Social media marketing refers to gaining attention through social media sites. Different social media sites provide different social actions, like sharing updates on Twitter or photos on Facebook. Social media helps discover new content and build links to support search engine optimization efforts. Facebook has over 2 billion active users and allows targeting ads by location, demographics, and interests. LinkedIn is a professional social network for career and business networking rather than direct consumer marketing. Instagram is a visual platform used to introduce products and grow brand awareness. Twitter is an information network of 280-character messages used to discover and share information. YouTube has massive traffic that validates video marketing as a growing trend, with 80% of internet traffic now being video.

1. What Is Social Media Marketing?
Social media marketing refers to the process of gaining traffic or attention
through social media sites.
Social media itself is a catch-all term for sites that may provide radically different
social actions. For instance, Twitter is a social site designed to let people share
short messages or “updates” with others. Facebook, in contrast is a full-blown
social networking site that allows for sharing updates, photos, joining events and
a variety of other activities.
Social media often feeds into the discovery of new content such as news stories,
and “discovery” is a search activity. Social media can also help build links that in
turn support into SEO efforts. Many people also perform searches at social media
sites to find social media content. Social connections may also impact the
relevancy of some search results, either within a social media network or at a
‘mainstream’ search engine.
Facebook
Facebook is big. As the largest social network in the world, it has more than 2.23
billion active users. Do you have idea how many users log in to facebook daily
62%.
Facebook was unknown a decade ago but billions of people are using it today.
And perhaps more importantly, with that momentum, do you think there will be
anything that will stop it? Will it go from billions of active users to millions or even
thousands over the next decade? Probably not. Facebook is here to stay.
And with such a large user base, ignoring Facebook really isn’t an option for most
marketers. You can bet your ideal market is using Facebook nearly every day. The
question is: how do you target all of those users with your marketing?
The good news is that the Facebook advertising platform allows to target by
location, demographics, and interests.

2. How Can You Market on Facebook?
Facebook has three tools (pages, ads, and groups) that can be used by anyone.
Each of these options has its own purpose, and they can be combined for greater
reach.
Pages
Facebook pages are similar to profiles, but for businesses, organizations, and
public figures. Users can “Like” a page, which means they’ll automatically receive
updates from that page in their news feed. Users also have the option to “Like” a
page but not follow it. (Users also can follow some profiles.)
While profiles require a mutual relationship between friends, pages can be liked
by anyone, without a requirement for the page creator to accept a fan. They also
don’t have a restriction on the number of friends/fans they can have (unlike
profiles, which are limited to 5,000 friends).
Advantages: Pages are free and easy to set up.
Ads
Facebook offers a fantastic targeted advertising platform. You can create ads
targeted at specific geographic areas, ages, education levels, and even the types
of devices used for browsing.
Linkedin
LinkedIn isn't just for professionals and job seekers. Sure, millions of professionals
use LinkedIn every day to grow their networks and their careers, but did you
know you can use LinkedIn to grow your business, too? From making connections
to generating leads, establishing partnerships and creating better brand
awareness, LinkedIn makes an invaluable addition to your digital marketing
strategy.
At its core, LinkedIn is a professional social network. It's all about career
development, professional connections, industry discussions and other types of

3. business-related activities. It's not like other social media marketing platforms,
such as Facebook, Twitter or Instagram; there, businesses have direct access to
consumers that they can easily market to with status updates, images and other
casual posts.
Moreover, unlike LinkedIn, brand followers on these other social networks
already expect or are at least aware that companies use the platforms to sell their
products and services. This is definitely not the case on LinkedIn, where blatantly
pushing your business, spamming and obvious hard selling is highly frowned
upon. Because the network consists of a totally different audience, LinkedIn
marketing requires a different type of approach to get the results you want.
Instagram
Instagram is a social media marketing platform used for growing brand awareness
and introducing products. 70% of Instagram users have spent time looking up a
brand on the platform. Instagram allows you to promote your brand and product
in a friendly, authentic way without directly selling to your customers.
Okay, so you’re officially fired up about Instagram but maybe you’re unsure about
how to get started. No problem! We understand that a visual, in-the-moment
platform like Instagram can be a little intimidating at first. That’s why we’ve
created the ultimate Instagram marketing guide.
 INSTAGRAM HAS 700 million monthly active users.
 OVER 95 million photos and videos are shared on Instagram every day.
 MORE THAN 75% of Instagram’s user base consists of people living outside
the U.S.
Twitter
What is Twitter?
Twitter is an information network made up of 280-character messages called
Tweets. Millions of people, organizations, and businesses use it to discover and
share new information.

4. • It has approximately 307 million active users who send around 500 Million
tweets per day. Immediate connections
• No apps or groups, just conversation
• No barriers to engage in relationships
• It’s a great way to get to know people!
What can Twitter do for my organization?
• Provide a way to receive feedback
• Direct traffic to your project
• Provide information about your work
• Connect you to your target audiences
• Raise awareness about your campaigns
How is Twitter different than Facebook?
• More immediate
• More “newsy”
• More concise
• Better for finding out information about you
• Fewer barriers to entry
YouTube
• YouTube has massive traffic and viewers which only validates the fact
that video marketing is a growing trend.
• In fact, in the last few years at least 80% of all internet traffic was video.

5. • Video is where the web is going. The move toward video has reached
critical mass, a tipping point where the momentum will swing and things
will all start to speed up.
• For online and offline Business owners and internet marketers, YouTube
Marketing is an essential strategy to take advantage of the web’s massive
shift toward video.