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- 1. Abhed Kulkarni GloballyIntegrated Systems Technology (GIST) abhed.kulkarni@in.ibm.com 9822683464 IBM PureSystems A new family of expert integrated systems © 2012 IBM Corporation
- 2. IBM Confidential As partof our internal process, this document confirms you have or will receive access to confidential information pertaining to PureSystems and reminds you of your obligations with respect to this information. Project information is confidential and proprietary to IBM and may also include confidential information of other companies involved in the Project. Project information may not be divulged to anyone, except as authorized by Calista Redmond (the “IBM Contact”) or IBM Legal Counsel, nor used for any non-IBM or personal purposes. For example, you may not disclose any Project information, including the name of the other company or companies involved in the proposed transaction or IBM’s interest in such a transaction, to other IBM employees who have not already been disclosed on this Project or to your spouse or domestic partner or other family members. This notice also serves as a reminder that you may not buy, sell or speculate in the stock of the target company or any company other than IBM involved in this potential transaction, nor advise others to trade or speculate in such stock either for you or for themselves. Applicable government and industry regulators regularly request information, including lists of any employees who have had access to Project information and the date of such access as part of stock trading investigations related to public mergers and acquisitions. You should be thoroughly familiar with IBM policy concerning confidential and proprietary information as set forth in IBM's Business Conduct Guidelines, and as agreed to in the Agreement Regarding Confidential Information, Intellectual Property and Other Matters (or similar agreement regarding confidential information) which you signed upon commencement of employment with IBM. This notice is a reminder to you that failure to comply with IBM Business Conduct Guidelines and/or the obligations contained in your confidentiality agreement, including those described in this notice, may result in disciplinary actions including dismissal. © 2012 IBM Corporation 2
- 3. Agenda o What isIBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 3
- 4. Agenda o What is IBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 4
- 5. On a SmarterPlanet, technology innovation redefines industries Law Enforcement Fraud Prevention Traffic Control Trading © 2012 IBM Corporation 5
- 6. © 2012 IBMCorporation 6
- 7. As IT movesto the strategic center of business The model must shift to Smarter Computing Business innovation Smarter Computing Smarter with: • Built-in expertise • Ability to sense and anticipate • Systems of engagement Traditional Computing Technology Innovation © 2012 IBM Corporation 7
- 8. © 2012 IBMCorporation 8
- 9. Clients struggle toovercome barriers of time, cost and risk Typical IT Project Time and Budget Top Causes of Project Delays Phase Time (days) Budget Hardware Troubleshooting and tuning 45% Specify/design 73 - 96 14% - 16% production environment Integration, configuration and testing 45% Procure 57 - 112 19% - 21% of the infrastructure Implement 74 – 93 12% Installation, cabling and network 29% access for the environment Configure/test 74 – 80 10% - 11% Cluster & HA 66 – 104 11% - 12% Software Integration, configuration and testing 41% Backup 44 – 108 10% of applications Integration, configuration and testing 35% Tune 89 – 98 9% - 10% of middleware Management 67 – 110 9 – 10% Configuration, build and deployment 34% of applications 34% of new IT projects (US) deploy late From a commissio ned study co nducte d by Forrester Co nsulti ng on b eh alf of IBM © 2012 IBM Corporation 9 IBM Confidential to April 11, 2012
- 10. Clients have triedvarious approaches to close the gap Client-tuned Appliances Cloud Systems Benefits Flexibility Simplicity Agility Control Rapid Deployment Elasticity Challenges Time and Shared Expense Single Purpose Dependence Required What if you could have the best of all three? © 2012 IBM Corporation 10
- 11. The time hascome for a new breed of systems Systems with integrated expertise and built for cloud Built-in Expertise Integration by Capturing and Design automating what Deeply integrating and experts do – from tuning hardware and the infrastructure software – in a ready-to- patterns to the go workload optimized application patterns system Simplified Experience Making every part of the IT lifecycle easier - with integrated management of the entire system and a broad open ecosystem of optimized solutions © 2012 IBM Corporation 11
- 12. ANNOUNCING: The world’s first family of expert integrated systems © 2012 IBM Corporation 12
