The content strategy proposal recommends creating engaging content to establish the client consulting firm as niche thought leaders. It suggests highlighting the firm's collaborative model and team success stories. A content audit found the website lacks interactive elements. The strategy proposes developing shareable stories on social media to attract talent and clients by portraying the growth culture and showcasing performance data. Metrics like traffic, engagement, and ROI will track the strategy's effectiveness.
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
Digital Media Consulting Proposal Powerpoint Presentation SlidesSlideTeam
This era is a complete digital era. Our way of living has drastically changed ever since technology and digitalization stepped into our lives. Almost 80% of the world's total population uses the internet. So, if you are a businessman and if your business doesn't exist in the online world, chances are you are losing most of your customers. In order to sustain in this competitive world, every company needs a social media presence. Companies that have time constraints approach the marketing agencies for social media services. And that's when your role comes into play. Address the needs of your customers and offer your expert services by incorporating our Digital Media Consulting Proposal PowerPoint Presentation Slides. With the help of our aesthetically-designed cover letter, introduce your proposal citing the importance of a social media presence. Accurately mention the table of contents like project goals, process, investment, company overview, past experience, statement of work, and contract. Begin by explaining your project goals and showcase the primary focus areas of your strategy with the assistance of our content-ready social media PowerPoint theme. Clearly explain your plan of action that is kick-off meeting, social media optimization, plan development, channel plan, content calendar, and engagement plan. Employ our topic-specific web media PowerPoint template to depict the scope of services like research, posting schedule, content calendar, planning, customer engagement, and channel selection. Utilize our visually-engaging PPT graphic to allot the time duration to each stage with the help of this attractive graphic design. Depict the cost estimation scheduled for each activity in a tabular format. Exhibit the types of packages created by you to meet all the customer needs. Showcase company details and list your past achievements to build credibility by leveraging our Internet media PPT slideshow. Make a mark by downloading our powerful proposal template. https://bit.ly/31UovVU
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
This marketing plan template was developed as a marketing tool for small businesses and nonprofit organizations to create successful marketing campaigns. Online or telephone assistance can be obtained using the enclosed links. In person consulting is available in the Dayton area.
A more complete slide presentation is available by request to art@ohiobusinesshelp.com
Social Media Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Management Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bdxx3H
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
Digital Media Consulting Proposal Powerpoint Presentation SlidesSlideTeam
This era is a complete digital era. Our way of living has drastically changed ever since technology and digitalization stepped into our lives. Almost 80% of the world's total population uses the internet. So, if you are a businessman and if your business doesn't exist in the online world, chances are you are losing most of your customers. In order to sustain in this competitive world, every company needs a social media presence. Companies that have time constraints approach the marketing agencies for social media services. And that's when your role comes into play. Address the needs of your customers and offer your expert services by incorporating our Digital Media Consulting Proposal PowerPoint Presentation Slides. With the help of our aesthetically-designed cover letter, introduce your proposal citing the importance of a social media presence. Accurately mention the table of contents like project goals, process, investment, company overview, past experience, statement of work, and contract. Begin by explaining your project goals and showcase the primary focus areas of your strategy with the assistance of our content-ready social media PowerPoint theme. Clearly explain your plan of action that is kick-off meeting, social media optimization, plan development, channel plan, content calendar, and engagement plan. Employ our topic-specific web media PowerPoint template to depict the scope of services like research, posting schedule, content calendar, planning, customer engagement, and channel selection. Utilize our visually-engaging PPT graphic to allot the time duration to each stage with the help of this attractive graphic design. Depict the cost estimation scheduled for each activity in a tabular format. Exhibit the types of packages created by you to meet all the customer needs. Showcase company details and list your past achievements to build credibility by leveraging our Internet media PPT slideshow. Make a mark by downloading our powerful proposal template. https://bit.ly/31UovVU
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
This marketing plan template was developed as a marketing tool for small businesses and nonprofit organizations to create successful marketing campaigns. Online or telephone assistance can be obtained using the enclosed links. In person consulting is available in the Dayton area.
