Solar panels were first invented in 1883 and convert sunlight into electric power. There has been significant advancement in solar technology, with most governments now funding conversion to renewable energy sources. Solar installation in the US has increased rapidly since 1989, generating over 86,000 megawatts of power. Solar panels are made of silicon and germanium semiconductors that collect photons from sunlight and convert them to electricity, either storing it or sending it back to the power grid. Using solar energy reduces carbon emissions, saves the ozone layer, and makes homes more energy independent and efficient over time.

1. SOLAR

2. Introduction to Solar
• Solar panels were first invented in 1883 by “Charles Fritts”, in New York.
• It is basically an electronic device which converts sunlight in to electric
power.
• We have thousands of solar companies around the globe now.
• There has been an exceptional advancement in solar and now most of
the governments are funding to convert to natural resources to save the
planet which makes it a key selling point.
• Since 1989, Solar installation has grabbed a rapid pace in the US,
generating over 86000 Mega-Watt Power.

3. Mechanism – How it works
 The solar panels are made of silicon
and germanium doped
semiconductor. There are photo
voltaic cells in the panels which
collect photons from sunlight and
convert them in to electricity.
 We then either store this energy or
send it back to the grid to reinforce
the grid.
 Energy produced by solar panels is
renewable green energy.

4. Environmental Effect
 With the rapid
advancements in our
lifestyles, we as humans
have negatively impacted
the health of nature.
 Where does solar help in
preserving nature.
 Reduces global warming.
 Reduces carbon dioxide
emission & carbon
footprint.
 Saves ozone layers. Reduces
depletion in atmosphere.

5. Financial Advantages
 Energy produced by solar is
much cheaper and cleaner.
 Solar can make you energy
independent & energy
sufficient.
 Gets you a payback for all
the extra power produced
out of your solar panels by
becoming a part of the
primary grid in the form of
rebate.
 Runs all major electrical
appliances.
 Saves you from
unpredictable increase or
inflation in electric prices.

6. Installation – Growth
Rate
 We are working in almost all
the states of USA.
 In 2021, solar
energy contributed 48% of the
total new electric capacity in
USA.
 In the next 5 years solar panels
will dominate approximately
60-65% production of the
entire electricity production
house in USA.
Year Total (MWP) Installed Capacity
(MWP)
2018 62,869 10,755
2019 76,353 13,484
2020 95,574 19,221
2021 103,618 27,631

7. SOLAR PROGRAMS IN USA
There are more than 50 solar programs offered around the US by more than
316 companies, but the most frequently used programs are
FINANCING.
LEASING.
PPA ( POWER PURCHASE AGREEMENT ).

8. DESCRIPTION OF THE PROGRAMS
FINANCING: In a financing program the financial investor will purchase the solar panels
for you, and ask you to pay monthly which will be comparatively lower than the regular
electric payments but with a slightly higher IR for a specified duration. However there
will be little to no down payments and you can qualify for some federal tax credits. The
best part is that the homeowners will own the solar panels.
LEASING: In the leasing program the homeowner rents the solar panels with the
guarantee over the power production & keeps making payments to the solar company in
the form of rent for the solar panels for a predefined duration. Homeowners do not
qualify for the Federal tax credits. By the end of the day, by leasing homeowners don’t
own the solar panels.
PPA ( Power Purchase Agreement ): This program is very similar to the leasing option,
however in this program the homeowners are paying a much cheaper electric bill then
what they use to pay to the grid. In this program the homeowners are not renting solar
panels but they are directly purchasing the electricity from the solar company for much
cheaper rates, the homeowners do not own the solar panels in this program neither they
qualify for the federal tax credits. They keep paying for electricity and by the end of the
agreement they have two options, whether they prolong the duration of agreement or
they purchase the solar panels and produce their own power.

9. SOLAR PANEL COMPANY’S CATCH
FINANCING: In financing program, solar panel company gets fully paid by the financial
investors so they can allocate their variable interest rates, they cover up their
investment with the specified markup. However, solar company gets paid by the
financial investor and provides complete ownership of the equipment. The
homeowners however qualify for the federal tax credits.
LEASING: In leasing program solar panel company owns the solar panels. The solar
panel company also qualifies for the federal tax credits as well. Solar company basically
sells all the surplus amount of energy back to the grid and gets paid for that in the form
of rebate. To add to that, they also get paid by the homeowners which is a rental
payment of the solar panels.
PPA ( Power Purchase Agreement ): In the PPA program, the solar panel company owns
the solar panels. The solar company also qualifies for the federal tax credits. In this
program solar company gets duel payments, one from the homeowners by selling them
renewable energy in cheaper rates and the other by the surplus amount of energy
produced by the solar panels back to the grid.

10. What are we offering to the customers and
clients
Customers
The product that we are pitching is a residential Solar System.
Clients
We are providing leads which are of three types.
Lead Generation
In lead generation, the customer after the need creation, satisfying qualifying criterion,
Interest Consent and DNC Disclaimer is set for a call-back by our associates with-in the
next 48 hours at time of customers availability. The appointment scheduling
department from the Client side calls the customer and sets an appointment for the
solar specialist who will be visiting the house on the appointment date.
Live Transfer
In live transfer, the customer after the need creation, satisfying qualifying criterion,
Interest Consent and DNC Disclaimer is transferred by our associates to the
appointment scheduling department from the Client side to set an appointment for
the solar specialist who will be visiting the house on the appointment date.