- 13. The first familyof offerings designed for all three client approaches Client-tuned Expert Integrated Expert Integrated Systems Systems Systems For clients who want to custom For clients who want pre- For clients who want pre- build and tune configurations configured, pre-integrated integrated platform systems to their specific requirements, infrastructure and management, tuned to the middleware stack. as they might with today’s factory tuned from IBM, with Delivers Software as a Service blades. Delivers optimum entry cloud management. (SaaS), and Platform as a flexibility. Delivers Infrastructure as a Service (PaaS). Service (IaaS). Flexibility of client tuned, Simplicity of appliances, and the Agility©of cloud 2012 IBM Corporation 13 For IBM and IBM Business Partner Education Use Only
- 14. Agenda o What isIBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 14
- 15. Sell the elements,pre-integrated systems, or platform systems Flex System (elements of IBM PureApplication PureFlex) IBM PureFlex System System Pre-configured, pre-integrated Pre-configured, pre-integrated Chassis infrastructure systems with compute, platform systems with 14 half-wide bays for nodes storage, networking, physical and middleware designed for virtual management, and entry cloud transactional web applications Compute management with and enabled for cloud with Nodes integrated expertise. integrated expertise. x86 Starting Point Configuration Storage Node Configurations: Available: V7000 Express Small Expansion inside** Inf rastructure for small 96 Cores or outside chassi s and midsize businesses 1.2 TB RAM Medium Management Standard Inf rastructure for cloud 192 Cores Node deployments 2.3 TB RAM Optional and serv er consolidation Large 384 Cores Enterprise Networking Inf rastructure for large- 4.7 TB RAM 10/40GbE, FCoE**, scale deployments; Extra Large IB, 8/16Gb FC highly redundant f or 608 Cores resilient operations 7.3TB RAM Expansion (POWER & x86) PCIe (POWER & x86) Storage ** Statement of Direction. IBM plans subject to change. © 2012 IBM Corporation 15 For IBM and IBM Business Partner Education Use Only
- 16. Chassis Designed forflexibility and future advancements © 2012 IBM Corporation 16 For IBM and IBM Business Partner Education Use Only
- 17. © 2012 IBMCorporation 17
- 18. © 2012 IBMCorporation 18
- 19. © 2012 IBMCorporation 19
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- 22. © 2012 IBMCorporation 22
- 23. Compute Designed withExpertise © 2012 IBM Corporation 23 For IBM and IBM Business Partner Education Use Only
- 24. © 2012 IBMCorporation 24
- 25. Diverse offerings tomatch the diverse workloads Compute IBM Flex System x220 IBM Flex System x240 System Portfolio tuned to workloads IBM Flex System p260 ◊ System infrastructure Reduce acquisition costs IBM Flex System p460 through virtualization consolidation ◊ IBM 2S PowerLinux Maximum platform capability Compute Node provides deployment IBM Flex System x440 flexibility IBM PCIe Expansion Node © 2012 IBM Corporation 25 For IBM and IBM Business Partner Education Use Only
- 26. >IBM Flex Systemx440 Compute Node •Full Wide node •4-socket Sandy Bridge-EP © 2012 IBM Corporation 26
- 27. x86 Compute NodePositioning — 2012 x220 x240 x440 Virtualization & HPC 1 & 2-Socket Enterprise 2-Socket 4-Socket Positioning Infrastructure and Entry Enterprise business and Mainstream Database and Virtualization Mainstream Virtualization High-end Virtualization Specs Standard Width, Standard Width, Double Width, 2 Socket, 16 cores 2 Socket, 16 cores 4S, 32 cores 12 DIMMs, 384GB 24DIMMs, 768GB 48 DIMMs, 1.5TB 2x2.5” HS SATA/SAS 2x 2.5” HS SATA/SAS 2x 2.5” HS SATA/SAS HDD/SSDs HDD/SSDs HDD/SSDs Workloads Infrastructure apps Broad enterprise applications High-end Virtualization Small office / retail Does many things very well Memory-intensive and heavy Rack-to-blade migration (workhorse) IO workloads Low-density virtualization Key Features Lowest absolute power for Balanced proc, memory, Maximum memory density Compute Node storage, & I/O Integrated Virtual Fabric Performance/watt leadership models Hot-swap drives Virtualization Single App, < 20 VMs per 20-40 VMs per server > 40 VMs per server Positioning server © 2012 IBM Corporation 27 For IBM and IBM Business Partner Education Use Only
- 28. Introducing Flex Systemx220 Compute Entry cost optimized compute, designed for energy-efficiency, ideal for native and point Standard Width compute application workloads node ◊ System infrastructure 2-socket based on Intel E5- 12x LP DIMMs 2400 series processor ◊ 12 LP DDR3 DIMMs / 1333MHz / 1600MHz ◊ 1Gb base with FoD to 10Gb ◊ 2 hot swap 2.5” SAS/SATA 2x IO Mezzanine Cards SSDs or HDDs 2x Hot Swap, Small 2x Intel E3 1200 Form Factor HDDs Processors © 2012 IBM Corporation 28 For IBM and IBM Business Partner Education Use Only