A more complete slide presentation is available by request to art@ohiobusinesshelp.com
Social Media Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Management Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bdxx3H
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
Content Marketing Strategy for Elefint Designs, a small design studio based in San Francisco. This report outlines some basic frameworks for a successful content marketing strategy, and proposes a core strategy of producing content based on Elefint's relationship with it's current and previous clients.
Social Media Post Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Post Management Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fAO1nn
Free Marketing Brief Template for an Influencer CampaignKlear
Here we’ve created a free template that gathers everything you need to share as a brand with the influencer. This template will help you work closely with the influencers in the initial creative process. Use it to manage all the information both of you need in order to run a successful campaign.
Read more about Influencer Marketing: http://klear.com/blog/
Looking for influencers? Check out the Influencers Search Engine on Klear: http://klear.com
Social Media Post Planning Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Post Planning Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fAfaHY
Unique creative content is integral for a comprehensive marketing plan. However, content isn’t simply just good writing. This guide to creating a content marketing plan will help you to understand the importance of a cohesive dynamic approach to content that will help you increase your search engine rankings and keep you ahead of your competitors.
Understanding the Role of Customer Advocacy Throughout the Customer JourneyInfluitive
Misia Tramp, VP of Customer Experience Strategy of Metia Group
Misia will reveal insight gathered during a study analyzing the key performance attributes of 13 major technology brands and the comparative effectiveness of their customer advocacy and reference programs against seven drivers of success. A detailed executive summary of the research will be shared with all Advocamp delegates after the conference. The insights clearly point to specific strategies and tactics to optimize experiences for advocacy throughout all stages of the customer journey.
Live Webcast: Demystifying Targeting on LinkedInLinkedIn
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
You'll come away from this webcast with a firm grasp of:
- How LinkedIn targeting works
- Targeting best practices to drive results
- How to achieve your account-based marketing objectives
If your company needs to submit a Marketing Communications Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bo7s1P
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
Content Marketing 2021- Trends & 6 Step Plan WriteDesign
Do you know 86% of B2C companies regularly use content (SEO, social media creatives, blogs, video and email marketing) as part of their marketing? 91% of B2B companies have already implemented content marketing in their strategy. In Asia, up to 83 % of new business owners and entrepreneurs do not invest in content marketing regularly. Content marketing is not just content. It is much deeper than plain writings on a website. It focuses on customers, anticipates their interests/queries, and builds a plan of action around addressing those concerns. Content marketing is an asset. It brings tangible results for a business. Various channels reach, engage, and convert audiences into brand loyalists.
Are you measuring what matters? If you want to improve your student recruitment strategy, data will give you the insights you need to optimize every stage of the admissions funnel.
Our webinar, Critical KPIs to Measure your School’s Digital Marketing Success outlines the key performance indicators (KPIs) that schools should be tracking from the moment a prospective student inquires, to application, and enrollment.
We hope this presentation will help you learn how to measure your digital marketing initiatives for maximum recruitment success
Consult Australia Tasmania Seminar - Proactive Business DevelopmentSarah Edson
Proactive business development tips and techniques for consultants to deliver more work!
Are your business development practices the right ones?
This session will help you win more business, differentiate yourself from your competitors and help you build your consulting practice. Presenter Kym Williams will work through how to build your pipeline, increase repeat work and referral opportunities and also take you through the meetings and structures you need to proactively put in place to engage your entire team around business development.
The presentation will:
· Work through how to build your pipeline, increase repeat work and referral opportunities
· Take you through the meetings and structures you need to proactively put in place to engage your entire team around business development.
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
Content Marketing Strategy for Elefint Designs, a small design studio based in San Francisco. This report outlines some basic frameworks for a successful content marketing strategy, and proposes a core strategy of producing content based on Elefint's relationship with it's current and previous clients.
Social Media Post Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Post Management Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fAO1nn
Free Marketing Brief Template for an Influencer CampaignKlear
Here we’ve created a free template that gathers everything you need to share as a brand with the influencer. This template will help you work closely with the influencers in the initial creative process. Use it to manage all the information both of you need in order to run a successful campaign.
