IBM introduced its first family of expert integrated systems called PureSystems. PureSystems include the PureFlex and PureApplication systems. PureFlex is an infrastructure system expert at optimizing resources, while PureApplication is a platform system expert at rapidly deploying and running applications. PureSystems are designed to provide the benefits of flexibility, simplicity, and agility while overcoming the challenges of time, expense, and shared dependence faced by other approaches.

1. “Smarter Computing”
With Expert Integrated Systems
Chris Pratt
IBM Canada
© 2012 IBM Corporation

2. 2 © 2012 IBM Corporation

3. 3 © 2012 IBM Corporation

4. 3.0 Innovation
As IT moves to the strategic center of business
The model must shift to Smarter Computing
Business innovation
Smarter
Computing
 Built-in expertise
 Ability to sense
and anticipate
 Time-to-value
Traditional
Computing
Technology Innovation
4 © 2012 IBM Corporation

5. You experience the barriers of time, cost and risk today
(Reality can not be ignored in favour of a great vision)
Business Goals
Grow top and
bottom line by: IT Reality
Getting Up and Running
• Driving business
innovation Takes months:
• Specify/Design • Integrate
• Make new markets • Procure • Deploy
• Respond to competitive
threats Development Operations
• Enhance the customer Takes 30-90 days:
experience • Provision • Configure
Ongoing Effort
Takes months and requires
downtime:
• Customize/Tune • Maintain
• Scale • Upgrade
• Manage
5 © 2012 IBM Corporation

6. Over 75% of IT Staff time spent on operations – not innovation
IT Organization Resource and Time Allocation
Q. Thinking about your IT staff, how would you allocate time and resources
spent on the following four general activity categories?
100%
Innovative or Value-add initiatives: building new
applications or seeking efficiencies
Monitoring and maintenance including analysis,
and troubleshooting
50%
System Deployment including workload provision, capacity
planning and consolidation/migration projects
Pre-system deployment, including evaluation,
installing and integrating IT components
0%
n = 300
Source: IDC’s Server Team Survey, July 2011
6 © 2012 IBM Corporation

7. Only 1 in 5 can allocate more than half their IT budget to innovation
Least efficient data centers Most efficient data centers
Use of new technology: Use of new technology:
43% first and fast technology adoption 86% first and fast technology adoption
1% move virtual machines to meet desired 58% move virtual machines to meet desired
outcomes outcomes
21% use storage virtualization 93% use storage virtualization
3% use a storage service catalog (tiered 87% use a storage service catalog (tiered
storage) storage)
Results: New projects Results New projects
35%
53%
Maintaining
existing Maintaining
existing
infrastructure infrastructure
65% 47%
7 © 2012 IBM Corporation
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )

8. 3.0 Innovation
Clients have tried various approaches to address the gap
Client-tuned
Systems Appliances “The Cloud”
Benefits Flexibility Simplicity Agility
Control Rapid Deployment Elasticity
Challenges Time and
Shared
Expense Single Purpose
Dependence
Required
IBM is focused on providing the best of all three?
8 © 2012 IBM Corporation

9. On April 11 IBM Announced:
The world’s first family of expert integrated systems
9 © 2012 IBM Corporation

10. 3.0 Innovation
PureSystems: The next category of systems with unique attributes
IBM has invested $2.5B over the past 2 years
Expert integrated systems:
 The flexibility of a general purpose
system
 The elasticity of cloud
 The simplicity of an appliance tuned
to the workload
Fundamentally changes the experience and economics of IT
Time-to-value / acceleration of business benefits
10 © 2012 IBM Corporation

11. Announcing the first two members of the IBM PureSystems family
Infrastructure System: Platform System:
Expert at sensing and Expert at optimally
anticipating resource deploying and running
needs to optimize your applications for rapid
infrastructure time-to-value
11 © 2012 IBM Corporation

12. Announcing the first two members of the IBM PureSystems family
Infrastructure System:
Expert at sensing and
anticipating resource
needs to optimize your
infrastructure
12 © 2012 IBM Corporation

13. IBM PureFlex Systems
The first members of a new family of expert integrated systems with:
• Built-in expertise to address complex business and operational tasks automatically
• Integration by design to tune systems for optimal performance and efficiency
• Simplified experience from design to purchase to maintenance
Up to 300% IBM PureFlex
System Up to43%
increased energy savings
performance of Expert at: sensing and
anticipating resource
critical applications
needs to optimize your
infrastructure Up to 2X
Up to 2X • Factory integrated improvement in
applications per and optimized system system utilization
infrastructure
square foot • Integrated management
• Automation and
Up to 66% optimization expertise Up to53% lower
faster setup time management costs
• Optimized for performance and virtualized for efficiency
• No compromise design with system level upgradability
• Designed for cloud with flexibility and simplicity
13 © 2012 IBM Corporation
Estimated Results. Results will vary depending on customer environment.