- 29. Flex System x220Planar View Broadcom LOM Periscope Mezz1 DIMM 7-12 IMM BP CPU2 CPU1 USB#2 Mezz2 DIMM 1-6 ETE uEFI USB #1 © 2012 IBM Corporation 29 For IBM and IBM Business Partner Education Use Only
- 30. Flex System x440Planar View 4S CPUs 4x IO Mezzanine 2x Hot Swap Cards Front Small 48x LP DIMMs Form Factor HDDs 4S CPUs © 2012 IBM Corporation 30 For IBM and IBM Business Partner Education Use Only
- 31. Flex System PCIeExpansion Node Compute IBM PCIe Expansion Node • A new I/O Expansion Node • Industry standard PCIe cards • Additional Next Generation Platform fabric I/O Utilize high-capacity, flash • Graphics, Storage, and I/O adapters based storage to PCIe Full System infrastructure significantly boost Width, Full transaction based workloads PCIe Bridge Chip Height Slots 2 Extra (2) PCIe Low ◊ Utilize high performance Mez slots Profile Slots (2) GPUs to boost computationally capabilities ◊ Enable attachment of external drive enclosures ◊ Tap all available I/O of modern CPU architectures PCIe Adapters load from front © 2012 IBM Corporation 31 For IBM and IBM Business Partner Education Use Only
- 32. Flex System x240pictured with PCIe Expansion Node 2 Extra PCIe Bridge PCIe Full Width, Full Mezz slots Chip Height Slots (x2) Interposer Cable PCIe Low Profile Slots (x2) PEN Attached to Compute Node Compute Node © 2012 IBM Corporation 32 For IBM and IBM Business Partner Education Use Only
- 33. Flex System PCIeExpansion Node Adapters © 2012 IBM Corporation 33 For IBM and IBM Business Partner Education Use Only
- 34. © 2012 IBMCorporation 34
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- 53. The small configurationhas 6 Intel x86 compute nodes with 16 cores per node (16 cores in each compute node come from two Intel Romley 8-core Sandy Bridge sockets) with a total of 96 cores (which is 16 x 6 = 96 cores); and 256GB RAM per compute node with total of 1.5TB (which is 6 x 256 = 1.5TB). The medium configuration has 12 compute nodes with a total of 192 cores (16 x 12 = 192 cores); and 256GB RAM per compute node with total of 3.1TB (12 x 256 = 2.3TB). The large configuration has 24 compute nodes with a total of 384 cores (16 x 24 = 384 cores); and 256GB RAM per compute node with total of 6.1TB (24 times 256 = 6.1TB). The high performance configuration has 38 compute modes with a total of 608 cores (16 x 38 = 608 cores); and 256GB RAM per compute node with total of 9.7TB (38 x 256 = 9.7TB). © 2012 IBM Corporation 53
- 54. © 2012 IBMCorporation 54
- 55. © 2012 IBMCorporation 55
- 56. © 2012 IBMCorporation 56
- 57. Agenda o What isIBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 57
- 58. PureSystems Patterns ofExpertise What are “Patterns of Expertise”? • Patterns of Expertise are definable, repeatable steps done by experts from a field to achieve the optimal outcome, accomplish the task faster, and eliminate errors. An ordinary, everyday example of a pattern of expertise would be the recipe for chocolate chip cookies. It tells you precisely how much sugar, flour, milk and chips to mix in, and how long to bake them and how long to let them cool. How are Patterns of Expertise integrated into PureSystems? • Patterns of Expertise are integrated by developing the expert steps, then codifying them into executable pieces of data the system can use, such as script files, provisioning rules, and application deployment steps. The client can simply select the task to be done, and the integrated pattern executes the steps. A common example of an integrated pattern of expertise, would be the pre-made cookie dough you keep in the refrigerator. The measuring and mixing is done for you. All you need to do is pop them into the oven, and pour a glass of milk. What types of Patterns of Expertise are integrated into PureSystems? • We have integrated three types of patterns, all designed to help clients manage their system and reduce costs. They are Infrastructure, Platform, and Application patterns. And we’re developing more patterns for the future. In addition to IBM, many of the leading ISV’s are optimizing their applications on PureSystems by developing deployment patterns. This will make it easy for clients to select, install, provision and deploy those applications, saving time and money, while reducing errors. © 2012 IBM Corporation 58
- 59. Positioning IBM PureSystems“patterns of expertise” Samples of the three types of patterns IBM PureFlex System IBM PureApplication Pre-integrated servers, storage, System networking, virtualization and Pre-integrated middleware management and infrastructure Application Patterns • ISV applications (e.g., SAP CRM) Business application expertise • Business intelligence • Web experience • Demand driven elasticity Platform Patterns ISV or • Simplified system setup and install Expertise across the Client • Policy-based system management middleware and Tuned • Simplified application migration infrastructure Platform • Web application deployment • Transactional database deployment • Data mart deployment Infrastructure Patterns • Provisioning and automation Expertise across the • Storage system optimization compute resources • Scalability and upgradability Included with system purchase Available in catalog © 2012 IBM Corporation 59