11. 3. Appointment Setting
In Appointment setting, the customer after the need creation, satisfying qualifying
criterion, Interest Consent and DNC Disclaimer is set for an appointment by our own
associates for the solar specialist who will be visiting the house on the appointment
date.

12. Qualifying Criteria-Questions
So are you the home owner at (address)? Can you verify the address we would be sending the
ease?
And are you paying over $100 on your current electric bill? (Must be above $100)
If Yes; How much? The average monthly bill should be above $100/ month or $1200/
annually.
Is this a regular single family home and not a condo, apartment, mobile home or townhouse?
I see here on my solar maps that you don’t have any tall trees, or buildings shading your roof,
is that information accurate?
(Kindly check on Project Roof & Google Maps)
Can I have an email where we can reach you at?
Your credit score is good or excellent. Right?
If they are unclear: We want you to qualify for maximum programs, so your score needs to be
above 650 points, please confirm. (CREDIT SCORE NEEDS TO BE ABOVE 650 points)
Verify Customer Full Name or the person on the phone’s Full Name.
Please provide an alternate number (cellphone / home phone) so we don’t miss out on
reaching you?

13. Client’s Guide-lines/ Criteria
Criteria for Lead Generation
There should be an intent to get Solar for there home.
Qualifying Questions
Opt-In- callback consent (as per script)
DNC Disclaimer (as per script)
For Callback:
“You will get a call from my scheduling Department within the next hour to make sure I
did everything properly, takes literally 5 minutes they will setup an appointment with
the solar specialist for you, then you are all set.”

14. Live-Transfers
Criteria for Live-Transfers
There should be an intent to get Solar for there home.
Qualifying Questions
DNC Disclaimer (as per script)
Live Transfer
For Live Transfer:
“I just need to transfer this over to my scheduling department to make sure I did
everything properly, takes literally 1 minute and then you are all set.
Do you have any questions for me before I transfer you?
Ok great, It was a pleasure speaking with you....please stay on the line....”

15. Appointment Setting
Criteria for Appointment Setting
There should be an intent to get Solar for there home.
Qualifying Questions
DNC Disclaimer (as per script)
Appointment Setting
For Appointment Setting:
“Okay let me check my calendar.(Play "hard to get" with the appointment)
Great,
Alright...I found a couple slots. Does (tomorrow or best day they told you) at (random
time) sound good, or is (later random time) better? *wait for response
Perfect, now I just have to grab that time slot so we don't lose it. OK got it...
You will get a call from my scheduling manager to follow up on this appointment.”

16. Script
Initial Pitch (Lead Generation)
How are you doing this morning?
We are providing information to home owners who are paying high electric bills, regarding our solar
program. I just have a few questions to see if you would be interested in learning more about the
benefits of no added cost solar program?
So what we are doing here at (Company Name) is contacting homeowners in your area, and offering
you a no obligation— solar analysis.
We send a state certified solar specialist. They come out, check out the roof, the shading issues, the
amount of sun you get, and basically sees whether solar is even suitable for you or your home.
If it is suitable, he'll let you know all the programs you are entitled to.
No obligation,
It's really just an information visit for you to let you know what your available options are.
We are working with homeowners who are interested in seeing what their options are.
The analysis takes an hour, to an hour in a half depending on the size of your home and the
questions you may have. The information they give you is a good for up to a year.
So the reason I am calling is because we have some specialists in your area today, and throughout
the following week.

17. New Mandatory Benefit
We design, install, and maintain solar panels on residential
properties and are willing to stand behind our products for the long
term, because we want you to be 100% satisfied, now and in the
future. (NEW MANDATORY BENEFIT)
DNC Disclaimer
To ensure Quality this call is being recorded and you’ll be contacted
by Our Scheduling department despite your number being on
Federal or State DO NOT CALL LIST. There is no purchase required. Is
that okay with you? (Yes | No)
Call closing
So within few hours you will receive a call from our Scheduling
department they will set an appointment with the solar specialist,
please make sure you answer that call ? NEED TO GET A POSITIVE
CONFIRMATION

18. Campaign Specific Dispositions

19. Some Tips
1. Believe in yourself and that it is possible. It’s like the phone numbers are the earth,
the dialer is the shovel, and the leads are the gold. Know that if you keep digging you
will hit gold. It is there, others have proved it.
2. Stay positive. It's very natural to get upset when you hear no, but it does no good for
you to get upset. Positive energy no matter what will attract success.
3. Goals. You need to have a clear set goal you are focused on. It's like a staircase. Your
goal is the top of the staircase, and you just need to take the first step and go from
there. The more people that know about your goal, the higher the odds are that you
will hit it.
4. Have no fear. What we are doing is a favor for these people. We shouldn't be scared
of them or be scared that they might not qualify. It's like a shadow, if you chase the
shadow it will run away but if you pull away from the shadow, it will follow.
This is all you need to be successful. It's the laws of Success.