Read more about Influencer Marketing: http://klear.com/blog/
Looking for influencers? Check out the Influencers Search Engine on Klear: http://klear.com
Social Media Post Planning Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Post Planning Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fAfaHY
Unique creative content is integral for a comprehensive marketing plan. However, content isn’t simply just good writing. This guide to creating a content marketing plan will help you to understand the importance of a cohesive dynamic approach to content that will help you increase your search engine rankings and keep you ahead of your competitors.
Understanding the Role of Customer Advocacy Throughout the Customer JourneyInfluitive
Misia Tramp, VP of Customer Experience Strategy of Metia Group
Misia will reveal insight gathered during a study analyzing the key performance attributes of 13 major technology brands and the comparative effectiveness of their customer advocacy and reference programs against seven drivers of success. A detailed executive summary of the research will be shared with all Advocamp delegates after the conference. The insights clearly point to specific strategies and tactics to optimize experiences for advocacy throughout all stages of the customer journey.
Live Webcast: Demystifying Targeting on LinkedInLinkedIn
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
You'll come away from this webcast with a firm grasp of:
- How LinkedIn targeting works
- Targeting best practices to drive results
- How to achieve your account-based marketing objectives
If your company needs to submit a Marketing Communications Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bo7s1P
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
Content Marketing 2021- Trends & 6 Step Plan WriteDesign
Do you know 86% of B2C companies regularly use content (SEO, social media creatives, blogs, video and email marketing) as part of their marketing? 91% of B2B companies have already implemented content marketing in their strategy. In Asia, up to 83 % of new business owners and entrepreneurs do not invest in content marketing regularly. Content marketing is not just content. It is much deeper than plain writings on a website. It focuses on customers, anticipates their interests/queries, and builds a plan of action around addressing those concerns. Content marketing is an asset. It brings tangible results for a business. Various channels reach, engage, and convert audiences into brand loyalists.
Are you measuring what matters? If you want to improve your student recruitment strategy, data will give you the insights you need to optimize every stage of the admissions funnel.
Our webinar, Critical KPIs to Measure your School’s Digital Marketing Success outlines the key performance indicators (KPIs) that schools should be tracking from the moment a prospective student inquires, to application, and enrollment.
We hope this presentation will help you learn how to measure your digital marketing initiatives for maximum recruitment success
Consult Australia Tasmania Seminar - Proactive Business DevelopmentSarah Edson
Proactive business development tips and techniques for consultants to deliver more work!
Are your business development practices the right ones?
This session will help you win more business, differentiate yourself from your competitors and help you build your consulting practice. Presenter Kym Williams will work through how to build your pipeline, increase repeat work and referral opportunities and also take you through the meetings and structures you need to proactively put in place to engage your entire team around business development.
The presentation will:
· Work through how to build your pipeline, increase repeat work and referral opportunities
· Take you through the meetings and structures you need to proactively put in place to engage your entire team around business development.
How to Engage Your Customer's Top Level ExecutivesAmity
CSMs are proficient at talking to customer champions and their teams, but in order to secure renewals, expansions, and opportunities, there's another person you need to talk to: the one who signs the checks.
Learning how to engage top executives means more effective QBRs but also a better chance at preventing churn.
It's your responsibility as a CSM to get the executives engaged in the first place. Once you have your champion's boss at the table, you need to navigate high-level business strategy conversations without wasting anyone's time.
Content Marketing Process (Learning With the IDM) JosefJames3
This PowerPoint outlines the learning from the IDM professional certificate in content marketing that I took. The content is rearranged into a process that I delivered to my team.
These slides compliment the webinar titled "People Culture - Whats it all about" presented by Paul Addy from Positive People HR.
Withing the webinar, Paul explores:
* What company culture is and how to better define it
* Articulating what the drivers of an engaged team are
* Some of the tools available to measure your employee engagement and your people culture
To listen to the full webinar recording, please visit http://shorebird-rpo.com/free-webinars/item/people-culture-whats-it-all-about
Is your company having trouble driving more revenue from current clients?
Are you losing your current clients to competitors?