- 60. IBM PureSystems “patternsof expertise” Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system Patterns deliver superior results: • Agility: Faster time-to-value • Efficiency: Reduced costs and resources • Simplicity: Simpler skills requirements • Control: Lower risk and errors Through unmatched expertise in: • System design • High availability • Infrastructure management and scalability • Application deployment • Security • Data management • Storage optimization • Datacenter management • Networking • Application management • Cloud © 2012 IBM Corporation 60
- 61. IBM PureSystems “patternsof expertise” Example: Web Application Deployment Pattern Captures: • IBM’s decades of experience in helping clients design, build and deploy new business applications What is it? • Codified best practices for presetting configuration options by type of selected Web application (e.g., high availability, high security, etc.) What do you do? • Bring your data and application code, select the type of application you want and everything else is handled for you in the background What do you NOT have to do? • Understand the interdependencies and connections between your database, application server, management, security, and the rest of the middleware • Manually engage in the real-time management of your infrastructure Result: Speed deployment of Web applications by 20-30x! © 2012 IBM Corporation 61 Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in IBM PureSystems AS
- 62. IBM PureSystems extensiblewith “patterns of expertise” Including built-in cloud capabilities IBM PureFlex IBM PureApplication System System 100+ ISV business applications Available Application Patterns Images Business intelligence Available patterns available for through from IBM and Business process management PureSystems client tuning Partners Web experience (Portal) Centre More to come in 2012… Images Platform Patterns Web application deployment available for Expertise across the client tuning Database deployment middleware and infrastructure Cloud platform management Built-in with Provisioning flexibility Infrastructure expertise across the compute Storage optimization resources Scalability Upgradability © 2012 IBM Corporation 62
- 63. Agenda o What isIBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 63
- 64. © 2012 IBMCorporation 64
- 65. © 2012 IBMCorporation 65
- 66. © 2012 IBMCorporation 66
- 67. © 2012 IBMCorporation 67
- 68. © 2012 IBMCorporation 68
- 69. Agenda o What isIBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 69
- 70. © 2012 IBMCorporation 70
- 71. © 2012 IBMCorporation 71
- 72. © 2012 IBMCorporation 72
- 73. © 2012 IBMCorporation 73
- 74. © 2012 IBMCorporation 74
- 75. © 2012 IBMCorporation 75
- 76. Accelerate your journeyto cloud while protecting existing investments Foundation Platform as a Service Technologies Application Application Application Application Integration Lifecycle Resourc es Environments Management Infrastructure as a Service Technologies Infrastructure Management Availability and Security and Usage and Platform and Administration Perform ance Compliance Accounting • Rapid cloud adoption with new IBM PureSystems offerings • Seamlessly integrate with existing IBM SmartCloud Foundation based cloud • Further extend with IBM SmartCloud Foundation and IBM SmartCloud Services © 2012 IBM Corporation 76
- 77. Next Steps © 2012 IBM Corporation 77
- 78. Project PureSystems provideSystem Integrators with new service opportunities while lowering engagement risk and enhancing project time to value. New Opportunities Lower risk Faster time to value Increased Customer Sat © 2012 IBM Corporation 78
- 79. New Opportunities $57B Lift/Shift market opportunity through 2015 • The hardware & software market opportunity for migration to the appliance and workload optimized system space estimated at $57B through 2015. • This number does not include services revenue!!! Quickly deploy cloud solution and data center optimization solutions Strategy and implementation services around building/using virtual systems, virtual application and application patterns. • Virtual applications are built on Open Virtualization Framework and be deployed beyond IBM PureSystems • Virtual applications and application patterns can be deployed in PureApplication systems and IBM Smart Cloud Deploy application frameworks as application patterns • Enhance repeatable frameworks use and deployment Resale and joint go to market opportunities with IBM • Leverage IBM Solution Business Proposals © 2012 IBM Corporation 79
