Nowlab is an ideation studio and knowledge hub within Isobar dedicated to digital innovation. It acts as a consortium of digital specialists to pioneer digital media convergence for clients. Nowlab focuses on discovering ways to meaningfully connect brands and people through hybrid converged media solutions that achieve multiple business goals simultaneously. One case study example provided is a seamless retail experience using digital media walls, magic mirrors, augmented reality, touch tables, and NFC payments to engage customers from Special K and SK-II.
Naheem from Rokk3r Labs attended The Evolving Visual Consumer panel discussion held at the beautiful Design Exchange building in Toronto (January 2012). We thought we would share 10 key points from the panel. Let’s start a conversation!
Defrag Keynote: Social Computing and the Enterprise-Bridging the GapMark Koenig
Slides for Keynote Address at Defrag Conference, Denver CO. November 3, 2008.
Before citing, please review Saugatuck's Citation Policy at http://www.saugatech.com/citationpolicy.htm
Naheem from Rokk3r Labs attended The Evolving Visual Consumer panel discussion held at the beautiful Design Exchange building in Toronto (January 2012). We thought we would share 10 key points from the panel. Let’s start a conversation!
Defrag Keynote: Social Computing and the Enterprise-Bridging the GapMark Koenig
Slides for Keynote Address at Defrag Conference, Denver CO. November 3, 2008.
Before citing, please review Saugatuck's Citation Policy at http://www.saugatech.com/citationpolicy.htm
This was the University of Minnesota's 2007-2008 National Student Advertising Competition plans book. I was an art director for the team, where my main focus was writing and planning out the television commercial.
Presentation to MS-HCI Program at Georgia TechMark Badger
Roundarch Isobar was invited to give a talk to the HCI Masters students at Georgia Tech, earlier this month. The discussion was lively and ended up being closer to a town hall format than a guest lecture, but this is the redacted version of the deck I presented.
Digital marketing for local businesses june 2012Dave_Steer
Here we examine some of the critical online marketing consideration for local businesses, aimed had helping businesses get found on a local and regional level. Key elements include reputation management, social visibility and search visibility - especially in crowded geographies like the San Francisco Bay Area.
Out-of-the-Park Insights into the Toronto Blue Jays' Fan BaseIsobarUS
As Gold Sponsors of The Quirk's Event (West) Isobar's Marketing Intelligence Practice presented our recent work with the Toronto Blue Jays.
Over 2,000 quantitative surveys were conducted with Blue Jays' ticket buyers, capturing their attitudes, behaviors, needs from the game experience, needs from the team and management, demographics and media behaviors. These data were run through statistical market segmentation algorithms to identify distinct fan segments. In addition, as part of the survey, each respondent completed a MindSight® exercise – a rapid response image exercise designed to tap into the emotional part of the brain to understand the emotional motivations that drive their decision to attend Blue Jays games. The MindSight® data were analyzed to uncover the emotional motivations that govern each fan segment.
Takeaways:
*A 360 degree of fans, including attitudinal, motivational, emotional and behavioral insights provides unique opportunities for more personalized direct communications than any single lens or methodology can offer.
*Fans fundamentally have surprisingly different emotional reasons or motivations for attending games.
*While there are obvious impacts in terms of marketing creative, there are even more tactical implications for marketing, promotions, ticket packages and even ball park design.
Launching a breakthrough innovation: Unspoken™ SKIM
Presented by Paul Janssen, VP North America
Find out more at http://skimgroup.com/webinar-implicit-research-technique.
Have you been wondering what the new generation of mobile research will look like? Or how we can better capture both the conscious and subconscious processes of the brain by leveraging big implicit research techniques in an efficient and actionable way?
In this webinar Paul Janssen, VP North America at SKIM and one of the people behind our latest innovation, will introduce Unspoken ™, a new technology that combines a breakthrough implicit research technique with an engaging mobile interface.
By leveraging native mobile swiping and tapping techniques consumers are given an intuitive user experience that helps connect with their natural behavior. Advanced algorithms rooted in SKIM's choice modeling expertise, then use the recorded choices and reaction times to model outcomes that are more reflective of the instinctual behavior consumers display in market.