Watch this presentation to learn how to build B2B strategic account teams to generate 3X more revenue and profit than originally believed, within a short period of time.
Video Marketing 101: Tactics to go from vendor to marketing partnerIan Servin
Tactics for building better creative relationships with your clients and providing value beyond the deliverable. Video marketing is about so much more than just making videos, it's about making an impact to your client's business.
Presented at WistiaFest 2017.
PR is one of the most cost-effective way of marketing your brand. It is incredibly valuable when you have a limited budget to publicize and advertise your business.
Where to start when building a content strategyRichard Willner
Where to start when building a content strategy - and why it is so important to your business' success online. Discover the different outputs for content and how it can be used across your digital marketing efforts.
Imagine Being able to:
- Consistently receive quality business appointments to attend.
- Focus more on the appointment, less on getting the appointment.
- Partner with a professional development team that is dedicated to you and is trusted in education.
- Be welcomed by businesses who want to meet you, in many cases excited to meet you.
- Spend more time developing longer term client relationships.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Client’s Vision
To establish as ‘thought leaders’ in an over- populous marketplace and
‘differentiate’ the brand for its clients, recruits, and industry
Content Team’s Mission
To create a plan that differentiates client as a niche player by streamlining content,
highlighting their co-delivery model, sharing effective team stories thereby
improving their clientele.
3. Associates: Clients:
2-15 years
experience
in business
consulting
Help solve
problems
Passionate,
Ambitious,
Team player
Desire for
growth
Refine skills
Have business analysis or project management needs
Seek for best solutions for their problems and ROI
Need the most talented and experienced consultants
Target Audience
4. Target Segment Persona
Stacy – 25 year old
MBA, Foster School of Business
• Looking for a challenging and fun
team to work with
• Wants a firm that can give one-on-one
mentorship and professional
development
• Looking for a financial analyst to
prepare plans, forecasts and reports
• Wants consultants who can work
without much guidance, limited budget
and tight deadline
Dan – 35 year old
Director of Marketing, PR Software
70 % 30 %
5. 2
2.5
3
3.5
3.5
4.5
Point B
CLIENT
North Highland
Bridge Partners
Slalom Consulting
Accenture
Content Quality
Rating Factors
• Layout
Easy to browse
• Taxonomy
Easy to Navigate
• Messaging
Easy to understand
Competitive Analysis
6. Competitive Analysis
Accenture Slalom
Consulting
Point B Bridge
Partners
CLIENT
91
58
52
28 28
Search ability
• Less sharable content like
white paper not linked to
social platforms or blogs
• Less relevant content
which reduces
engagement
Page Authority is a metric for how well
a given webpage is likely to rank in
search results.
7. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Scale
Scale
• The website is mainly text descriptions and a
few photos.
• Interactive and sharable elements are generally
missing on the website
• Facebook and LinkedIn channel were created,
but photos on Facebook is less professional
look.
• Most of the content is well written and reflects
the company’s core co-delivery module and
team efforts, but professional research
publications or materials are not found.
• Call for actions buttons are not highlighted
Content Audit Highlights
8. Content Strategy Statement
Create an interactive platform that creates a DESIRE, attracts talent,
engages through fun credible stories to establish client as a niche player
in producing quality associates and effective business solutions
Our content, and interact
Audience:
Associates (desire to join), Clients (desire to hire)
Voice/ Tone:
Engaging & credible It’s all about about our main goals.
9. • Paint picture of growth & passionate work
culture - Example: Whenever you join,
however long you stay, this experience
lasts a lifetime.
• Show performance data/recognition -
Example: We were voted “Best Firm to
Work For” by Seattle Consulting Magazine
• Repeat Engagement - Example: Have a
question? Ask anything and we will try our
best to answer. Or just say Hello!
PRIMARY MESSAGE DURING HIRING SEASON
Stacy – 25 year old
MBA, Foster School of Business
Message Architecture
10. • Personalized approach - Example: Spring Tax
Season: Reach out to our dynamic team for
planning, reporting and maintaining a stress-
free tax filing. Enjoy Spring.