- 80. Lower risk /shorter time to value • PureSystem integration and built in intelligence reduces operations failures Most system failures are caused by operation errors. Application patterns ensure applications are deployed right the first time with correct levels of service and optimal performance. Less time spent waiting for new systems • New systems come in pre-installed and ready to be used • Automated deployment of virtual systems and applications – without requiring a cloud Less time worrying about designing, testing and deploying solutions • Built in automation and intelligence ensures optimal application deployment. © 2012 IBM Corporation 80
- 81. Increased Customer Satisfaction Increasedon time project deployments. Better performance through built in expertise and turning of middleware. High availability through intelligent deployment of virtual servers and automated balancing and error recovery. Reduced operation complexity Less project time and cost spent on low level infrastructure activities and more on high value business/application efforts © 2012 IBM Corporation 81
- 82. Extensibility from thebroadest ecosystem is made easy New IBM PureSystems Centre: Gain access to a broad community of IBM and certified partner expertise Download optimized, deployable application patterns from 100+ leading ISV partners Search by solution area, industry or system Also run your existing applications today* © 2012 IBM Corporation 82 The SAP logo is a trademark or register ed tradema rk of SAP AG in Germany and sev eral other countries and is reproduced with the permission of SAP AG. * Unix/Linux and Wi ndows applicati ons
- 83. Agenda o What isIBM Pure System? o IBM Pure System Overview IBM Pure Flex System IBM Pure Application System o What is Pattern of expertise? o STG Positioning of Pure System o IBM Pure Systems Selling Scenarios o Summary © 2012 IBM Corporation 83
- 84. 100 years ofexperience delivering essential IT • 19 years as top U.S. patent recipient • Since the beginning of 2000, we’ve spent nearly $70 billion in research and development • 250k technical experts worldwide • Market leading systems and software • Global financing with flexible payment options • Commitment to open standards • Broad open ecosystem of 120k partners © 2012 IBM Corporation 84
- 85. Take the nextstep…. Prove the value and begin your journey with IBM PureSystems: Visit www.ibm.com/puresystems to learn more Join the conversation about this new category of computing: Twitter: @IBM PureSystems Hashtag: #IBMPureSystems or #expertintsys YouTube Channel: expertintegratedsys Blog: expertintegratedsystemsblog.com © International Business Machines Corporation 2012 International Business Machines Corporation New Orchard Road Armonk, NY 10504 IBM, the IBM logo, PureSystems, PureFlex, PureApplication and ibm.com are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml © 2012 IBM Corporation 85 All rights reserved. © 2012 IBM Corporation
- 86. abhed.kulkarni@in.ibm.com 9822683464 © 2012 IBM Corporation 86
- 87. Legal Disclaim er • © IBM Corporation 2011. All Rights Reser ved. • The information c ontained i n this publicati on is provided for informational pur pos es onl y. While efforts were made to verify the compl eteness and accur ac y of the i nfor mati on c ontained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current pr oduct plans and s trateg y, which are subjec t to change by IBM without notice. IBM s hall not be responsibl e for any damages arising out of the use of, or otherwise related to, this publication or any other materials. N othi ng contained i n this publicati on is i ntended to, nor shall have the effect of, creating any warranties or repres entati ons from IBM or its suppliers or licens ors, or altering the terms and conditions of the applicable licens e agreement governing the us e of IBM software. • References i n this pres entati on to IBM produc ts, programs, or ser vices do not i mpl y that they will be availabl e in all countries in whic h IBM operates. Product rel eas e dates and/or capabilities referenced in this presentation may c hange at any ti me at IBM’s sole discreti on bas ed on mar ket opportuniti es or other factors, and are not intended to be a commitment to future pr oduct or featur e availability in any way. Nothing contained in these materials is i ntended to, nor shall have the effect of, stating or i mpl ying that any ac tiviti es undertaken by you will result i n any s pecific s ales, r evenue growth or other res ults. • If the text contai ns performanc e statistics or refer enc es to benc hmar ks, ins ert the following language; other wise del ete: Perfor mance is bas ed on meas urements and