Social Media Marketing Strategies for Social Ventures
The session, presented by Cheryl Contee, reviewed core principals and strategies for successful social media marketing campaigns, customer outreach, and follow through.
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
Government stands to benefit greatly by incorporating social media tools. However, it needs to think about the strategy it will employ to be impactful.
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
Government stands to benefit greatly by incorporating social media tools. However, it needs to think about the strategy it will employ to be impactful.
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Social Media Marketing: Tips and TricksRipple6, Inc.
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
We explore how social media fits – supporting various departments and strategies within your financial institution, including retail banking, branding, commercial and customer service. Presented at the Maine Bankers Association's Emerging Leaders Conference.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Social Media is Business: Law Firm Social Media Networking PresentationKelly Hoey
Social Media Networking presentation prepared for law firm, McCarter & English\'s 2012 partner retreat. Introduction to use of social media networking sites for business development, cross-selling and client relationship development.
NAASCOM Foundation invited me to speak on ‘Leveling Web 2.0 for social causes’ at their Connect IT forum at Bangalore on March 24, 2011. The presentation slides share insights and tactics that non profits can benefit from.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
The future of marketing lies in communities. Facebook, Twitter, YouTube - wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market AT them.
You have to consider how you engage with them, in turn creating a culture of brand evangelists. But it isn't easy. When we look at some of the most successful videos on YouTube, one of the most common themes is how they mix content together. As we begin to consider new, fun, engaging ways of interacting with communities, it is important to consider what role remixable media will play in promoting your brand.
Some brands have tried and failed. Some have found success. Others still are missing huge opportunities. Regardless, in the world of remixable media in marketing, there is value in giving away something for nothing.
A discussion of social media marketing approaches & tools, supported by real world examples of successful (and failed) marketing campaigns.
Presented by Colin Crook of Voce Communications and Amy Ganderson of The Nature Conservancy
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Social Media Marketing: Tips and TricksRipple6, Inc.
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
We explore how social media fits – supporting various departments and strategies within your financial institution, including retail banking, branding, commercial and customer service. Presented at the Maine Bankers Association's Emerging Leaders Conference.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Social Media is Business: Law Firm Social Media Networking PresentationKelly Hoey
Social Media Networking presentation prepared for law firm, McCarter & English\'s 2012 partner retreat. Introduction to use of social media networking sites for business development, cross-selling and client relationship development.
NAASCOM Foundation invited me to speak on ‘Leveling Web 2.0 for social causes’ at their Connect IT forum at Bangalore on March 24, 2011. The presentation slides share insights and tactics that non profits can benefit from.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
The future of marketing lies in communities. Facebook, Twitter, YouTube - wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market AT them.
You have to consider how you engage with them, in turn creating a culture of brand evangelists. But it isn't easy. When we look at some of the most successful videos on YouTube, one of the most common themes is how they mix content together. As we begin to consider new, fun, engaging ways of interacting with communities, it is important to consider what role remixable media will play in promoting your brand.
Some brands have tried and failed. Some have found success. Others still are missing huge opportunities. Regardless, in the world of remixable media in marketing, there is value in giving away something for nothing.
A discussion of social media marketing approaches & tools, supported by real world examples of successful (and failed) marketing campaigns.
Presented by Colin Crook of Voce Communications and Amy Ganderson of The Nature Conservancy
Describes the work of Lucidity London, a marketing consultancy, on behalf of KBH On-Train Media, a small outdoor advertising contractor which promotes in-train advertising across London and the South East.
Twitter for Journalists Utrecht june 11 2009Bart Brouwers
Presentation for the Utrecht School of Journalism (School voor de Journalistiek) on the request of Piet Bakker, lector (@pietbakker)
(NB dit is een aangevulde versie)
The Cretaceous was a period with a relatively warm climate, resulting in high eustatic sea levels and creating numerous shallow inland seas. These oceans and seas were populated with now-extinct marine reptiles, ammonites and rudists, while dinosaurs continued to dominate on land. At the same time, new groups of mammals and birds, as well as flowering plants, appeared. Until one day, a Meteor came, everything changed. After year 2000, along with the emergence of internet, the structure of human society change significantly. A lot of things which were hard to imagine became possible. This created huge impact on organizations and individuals. All in sudden, the way of innovation, the way of marketing and the way of doing business changed totally. Even the focus of doing business changed. As organizer and individual, in order to remain competent and relevant, we need to learn fast and adapt fast. The speed of responding to change became crucial survival strategy.
