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Softchoice Webinar: IBM PureSystems launch
The document presents IBM's PureSystems, a new family of expert integrated systems designed to streamline time-to-deployment and improve efficiency by integrating hardware and software. It emphasizes the benefits of built-in expertise, unified management, and automated provisioning to enhance operational agility and reduce costs. Additionally, it outlines the strategic importance of IBM's partnerships and resources available to clients for optimizing IT environments.
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Softchoice Webinar: IBM PureSystems launch
- 1. PureSystems | It’sHere May 2012
- 2. Agenda 1. Today’s Data Center 2. Introducing PureSystems 3. Integrated by Design 4. Feature on Demand 5. Unified Management 6. Why Softchoice
- 3. Aligning IT andbusiness goals Business Goals Grow top and bottom IT Reality line by: • Driving business innovation Getting Up and Running The Real Issue? • 2-3 months to specify and procure • Make new markets • 2-3 months to integrate, configure • Respond to competitive and deploy threats 34% of new IT projects (US) deploy late • Enhance the customer experience Development Operations 55% experience application downtime for major infrastructure • 3-6 months to go from upgrades once deployed development to production Ongoing Effort • 1-3 months to troubleshoot and tune • Ongoing effort and downtime to maintain, scale and upgrade From a commissioned study conducted by Forrester Consulting on behalf of IBM
- 4. Data Center Efficiency Least efficient data centers Most efficient data centers Use of new technology: Use of new technology: 43% first and fast technology adoption 86% first and fast technology adoption 58% move virtual machines to meet desired 1% move virtual machines to meet outcomes desired outcomes 93% use storage virtualization 21% use storage virtualization Bottom Line? 87% use a storage service catalog (tiered storage) 3% use a storage service catalog (tiered Efficient Data Centers UseResults storage) Advanced Technology New projects New projects Results: 35% 53% Maintaining existing Maintaining existing infrastructure infrastructure 65% 47% Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
- 5. The time hascome for a new breed of systems Built-in Expertise Integration by Design Capturing and automating Deeply integrating and tuning what experts do – from hardware and software – in a infrastructure patterns to ready-to-go workload optimized application patterns system Simplified Experience Making every part of the IT lifecycle easier - with integrated management of the entire system and a broad open ecosystem of optimized solutions
- 6. ANNOUNCING: Theworld’s first family of expert integrated systems: •Integrated by Design •Feature on Demand •Unified Management
- 7. To deliver thecore values you need Integrated expertise overcomes traditional hurdles
- 8. Infrastructure System: Platform System: Expert at sensing and Expert at optimally anticipating resource deploying and running needs to optimize your applications for rapid infrastructure time-to-value
- 9. IBM PureSystems integratedby design Deployment Applications Middleware Development Optimizes the complete solution stack: • All hardware and software components factory integrated and optimized • Born virtualized and ready for cloud • Storage tuned to data needs Management • Hardware directly tuned to the software • System resource allocation uniquely optimized per selected pattern for each application workload Virtualization Storage Servers Networking
- 10. Integrated by Design Provenbest practices for complex tasks are captured, lab tested & optimized then then built into the system Patterns deliver superior results: • Agility: Faster time-to-value • Efficiency: Reduced costs and resources Integrated by Design • Simplicity: Simpler skills requirements • Control: Lower risk and errors
- 11. IBM PureSystems “patternsof expertise” Captures: • IBM’s decades of experience in helping clients design, build and deploy new business applications What is it? • Codified best practices for presetting configuration options by type of selected Web application (e.g., high availability, high security, etc.) What do you do? • Bring your data and application code, select the type of application you want and everything else is handled for you in the background What do you NOT have to do? • Understand the interdependencies and connections between your database, application server, management, security, and the rest of the middleware • Manually engage in the real-time management of your infrastructure Result: Speed deployment of Web applications!
