Social media is vital to open the entryway for your business to develop and extend your business around the world. Socialxpand is likewise an internet-based life promoting an organization, which work for their customers to develop their business and spread their advertisements by social media marketing.

1. Welcome

2. 13
Social Media and Networking

3. Introduction
• Social Media
• Types of Social Media
• Benefits and Challenges
• Measuring Social Media Performance

4. Web 2.0 and the
New Media Landscape
• Connection, engagement, participation
• New web technology
o Blogs, wikis, social networking, online communities
• Participants are readers, creators, critics,
collectors, joiners

5. What Is Participatory Culture?
• Easy to get involved and express yourself
• Connect and receive feedback and support for
your ideas and opinions from others
• Belong to communities that are not limited by
location

6. What Is Participatory Culture?
cont’d
• New literacy skills
o How credible and reliable is the information?
o What are other sources saying about this issue?
o How do these stories fit together?
o Why are there differences in the way the story is
being told?

7. What Is Social Media?
• Interactive Internet or mobile-based tools
• Users can
o post information
o converse
o share stories, facts, documents, videos, photos

8. What Is Social Media? cont’d
• Spontaneous
o Follow events as they happen
• Rich
o Text, photo, video
• Social
o Connect with others
o Online activity changes how we see ourselves

9. What Is Social Media? cont’d
• In business, social media can
o boost employee and customer engagement
o create brand awareness
o respond to crises and dissatisfied customers

10. Blogs
• Topical, timely content
• Personal perspective on a topic
• Address needs and interests of readers
• Reverse chronological order

11. Corporate Blogs
• Intranet or internal company blogs
o For employees
• Event- or product-related blogs
o For the public

12. Corporate Blogs, cont’d
• Educate readers
• Provide a more personal and reader-focused
perspective
• Can include photos or video

13. Social Networks
• Facebook, Google+, LinkedIn
• Encourage “word of mouth” marketing
• Create communities of people interested in the brand
• Publicize and promote events and products
• Listen to and understand potential customers

14. Facebook
• Stay on topic
o Use an appropriate, informal tone
o Connect with the brand image
• Update the page frequently
o Keep posts simple
o Interact through polls, promotions, surveys, questions
• Give followers exclusive content

15. LinkedIn
• Customize your URL
• Complete your profile
• Stay active and follow trends
• Connect
• Ask for recommendations

16. Twitter
• Businesses use Twitter to
o monitor competition
o listen to customers
o watch trends
o connect with employees and prospective employees

17. Twitter, cont’d
• Keep tweets professional, focused,
conversational and shareable
• Incorporate links, photos, video
• Don’t flood followers with tweets

18. Photo- and Video-Sharing Sites
• YouTube, Vimeo, Pinterest, Instagram, Flickr
• Share company announcements, photos, videos, and
speeches
• Use for employee recruitment
• Capture customer feedback
• Promote company engagement through contests

19. The Social Media Advantage
• Good way to reach Canadians
• Connect with current and potential customers
• Track what the public is saying about your brand
• Use for recruitment and employee communication
• Organize events, drive website traffic, and fundraising

20. The Risks and Challenges of Social
Media
• Lost employee productivity
• Employees and customers sharing negative comments
• Lack of control over brand image
• Legal issues

21. Measuring Social Media
Performance
• Consumption/reach
o How many followers and readers?
• Sharing/engagement
o Number of comments, what content is shared, how often
is it shared?
• Conversion
o How many audience members become paying customers?

22. Thank You