This document provides an overview of IBM PureSystems. It discusses how IBM PureSystems address challenges faced by businesses and IT in aligning goals and delivering new capabilities faster through integrated, optimized systems. IBM PureSystems include the IBM PureFlex system for integrated infrastructure, the IBM PureApplication system for application platforms, and the IBM PureData system for optimized data services. They are designed to simplify and accelerate tasks like deployment, scaling, and maintenance through built-in expertise and integration.

1. IBM PureSystems Overview
João de Almeida Tenreiro
Client Technical Specialist
IBM New Zealand
joao_almeida@nz.ibm.com
© 2013 IBM Corporation

2. What are today’s pressures and realities
Consumerization
• Mobility
• Social business
• Iterative solutions
Business Demands IT Needs
• Address opportunities • Deliver new
more quickly capabilities faster
• Drive business • Shift resources from
innovation maintenance to
• Leverage technology transformation
more strategically • Control growing
complexity
2 © 2013 IBM Corporation

3. You experience the barriers of time, cost and risk today
Aligning IT and business goals
Business Goals
Grow top and
bottom line by: IT Reality
Getting Up and Running
• Driving business
innovation Takes months:
• Specify/Design • Integrate
• Make new markets • Procure • Deploy
• Respond to competitive
threats Development Operations
• Enhance the customer Takes 30-90 days:
experience • Provision • Configure
Ongoing Effort
Takes months and requires
downtime:
• Customize/Tune • Maintain
• Scale • Upgrade
• Manage
3 © 2013 IBM Corporation

4. Only 1 in 5 can allocate more than half their IT budget to innovation
Least efficient data centers Most efficient data centers
Use of new technology: Use of new technology:
43% first and fast technology adoption 86% first and fast technology adoption
1% move VMs to meet desired outcomes 58% move VMs to meet desired outcomes
21% use storage virtualization 93% use storage virtualization
3% use a storage service catalog (tiered 87% use a storage service catalog (tiered
storage) storage)
Results: Results:
New projects
New projects
35% 53%
Maintaining
existing Maintaining
existing
infrastructure infrastructure
65% 47%
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
4 © 2013 IBM Corporation

5. We have tried various approaches to close the gap
Client-tuned
Systems Appliances Cloud
Benefits Flexibility Simplicity Agility
Control Rapid Deployment Elasticity
Challenges Time and
Shared
Expense Single Purpose
Dependence
Required
What if you could have the best of all three?
5 © 2013 IBM Corporation

6. Introducing IBM PureSystems
Expert
•Built-in expertise to address complex business and operational tasks automatically Integrated
Systems
•Integration by design to tune systems for optimal performance and efficiency
•Simplified experience from design to purchase to maintenance
Integrated Infrastructure Application Platform Data Platform
Delivering Infrastructure Services Delivering Platform Services Delivering Data Services
Over $2B in R&D and acquisitions over 3 years
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Millions of development hours across 37 labs in 17 countries © 2013 IBM Corporation

7. IBM PureFlex System: Integrated Infrastructure, built for cloud
Flexibility to run your choice of applications and middleware
Expert integrated 200% increase
in performance of critical
applications
Flexible infrastructure
 Compute (x86 & POWER)
 Storage 70% faster
setup time
 Networking
 Advanced Flex System
technology Days to minutes
for virtual machine
deployment time
Unified infrastructure
management 72% lower
Infrastructure systems costs over
3 years
Delivering Infrastructure Services
7 © 2013 IBM Corporation

8. IBM PureApplication System: A platform system built-for-cloud
Simplifies deployment and management of applications
Expert integrated
Up and running in
Platform for
applications less than 4 hours
 Application server
 Database services Deploy and automatically scale
 Compute applications in minutes
 Storage
 Networking Concurrent
management of 100s
Built-in expertise with of VM’s on a single system
infrastructure, platform,
and application patterns
Application Platform
Platform management Delivering Platform Services
8 © 2013 IBM Corporation

9. IBM PureData System: Optimized exclusively for data services
Optimized for Workload optimized
data services performance
 Transactional
 Analytics Data load ready in hours
Expert integrated Integrated management
 Data platform
 Infrastructure
Automated maintenance
 Unified platform
management Single point of support
 Built-in expertise
Data Platform
Delivering Data Services
9 © 2013 IBM Corporation

10. IBM PureFlex System is Integrated by design
Networking
Storage Virtualization
Compute Management
Tools Applications
Flexible and open choice in a fully integrated system
10 © 2013 IBM Corporation

11. Extensibility from the broadest ecosystem is made easy
New IBM PureSystems Centre:
 Gain access to a broad community of IBM
and certified partner expertise
 Download optimized, deployable application
patterns from 100+ leading ISV partners
 Search by solution area, industry or system
 Download fixes and patches
 Access to developer community
Also run your existing
applications today*
11 © 2013 IBM Corporation

12. PureFlex System
Increase performance, lower cost, speed time to value with a
system designed to fit into the data center you own
Up to:
Built-in 200% increased performance
expertise of critical applications with smart data placement
Integrated 0
setup time to achieve enterprise risk
by design reduction with trusted security protection built in
from the hardware up
Simplified 70% faster setup time
experience
Days to minutes workload deployment
12 © 2013 IBM Corporation
© 2012 IBM Corporation

13. PureFlex System deliver an optimized platform for
cloud solutions
Cloud-ready, cloud
… Deploy a cloud
enabled systems with
workload in
IBM SmartCloud Entry
4 clicks
included
Converged server,
… Completely
storage and network
integrated solution
resources with
on day 1, no tuning
integrated platform
needed
management …
Resource Pooling & … Manage a cloud as
Automated Provisioning easily as a single
Expertise … system
Certified Trusted
Computing Standards … Centrally control all
system to ensure a user permissions
secure cloud and access
environment …
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16. Monitor the virtual machines
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18. System Reports
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19. Virtual Systems
Virtual Systems patterns are a logical representation of a recurring topology
for a given set of deployment requirements
• For example: WebSphere Application Server Cluster pattern
containing Deployment Manager, one or more Custom Nodes, IBM
Http Server and configuration scripts for installing applications to the
topology
PureApplication System includes pre-loaded Virtual System patterns based
on years of best practices
Virtual System Diagram
19 © 2013 IBM Corporation
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© 2012 IBM Corporation

20. What’s the Value?
IBM System Built on Expertise
• Pre integrated hardware
• Patterns guarantee software deployment
• Packaged maintenance, Account Support Advocate
Speed Deployment
• Fast time to Value
Simplify Maintenance
• 70% of IT budgets spent “keeping the lights on”
• Shift budget from maintaining status quo to new
projects
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