- 12. PureSystems Centre The SAPlogo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG. * Unix/Linux and Windows applications
- 13. Storage that isintegrated by design Storwize V7000 and planned Flex System Storage Node *Some capabilities planned for future delivery
- 14. Feature on demand: Base 10 x 10GbE SFP+ #2 = 2x10GbE #1 = 2x40GbE 1GbE Mgmt Compute Nodes Power 2S/4S* x86 2S/4S A simple license purchase can facilitate a hardware upgrade without a hardware replacement
- 15. Feature on Demand Description Part Feature Codes Internal 10Gb 40Gb Must upgrade in order Number External External Base Switch Module 49Y4270 A0TB / 3593* 14 10 0 Upgrade 1 49Y4798 A1EL / 3596* 28 10 2 Upgrade 2 88Y6037 A1EM / 3597* 42 14 2 15
- 16. Unified Management Data centersimplification IBM PureFlex System • UNIX to POWER7 nodes • VMware and KVM to x86 nodes without migration SPARC UNIX • Virtualize EMC Storage with Storwize V7000 Itanium UNIX • Integrated, scalable networking that works with your Cisco backbone • Integrated management across entire system HP and Dell Windows on VMware Linux on KVM EMC Storage Rapid reuse of skills & assets High asset utilization Cisco Networking Simple provisioning Lower costs
- 17. Unified Management Simplified managementexperience with advanced automation Reduced risk through integrated platform management Management Virtualization • New user interface and configuration automation Networking Compute Storage brings new components online faster* • Cross-resource integration and automation enables transformation from managing resources Remote Presence Setup Wizards to managing applications, services and workloads • Works with the management you have - other IBM platform tools, Tivoli and third party enterprise management (e.g., CA, BMC, HP, etc.) Chassis Map* Quick Search • Easier monitoring, alerts and problem management through automated resolution processes with integrated expertise *Some capabilities planned for future delivery; IBM Plans subject to change
- 18. IBM PureFlex System An evolutionary and game-changing expert integrated system Integrated by Design • Patterns of Expertise • V7000 and Storage Virtualization Features on Demand • Scalable on Demand Networking Unified Management • Management across all areas of the datacenter
- 19. Simplified experience Reduce time,effort and risk throughout the solution lifecycle Starts at Acquisition: A continuum of value from building blocks to systems Flex System Building Blocks IBM PureFlex System IBM PureApplication System Pre-configured, pre-integrated Pre-configured, pre-integrated platform Chassis infrastructure systems with compute, systems with 14 half-wide bays storage, networking, physical and virtual middleware designed for transactional for nodes management, and entry cloud web applications management with and enabled for cloud with Compute Nodes integrated expertise. integrated expertise. Power 2S/4S* x86 2S Storage Storwize V7000 Storage Expansion Management Appliance Optional Networking 10/40GbE,FCoE IB 8/16Gb FC Expansion PCIe Storage * POWER7 nodes available as part of PureFlex System configurations.
- 20. What can thismean for clients? Reduced cost. Greater value. Managed services provider can Manufacturer can optimize existing consolidate mixed environment ERP environment $2.6M systems and OPEX savings (71%) $3.8M software licensing savings (78%) $2.0M management savings (53%) 9 months payback Bank can innovate in response to Retailer can accelerate private market conditions for competitive advantage cloud for regional store operations 1 day or less to deploy new service ~$1M management cost savings (56%) and realize revenue faster (vs. weeks) $2.8M lower total IT costs (54%) Projected savings over 3 years Estimated Results. Results will vary depending on customer environment © 2012 IBM Corporation
- 21. What can itmean for you? Agility Efficiency • Get up and running in hours, cutting • Deploy twice as many applications per months off deployment time of new square foot of data center space application projects. • Cut lifecycle maintenance time in half with • Accelerate industry capabilities with no downtime solutions from a broad open ecosystem • Save applicable IT costs over • Elastically adapt to workload traditional IT approaches spikes without overbuying Simplicity Control • Free up time from procuring, • Lower risk and costs with automated supporting, testing & deploying assets provisioning and seamless scalability with security and resiliency • Avoid delays due to limited IT skills or complex integration with factory integration • Maximize flexibility with choice of and built-in expertise architectures, and open standards • Maintain more quickly and easily with • Intelligently manage cloud integrated system patches environments
- 22.