• Targeted language - Example: Planning
season: How can we best maximize the launch
of your next product? Ask our specialists.
• Incentivize
• Highlight nurturing long-term relationships
• Highlight NGO, non-profit collaborations
• Show growth data/ research
PRIMARY MESSAGE DURING NEW BUSINESS SEASON
Dan – 35 year old
Director of Marketing,
PR Software
Message Architecture
11. Tone & Voice
Spectrum
PASSIONATE
TRUSTWORTHY EDGY
FUN
WITTY
OPEN
ENERGETIC
AUTHORITATIVE
CREDIBLE
ACCURATE
KNOWLEDGEABLE
CONFIDENT
PROFESSIONAL
INTERACTIVE
NICE
WARM
CONSULTIVE
GENUINE
FRIENDLY
EXCITED
FACUTAL
RESPONSIBLE
HELPFUL
BRIGHT
CURIOUS
FAITHFUL
ACCOUNTABLE
DEPENDABLE
CARING
Human 2 Human
NOT
Business 2 Business
POSITIVE
DIFFERENT
CRISP
CONCERNED
DIRECT
SIMPLE
RESPONSIBLE
APPROACHABLE
IMPARTIAL
SUPPORTIVE
AUTHENTIC
CHEERFUL
JUST
TRANSPARENT
CLIENT
12. • Death to B2B blah – Do not over complicate the message
• Many writers, one brand – Align brand voice/tone across all distribution channels
• Consistency is key – Style guide for editorial team
FRESH
(Headline)
HONEST AUTHORATATIVE
DOs Passion first - Meet
our team.
We will be real, even if that
means being occasionally silly, a
little less than perfect, and
sometimes more than a little
dorky.
Don’t let taxes slow
you down – Get help
from the best
DON’Ts Seasoned veterans
guide us
All client associates are required to
pursue professional certifications,
such as PMP, CBAP, ITIL or Six
Sigma
We effectuate skilled
business tax
preparation
Sample Suggestions on Style Guide
13. Taxonomy
Who We Are
Our Mission
Core Value
Why We Are
Different
What We
Offer
Research
Highlights
News &
Awards
Clients
Needs
Testimonials
Meet The
Team
Culture
Leadership
Join Us
Contact Us
Bellevue
Denver
14. Quarterly Timeline
Creation
• Focus on creating
content
• Follow seasonal
conversation cycle
and adjust the
messaging
Distribution
•Focus on getting the
words out
• Disseminate
content on different
platforms
Measurement
• Collect content-
related data
information and
focus on analysis
• What work and
what not work
• Lay the foundation
for next quarter’s
content creation
15. Content Checklist
Checklist Quality Question Status
Voice / Style Does the content follow the voice/tone and style
guideline?
Spelling/ Grammar Are there misspellings?
Share Ability Is the content sharable?
Distribution Which platform to put the content?
Monitor Metric How many clicks and views?
What is the average visit duration?
What are the referrals (sources)?
How many likes/ shares?
Revision / Improvement What edits can we make?
16. Final Recommendations
Long – Term
• Align brand statement and page
content
• Add visible Call- to Action button
• Publish research paper for every
service industry
• Develop a responsive site
• Add more visuals and interactive
elements. e.g. – animations/videos
• Focus on existing social platforms
• Create a style guide and swear
by it!
• Measure results – use AB testing
• Track metrics and re-visit goals
Short – Term
• Continue focus on quality, not quantity
• Add testimonials in Video format
• Stick to creating original content
• More specific measurements to track
progress
• Expand social media outreach
• Hire a content team
• Track Return on Investment (ROI)
17. Raise Brand Awareness
Goal
• Achieve BUZZ around brand
• Demonstrate brand attributes: Niche, thought
leader, credible
• Attract audience
Measurement
• Analyze users opinion on social media
• Frequent surveys, emails, and feedback from
client
Success Metrics
18. Increase Engagement
Goal
• Conversational voice & tone
• Easy searchability of brand name
• Users find content relevant and useful
Measurement
• Month on month increase in page views and
page duration
• Conversions through website
• Analyze the content which is most visited
Success Metrics
19. WORKFLOW – Content CreationCONTENTTEAMADMINISTRATOR
Content
Need
Draft
Goals
Collect
Content
Draft New
Content
Revise
Copy
Schedule
Publish date
Publish
Review
Require
Approval
YES
N
O
20. Roadblocks & Possible Solutions
• Short of content creation, and current content maintenance team is not stable enough
Solution:
Use an agency or hire individuals on contract temporarily for generating content
• Funding is limited
Solution:
Have a plan B. Improve quality of photos and important elements first. In the long run,
when funding is available, the company can add more multimedia elements.