In this 2 hr talk, I am going to share my deliberate strategy and toolbox to deal in such change.
- The evolution / history of innovation, from tradition innovation to democratic innovation to extreme innovation
- Agile is about the need for speed of learning
- Deliberate learning strategy for:
*Unknown Unknown
*Known Unknown
*Known Known
*Unknown Known
- Journey toward excellence via a town called Agile
Social Venture Network Conference 2009 Social Mediacherylcontee
Presentation provided by Cheryl Contee entitled: "Tapping the Potential of Social Media" for social entrepreneurs at the 2009 Social Venture Conference.
This was the second lunch presentation of DSVP's Social Innovation Series. The presentation "Social Media for a Cause" was given by Kim Young, the forest and the trees.
What is social media_ The impact of social media.pdfDavid Due
Information and verbal exchange generation has changed rapidly over the last two decades, with the key improvement being the emergence of social media.
The tempo of change is accelerating. For instance, the increase of cell technology has played an important function in shaping the impact of social media. Globally, cellular gadgets dominate in phrases of general mins on line. They positioned the approach of connectivity anywhere, anytime on any tool in all and sundry arms.
Nonprofits and Gen Y: You Need a StrategySam Davidson
This is a session I led last week in West Virginia. I spoke to 100 nonprofit leaders about Gen Y, social media, and why they need a detailed strategy in place in order to be effective.
Nonprofits and Gen Y - You Need a Strategy to SucceedSam Davidson
This is a session I led last week in West Virginia for 100 nonprofit leaders about how to reach the next generation with their messaging. I discussed how Gen Y is changing the communication world and what makes for a good nonprofit strategy in reaching them effectively.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Mobilizing Communities in a Connected Age Funders EditionMargaret Stangl
The Mitchell Kapor Foundation and ZeroDividel share learnings from a recent report “Mobilizing Communities in a Connected Age.” Joined by staff from Color of Change and Netroots Nation, discover how philanthropic and nonprofit organizations are collaborating to use new technology tools to expand outreach, foster constituent loyalty, drive revenue, increase operational efficiencies, and spur innovation.
Discover how philanthropic and nonprofit organizations are collaborating to use new technology tools to expand outreach, foster constituent loyalty, drive revenue, increase operational efficiencies, and spur innovation.
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”
This webinar addresses best practices in the industry and offers practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development.
They discussed the latest and most cost effective strategies for winning over small business and nonprofit customers.
ZeroDivide set out to identify the key barriers to increased philanthropic investment in nonprofits' use of technology, recognizing there is tremendous interest and need by organizations based in underserved communities.
This project builds on the findings of previous studies, while contributing unique aspects to the conversation.
Download the full report http://bit.ly/gbM7AU
Crowdfunding leverages the power of the online crowd to raise money for charities and start-up businesses. This webinar provides an overview of the latest fundraising trend called "crowdfunding."
Three leading crowdfunding experts and innovators as they discuss crowdfunding models and how nonprofits and social enterprises can raise money and gain greater exposure through these web-based platforms.
Colin Mutchler is the Co-Founder of LoudSauce, Josh Tetrick is the founder of 33Needs and Tom Dawkins is co-founder of StartSomeGood.
Making Sense of Social Impact Investing Webinar - 11/1/10
Acronyms like IRIS, GIIRS, SROI, B Corp, Pulse, Social E-valuator - do you know what they mean?
They are all part of an emerging ecosystem of social impact measurement tools and practices .... But how they relate and what it all means for your organization's need to prove impact is murky.
Join nonprofit expert Paul Lamb and impact management guru Sara Olsen as Paul interviews Sara about what the alphabet soup spells for mission-driven organizations and funders.
Funding Your Social Enterprise: Approaches & Resources for NonprofitsMargaret Stangl
Third in a series, this webinar focused on Funding Your Social Enterprise: Approaches & Resources for Nonprofits
If you were wondering how and where to get additional funding for your venture, the panel of fundraising experts and practitioners discussed:
1. Types of funding available to nonprofit social enterprises
2. What foundations support social enterprise and what they look for
3. Innovative approaches to fundraising
In June 2010, Laura Efurd addressed the FCC Advisory Committee on Diversity for Communications in the Digital Age.
