an album is $8.93, even
though $8 is suggested price and can pay as little as
$5
- Classical has a 16% market share
- Magnatune currently offers 582 albums by 261
artists

‘we believe in finding ways to utilize new
we
technologies instead of fighting them.’

- Trent Reznor, 2008

[f
[free music]
i ]
-NIN has released two albums available for
free download, Ghosts and The Slip
-DRM-free formats encouraged sharing and
modifying
dif i
- Pricey deluxe editions provide revenue
stream
-Sponsored YouTube competition, “Ghosts
Film Festival,” invited fans to submit their own
videos
id
-remix.nin.com provides a forum for fans to
interact and share music

[remix.nin.com]
[remix nin com]

[
[results]
lt ]
-Produced and sold high-priced deluxe
g p
editions of albums to generate revenue;
copies sold out rapidly
-As of October 1, received 1 844 video
A fO t b 1 i d 1,844 id
submissions on YouTube
-Continue to cultivate a direct-to-fans
Continue direct to fans
approach since Reznor left his record label

Attribution NonCommercial - N D i
Att ib ti - N C i l No Derivs

[for humans]

QuickTime™ and a

[for lawyers]

QuickTime
QuickTime™ and a

[for machines]
QuickTime™ and a
TIFF (LZW) decompressor

QuickTime™ and a
TIFF (LZW) decompressor

[for machines]

-Flickr
-Internet Archive
-Soundclick
-Blogger
Bl
-Movable Type
-Typepad
-Morpheus

[questions to ask]
- A you th copyright h ld ?
Are the i ht holder?
- Are there others who have copyright?
- Is your work clearly marked with your cc license?
- Is it clear how users should attribute the work?
- Have you considered the implications of the cc
license you selected to use?

[contact]
Charlotte Landrum
Associate Director
Director,
Conservatory Media Relations
Oberlin College
charlotte.landrum@oberlin.edu
440.775.5474
www.oberlin.edu
b li d

Some Rights Reserved: How Creative Commons Licensing Can Engage and Expand Your Audience

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Some Rights Reserved: How Creative Commons Licensing Can Engage and Expand Your Audience