SlideShare a Scribd company logo
Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up their Game William Toll  @utollwi VP, Marketing  Yottaa
http://www.flickr.com/photos/telstar/1348916033/lightbox/
It’s OK to feel that you are being steamrolled by Social Media
http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/
It’s not OK to not stock the lake.
http://www.flickr.com/photos/janbrasna/176341008/
Talk  AT  Many
http://www.flickr.com/photos/viagallery/3440496547/
OR  Engage  WITH  Few
Product Managers and Product Marketers Can Help Stock The Lake! Produce Content and Share It to Be Found
Why Social Media? – Content Syndication
Why Social Media? Employee Evangelist Example - Dell
Why Social Media? Employee Evangelist Example - EMC
Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld
Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged
Example Community Page & Community Written White Papers
Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company  and Rackspace a cloud infrastructure company..
Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events
Social Media tools help a massive product launch over 41 products launched in one day by EMC
Social Media & Content Marketing Program Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employee Engagement & Thought Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactical Map: Social Media  - Strategy and Vehicles Press Releases Articles Flickr Facebook Delicious/Digg (s) Foursquare (s) Forums/Discussions Evangelist  (s) Promotion Blog(s) Twitter (s) YouTube (s) LinkedIn (s) Community Page Links on 3 rd  Party Directories(s) White Paper Events Page Webinar How-To-Video Podcast Slideshare (s) Case Study Customer Video Email Marketing Analyst Reports (s)= Multiple
Thank You! William Toll @utollwi VP - Marketing @Yottaa www.yottaa.com   [email_address]

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Social Media For Product Managers and Product Marketers - William Toll

Editor's Notes

  1. Product Camp Boston #PCampBoston ProductCamp Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up Their Game Presentation #2 – Mobile - Startup Track William Toll – VP Marketing Yottaa Twitter: @utollwi
  2. Example from www.theWHIR.com blog by William Toll
  3. HP takes advantage of VMWorkd
  4. Cloud and SaaS examples of User feeedback systems. Yottaa a Web Performance Optimization Company and Rackspace Featured Here