The document discusses how companies can use social media platforms like Twitter and Facebook for recruitment and retention purposes. It provides step-by-step guidance on setting up corporate accounts and profiles on these platforms, engaging with followers in an informal way, using the platforms to find and hire candidates, and other tips for using social media in HR. The document advocates taking an informal approach to social media to build closer connections with potential candidates and employees.

1. Social Media for HR:
recruitment and
retention 2.0
Yana @fillinsakura Poteeva
Ciklum Minsk

2. Social Media
Networks and services used globally

3. Social Networks

4. Main SM in corporate use:
- Corporate standards of use
- Rules and restrictions
- Marketing use
- Formal speech

5. Corporate SM - Spam-spam-spam?
• FB has 800mln+ of profiles:
– fake and spam are10-15% of profiles
– Fan pages and brands separately
• Twi has 200mln+ accounts
– fake and spam are 50+% of accounts
=> People unfollow and unlike this!

6. My SM startup for HR

7. HR late adopters – what to do?
• Be closer to people – create informal accounts
• Start by watching them, follow them, like them
• Which networks? Most used by people!

8. Twi – Step1: let’s start
• Create informal corporate account
• Make sure you have contacts, description and
some content
• Add it to B-cards,
signature
• Attend and twi
EVENTS!

9. Twi – Step2: let’s use it!
• Do not massfollow people
• Do not write (a lot of) formal corporate stuff
• Be useful - Check out relevant # and answer ?s
• Ask Twi accounts from all you have for
interview!

10. Twi – Step3: expand!
• Write funny/useful stuff – get RTs!
• Mention => get mentioned
=>

11. Twi – Step4: devirtualize with followers!
• Arrange an event, promote it in Twi

12. Twi – Step5: Sex, Drugs & Rock’n’Roll
• Be careful, limits exist 
• Whenever you fail –
fix this with
Sex, Drugs and Rock’n’Roll!

13. Twi – Step6: hire!
• Be creative, do not post JOBS!
=)

14. Fb – Step1: Page?
• Page:
+ Corporate and marketing use
+ Hiring and vacancies application
+ Updates can be shared by people
+ IS a professional way of using
- Can not add people, chat, message, comment…
=> No recruiting 

15. …Or Profile?
• Facebook profile:
- Not professional corporate SM way of usage
- Posts cannot be shared
- No page insights/statistics 
+ You can comment, chat, send messages, add friends
+ Alive person is behind the post!!!
+ Subscription to profiles exists! 
=> You CAN recruit and retain!

16. Fb – Step2: Make them Add you!
• Add those you know/interview
• Share albums, tag those you know
• Post unique pictures (e.g. from events)
– have people tag themselves!

17. Fb – Step3: Pictures everywhere!
P.S. do NOT tag your employees ;)

18. Fb – Step4: Recruit kindly!

19. More SM in use:
• Blog ( post
vacancies, stories, announces, reports, articles etc.)
• RSS /G-read (collect candidate’s blogs etc.)
• YouTube (post funny videos, interviews, events
reports, office videos, make it alive!)
• LinkedIn a alumni group for EX-employees – keep
an eye and rehire!

20. Now let’s consider YOUR startup?
Looking forward to continue crating social media
strategy for your startup at 15.00 section C.