pr ojections using standard IBM benc hmarks in a controlled environment. The actual throughput or performance that any us er will experience will var y dependi ng upon many factors, incl uding c onsiderations s uch as the amount of multiprogramming in the user's job stream, the I/O c onfigurati on, the storage configurati on, and the wor kload process ed. T herefore, no ass uranc e c an be given that an indi vidual us er will achieve res ults similar to thos e stated her e. • If the text includes any customer examples, please confirm we have prior written approval from suc h c ustomer and ins ert the following language; otherwise del ete: All customer examples described are presented as illustrati ons of how those c ustomers have used IBM products and the res ults they may have achi eved. Actual environmental cos ts and performanc e c harac teristics may vary by c ustomer. • Pleas e review text for proper trademar k attribution of IBM products. At first us e, eac h product name must be the full name and include appropriate trademark s ymbols (e.g., IBM Lotus® Sameti me® Unyte™). Subsequent referenc es c an drop “IBM” but s hould incl ude the proper brandi ng (e.g., Lotus Sameti me Gateway, or WebSpher e Applicati on Ser ver). Pleas e refer to http://www.i bm.com/legal/c opytr ade.shtml for guidanc e on whic h trademar ks require the ® or ™ s ymbol. Do not us e abbreviations for IBM product names in your presentation. All product names must be used as adjecti ves rather than nouns. Pl eas e list all of the trademar ks that you us e in your pres entation as follows ; delete any not included in your pr esentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domi no, Quic kr, Sametime, WebSphere, UC2, Partner World and Lotusphere are trademar ks of International Business Mac hines Corpor ation in the United States, other c ountries, or both. Unyte is a trademar k of WebDial ogs, Inc ., in the United States, other countries , or both. • If you reference Adobe® in the text, please mar k the first us e and include the following; otherwise delete: Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademar ks or trademar ks of Adobe Systems Inc orpor ated in the United States , and/or other countries . • If you reference J ava™ in the text, pleas e mar k the first us e and include the followi ng; other wise del ete: Java and all Java-based tr ademarks are trademar ks of Sun Micros ystems , Inc. in the United States , other countries, or both. • If you reference Microsoft® and/or Windows® in the text, pleas e mar k the first us e and include the following, as applicable; otherwis e delete: Microsoft and Windows are tr ademarks of Microsoft C orporation in the United States, other c ountries, or both. • If you reference Intel® and/or any of the following Intel products in the text, pleas e mar k the first us e and include those that you us e as follows; other wise delete: Intel, Intel C entrino, Cel eron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademar ks or registered trademar ks of Intel Corpor ation or its s ubsi diaries in the United States and other countries . • If you reference UNIX® in the text, pleas e mar k the first us e and include the followi ng; other wise del ete: UNIX is a registered tr ademark of The Open Group i n the U nited States and other c ountries. • If you reference Linux® in your presentation, pl eas e mar k the first us e and include the followi ng; other wise delete: Linux is a register ed trademark of Linus T orvalds in the United States, other countries , or both. Other company, pr oduct, or ser vice names may be trademarks or s ervice marks of others. • If the text/graphics incl ude screens hots , no actual IBM employee names may be used (even your own), if your screenshots incl ude fictitious c ompany names (e.g., Renovations, Z eta Bank, Ac me) please update and ins ert the following; otherwis e delete: All references to [ins ert fictitious c ompany name] refer to a fictiti ous c ompany and ar e us ed for illustration purposes onl y. © 2012 IBM Corporation 87
- 88. Offering Specific Slides BACKUP © 2012 IBM Corporation
- 89. Typical IT lifecycleprocess incurs cost, time, and risk Up & Running Specify/Design Takes 2-3 months for an IT infrastructure system Ongoing Effort Procure Customize/Tune Software & hardware ordered separately Meeting SLAs requires customization and taking 1-3 months ongoing tuning Integrate Components arrive as “bag of parts” Scale requiring months of integration, Lack of dynamic elasticity results in configuration & optimization cumbersome re-allocation of resources Deploy Manage Can take weeks to months Managing and monitoring with multiple tools is time consuming Maintain Separate fixes require separate testing Development Operations Upgrade Months to plan, procure and test with the Provision potential for hours or days of downtime Up to a month or more for a development or test environment Configure Configuration and customization of pre-packaged components is error prone *Durations take f rom a commissioned study conducted by Forrester Consulting and can take months on behalf of IBM © 2012 IBM Corporation 89