Unspoken ™ can be used for a variety of applications like screening variants, packs and promotions. However, the main focus of the webinar will be on brand communications. More specifically, we will explore how we can use Unspoken ™ to identify which ads or messages break through the clutter and convert shoppers into buyers once they have arrived at the moment of truth like a shelf or website.
Webinar "Insight Acceleration: From 6 weeks to 22 hours of research" SKIM
On March 2, 2017 we shared with you the 3-year lessons that we and AT&T have learned so far: the steps, challenges, processes, and changes we both needed in order to deliver insights faster. We also showed example templates and processes we are using with AT&T to achieve fast turnaround.
Check out the recording https://goo.gl/08KCMY
OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined.
Read Posterscope's report on 2017 Predictions for Out Of Home advertising.
This was the University of Minnesota's 2007-2008 National Student Advertising Competition plans book. I was an art director for the team, where my main focus was writing and planning out the television commercial.
Presentation to MS-HCI Program at Georgia TechMark Badger
Roundarch Isobar was invited to give a talk to the HCI Masters students at Georgia Tech, earlier this month. The discussion was lively and ended up being closer to a town hall format than a guest lecture, but this is the redacted version of the deck I presented.
Digital marketing for local businesses june 2012Dave_Steer
Here we examine some of the critical online marketing consideration for local businesses, aimed had helping businesses get found on a local and regional level. Key elements include reputation management, social visibility and search visibility - especially in crowded geographies like the San Francisco Bay Area.
Out-of-the-Park Insights into the Toronto Blue Jays' Fan BaseIsobarUS
As Gold Sponsors of The Quirk's Event (West) Isobar's Marketing Intelligence Practice presented our recent work with the Toronto Blue Jays.
Over 2,000 quantitative surveys were conducted with Blue Jays' ticket buyers, capturing their attitudes, behaviors, needs from the game experience, needs from the team and management, demographics and media behaviors. These data were run through statistical market segmentation algorithms to identify distinct fan segments. In addition, as part of the survey, each respondent completed a MindSight® exercise – a rapid response image exercise designed to tap into the emotional part of the brain to understand the emotional motivations that drive their decision to attend Blue Jays games. The MindSight® data were analyzed to uncover the emotional motivations that govern each fan segment.
Takeaways:
*A 360 degree of fans, including attitudinal, motivational, emotional and behavioral insights provides unique opportunities for more personalized direct communications than any single lens or methodology can offer.
*Fans fundamentally have surprisingly different emotional reasons or motivations for attending games.
*While there are obvious impacts in terms of marketing creative, there are even more tactical implications for marketing, promotions, ticket packages and even ball park design.
Launching a breakthrough innovation: Unspoken™ SKIM
Presented by Paul Janssen, VP North America
Find out more at http://skimgroup.com/webinar-implicit-research-technique.
Have you been wondering what the new generation of mobile research will look like? Or how we can better capture both the conscious and subconscious processes of the brain by leveraging big implicit research techniques in an efficient and actionable way?
In this webinar Paul Janssen, VP North America at SKIM and one of the people behind our latest innovation, will introduce Unspoken ™, a new technology that combines a breakthrough implicit research technique with an engaging mobile interface.
By leveraging native mobile swiping and tapping techniques consumers are given an intuitive user experience that helps connect with their natural behavior. Advanced algorithms rooted in SKIM's choice modeling expertise, then use the recorded choices and reaction times to model outcomes that are more reflective of the instinctual behavior consumers display in market.
Unspoken ™ can be used for a variety of applications like screening variants, packs and promotions. However, the main focus of the webinar will be on brand communications. More specifically, we will explore how we can use Unspoken ™ to identify which ads or messages break through the clutter and convert shoppers into buyers once they have arrived at the moment of truth like a shelf or website.
Webinar "Insight Acceleration: From 6 weeks to 22 hours of research" SKIM
On March 2, 2017 we shared with you the 3-year lessons that we and AT&T have learned so far: the steps, challenges, processes, and changes we both needed in order to deliver insights faster. We also showed example templates and processes we are using with AT&T to achieve fast turnaround.
Check out the recording https://goo.gl/08KCMY
OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined.
Read Posterscope's report on 2017 Predictions for Out Of Home advertising.
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty.
