This document discusses how websites can add marketing value to businesses in the age of social media. It notes that websites are now dynamic hubs that are integrated with social media tools to both push content out and pull traffic in. The new communications model is many-to-many rather than one-to-many. Great content that is shareable on social media is key to getting noticed and building social capital and engagement. Blogging, linking to other sites, and social media activity can help boost a site's search rankings. Creating a dynamic website hub with social media elements and search optimization is recommended.

1. how your website can add marketing value to your business… … in the age of Social Media By Abigail Fisher & Rick Gann

2. website = brand portal Websites are the principal entry point to your brand or, brand portal

3. then… Traditional websites are static and not easily updated without a web developer

4. today… … websites are dynamic hubs: integrated with social media tools push content out pull traffic in

5. new communications model Formerly: one to many Today: many to many More people social networking than emailing: 67% social networking vs. 65% emailing Source: ReclaimingFutures.org

6. stats Social Media Revolution (video) 200 million – updated number of active Facebook users (with 300 million registered users) 133 million – number of blogs indexed by Technorati since 2002 (this is bigger beyond Technorati) 22.99 million - number of unique visitors to Twitter.com in June of 2009 (recent study revealed 54M accounts) 12.44 million – number of unique LinkedIn visitors in June, 2009 Source: http://thefuturebuzz.com/2009/07/10/future-marketing-trends/

7. marketplace drivers sharable content is the main social media marketplace driver: Add value Inform, engage or entertain Rules of engagement: listening is key entry point a hub to point to/from be open be authentic engagement builds social capital

8. content is king Great content gets you noticed IN/subscribe: blogs, links, RSS OUT/share: post comment Tweet Digg, Stumble, Delicious, etc Adam Singer, "10 Reasons Why Social is Your Future SEO Strategy"

9. popular social media apps Increase the sharability factor to get noticed Word Press

10. results are measurable Google Analytics SEO social media metrics What gets noticed? dynamic landing pages blogs links social media activity

11. blogging for ranking Getting in the game gets you noticed: 1) Blog to generate relationships 2) use links to boost ranking 3) there are no tricks 4) it’s about the user not the search engine

12. Adwords or Keywords? paid vs. organic search: paid placement funnel traffic track results links validated code titles & URL’s text not pictures meta tags site maps

13. free stuff Open Source software: Word Press Joomla Drupal Blogger easy CMS so ongoing maintenance is FREE

14. basic costs domain name hosting content design programming

15. be dynamic create a dynamic website HUB with Social Media elements and Search Optimization

16. resources http://www. hubspot . com/marketing-webinars/ http://www. netsquared .org/ http: //mashable .com/ http: //technorati .com/ http: //thefuturebuzz .com/2009/07/10/future-marketing-trends/ http: //garyvaynerchuk .com/ http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

17. Abigail Fisher [email_address] (415) 250-3990 Twitter: @abisail LinkedIn: http://www.linkedin.com/pub/abigail-fisher/0/822/918 Facebook: www.facebook.com/abigailfisher Rick Gann [email_address] (415) 260-8769 @wrgann www.facebook.com/wrgann