The document discusses how businesses can use social media for branding, customer engagement, competitive research, and lead generation. It recommends that businesses assess their available resources before choosing social media channels to use. It also outlines key roles for stakeholders who own the brand and social media specialists who implement strategies. Finally, it provides steps for businesses to create social media accounts, build networks, engage communities, share content, and measure results.

1. B2B IN SOCIAL MEDIA How B2Bs Can Fit In Arge Roque, SEO/Social Media Specialist

2. SOCIAL MEDIA Websites that encourage community interaction Provide a venue for sharing content Give room for exchanging ideas Market place for new partnerships

3. SOCIAL MEDIA Photo-sharing websites Video-sharing websites Slides-sharing websites Event websites Wikis Networking websites Blogs Forum websites Bookmarking websites

4. B2B in SOCIAL MEDIA Why take the plunge? Brand awareness Customer engagement Competitive research Leads generation

5. WHEN IS THE BEST TIME TO JUMP IN? NOW is the best time to take part in social media!

6. WHERE TO BEGIN? Before choosing which social media channel you could get in to, assess the resources that you have. What available resources can I share to the public?

7. WHO’S GOING TO DO IT? Social Media Roles I have a need but don’t know how to get it. I can help you get what you need. STAKEHOLDER owns the brand and the content gives the go-ahead on social media strategies reaps the benefits of these strategies SOCIAL MEDIA SPECIALIST formulates strategies to create a presence for the brand in social media implements approved propositions represents the stakeholder in social media

8. HOW DO WE DO IT? STEP 1: Create an account in your preferred social media website and introduce your company. STEP 2: Build your own network. Find like-minded individuals or groups and engage them in a conversation. STEP 3: Offer your company’s products and/or services as solutions to problems which fellow members may have. STEP 4: Share company-related content (news, videos, photos) which can provide value to the community. STEP 5: Maintain an always on presence by updating contributions on a regular basis. STEP 6: Take part in community discussions as often as possible.

9. Always think of what you can GIVE rather than what you will RECEIVE from the community.

10. WHAT’S NEXT? Measure the effect of social media to your web traffic. Determine the impact of social media to your ROI. Tweak your social media profile as necessary.

11. THANK YOU 