- 23. IBM Strategic Importance •Top10 System x Partner in North America (2011) •Second Largest Software Partner in North America(2011) •Executive participation in IBM advisory councils
- 24. IBM Strategic Importance •Top10 System x Partner in North America (2011) •Second Largest Software Partner in North America(2011) •Executive participation in IBM advisory councils IBM Accreditations •IBM FastTrack Award for Outstanding Growth (2011) •SVP Certified to sell all IBM Software Products •System X & Storage Specialty Partner (2012)
- 25. IBM Strategic Importance •Top10 System x Partner in North America (2011) •Second Largest Software Partner in North America(2011) •Executive participation in IBM advisory councils IBM Accreditations •IBM FastTrack Award for Outstanding Growth (2011) •SVP Certified to sell all IBM Software Products •System X & Storage Specialty Partner (2012) Our Investment •Business Partner Innovation Centre (BPIC) •Early adopters beta program ( XIV, PureSystems) •18 dedicated pre-sales resources
- 26. IBM Strategic Importance •Top10 System x Partner in North America (2011) •Second Largest Software Partner in North America(2011) •Executive participation in IBM advisory councils IBM Accreditations •IBM FastTrack Award for Outstanding Growth (2011) •SVP Certified to sell all IBM Software Products •System X & Storage Specialty Partner (2012) Our Investment •Business Partner Innovation Centre (BPIC) •Early adopters beta program ( XIV, PureSystems) •18 dedicated pre-sales resources Motivated people build the best relationships •Best Workplace 6 years running •60+ hours of training per Sales Rep per year •87% of employees proud to work at Softchoice
- 27. Leverage our IBMresources today 280+ IBM Certifications
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Editor's Notes
- #3 Is #3 what we want to call the “how to sell/competitive advantage, etc”
- #4 Should we simplify more Main Point: The reality today is that IT is significantly constrained by the traditional computing model where the time, effort and money across the IT lifecycle is too high to meet business needs. Speaker Notes: But think about the barriers in our way today. Business wants to grow and to do that they have goals they need to achieve – within the context of the new landscape we ’ve talked about. Yet IT is constrained traditional computing models. How can we continue to spend the time, effort and dollars on the things on the right when we have to meet today ’s need? Getting Up & Running Specify/Design: Takes 30 days for an IT infrastructure system Procure: Software & hardware ordered separately taking 5-20 days Integrate: Components arrive as “bag of parts” – requiring optimization Deploy: Can take weeks to months Development Operations Provision: Takes 30-60 days for a development or test environment Configure: Modified and non-standard Dev/Test/Production configurations cause errors and delay production deployments by weeks Ongoing Effort Customize/Tune: Meeting SLAs requires customization and ongoing tuning Scale: Lack of dynamic elasticity results in cumbersome re-allocation of resources Manage: Managing and monitoring with multiple tools is time consuming Maintain: Separate fixes require separate testing Upgrade: Months to plan, procure and test; days of downtime
- #5 New subject line? Main Point: Efficient data centers use advanced technology Speaker Notes: Our global technology services group funded some additional primary research into the effectiveness of IT datacenters and discovered some interesting differences between the least and most efficient ones. As you can see on the left, the least efficient data centers were slow to adopt technology and make limited use of things like moving virtual machines, storage virtualization and tiered storage. On the right, you see that the most efficient datacenters are markedly different. They are heavy early adopters of technology and the items I just mentioned. What ’s that mean to the business? As you can see on the left, least efficient datacenters have to spent about 2/3 of their IT budgets simply “keeping the lights on” – maintaining their existing infrastructure and can only dedicate about a third to new innovation. On the right you can see the dramatic difference from the most efficient data centers who can apply over half of the their IT budgets to new innovation. The question is how can we make the shift to use of these and other significant technology capabilities easier? BACKGROUND DETAIL: Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study ) Data Source: IBM Data Center Study Conducted January 2012 Study conducted in seven countries worldwide – U.S., Canada, Brazil, Germany, France, China, India 65 questions 308 Respondents in the study: IT managers and CIO respondents IBM Report, IDC conducted research and helped write Study measured data center efficiency across the data center – including operations, facilities, server, storage, networking, applications and tool, governance, staffing Analyzed data to determine stages of data center efficiency Study Findings What we found is that one in five, or 21% or