• Confusion in execution and misalignment
Solution:
Establish accountability: who is doing what? Where? When?
Check the measurement indicators.
21. • Increase inbound links
• Easy usability, searchability of
brand
Success Metrics: Increase Traffic & Social Sharing
Goal
• Incremental visits, page views
• Incremental Traffic through organic
search
• Increase in Link shares – Work culture &
Research Papers
• SEO
Measurement
Editor's Notes
Target Audience:
Associates:
A range of recruits from 2-15 years experience in business consulting industry
Passionate, Energetic, Ambitious, a team player
Desire for growth in industry knowledge and refining skills
Desire for joining a process which helps solve our clients problems
Clients:
Have business analysis or project management needs, which might related to different industries and business functions
Seek for the most talented and experienced consultants to come up with best solutions.
What we are? What we do? Meet ‘your’ TEAM
Target Audience – Clients & Associates – Create Personas
Vision & Mission
The website is mainly consist of texts and descriptions, accompanied with a few photos.
Client is building the Facebook page and LinkedIn page. But photos on Facebook seem to be random and less professional look.
Interactive elements are generally missing on the website
Most of the content is well written and reflects the company’s core co-delivery module and team efforts. but professional research publications or materials are not found.
Have client testimonials, but lack of showing who are major clients.
Call for actions buttons are not highlighted (for example: apply button for job seekers; content sharing function)
How:
Create most content on website and other social media channels by client to ensure the quality.
But keep it interactive. Listen to the voice from the targeted audience and interact with them.
Audience:
Client focuses on recruiting the best associates. So creating a desire for talents to join and work with the smartest people.
Also, clients are crucial to business expansion. A desire for clients to work with the best team to solve their problems.
Voice/Tone:
Reflect the fun work culture and brand image of organization, so content should be engaging
As a business consulting firm, credibility is important to both employees and clients. Create professional and credible content.
For associates
Inspire - Paint picture of growth and passionate work culture - Whenever you join, however long you stay, organization’s experience lasts a lifetime
Or Our Brice Budke’s short film is premiering at SXSW. How awesome is that!
Show performance data/ recognition (Client voted best employer in Seattle's Magazine)
Repeat Engagement - Have a question? Ask Anything and we will try our best to answer. Or just say Hello!
Q 2 (for Clients)
Personalized approach
Spring Tax Season? - Enjoy the Spring. Reach out to our dynamic team for planning, reporting and maintaining a stress-free tax filing.
Planning season? - How can we best maximize the launch of your next products? Ask our specialist.
Incentivize
Highliht nurturing long-term relationships -
Highlight NGO non-profit collaborations
Show growth data
For Clients
Personalized approach
Spring Tax Season? - Enjoy the Spring. Reach out to our dynamic team for planning, reporting and maintaining a stress-free tax filing.
Planning season? - How can we best maximize the launch of your next products? Ask our specialist.
Incentivize
Highliht nurturing long-term relationships -
Highlight NGO non-profit collaborations
Show growth data
SECONDARY MESSAGE CAN CHANGE VICE-VERSA
Original Content – Mark and team…will take vendors help to give it stronger structure
Create Voice – tone spectrum. See Example!
Loft9 messaging strategy recommendations
Death to B2B blah – do not over complicate the message
Many writers but one brand - Align brand voice/tone across all distribution channels
Consistency is key- Suggestions on style guide/book for editorial team.
Source: Moz: The TAGEFEE code (http://moz.com/about/tagfee)