This document discusses using social media for customer service and promotion. It provides a list of various social media platforms organized by type, such as blogs, microblogging, social networking, business networking, events, brand monitoring, collaboration, multimedia, reviews and opinions, and entertainment. It emphasizes that having goals that make sense for your business is important. It also recommends conducting a consumer audit and content audit, defining goals, selecting relevant social media sites, establishing rules of engagement, creating an editorial calendar, understanding community principles, starting conversations to get feedback, and having a plan to monitor, engage, adjust and evolve social media use over time. The key message is that social media use should not be self-focused but should have the goals

1. Social media
for customer service
and promotion
Drew Geldart
Marketing Manager
@DrewGeldart

2. Your website is
irrelevant

6. It’s not all
about you

7. Have goals
that make sense
for your business

11. Communication
Blogs: Blogger, Livejournal, Opendiary, Typepad, Wordpress,
ExpressionEngine, Xanga
Microblogging / presence applications: FMyLife, Jaiku, Plurk, Twitter
Tumblr, Posterous
Social Networking: Facebook, Geni.com, Hi5, LinkedIn, Myspace, Orkut,
Ozone, Xing, Bebo, Bigtent
Business networking: LinkedIn
Events: Upcoming, Eventful, Eventbrite, Meetup.com

12. Brand Monitoring
Social media monitoring: Klout, Hootsuite, Twittersearch,
Social mention, Technorati, Google Alerts
Social media analytics: Radian6, Sysmos
Information aggregators: Netvibes, Twine, Hootsuite
Collaboration
Wikis: Wikipedia, PBWorks, Wetpaint
Social bookmarking: Delicious, Stumbleupon, Google Reader, CiteULike
Social News: Digg, Mixx, Reddit

13. Multimedia
Photography and art sharing: Flickr, Photobucket, Picasa,
Smugmug
Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo
Livecasting: Ustream, Justin.tv, Stickam, Skype, OpenCU
Music and audio sharing: Myspace, The Hype Machine, Last.fm
Presentation sharing: slideshare, scribd, prezzi (slide creation and
sharing)

14. Reviews and opinions
Product reviews: epinions.com, Mouthshut.com
Business reviews: Customer lobby, yelp.com
Community Q&A: Yahoo! Answers, WikiAnswers, Askville
Entertainment
Media and entertainment platforms: Cisco Eos
Virtual Worlds: Second Life, The Sims online
Game sharing: Miniclip, Kongrgate

15. Strategy

16. Don’t have the
resources
My customers aren’t
on social media
There’s no ROI

18. Image
source:
h.p://www.calliflower.com/

20. image
source:
share.tv.org

21. “Open Brand” culture
Participation
Dedicated resource
Integrate measurement & ROI

22. Consumer audit and a content audit
Define your goals
Select social media websites to
engage in
Rules of engagement

23. Editorial calendar
Understand community principles
Start conversations to get feedback
Game plan for potential risks

32. It’s not all about you
Know what you want to improve
Have a plan and share it
Monitor, engage, adjust, evolve

33. Drew Geldart
email: drew@karo.com
twitter: @drewgeldart
@karogroup
Today’s presentation: Slideshare.com