14. PureFlex System is Integrated by design
Expert
Tightly integrated compute, storage, networking, Integrated
Systems
software, management, and security
Storage Networking
Compute Virtualization
Security Tools Applications Management
Flexible and open choice in a fully integrated system
14 © 2012 IBM Corporation

15. IBM PureSystems integration by design
Deployment
Applications
Middleware
Optimizes the complete solution stack:
Development
• All hardware and software components
factory integrated and optimized
• Single point of unified lifecycle management
• Integrated monitoring & maintenance
• Integrated and elastic application and data
Management
runtimes
• Application patterns allocate system
resources for optimal performance, security
and reliability
Virtualization • Fully virtualized and built for cloud
• Storage tuned to data needs
Storage
Servers
Networking
15 © 2012 IBM Corporation

16. The truth about the TCO Hierarchy
Hardware is Cheap
Software is Expensive
People are Priceless
16 © 2012 IBM Corporation

17. Management
FlexSystem Manager
A new way of managing your infrastructure
17 © 2012 IBM Corporation

18. Simplified management experience with advanced automation
Reduced risk through integrated platform management
Management
Management • New user interface and configuration automation brings
new components online faster*
• Cross-resource integration and automation enables
transformation from managing resources to managing
Networking Storage
System infrastructure
applications, services and workloads
• Works with the management you have - other IBM
platform tools, Tivoli and third party enterprise
management (e.g., CA, BMC, HP, etc.)
Virtualization Compute • Easier monitoring, alerts and problem management
through automated resolution processes with integrated
expertise
Setup Wizards Global Find Chassis Map Remote Presence
18 © 2012 IBM Corporation

19. “Built-In Expertise” all the way up the stack…
potential to provide exponential increase in value
19 © 2012 IBM Corporation

20. IBM PureSystems “patterns of expertise”
Patterns of Expertise: Proven best practices and expertise for complex
tasks learned from decades of client and partner engagements that are captured,
lab tested and optimized and then built into the system
Patterns deliver superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors
Through unmatched expertise in:
• System design • High availability
• Infrastructure management and scalability
• Application deployment • Security
• Data management • Storage optimization
• Datacenter management • Networking
• Application management • Cloud
20 © 2012 IBM Corporation

21. IBM PureSystems “patterns of expertise”
Example: Web Application Deployment Pattern
Captures:
• IBM’s decades of experience in helping clients design, build and
deploy new business applications
What is it?
• Codified best practices for presetting configuration options by type of selected
Web application (e.g., high availability, high security, etc.)
What do you do?
• Bring your data and application code, select the type of application you
want and everything else is handled for you in the background
What do you NOT have to do?
• Understand the interdependencies and connections between your database,
application server, management, security, and the rest of the middleware
• Manually engage in the real-time management of your infrastructure
Result: Speed deployment of Web applications by 20-30x!
21 © 2012 IBM Corporation
Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in IBM Troy AS

22. Announcing the first two members of the IBM PureSystems family
Platform System:
Expert at optimally
deploying and running
applications for rapid
time-to-value
22 © 2012 IBM Corporation

23. IBM PureSystems extensible with “patterns of expertise”
Including built-in cloud capabilities
IBM PureFlex IBM PureApplication
System System
Application 100+ ISV business applications
Patterns and Images
Available
Business intelligence through
Images available for Business process management
Available patterns client tuning PureSystems
images from IBM Web experience Centre
and Partners More to come in 2012…
Platform Images
available for Web application deployment
Patterns
Expertise across client tuning Database deployment
the middleware
and infrastructure Cloud platform management
Built-in
with
Infrastructure Provisioning
Patterns
flexibility
Storage optimization
Expertise across
the compute Scalability
resources Upgradability
23 © 2012 IBM Corporation