- 90. Smarter Planet opensa new era for Information Technology Process-Centric era Information-Centric era Business processes automation Real-time pattern based action Focused on bottom-line improvement Focused on top-line growth through through SG&A reduction revenue acquisition Typically long business cycle Reactive for shorter product cycles Terabytes of largely structured data Zettabytes of largely unstructured data © 2012 IBM Corporation 90
- 91. What are today’spressures and realities Consumerization • Mobility • Social business • Iterative solutions Business Demands IT Needs • Address opportunities • Deliver new more quickly capabilities faster • Drive business • Shift resources from innovation maintenance to • Leverage technology transformation more strategically • Control growing complexity © 2012 IBM Corporation 91
- 92. IBM PureFlex System:Expert at sensing and anticipating IT resource needs Built-in Expertise Integration by Design Simplified Experience Infrastructure patterns and self- A complete system that is cloud- Management integration and optimizing technology for ready, more secure and designed choice at every step make IT superior IT economics. from the start to work together easier • Infrastructure patterns gained from • “Scale in” integrated design • All IT components managed from a tens of thousands of data center reduces implementation to as little as single pane of glass to reduce optimizations help lower management a day vs weeks and enables operating costs up to 80%. costs by up to 53% and provisioning payback in as little as 9 months. times by up to 98% • Choice of Power 7 and x86 •Integrated Cloud technology allows computing, support of 4 Operating • Virtualization expertise allows systems and 4 Hypervisors to avoid provisioning of new services in thousands of virtual machines in a minutes vs hours or days, improving expensive and risky migrations. single system to double system business flexibility and reducing cost utilization and reduces cores for of Cloud deployment by up to 52% • Over 10,000 Power applications software licensing by 70% and tens of thousands of x86 • IBM Enterprise class design with applications. Over one hundred • Storage analytics enable self- built in security, no single point of ISVs optimized for PureSystems for optimizing data placement to improve failure and future technology higher performance and better performance up to 200% and lower upgradeability. support storage costs up to 45% © 2012 IBM Corporation 92
- 93. IBM PureApplication System:Expert at deploying & running applications Built-in Expertise Integration by Design Simplified Experience Capture and automate what Deeply integrate and tune hardware Make every part of the IT lifecycle experts do – infrastructure and and software – a secure, built for cloud, easier - integrated management and application expertise enhance ready-to-go workload optimized platform an open solution ecosystem broadens application time to value system choice • ‘Patterns of Expertise’ pre- • ‘Scale in’ integrated provisioning, • ‘Single pane of glass’ view from integrated, out-of-the box IBM and elasticity and virtualization reduces the infrastructure up through the Partner patterns for deploying cost and required management application platform – designed application workloads based on time by up to 55% to be up & running in 4 hours*, proven best practices and expertise not 4 months • Zero system downtime for capacity • Open and extensible with tools to upgrades, system maintenance, • Online catalog with 80+ certified, capture your own patterns of software updates can result in 98% optimized pattern solutions from expertise, designed to deploy new fewer unplanned outages* a broad, open ecosystem applications 20-30X faster* than traditional approaches • Integrated analytics to optimize • Built-in workload management, database query performance and integrated system monitoring and • Application patterns can adaptive database compression maintenance can drive up to 55% encapsulate failover, load that can provide 7x or greater reduction in operation costs* balancing, and security features, overall space savings* reducing security management by 51% and change management by 53%* © 2012 IBM Corporation 93 * Based on internal test and client experie nces of existing IBM capabilities leverage d in PureApplic ation Systems. Results may not be typical and will vary based on actual configuratio n, applicatio ns, and other variables in a prod uction environme nt.
