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Making use of media on the internet
- 1. Making use ofmedia on the internet to promote BNI and your business
- 2. Presented by DanGarlick – Executive Director BNI Australia Ozvox Media www.ozvoxmedia.com Natalie Alaimo – Assistant Director BNI Gold Coast Brilliant Web Design www.nataliealaimo.com
- 3. What is thisobject ?
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- 5. “ Tis betterto be found than to find” John Jantsch – Duct Tape Marketing
- 6. What is media? Definition of media: A broadcast means of communication to reach or influence people. What is media: Any kind of data including graphics, images, audio and video. Multimedia is a collection of different types of media.
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- 8. Media on theInternet Written - articles, blogs, tips, hints, newsletters Video - screencasts or people Audio - music, spoken words Visual & Audio - Webinars Images - graphics, illustrations, diagrams, graphs
- 9. Why use mediaon the internet ? V + C = P Media on the internet can give you the visibility + credibility then you move them to your website/blog then down the funnel to profitability
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- 12. Tools Edina ArticlesAudio Directory Listing Video Edina Directories Search Engine Optimisation Social Media Optimisation Email Marketing Software
- 13. Platforms Facebook YouTubeLinkedIn Plaxo Twitter Wordpress Wikipedia Podbean Ping.fm Flickr iTunes Friendfeed And others
- 14. Media Strategies Buildyour visibility & credibility in stages via: Brand awareness, building a community and gaining sales. Share Quality Content in different mediums - written, video, audio
- 15. Brand Awareness Talkingabout your brand, converting people into prospects - ie people who network - getting them to visit a BNI Chapter How ? Issue an invitation which provokes their curiosity ie; current open categories and recent closed business.
- 16. Building a communityCreate repeat business and raving fans How ? Provide education on aspects of your product /service or the BNI fundamentals. Get them to ask questions which are designed to showcase you as an expert. Start a conversation ie; “I arrive early to see everyone else arrive. Do you ?”
- 17. Gaining Sales Movethem into your sales funnel from the social media platform onto your website/blog. How ? Offer free report or access to an article that will require an email address to be entered. Posting interesting headlines with “read more” links which go to your website/blog. Offer platform specific specials ie; Facebook only.
- 18. Marketing Principles Thesame principles for traditional offline marketing apply on the internet. Ask yourself: Who is your target market? Where are they online? What media works best for them?
- 19. Facebook Fan Page– http:// www.facebook.com/NatalieAlaimoPage Profile Page http:// www.facebook.com/natalie.alaimo
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- 22. YouTube What isBNI video
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- 34. Asian Social Media`It is interesting to see that Facebook has almost no presence in the three most prominent Asian markets: China, South Korea and Japan. In China, QQ dominates by far with 300 million active accounts, Cyworld has close to 20 million in South Korea while Mixi has 14 million in Japan.
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- 37. Tips for SocialMedia 1. Have a blog and start positioning yourself as the expert in your industry 2. Find two or three Social Media Platforms which work for you and your clients. You can't be everywhere all the time - focus on a few. 3. Be yourself, be authentic and be real. 4. Work Smarter Not Harder and get your tools integrated. 5. It's ok to share information about your personal life - but only as much or as little as you want. 6. Be safe - ie don't list your home address and phone numbers.