about 1 in 5 of the total respondents are operating at the Most Efficient level The Most Efficient data centers, are currently allocating about 53 percent of their total IT budget on new projects Least Efficient data centers are allocating much less to new projects that can help innovation – only 35% of IT budget on new projects Let ’s look at some of the attributes that differentiate between the Most Efficient and the Least Efficient The Most Efficient Data Centers Early and fast adoption of new technology – 86% describe themselves as first or early adopters of new technology vs. 43% for Least Efficient data centers 58 percent use automation tools to move VMs automatically based on service level agreements (SLAs), without the need of manual intervention—versus 1 percent for Least Efficient data centers 93 percent of Most Efficient data centers use virtualized storage, versus 21 percent for Least Efficient data centers 87 percent use a services catalog approach for storage, leading to cost-effective storage placement, versus only 3 percent for Least Efficient data centers Definition of Storage Services Catalog: storage services catalog enables more efficient storage allocation and governance
- #7 Main Point: Announcing the IBM PureSystems family – delivering on the smarter computing promise - the world ’s first family that truly delivers all the attributes of expert integrated systems Speaker Notes: Today we are announcing IBM PureSystems family of expert integrated systems. The family leveragee the expertise and best practices from decades of client engagements and optimizations around the world to address ordinarily complex tasks with patterns of expertise. They are fully integrated by design and tuned by IBM labs and factories. And the experience is simplified for you like nothing ever before. Because of this, the IBM PureSystems family truly delivers on the promise of Smarter Computing. The family is built for cloud with: Built-in cloud expertise Integrated cloud management Complete fully-virtualized cloud-ready infrastructure And is an integral part of the IBM SmartCloud The family is designed for data: << more words here >> An clearly these systems are tuned to the task – optimized for the workloads them need to run in a fashion never seen before. << more words here >>
- #9 Should this be the first slide? Main Point: Announcing the first two members of the IBM PureSystems family – IBM PureFlex and IBM PureApplication Systems. Speaker Notes: Today we are announcing the first two members of IBM PureSystems family of expert integrated systems. Each member is integrated by design with built-in expertise – delivering a truly simplified experience. IBM PureFlex System Expert at sensing and anticipating resource needs to optimize your infrastructure Factory integrated and optimized system infrastructure Integrated management Automation and optimization expertise IBM PureApplication System Expert in optimally deploying and running applications for rapid time-to-value Expert designed, integrated and optimized application aware platform Workload patterns of expertise Simplified management with a single console All PureSystems systems are: Fully optimized Born virtualized Have a no compromise design with system level upgradability Are designed for cloud Let me tell you a little more about the secret sauce in these systems.
- #10 ED Notes: how IBM PureSystems is unique
- #11 Main Point: IBM ’s secret sauce for the built-in expertise of PureSystems are the patterns of expertise learned from decades of client and partner engagements that are captured, tested and refined in the development lab and fully built-in to the system. Speaker Notes: IBM uniquely builds in expertise with patterns of expertise. What are patterns of expertise? They are proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system. This isn ’t just a blueprint or set of instructions to help you – the expertise is built and executable already. Why is that important? Agility: Faster time-to-value – taking out the manual steps and automating delivery. Efficiency: Reduced costs and resources – growing the list of things you do NOT have to do anymore Simplicity: Simpler skills requirements – reducing the amount of in house expertise you need Control: Lower risk and errors – implemented in a repeatable, optimized fashion that significantly lowers the risk of human error.
- #12 Speaker Notes: IBM uniquely builds in expertise with patterns of expertise. What are patterns of expertise? They are proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system. This isn ’t just a blueprint or set of instructions to help you – the expertise is built and executable already. Why is that important? Agility: Faster time-to-value – taking out the manual steps and automating delivery. Efficiency: Reduced costs and resources – growing the list of things you do NOT have to do anymore Simplicity: Simpler skills requirements – reducing the amount of in house expertise you need Control: Lower risk and errors – implemented in a repeatable, optimized fashion that significantly lowers the risk of human error.