- 94. Seamlessly integrate IBMPureFlex System and IBM PureApplication System into your SmartCloud enabled datacenter Service Service Planning, Service Service Deployment & Integrate Availability & Support & Security PureFlex System Assurance Maintenance Optimization and PureApplication •Monitoring •Licensing/Metering •Identity & Access •Automation System into broader •Backup & Recovery •Change & Config Mgmt Mgmt •Provisioning •Event Management •Asset Management •Server & Endpoint •Configuration cross data center •Business Service •Incident Management Security •Workload service Mgmt •Network Security Optimization management and Extend with IBM SmartCloud Foundation additional IBM SmartCloud data center-wide cloud Foundation cloud capabilities and resources from IBM PureApplication IBM PureFlex System cloud SmartCloud System cloud IBM SmartCloud Foundation and Foundation cloud SmartCloud Services offerings © 2012 IBM Corporation 94
- 95. IBM SmartCloud Servicesand IBM PureFlex System and PureApplication System Gain flexibility and choice and enhance your cloud adoption and delivery Cost-optimized hybrid cloud computing Run vital applications across IBM PureFlex System, IBM PureApplication System and IBM SmartCloud Services based on application requirements Managed Backup Manage your risk through comprehensive data backup & recovery with IBM SmartCloud Managed Backup Application development and testing flexibility Develop on IBM SmartCloud Services and deploy to IBM PureFlex System or IBM PureApplication System Private Cloud Public Cloud CAPEX OPEX Client-managed Service IBM-managed Service Level Agreements Level Agreements © 2012 IBM Corporation 95
- 96. IBM PureFlex System ContainsIntegrated Infrastructure as a Service capabilities IBM PureFlex System Business Process as a Service Software as a Service Accelerate adoption of private clouds with highly integrated expert Platform as a Service systems Infrastructure as a Service Design Deploy Consume • Simplified experience • Built-in expertise • Integration by design 10 © 2012 IBM Corporation 96
- 97. Accelerate IaaS cloudadoption using IBM PureFlex System & extend its capabilities with additional IBM SmartCloud Foundation offerings A client's existing IBM PureFlex IBM PureFlex System + infrastructure + IBM System IBM SmartCloud SmartCloud Foundation Foundation Extend with IBM SmartCloud Extend with enhanced Foundation monitoring, security & provisioning, usage & accounting, development tooling, hybrid integration, control desk, etc. E.g. IBM SmartCloud Entry, • Integrated hardware & virtualization E.g. IBM SmartCloud Provisioning Provisioning or Orchestrator • Multi-tenancy, isolation & resource • Robust image lifecycle pooling management and analytics • Fully integrated management • Virtual System Patterns • Self Service Provisioning • Virtual Application Patterns • Cloud administration • Image composition and library © 2012 IBM Corporation 97
- 98. IBM PureApplication System Containsintegrated ‘Platform as a Service’ capabilities IBM PureApplication Business Process as a Service Software as a Service System Platform system that is expert at deploying and Platform as a Service running applications for rapid time-to-value Infrastructure as a Service Design Deploy Consume • Simplified experience • Built-in expertise • Integration by design 38 © 2012 IBM Corporation 98
- 99. Accelerate PaaS cloudadoption using IBM PureApplication System & extend its capabilities with IBM SmartCloud Foundation offerings Existing infrastructure + IBM PureApplication IBM PureApplication System + Middleware/Platform Services + IBM SmartCloud Foundation System IBM SmartCloud Foundation IBM Workload Deployer Middleware/Platform Serv ices Extend with IBM SmartCloud Foundation IBM PureApplication System cloud •Integrated hardw are, middlew are/platform E.g. IBM SmartCloud Entry, services and virtualization Eg. IBM SmartCloud Orchestrator •Multi-tenancy, isolation & resource pooling •Advanced automation and Provisioning or Orchestrator •Integrated management •Self Service Provisioning orchestration across •Cloud Administration heterogeneous systems and •Image Composition, Manipulation applications •Rapid, Scalable Provisioning •Image Library •Hybrid cloud support •Virtual System & Application Patterns 39 •Run book automationIBM Corporation © 2012 99