On behalf of ZeroDivide, Ms. Efurd presented recommendations to the FCC regarding policies and practices that will further enhance the ability of minorities and women to participate in telecommunications and related industries.
Understanding and using new media tools are critical skills for today’s health leaders. New media and health communication tools, including social media, blogs, digital storytelling, video, virtual communities, Twitter, mobile phones and more, provide powerful new ways for leaders to engage with each other, their constituencies and with communities worldwide.
Focusing on Approach & Outcomes: A hands on discussion of various social media marketing approaches & tools, supported by real world examples of successful (and failed) marketing campaigns.
Colin Crook, of Voce Communications, presents a practical understanding of how to conduct, measure, and monetize their Web-based marketing
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
2. Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.
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15. Evolving Digital Channels Controlled Information The Changing Landscape Community Defined Individually Defined Organization Defined CONTROL OF CONTENT User-Generated Content User-Controlled Immersive Environment Unstructured Semistructured Structured Access Find Participate Co-Create Share Collaborate
16. Campaign Components Target Audience Research Allies & Partners Message Strategy Spokespeople Measure of Success
32. Evolving Digital Channels Controlled Information The Changing Landscape Community Defined Individually Defined Organization Defined CONTROL OF CONTENT User-Generated Content User-Controlled Immersive Environment Unstructured Semistructured Structured Access Find Participate Co-Create Share Collaborate
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Editor's Notes
Requires “database marketing expertise, a savvy sales force, adequate e-mail management software, familiarity with the rules and regulations and a lot of patience”
http://tinyurl.com/yljz4o5
HispanicBusiness.com 2006 (plus Pew Hispanic Center 2007 report) Acculturated – in U.S. for at least a few years – 82% of hispanics online The findings also showed that the Internet continues to be the best source to make a final brand decision for most Hispanics online. This year, 68 percent of online Hispanics said the Internet was their best source for making a final brand decision, compared to 51 percent in a 2004 AOL study. The number of Hispanics doing price comparisons on the Web also continues to grow. The survey found 72 percent of respondents use the Internet to compare prices of products versus 61 percent two years ago. Hispanics are also are drawn to social networking sites. The survey found that 68 percent use instant messaging, 63 percent share photos online, 52 percent read or post blogs, 43 percent visit social networking sites, and 40 percent talk on a phone using the Internet. Nearly half, 43 percent, of acculturated Hispanics are online and watching TV at the same time, the study found. One third of unacculturated Hispanics are online and watching TV simultaneously
http://www.youtube.com/watch?v=0N5wzr5xeWI Campaign update: Starbucks and Ethiopia signed a distribution, marketing and licensing agreement today that ends their trademark dispute and brings them together in partnership to help Ethiopian coffee farmers. International relief and development agency Oxfam welcomes the agreement that has the potential to give farmers a fairer share of the profits for their world-renowned coffee brands, Sidamo, Harar and Yirgacheffe.The Starbucks Day of Action was a huge success, and Oxfam has you to thank! Thousands of activists, Ethiopian-Americans, and coffee lovers in more than a dozen countries -- from New Zealand to Scotland to the US -- visited Starbucks stores on Saturday, December 16.For more information Oxfam's work to protect coffee farmers' rights, or to find out how you can get involved, please visit
Campaign update: Starbucks and Ethiopia signed a distribution, marketing and licensing agreement today that ends their trademark dispute and brings them together in partnership to help Ethiopian coffee farmers. International relief and development agency Oxfam welcomes the agreement that has the potential to give farmers a fairer share of the profits for their world-renowned coffee brands, Sidamo, Harar and Yirgacheffe.The Starbucks Day of Action was a huge success, and Oxfam has you to thank! Thousands of activists, Ethiopian-Americans, and coffee lovers in more than a dozen countries -- from New Zealand to Scotland to the US -- visited Starbucks stores on Saturday, December 16.For more information Oxfam's work to protect coffee farmers' rights, or to find out how you can get involved, please visit