1. SOCIAL MEDIA for HOA’S +
PROPERTY MANAGEMENT COMPANIES
cloud-based property management software
2. Social Media 101:
Chancesare,inadditiontoawebsite,yourHOAorPropertyManagementCompany
uses and/or participates in some form of social networking. Whether it is Twitter,
Facebook or YouTube, social media is a great way to share information as well
as build an active online community. Social media can be used to remind
members about upcoming board meetings and other community events, open
discussion forums for planned maintenance projects, or gather feedback from
residents regarding community topics.
4. Twitter
Twitter is short and sweet. Tweet off community information in 140 characters or less
and you can even share pictures and videos too. Add #hashtags of keywords to get
your tweets to trend or use #hashtags that are already trending.
Facebook
Facebook is the largest social networking site with the largest number of users. HOA’s
and property management companies should create a Facebook page for community
members to ‘like’ where information and photos are shared. For larger property
management companies, paid advertising on this platform can help grow revenue and
secure new clients.
5. YouTube
YouTube allows you to post and record video presentations. Property management
companies can use this platform to share video demos of services, or informative
seminar presentations for client view. HOA’s can use to post videos of board meetings
or community events.
LinkedIn
LinkedIn is a network of business professionals. Share blog posts, join a community
group orfollowpropertymanagement companies orvendors forcommunitytips. LinkedIn
can also be a good resource for new job recruiting.
6. NextDoor
NextDoor is a social media app specifically for homeowners to “monitor” their
neighborhoods. The app allows registered users to receive information about criminal
activity such as a break-in or vehicle theft, search for a lost pet, put items up for sale and
more. Users only see information from other users within a predefined neighborhood, so
the content is more localized than other platforms.
Instagram
Pictures! Pictures! And more Pictures! This platform allows for you to share visual
stories. Instagram even allows for you to share your pictures on your other social media
accounts and use #hashtags.
8. It’s a good idea to make sure
you have a plan in place.
What are your goals? How
much time are you going
to spend on social media
platforms? Who will have
control of posting?
Here are some things to
consider:
5 Social Media Planning Tips:
2. Follow the Golden Rule - Treat everyone with
professionalism and respect.
1. Establish an administrator or multiple
administrators to share the responsibilities of regularly
monitoring the social media accounts.
9. 3.Be active! Maintain your social media site with current posts, pictures
and videos. Share tips, stories or interesting and relevant blog posts.
4. Create a social media “policy”
which will act as a set of rules and
guidelines and be sure to post a
disclaimer giving your HOA the right to
remove inappropriate content.
5.Set up privacy controls to review comments or pictures before they
are posted.
Whether you decide on one social networking
platform or multiple, the main takeaway is to connect
with homeowners, share information and promote
community. Take advantage of this growing trend,
social media is here to stay!