24. Extensibility from the broadest ecosystem is made easy
New IBM PureSystems Centre:
 Gain access to a broad community
of IBM and certified partner
expertise
 Download optimized, deployable
application patterns from 100+
leading ISV partners
 Search by solution area, industry or
system
Also run your existing
applications today*
24 © 2012 IBM Corporation
The SAP logo is a trademark or registered trademark of SAP AG in Germany and
several other countries and is reproduced with the permission of SAP AG. * Unix/Linux and Windows applications

25. IBM PureSystems simplified experience
New client experience:
• Single product streamlines ordering, tracking,
receiving, installing and running
• Factory installed, fully packaged solutions
drive simple setup (pull it out of the box,
plug it in and boot it up)
• Management integration across system
• Single point of contact for support
• Upgrade with zero downtime based on
integrated patches and system design
• PureSystems Centre – an online catalog of
applications and patterns.
• A broad open ecosystem of optimized solutions
25 © 2012 IBM Corporation

26. 3.0 Innovation
Clients have tried various approaches to address the gap
Client-tuned
Systems Appliances “The Cloud”
Benefits Flexibility Simplicity Agility
Control Rapid Deployment Elasticity
Challenges Time and
Shared
Expense Single Purpose
Dependence
Required
IBM is focused on providing the best of all three?
26 © 2012 IBM Corporation

27. One size does not fit all…
Enterprise Capabilities
• x86 and Power
• Fully Virtualised
• Choice of
- Hypervisors
- Operating Systems
- Storage
- etc.
Platforms
27 © 2012 IBM Corporation

28. IBM PureSystems enable multiple initiatives
Using a consistent, standardized approach
Optimize Innovate
Better tune and automate systems and More rapidly deliver new applications
applications to improve application and services to
performance, scalability and reliability meet new business needs
Consolidate
More efficiently Accelerate Cloud
consolidate Launch self-service
systems and applications efficiently in
applications to reduce a secure, and integrated
operating expenses cloud environment
Optimize Innovate
Accelerate
Consolidate
Cloud
28 © 2012 IBM Corporation

29. Cloud and Virtualization: Top of Mind Solutions
Gartner 2011 CIO priorities
Cloud has rocketed to #1 CIO priority in just 3 years
Source: Gartner – Reimagining IT: The 2011 CIO Agenda
29 © 2012 IBM Corporation

30. Built for cloud
IBM PureApplication System
Business Process as a Service 20-30X faster deployment
Software as a Service with application patterns
expertise
Platform as a Service
IBM PureFlex System
Infrastructure as a Service
Accelerate adoption of
private clouds with built-in
Design Deploy Consume virtualization and superior
automation
30 © 2012 IBM Corporation

31. IBM SmartCloud Entry Empowers the End User for Cloud
Entry
Manage
Deploy
Virtual Machines
Capture
Virtual Machines
 Cloud management software for STG systems that Dynamically provision virtualized server,
enhances platform management storage and network resources
 Simplified end-user virtual image deployment and Discover and manage virtual appliances in
customization various virtual image repositories
 Dramatically increase IT efficiency with
standardization and lower operations cost Deploy, start, stop, capture and catalog new
VMs from existing systems
31 © 2012 IBM Corporation

32. IBM SmartCloud Entry 4 Click Deploy
32 © 2012 IBM Corporation

33. IBM SmartCloud Entry 4 Click Deploy
1. Click Appliances
Tab
33 © 2012 IBM Corporation

34. IBM SmartCloud Entry 4 Click Deploy
2. Click Desired
Appliance
34 © 2012 IBM Corporation

35. IBM SmartCloud Entry 4 Click Deploy
3. Click
Deploy
35 © 2012 IBM Corporation

36. IBM SmartCloud Entry 4 Click Deploy
Enter Information &
4. Click Deploy
36 © 2012 IBM Corporation

37. IBM SmartCloud Entry 4 Click Deploy
Deployed!!
37 © 2012 IBM Corporation

38. Why
Technology?
38 © 2012 IBM Corporation

39. 100 years of experience delivering essential IT
• 19 years as top U.S. patent recipient
• Since the beginning of 2000, we’ve spent
nearly $70 billion in research and development
• 250k technical experts worldwide
• Market leading systems and software
• Global financing with flexible payment options
• Commitment to open standards
• Broad open ecosystem of 120k partners
39 © 2012 IBM Corporation

40. IBM Technology is here to stay
Nearly 50% of IBM’s R&D goes to Systems leadership
STG Development 47%
SWG Development 40%
Processors & Packaging
Technology Design
Hardware Systems
Systems Software
Client Support
Research 13%
40 © 2012 IBM Corporation

