Social media provides several benefits to businesses including increased followership, improved sales and customer service, and lower costs than traditional advertising. Popular social media sites include Facebook, Twitter, YouTube, and LinkedIn. Consistency is important, requiring a plan and schedule to maintain a regular presence. Both employees and professionals will need to actively participate on social media to stay connected to customers and avoid falling behind industry trends. In conclusion, social media marketing is becoming a necessity for business success.

1. Social Media Marketing
Welcome
By- Socialxpand

2. Social Media Marketing
Should I Use It In My Business?

3. What Is Social Media?
“Social media is the collective of online
communications channels dedicated to community-
based input, interaction, content-sharing and
collaboration.
Websites and applications dedicated to forums,
microblogging, social networking, social
bookmarking, social curation, and wikis are among
the different types of social media.”

4. Some of the More Popular and Most Used
Social Media Sites
• Blogs
• Facebook
• Twitter
• YouTube & Vimeo
• Flickr
• Instagram
• LinkedIn Groups

5. Statistics
As of September 2013:
• 71% of online adults use Facebook
• 18% of online adults use Twitter
• 17% use Instagram
• 21% use Pinterest
• 22% use LinkedIn
• In May 2013, 74% of women were users of social networking sites,
compared with 62% of men.
• 40% of cell phone owners use a social networking site on their phone,
and 28% do so on a typical day.

6. How Does Social Media Benefit
Businesses?
According to Madhur Chaturvedi, Director of Insight and Customer Strategy at Oracle; it
allows you the following benefits:
• Overall Increased followership on social media sites and increased brand share
• Improved sales and conversion of leads, driving greater brand advocacy
• Customer service improvements reduces the time of responding to customers and
improved customer satisfaction
• Efficiency improvements reaching a larger number of customers, prospects, candidates
at a lower cost compared to traditional advertising.
“A social media strategy that incorporates the key
principles listed above, can result in significant
benefits from social media usage for companies.”

7. Consistency
One of the most important things to keep in
mind when starting a social media presence is
that it requires consistency. It requires some
time, effort and dedication to be effective.

8. Consistency
• Social media marketing requires that you have or
create a plan and a schedule to allot the
appropriate time and/or personnel to assure a
consistent presence
• Involving their employees to take part in their
social media efforts by posting comments,
pictures and helpful advice adds to the brand
awareness of their business

9. Forbes magazine contributor Drew Hendricks
sums it up well…
“As social media continues to influence everything businesses do,
everyone from the CEO to the new summer intern will need to
realize the part it plays in day-to-day duties. Those professionals
will be forced to keep up or be left behind.
But it’s equally important that professionals balance their social
media efforts with face-to-face networking and traditional
advertising to stay in touch with the customers who aren’t on social
media around the clock.”

10. Conclusion
As the Internet and Social Media evolves, it will be
ever more important for business owners to stay
abreast of the changes in social media marketing
and be willing to embrace those changes.
Many even believe that social media marketing is
one of those changes that will soon become a
necessity, rather than an option to be successful in
business in the very near future.

11. Social Media Marketing
Should I Use It In My Business?
Yes,Absolutely!

12. Social Media Marketing
Thank You