In this post, Socialxpand explains some difference between new media and social media. Socialxpand also use Social media for marketing.

1. WELCOME
Presentation by Socialxpand

2. Social Media Marketing

3. Basic Uses of New Media
Keep connections
Stay Informed
Market and Branding
Free advertising
Create a Following

4. Difference Between New
Media and Social Media
New Media: When companies and businesses
are able to use forms of social media to receive
free advertising, create a brand and market
accordingly.
Social Media: When individuals gather on the
internet to socialize via social websites.

5. Twitter Objective
Used for real time updates
Straight forward information
Engage followers

6. How To use
Create a proper Bio
Upload photos
Write tweets that can create conversation with
your followers
Remember to #hashtag

7. How To Use: Continued
Encourage retweets and favorites
Set goals to accomplish
Understand how to control negative comments

8. Outcomes
Sales can increase
Free advertising
Increased Following
More customers

9. Did you know?
About 20% of all photos taken this year will end
up on Facebook

10. Facebook Objective
Personal relationships
Reaches large groups of people
Helps customers understand your business better

11. How To Use
Have one-on-one conversations
Understand your audience (your customers)
Encourage likes
Invite friends and business contacts
 Increases shares
Create a personality for your business
Make promtions

12. How To Use: Continued
Follow trends
Understand who is a ‘responsive follower’
Create ads after you understand whom you
want to market to
 Know what they would like to see

13. Outcomes
Easy to find
When engaging with followers they earn your
trust
Free marketing
Increased awareness
Increased Sales
Image

14. LinkedIn Objective
Business affiliated
Create a community
Engaging your community
Being professional

15. How To Use
Create a presences
Be professional and personal
Update with ads or sponsored products

16. Outcomes
Helps finds more interest
Business is seen in a professional light
Creates great branding while marketing

17. Did you know?
The C Generation is supposedly a state of mind
and is representative of those that ‘care deeply
aboutcreation, curation, connection and
community
80% millennials

18. YouTube Objective
Creates awareness
Creates a local (internet based) community
Creating a personality and presences

19. How To Use
Make sure your media can be used on mobile
devices
Do not make advertisements
 Create content
Be creative
Create a face for your business
Takes time to build
Ask people to promote

20. Outcomes
Creates a connection- subconsciously
Links will be shared so visitation to other websites
will become prominent
Engages with customers
Creates a relationship

21. Pinterest Objectives
Creative
Creates a different following
Different form of media

22. How To Use
Not for all businesses
Tell your story of your business- through photos
Create boards that depict your business
Create more repins

23. Outcomes
Word of mouth marketing
Native marketing
Creative
Story is told
Engages with followers

24. Did you know?
The United States, Japan, and Brazil are the three
countries with the most users.

25. Instagram Objectives
A fun way to introduce your business
Sustains your following
Inspire
Network
Engage your followers

26. How To Use
Create fun pictures
Help introduce your company on a different side
Add videos
Follow back
Create a plan
Inspire

27. Outcomes
Creates conversation
Helps customers gain an understanding to
employees better
Inspire

28. Questions?

29. Over all
Create a hashtag that is unique to you
Use other hashtags
Inspire your followers
Create a following or community
Engage
Be professional appropriate to the media

30. Thanks