41. Thank you
41 © 2012 IBM Corporation

42. 42 © 2012 IBM Corporation

43. What does it mean for you?
Agility Efficiency
• Get up and running in hours, cutting • Deploy twice as many applications per
months off deployment time of new square foot of data center space
application projects.
• Reduce lifecycle maintenance and
• Accelerate industry capabilities with minimize downtime.
solutions from a broad open ecosystem
• Manage all physical and virtual
• Elastically adapt to workload resources from a single user
spikes without overbuying interface
Simplicity Control
• Free up time from procuring, • Lower risk and costs with automated
supporting, testing & deploying assets provisioning and seamless scalability
with security and resiliency
• Avoid delays due to limited IT skills or
complex integration with factory integration • Maximize flexibility with choice of
and built-in expertise architectures, and open standards
• Maintain more quickly and easily with • Intelligently manage cloud
integrated system patches environments
43 © 2012 IBM Corporation

44. Examples of IBM PureSystems use cases
Initiative Use Case EXAMPLE Value
Consolidate PureFlex System can deploy more than twice as
infrastructure to a
single infrastructure
many virtualized applications per square
system foot of data center
Consolidate
Support reallocation
of compute, storage Improved agility to handle demand spikes across
and network workloads and drive greater utilization
Optimize resources on demand
PureApplication System with web application
Deploy new web
deployment pattern of expertise can yield up to 20-
application
30X faster deployment with reduced risk
Innovate
Deeply integrated Cloud deployment and application
Deliver IT services infrastructure and server virtualization can reduce
Accelerate time to provision from 45 days to minutes
Cloud
44 © 2012 IBM Corporation

47. 3.0 Innovation
PureSystems: The next category of systems with unique attributes
IBM has invested $2.5B over the past 2 years
Expert integrated systems:
 The flexibility of a general purpose
system
 The elasticity of cloud
 The simplicity of an appliance tuned
to the workload
Fundamentally changes the experience and economics of IT
Time-to-value / acceleration of business benefits
47 © 2012 IBM Corporation

48. IBM PureSystems “patterns of expertise”
Samples of the three types of patterns
IBM PureFlex System IBM PureApplication
Pre-integrated servers, storage, System
networking, virtualization and Pre-integrated middleware
management and infrastructure
Application Patterns • ISV applications (e.g., SAP CRM)
Business application
expertise • Business intelligence
• Web experience
• Demand driven elasticity
Platform Patterns ISV or • Simplified system setup and install
Expertise across the Client • Policy-based system management
middleware and Tuned • Simplified application migration
infrastructure Platform • Web application deployment
• Transactional database deployment
• Data mart deployment
Infrastructure Patterns • Provisioning and automation
Expertise across the • Storage system optimization
compute resources • Scalability and upgradability
Included with system purchase Available in catalog
48 © 2012 IBM Corporation

49. Extensibility from the broadest ecosystem is made easy
New IBM PureSystems Centre:
 Gain access to a broad community
of IBM and certified partner
expertise
 Download optimized, deployable
application patterns from 100+
leading ISV partners
 Search by solution area, industry or
system
Also run your existing
applications today*
49 © 2012 IBM Corporation
The SAP logo is a trademark or registered trademark of SAP AG in Germany and
several other countries and is reproduced with the permission of SAP AG. * Unix/Linux and Windows applications

50. 50 © 2012 IBM Corporation

51. Built-in Expertise in IBM PureFlex System
Across all system resources Expert
Integrated
Systems
Engineering expertise:
Choice of architectures, hypervisors and operating systems
No compromise design with system level upgradability
Compute & Runs Windows, Linux, AIX, and IBM i
Infrastructure
Optimization expertise:
Balance performance and cost with intelligent tiering
Increase utilization through virtualization of new and existing storage
Storage Critical application performance increase of up to 300 percent
Scalability expertise:
Respond to changing requirements by adding bandwidth on demand
Eliminate bottlenecks for demanding applications
Networking
Scalable switches w/industry leading bandwidth & pay as you grow
upgradability
Automation expertise:
Speed time to market through faster service deployment
Manage workloads while the system automatically manages resources
Management Days to minutes reduction in VM deployment time
51 © 2012 IBM Corporation
Estimated Results. Results will vary depending on customer environment.