2. Changing the Economics of IT with
IBM PureSystems

3. Technology is the leading force for impacting business
Factors impacting organizations:
1 1. Technology factors
2. People skills
3. Market factors
4. Macro-economic factors
5. Regulatory concerns
6. Globalization
Source: IBM CEO Study 2012
Responsiveness
Speed Value
90% 20B+
Intelligent business
view cloud as Extended Reach assets New Insights
critical to their plans
1Billion 2.7ZB
Smartphones and 1.2 billion of digital content in 2012,
mobile employees by 2014 up 50% from 2011

4. Is IT ready for the challenge?
New server spending
Power & cooling costs
Server mgmt & admin costs
2013
1996
29% 68%
68% of IT Only 1 in 5
operating costs in 2013 will be for
management and administration organizations allocate more than 50% of
IT budget to new projects
* IDC; Converged Systems: End-User Survey Results
presentation; September 2012; Doc #236966 * 2012 IBM Global Data Center Study

5. In April, IBM announced a new family of expert integrated systems:
Systems with integrated expertise and built for cloud
Built-in Expertise Integration by Design
Capturing and automating Deeply integrating and tuning
what experts do – from hardware and software – in a
the infrastructure patterns to the ready-to-go workload optimized
application patterns system
Simplified Experience
Making every part of the IT lifecycle easier - with integrated
management of the entire system and a broad open ecosystem of
optimized solutions

6. The PureSystems family delivers greater simplicity,
speed & lower cost
Today’s problem: Time and effort is spent tuning general purpose components
Design/Deploy Manage/Maintain
General Custom Built
Purpose System
Components
The PureSystems solution: Simplifying the entire IT project lifecycle
Reduced Time, Cost and Risk
Design Deploy Manage Maintain
Expert Integrated
System

7. New announcements for the PureSystems family that change
the economics of IT and accelerate time to value
Infrastructure Application Platform Data Platform
Delivering Infrastructure Services Delivering Platform Services Delivering Data Services

8. IBM PureFlex System: Integrated Infrastructure, built for cloud
Flexibility to run your choice of applications and middleware
200% increase
Expert integrated: in performance of critical
 Flexible infrastructure applications
‒ Compute (x86 & POWER)
‒ Storage
66% faster
‒ Networking setup time
‒ Advanced Flex System technology
 Unified infrastructure management
 Built-in expertise - Infrastructure Days to minutes
patterns virtual machine
deployment time
72% lower
Infrastructure systems costs over
3 years
Delivering Infrastructure Services

9. Its not the components that are innovative…
…it’s the integration of our expertise that is!

10. Flex System Manager – Everything in One Place
FSM
• Server Management
• Hyper Visor Management
• Storage Management
• Storage Virtualisation
• Chassis Map
• Energy Control
• Thermal Map
• Remote Presence
• Auto OS Updates
• Logical Network Control
• Virtual Networks

11. IBM PureApplication System: A platform system built-for-cloud
that simplifies deployment and management of applications
Up and running in
less than 4 hours*
Expert integrated:
 Platform for applications
Deploy and automatically scale
‒ Application server
‒ Database services applications
‒ Compute
in minutes**
‒ Storage
‒ Networking
 Built-in expertise – Concurrent
Infrastructure, platform, and
application patterns
management of 100s
 Platform management of VM’s
Application Platform on a single system***
Delivering Platform Services
* Based upon testing of the IBM PureApplication System W1500-96 with time measured from powering on the system to when it is ready to support application deployments
** Based upon testing of the IBM PureApplication System W1500-96 with time and quantity measured for deployed applications within encompassed VMs.
*** Based upon testing of the IBM PureApplication System W1500-96 (1.5 TB Ram, 6.4 TB SSD, 48 TB HDD, 2.6GHz Sandy Bridge Processor) with time and quantity
measured for deployed applications within encompassed VMs.

