Social Media is about connecting with people and building relationships. It's not about whether companies should use social media, but how well they use it. People trust recommendations from other people more than advertising. Most marketers and consumers are active on social media. Having a strong social media presence can help ensure a business survives for many years to come. The document provides tips for using Facebook and Twitter effectively for business purposes, such as having a clear profile, posting consistently with a positive tone, and taking interactions offline when appropriate.

1. Social Media is about PEOPLE

2. Who am I?
• Kennedy PR
• Kenzia
• Mother, Daughter, Partner
• Passion for Marketing; live and breath it
• London
• Shoes and Clothes
• Travel

3. What is the plan today?
• What is Facebook and Twitter?
• 12 Rules of Facebook and Twitter
• Tea and Biscuits
• 10 reasons why use a Facebook business page
over a personal Page?
• Questions

4. Powerful Facts
• Kids are learning on iPad, not chalkboards
• We don’t have a choice WHETHER we do social media, but
HOW WELL we do it!
• 93% of consumers trust peer recommendation, when only
14% trust advertising
• 93% of marketers use social media for business
• The ROI of Social Media is that your business will still exist
in 5 years time!

5. What is Facebook and Twitter?
• Word of Mouth on Steroids

6. Why Be On Social Media?
• Your customers are on it
• Your competitors are on it
• Your industry is on it

7. 12 Rules of Twitter & Facebook

8. 1. Have a Killer Profile (Twitter)
• Picture of you or your brand
• Tell tweeters what you do
• Show a side of your personality
• Add something a little personal but not
something no one should know
• Never include politics or religion
• Have fun
• Do not copy other bios

9. Have a Killer Profile (Facebook)
• You or brand as profile picture?
• Banner Picture
• Complete your information section
• Products
• Awards
• SEO

10. 2. Have a Killer Focus

11. 3. First Impressions Count

12. 4. Be Bold! Make The First Move

13. 5. Shhhh!!

14. 6. Reciprocate

15. 7. Rave About What You Love

16. 8. Always Be There

17. 9. Build Business Relationships
Take it Off-line

18. 10. Be Positive and Happy

19. 11. Do It Well or Don’t Do It At All
Consistency is better
than rare
moments of greatness

20. 12. Do Not Cross Post!!

21. Tea and Biscuits

22. 10 Reasons
why a Business Page
is better than a
Personal Page

23. 1. Facebook Insights

24. 2. Facebook Tabs

25. 3. Profile Limited to 5,000 Friends

27. 4. Recommendations

28. 5. Facebook Advertising

29. 6. Privacy Settings

30. 7. Admin Roles

31. 8. Facebook Scheduling

32. 9. Connect to Facebook Places

33. 10. Avoid Being Shut Down

34. What Can You Use
Social Media For?
• Networking
• Brand awareness
• Driving people to your website
• Building relationships
• Spying on competitors
• Learning about your industry
• Educating potential clients
• Customer service
• Recruiting staff

35. Questions?