Ramon Ray discusses leveraging technology to build your small business. He outlines the importance of social content marketing by highlighting 4 key benefits: gaining market intelligence, strengthening customer relationships, personal branding, and low-cost advertising. Ray then provides 7 best practices for social content marketing, including telling stories with content, having conversations, and responding to others. He emphasizes engaging customers through frequent, relevant posts and analyzing results. Ray concludes by identifying key technologies like cloud computing, mobile devices, security tools, and point-of-sale systems that can help small businesses operate more productively.

1. Building Your Business Tour
Leverage Your Tech To Do More
Infusionsoft, Small Business Evangelist
Smallbiztechnology.com, Technology Evangelist
Ramon Ray @ramonray
#BuildingYourBusiness
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2. Simple Small Business Success
• Products
• Customers
• Profitable

3. Complex Small Business Challenges
• Marketing
• Staff
• Communication
& Collaboration
• Logistics
• Back office

4. Big Challenge is
More Customers
and Repeat Customers

5. Social Content Marketing
Conversation Marketing, Not
Interruption Marketing, Builds
Customer Loyalty and Attracts New
Customers

6. #BuildingYourBusiness
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Tweet, Post, Take Pics

7. What will we cover today?
• Why social content marketing is important
• 4 benefits of social content marketing
• 7 content marketing best practices
• 4 simple secrets to content marketing success
• Beyond social…

8. Interruption Marketing
Engagement Marketing

9. People are searching for
entertainment or information
People connect with people
around engaging content
9
Why Is Social Engagement Powerful?

10. 10
Smart Marketers
Educate, Not Sell.
Smart Marketers are
Story tellers and
Conversationalists

11. 4 Business Benefits of
Social Content Marketing
11

12. 12
Benefit 1: Intelligence on your
market, competitors,
customers & prospects

13. Social Listening Posts

14. 14
Benefit 2:
Stronger
relationships
with customers

16. 16
Benefit 3: Personal branding:
In a sea of unknowns,
the stronger brand will win.

17. Personal Branding =
Niche, Local Celebrity

18. Ramon’s journey to Local,
Niche Celebrity
• Facebook
• Google
• Infusionsoft
• Dell
• Shared the stage
with Seth Godin,
Daymond John,
Simon Sinek, Guy
Kawasaki
• 3TechGuys

19. Ramon and AT&T Building Your Business Tour

20. 20
Benefit 4: Low cost advertising
Fail fast, test advertising, cheap
focus group

21. 7 Social Content Marketing
Best Practices for
Building Your Business
21

22. #BuildingYourBusiness
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23. 23
Great social content tells a story
1

24. 24
HAVE FUN WITH
CONTENT
2

25. • Don’t SELL
• Enter & Foster
Discussions
• Encourage Customer to
Customer Discussion
• Learn from Customers.
Ask Questions
25
Have a Conversation
3

26. 26
Give, Give, Give, Take
4

27. • Short
• Sweet
• To The Point
• Descriptive
• Search Engine Friendly
27
Headlines: Informative, Teasing
5

28. 28
Respond
6

29. 29

30. 30
THE POWER OF
AUDIO AND VIDEO
7

31. 31

32. 32
http://bit.ly/firemansavescat

33. Ramon’s 4 Simple Secrets To
Rocking Social Content Marketing

34. •Frequent
•Relevant
•Engaging
•Analytics
34

35. Beyond Social….

36. Beyond Social
• Word of Mouth
• Networking
• Customer Testimonials
• Events Mobile Ready
Business Web Site
• Blogs, Podcast, Video
• Local Search
• CRM & integrated
marketing

37. Key Tech For Building Your Business

38. • Remote file access
• Online software (cloud computing)
• Mobile devices
Be as productive OUT of the office as IN the office
Mobile

39. Security
• 2 factor authentication
• Difficult passwords
• WiFi awareness
• Network security audit
• Security software
• Backup & Recovery
Prevent Unauthorized data access

40. • Task management
• Document storage
• Software suites (Word processor, etc)
• Collaboration and communication
Productivity
Save time, prioritize, increase efficiency

41. • Point of Sale
• Credit card acceptance
• Audio/video surveillance
• Inventory
Retail
In person customers and products

42. In Summary…
• Engage. Don’t Interrupt
• F.R.E.A.
• Social Media Is Not Everything
• Key Technology for Building Your Business

43. Building Your Business Tour
Leverage Your Tech To Do More
Infusionsoft, Small Business Evangelist
Smallbiztechnology.com, Technology Evangelist
Ramon Ray @ramonray
#BuildingYourBusiness