SlideShare a Scribd company logo
Convergence of Social Media & Search Bottom Line Results  SlideShare.net Viewers 2008
Why has Social Media Taken Off? … ..Consumers/Professionals trust their friends/colleagues
Why has Social Media Taken Off? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why has Social Media Taken Off? … ..and read blogs and interact with social networking sites
Social Media redefining SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yahoo! Answers appears throughout the SERPs: on the organic and a separate listing Social Media redefining SEO: Yahoo! Answers
Social Media redefining SEO: Google Co-Op Google is slowly integrating user generated guides, guides from partners and tags
Social Media redefining SEO: Digg ,[object Object],[object Object],[object Object]
Social Media redefining SEO: Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media redefining SEO: Social Bookmarking? Social Bookmarks Helping all search engines determine authority & rank sites If managed, can result in strong sales for corporations        Favorites        Google Bookmarks          Del.icio.us        Digg          Facebook        Furl          StumbleUpon        Yahoo MyWeb          Newsvine        Reddit          Technorati        Live Bookmarks          Yahoo Bookmarks        Twitter          Ask        myAOL          Slashdot        Fark          Simpy        Propeller          RawSugar        Blogmarks          Spurl        LinkaGoGo          Mister Wong        Wink          Backflip        Magnolia          
How Else Can Social Media be Used for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Social Media Case Study
e-Storm and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anything New & Exciting for 2008? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media & Search (SEO) - Convergence of two marketing channels - why you should care

  • 1. Convergence of Social Media & Search Bottom Line Results SlideShare.net Viewers 2008
  • 2. Why has Social Media Taken Off? … ..Consumers/Professionals trust their friends/colleagues
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  • 4. Why has Social Media Taken Off? … ..and read blogs and interact with social networking sites
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  • 6. Yahoo! Answers appears throughout the SERPs: on the organic and a separate listing Social Media redefining SEO: Yahoo! Answers
  • 7. Social Media redefining SEO: Google Co-Op Google is slowly integrating user generated guides, guides from partners and tags
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  • 10. Social Media redefining SEO: Social Bookmarking? Social Bookmarks Helping all search engines determine authority & rank sites If managed, can result in strong sales for corporations       Favorites       Google Bookmarks         Del.icio.us       Digg         Facebook       Furl         StumbleUpon       Yahoo MyWeb         Newsvine       Reddit         Technorati       Live Bookmarks         Yahoo Bookmarks       Twitter         Ask       myAOL         Slashdot       Fark         Simpy       Propeller         RawSugar       Blogmarks         Spurl       LinkaGoGo         Mister Wong       Wink         Backflip       Magnolia          
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