Social Media For Product Managers and Product Marketers - William Toll

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Product Managers and Product Marketers - How to leverage Social Media and Marketing to engage with customers and prospects. Part of session at ProductCamp Boston #PCampBoston PCampBoston

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Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up their Game William Toll @utollwi VP, Marketing Yottaa

http://www.flickr.com/photos/telstar/1348916033/lightbox/

It’s OK to feel that you are being steamrolled by Social Media

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Product Managers and Product Marketers Can Help Stock The Lake! Produce Content and Share It to Be Found

Why Social Media? Employee Evangelist Example - Dell

Why Social Media? Employee Evangelist Example - EMC

Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld

Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged

Example Community Page & Community Written White Papers

Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company and Rackspace a cloud infrastructure company..

Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events

Social Media tools help a massive product launch over 41 products launched in one day by EMC

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Tactical Map: Social Media - Strategy and Vehicles Press Releases Articles Flickr Facebook Delicious/Digg (s) Foursquare (s) Forums/Discussions Evangelist (s) Promotion Blog(s) Twitter (s) YouTube (s) LinkedIn (s) Community Page Links on 3 rd Party Directories(s) White Paper Events Page Webinar How-To-Video Podcast Slideshare (s) Case Study Customer Video Email Marketing Analyst Reports (s)= Multiple

Thank You! William Toll @utollwi VP - Marketing @Yottaa www.yottaa.com [email_address]

Town hall format discussion to explore the latest trends, opportunities, and potential bariers to delivering the next generation of social networking apps to the professional as well as the perconal/consumer market. Session wil consist of 5 min intros by panelmembers with expereince in social networking, location Based Services (LBS) , and mobile, followed by open discussion encouraging input, conversation and debate from all participants.

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Social Media For Product Managers and Product Marketers - William Toll

1. Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up their Game William Toll @utollwi VP, Marketing Yottaa

2. http://www.flickr.com/photos/telstar/1348916033/lightbox/

3. It’s OK to feel that you are being steamrolled by Social Media

4. http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/

5. It’s not OK to not stock the lake.

6. http://www.flickr.com/photos/janbrasna/176341008/

7. Talk AT Many

8. http://www.flickr.com/photos/viagallery/3440496547/

9. OR Engage WITH Few

10. Product Managers and Product Marketers Can Help Stock The Lake! Produce Content and Share It to Be Found

11. Why Social Media? – Content Syndication

12. Why Social Media? Employee Evangelist Example - Dell

13. Why Social Media? Employee Evangelist Example - EMC

14. Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld

15. Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged

16. Example Community Page & Community Written White Papers

17. Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company and Rackspace a cloud infrastructure company..

18. Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events

19. Social Media tools help a massive product launch over 41 products launched in one day by EMC

20.

21.

22. Tactical Map: Social Media - Strategy and Vehicles Press Releases Articles Flickr Facebook Delicious/Digg (s) Foursquare (s) Forums/Discussions Evangelist (s) Promotion Blog(s) Twitter (s) YouTube (s) LinkedIn (s) Community Page Links on 3 rd Party Directories(s) White Paper Events Page Webinar How-To-Video Podcast Slideshare (s) Case Study Customer Video Email Marketing Analyst Reports (s)= Multiple

23. Thank You! William Toll @utollwi VP - Marketing @Yottaa www.yottaa.com [email_address]

Editor's Notes

Product Camp Boston #PCampBoston ProductCamp Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up Their Game Presentation #2 – Mobile - Startup Track William Toll – VP Marketing Yottaa Twitter: @utollwi
Example from www.theWHIR.com blog by William Toll
HP takes advantage of VMWorkd
Cloud and SaaS examples of User feeedback systems. Yottaa a Web Performance Optimization Company and Rackspace Featured Here

Social Media For Product Managers and Product Marketers - William Toll

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