12. Simple, Efficient, Flexible and Virtualized Application Platform
Built for Cloud
Manual, brittle Best practice,
pattern-based
Built-in Expertise
 Pre-optimized for web and database application workloads
 Workload patterns codify IBM, Partner, and client expertise Deploy
 Resilient, secure, virtualized, and scalable infrastructure
OS, runtime, Policy based
resources elasticity, single
Integrated by Design view
Repeatable self service provisioning
Integrated and elastic application and data runtimes
Manage
Application-aware workload management
Manual
optimizations on- Pre-optimized by
Simplified Experience site experts
 Easy to deploy and integrate into existing environments
 Single point of platform management
 Integrated monitoring & maintenance Optimize
12 © 2012 IBM Corporation

13. Patterns of Expertise: Proven best practices and expertise for complex tasks
learned from decades of client and partner engagements that are captured, lab
tested and optimized into a deployable form
What is a Pattern?
• The pre-defined architecture of an application
• For each component of the application (i.e. database, web server, etc)
• Pre-installation on an operating system
• Pre-integration across components
• Pre-configured & tuned
Monitoring
• Pre-configured Monitoring Lifecycle
• Pre-configured Security Management
• Lifecycle Management
• In a deployable form, resulting in repeatable deployment with full
lifecycle management
• Delivering superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors

14. Extensibility from the broadest ecosystem is made easy
New IBM PureSystems Centre:
 Gain access to a broad community of IBM and certified
partner expertise
 Download optimized, deployable application patterns
from 100+ leading ISV partners
 Search by solution area, industry or system
 Download fixes and patches
 Access to developer community
Also run your existing applications
today*

15. Clients are experiencing the value of PureApplication System
Government Agency Global UK Bank
Business Need Business Need
Rapidly create a highly responsive private Need to reduce the time and cost of
cloud computing environment for analytics delivering application and platform
workloads related to national security services
Why PureApplication?
Why PureApplication?
• Reduced an application’s delivery time from 6 weeks
• Meets extreme peaks and troughs to 2 minutes
inherent in their analytics workloads • Reduced application migration costs
• Reduced costs across the lifecycle from patterns and tooling £800K
• Reduced systems monitoring/ administration costs
reduced £670K
• Reduced provisioning/patching costs
by £500K

16. Today’s big data challenges are increasing demands
on data systems
Mobile Cloud Social Big Data Commerce
Analytics
Increasing Increasing Increasing
Volume of data Velocity of data Variety of data
requires growing capacity requires higher performance requires new techniques
50x Millions of Billions of
35 ZB transactions per devices &
second sensors
by 2020
2020 Telco subscriber Smart Meters,
2010
activity logging RFIDs, GPS…

17. IBM PureData System: Optimized exclusively for data services
Optimized for
data services: Workload optimized
 Transactional performance
 Analytics Data load ready in hours
Expert integrated: Integrated management
 Data platform
Automated maintenance
 Infrastructure
 Unified platform Single point of support
management
 Built-in expertise
Data Platform
Delivering Data Services

18. Different data workloads have different characteristics
For Apps like E-Commerce…
Handle millions of daily on-line transactions
System for Transactions requiring a mix of data reads and writes
For Apps like Customer Analysis…
System for Analytics Easily load petabytes of data and run complex analytics and
reports with minimal administration
powered by
Netezza technology
For Apps like Real Time Fraud Detection…
System for Run complex analytics while handling operational
Operational Analytics reads and writes for real-time decision making

19. IBM PureData System
 Pattern based database deployment
in minutes, not hours1
System for Transactions
 Handles more than 100 databases
on 1 system2
 10-100x faster than
traditional custom systems4
System for Analytics
 20x greater concurrency and throughput for tactical queries than
powered by previous
Netezza technology Netezza technology5
 Continuous ingest of operation data
 Handles 1000+ concurrent
System for operational queries3
Operational Analytics
 Up to 10x storage savings with
1. Based on IBM internal tests and system design for normal operation under expected typical workload.
adaptive compression6
Individual results may vary.
2. Based on one large configuration
3. Based on IBM internal tests of prior generation system, and on system design for normal operations
under expected typical workload. Individual results may vary.
4. Based on IBM customers' reported results. "Traditional custom systems" refers to systems that are
not professionally pre-built, pre-tested and optimized. Individual results may vary.
5. Based on IBM internal performance benchmarking
6. Based on client testing is the DB2 10 Early Access Program

20. Delivering the value of expert integrated systems
Infrastructure Application Platform Data Platform
Delivering Infrastructure Services Delivering Platform Services Delivering Data Services

21. Discover the value and begin your journey with IBM PureSystems
 Visit ibm.com/puresystems to learn more
 Find out more about PureExperience
 Join the conversation about this new category
of computing:
‒ Twitter: @IBM PureSystems
‒ Hashtag: #IBMPureSystems or #expertintsys
‒ YouTube Channel: expertintegratedsys
‒ Blog: expertintegratedsystemsblog.com
 Developers – Get started today with our no charge
trial offerings!
ibm.com/developerworks/puresystems/try
 Explore PureSystem partner solutions
Ibm.com/puresystems/centre

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