informative slides regarding social media use for solo practices and small law firms prepared for the 2019 Colorado Bar Association's Solo and Small Law Firm Conference in Colorado Springs, Colorado.

1. Social Media Audit
LinkedIn, Facebook, Twitter, and Instagram
PRESENTED BY MERANDA M. VIEYRA
DENVER LEGAL MARKETING LLC

2. 2
What We Will Cover
• Facebook
• Instagram
• Twitter
• LinkedIn

3. 3
Why Facebook?
• brand awareness
• practice area promotion
• target specific types of
cases and clients

4. 4
Local
Business
Page
Checklist
• Be VERIFIED
• Be RESPONSIVE
• Be AVAILABLE
• Be DESCRIPTIVE
• Be ACTIVE
• Be SEEN

5. 5
TRENDS
PROBLEMS SOLUTIONS
ISSUES
QUESTIONS

6. 6
COLLABORATE.
COMMENT.
ENGAGE.
COMMUNITY.
WHY INSTAGRAM?

7. 7
Instagram
Business
Page
Checklist
• Links to Facebook
• Set up Business Page
• Call to Action
• Consideration
• Hashtags

8. 8
Instagram Business Ads
Stories
Photo Ads
Video Ads
Carousel Ads
Collection Ads

9. 9
Why Twitter?
POTENTIAL CLIENTS
EXPANDED REACH
PRESS CONTACTS
PRACTICE UPDATES
.

10. TWITTER FOR BUSINESS
10
NAMING | BIOGRAPHY | WEBSITE

11. 11
TWITTER POSTING
• Limit: 280 characters
• Link to other content
• Interact with others
• Direct conversations
• Re-tweets
• Promotional content

12. 12
15 YEARS LATER
• 548+ MILLION USERS
WORLDWIDE
• 146+ MILLION USERS IN THE
U.S.
• 2 NEW USERS PER SECOND
Source: LinkedIn.com

13. 13
BUILD YOUR LINKEDIN PROFILE
PROFILE
PAGE
Photo
Top Box
Area
Summary
Posts
Recommendations
BUILD YOUR LINKEDIN PROFILE

14. 14
JOIN THE 500+
CLUB
CONNECT WITH
PEOPLE YOU DO
KNOW
PERSONALIZE YOUR
INVITATION TO
CONNECT

15. 15
• YOU CAN JOIN UP TO 100
GROUPS, CURRENTLY 1.8
MILLION AVAILABLE
• HELPS YOU CONNECT
WITH PEOPLE YOU DON’T
KNOW
_______________________
• FOLLOW COMPANIES AND
ORGANIZATIONS IN YOUR
PRACTICE AREA
LINKEDIN MARKETING &
BRANDING STRATEGY

16. 16
ACTIVITIES THAT BUILD YOUR CLIENT
& REFERRAL BASE – THE 80/20 MIX
MONITOR THE
NEWS STREAM
GIVE, GIVE, GIVE BE THE
GO-TO
DO YOUR
HOMEWORK
ONLINE TO
OFFLINE

17. 17
Conclusion
Facebook
Instagram
Twitter
LinkedIn

18. www.DenverLegalMarketing.com
www.linkedin.com/in/merandavieyra
18
Thank You!