- #13 Main Point: IBM has the broadest open ecosystem of partners ready and able to provide industry expertise and solutions to clients and they now can take advantage of PureSystems Centre to deliver value even faster. Speaker Notes: IBM has the broadest open ecosystem of partners ready and able to provide industry expertise and solutions to clients. As I mentioned, We have developed PureSystems Centre - a catalog and solution showcase that simplifies deployment of partner and IBM applications Clients will be able to access l inks to direct downloads and find such items as: ISVs application patterns Acquire licenses and download of code or fixes Partner “ PureSystems Ready” offerings A single entry is searchable under multiple IBM offerings PureApplication System, SmartCloud Application Services… A repository of unified content with simple to find new content by category (industry, solution, geo etc) Access to the developer community Speaking of the development community we also have IBM developerWorks IBM developerWorks is the premier web-based technical resource and professional network for millions of IT practitioners, students, and university faculty, and worldwide. 4 million developers worldwide visit developerWorks every month, and we are providing them with the world class content they need to get up to speed on Troy as quickly as possible so that organizations that implement Troy can start seeing results faster. Technical, developer-focused resources available at launch include: Architectural Overview of Troy Overview of Virtual Application Pattern (VAP) Overview of Virtual System Patterns Plugin development kit: When should I extend an existing pattern or create a custom pattern? Learn how easy it is to consume a custom ISV pattern - PHP application with SugarCRM, Ruby on Rails with Troy Develop a VAP for Troy Transparency in Virtual Applications – behind the scenes How to create a virtual appliance with Troy Flex system Video: Partner – technical interview with Saba Technical Demos – Camtasia Basic VSP and VAP Blog – Staged posts on day of announce and continued drum beat afterwards
- #15 ED NOTES: Need a visualization here. What feature on demand is – how you can buy hardware without needing super high capacity switches. Pay for what you need exactly today without rip and replace and be ready for tomorrow. Although you pay for what you need today, you have the ability and only pay for it when you need it. You get high capacity stuff and only pay for low capacity…a simple license upgrade will give you all the capabilities you need
- #21 ED NOTES: need this chart to look more ‘softchoice’ Now, what does all this mean for our clients? What can they get out of these systems? Let ’s look at this in terms of four projected client initiatives where we think our PureFlex expert integrated systems would make a real difference. What we’ve done here is taken everything we’ve learned about the PureFlex system through our development, and we’ve used Alinean modeling to project the cost of ownership savings and new value clients can realize. In other words, this compares what actual clients have now vs. what they would get with IBM PureFlex. First, let ’s consider a managed services provider supporting midmarket companies that wants to consolidate a broadly mixed environment to lower operational expense and improve service levels for their clients. If they were to consolidate 30 Unix servers, more than 200 x86 servers and 22 storage systems onto one IBM PureFlex System with integrated compute, storage, networking and management, they would see $2.6 million less cost in ongoing systems and operational expenses, which represents a savings of 71%, and an additional 53% in management savings for $2 million, over 3 years. Second, let ’s consider a manufacturing company that optimizes its existing ERP environment by moving from HP UNIX and EMC storage to IBM PureFlex. Let’s say they replaced 18 HP-UX servers and a wide variety of storage systems, including EMC and HP, with IBM PureFlex System. Because of PureFlex’s higher utilization and optimized landscape that enables non-disruptive data migration, they could achieve a reduction in cores for software licensing yielding savings of over $3.8 million, or 78%, over 3 years. And they would realize a payback on their PureFlex system in just 9 months. Third, let ’s consider a major bank that wants to deploy new services significantly faster to gain competitive advantage. This bank’s current deployment of new services can range from 7-12 days to 3-6 months using traditional IT processes. But by using the PureFlex System’s highly automated, optimized service deployment models, they can reduce that time to 1 day or less to deploy new services…accelerating their time to realize new revenues. Fourth, let ’s consider a retailer that wants to accelerate a private cloud for its regional store operations to increase capability and simplify IT. If you look at a single IBM PureFlex System with its pre-integrated virtualization and cloud vs. a selection of individual components that require integration, setup, configuration, tuning, and expert understanding of interdependencies…this retailer would experience close to $1 million in management cost savings, or 56%, and an overall difference of $2.8M, which is that PureFlex is 54% lower total IT costs, over 3 years So you can see from these realistic examples that PureFlex can make a meaningful difference in reducing cost and increasing value across a variety of industries and a variety of client needs.
- #22 ED NOTES: this slide needs to be more softchoice
- #27 Power pending A loyal, engaged and highly motivated workforce is a fundamental differentiator for our business. Well defined careers paths, exceptional training and the opportunity to take on significant responsibility are the hallmarks of culture As a Best Workplace for 6 consecutive years, there is a direct correlation between employee engagement at Softchoice and the fact that we are among the most productive sales organizations in our industry (?)
- #28 ED NOTES: this is the SC value prop – leverage our resources Add in awards: North American leading partners – IBM is 2 nd largest partner of SC in the market Breadth/ We can supplement services