Mobile apps have become essential in daily life, offering better interfaces and functionalities than websites, leading to increased user engagement and time savings. They play a significant role in enhancing brand identity, customer loyalty, and sales growth for businesses by providing easy access and tailored communication. As technology advances, leveraging mobile app development is crucial for businesses looking to expand their customer base and improve sales.

1. Role of Mobile App Development
Tapcrew Mobile App Development

2. MOBILE APPS
Importance of mobile applications in everyday life
It is an undeniable fact that mobile has become one of the basic
necessities of life. The increasing advancements in mobile
technology, access to high-speed Internet, and the fascinating
communicative interface have so much to offer that none can turn
their heads away.
Moreover, the ease-of-use offered by mobile apps brings in
altogether an irresistible experience.
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3. THE NEED
Mobile Apps are better than Websites
o Mobile Apps have better interface, offering tailored
communication to users
o Mobile Apps do offer some offline functionalities too
o Due to better personalization, users spend more time on
apps
o Save time as apps are streamlined and work faster than
websites
o Allow saving your data even when you close the app
(e.g. shopping cart)
o You can access an app with a simple touch instead of
remembering any website address
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4. USE OF MOBILE APPS
o Social Media for networking
o Messaging & Calling Apps to chat and make calls
o Shopping Apps for online shopping
o Healthcare Apps for booking appointments, ordering medicines etc.
o GPS App for geo-location, especially while driving
o Educational Apps for students
o Gaming Apps
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Use of Mobile Apps in personal life

5. USE OF MOBILE APPS
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o Creates brand identity and awareness
o Proximity to customers
o User-friendly interface to keep the customers engaged
o Boosts sales due to increased customer reach
o Helps in building user insights
o Develops customer loyalty
Use of Mobile Apps for entrepreneurs

6. BRAND IDENTITY
A business with a mobile app makes its users
aware of its identity.
Availability
Once installed, the app is always
available on the mobile device
Potential Users
An app offers more prospects of
converting its users to potential
buyers.
Accessibilit
yAn app offers better accessibility
to its users
Customer Loyalty
With features like push notifications
and redeem points, customer
loyalty is increased
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PROXIMITY TO CUSTOMERS
Having an app installed in an user’s mobile phones
ensures that it is lying at the finger tip of the user. It
can be accessed anywhere, anytime.
Users simply need to touch the icon
and open the application
Click and Open
Apps keep the users more engaged
than websites.
More Engaging
Apps are faster to use and users
prefer using apps as they save time
Time Saving
Easy to increase customer reach via
social media platforms.
Social Media Connect

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INCREASE IN SALES
Research says, a company having a mobile
app sees a growth in its sales.
Apps increase customer reach via
social media and word of mouth
referral.
Customer Reach
Graphics and content used in a m-
commerce app have greater appeal and
attract buyers for purchase of products.
Attract Buyers
Due to user-friendly interfaces,
customers have better experience
using an app, which boosts sales.
Better User Experience
When customers are notified of the
sale and special deals offers, they
buy more!
Push Notifications

9. CHANGING BUSINESS
PROCESS
Mobile phones have deeply ingrained at all
fronts today!
o Brick and mortar businesses are on the decline, online
businesses are rocketing
o People now prefer shopping from the comfort of their
home
o Home delivery is another benefit that shopaholics are
just loving
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10. GROWTH
STRATEGY
Mobile App
development can play
a crucial role in the
sustained growth
strategy of a business.
Connect with buyers
Followers on social media
o Once a user installs your app, it
means he is interested in your
products
o Connect with such followers on
social media by engaging them
with queries, feedbacks etc.
o Customer recognition leads to
customer loyalty.
New offerings
Push notifications & rewards
o Let the users know about the
new product launches (or
arrivals)
o Send festive offer and sale
notifications
o Attract them with loyalty
rewards where they can
redeem their points
Customer Insight
Collect customer data
o Know the demographics of
your app users
o Trace the timing and duration
when users access your app
o Find out the kind of products
your buyers look for and are
interested in
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11. SUMMARY
Mobile apps play a crucial role in both
personal and professional lives.
As common people are rapidly adapting themselves with
the technological advancements and switching to mobile
apps for their needs, every small and large business should
grab this opportunity to grow their customer base, thereby
boosting the sales.
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12. THANK YOU!
Phone:
619.961.9014
Website:
www.tapcrew.com
TAPCREW MOBILE APP
DEVELOPMENT