De verandering van het gebruik van social media is snel en radicaal. De mobiele revolutie is in een stroomversnelling gekomen. Vooral voor social media is het mobile first. Het biedt enorme kansen voor merken om de consument overal en altijd te bereiken. Wat dit betekent voor merken wordt toegelicht in deze prersentatie.
A view of the customer experience through the consumer journeySKIM
Customer satisfaction can be measured across the consumer journey, each point being evaluated and rated by customers on how satisfied they are at that specific point in time. However, with the consumer journey becoming so intricate and interconnected through numerous channels, looking at these individual points in isolation is no longer accurate and can be deceiving.
Hence, marketers should go beyond traditional metrics to determine and understand customer experience within the context of consumer journey.
We shared insights from our journey mapping studies as we see tremendous value when understanding customer experience from this perspective.
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
http://businessculture.org - Find out about business culture in Germany. This guide is part of the Passport to Trade 2.0 project which examined European Business culture in 31 countries looking at business communication, business etiquette, business meeting etiquette, internship and student placements, cost of living, work-life-balance and social media guide.
Презентация Андрея Молева (AMNET) и Михаила Шкляева (DAN) на конференции IZMENI SOZNANIE-2016 в Италии: приключения FMCG бренда в мира programmatic и data
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...AdWatch Isobar
Выступление Марии Дмитриевой на круглом столе, организованном Российской Ассоциацией Фармацевтического Маркетинга, компанией Аарон Ллойд Медиа и коммуникационной группой Dentsu Aegis Network Russia
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
C&M Social Media and Digital Marketing Future Now: 2011 PredictionsBeyond
Predictions for 2011. I had a couple of drams last night and put pen to paper. (As a consultant it's my duty to do these things.) Here you go. From the bottom of my heart, I feel that...
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...Aki Spicer
Fallon's Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 15 Things You Should Know (but aren’t likely hearing) About Starting Your Career in Advertising. Advice at the intersection of Inspiration and "Scared Straight."
@University of Minnesota Ad Club, November 2011
1. Introduction
Like never before
nowlab Korea | Aug 2012
2. isobar nowlab
nowlab is..
…An ideation studio, knowledge hub for staff, alliance focal point
CONSORTIUM FOR DIGITAL INNOVATION
Spike award| nowlab 2
3. isobar nowlab
Who we are
The next digital world is advancing at an astounding
rate, Isobar has created nowlab to pioneer the world of
digital media convergence for our clients. nowlab is a
consortium of digital specialists dedicated to innovation.
Multi-Platform
Contents
Carbon FP APP
Products
CRM
Services
E-Commerce DOOH
Social Cross-Media
3
4. isobar nowlab is Consortium for Digital Innovation
NFC tech with
Media - Facade Interactive Wall Mobile Tech Social & e- commerce
Digital Tech Trend Human Interactive
Cross Media Market
Research Research
Research
4
5. isobar nowlab APAC
Korea Shanghai
Regional CRM led Regional UX led Regional social led Business director Regional manager Interactive manager Research
5
6. 2012 Team Structure
Nicole Wingate JaeSang Han
Global Local
manager manager
Aegis network IBD
• SH(Shang Hai) nowlab • Account lead
• Global & Local Digital Research • Project lead
• Creative council • 3rd party partners
• USA – MIT Case Partnership
InHwan Choi
Global & local
support
Research/Communications
• Case Studies/Translations
• News/Press
6
7. isobar nowlab
What we do 2012
The focus of nowlab is to discover ways to meaningfully
connect Brands and people through hybrid Converged
Media Solutions simultaneously achieving multiple business
goals.
Contents Multi-Platform
Products
Services
CRM Carbon FP APP
E- DOOH
Commerce
Social Cross-Media
7
9. We create digital market solution ideas that combine...
TECHNOLOGY
Case
CREATIVE
Simulation
Research
Digital
on-off
Market
9
10. We can help join the dots across convergence media...
DIGITAL
NEW DIGITAL NEAR FIELD
OUT OF N-Screen
TECHNOLOGIES COMMUNICATION
HOME
ONLINE
WEBSITES VIRAL
VARIOUS ADVERTISING
MOBILE SITES USER GENERATED
DIGITAL SEM
MOBILE APPS CONTENT
SEO
FACEBOOK, YOUUTU BLOG POSTS &
SOCIAL APPS
BE , COMMENTS
SOCIAL BRAND PAGES
SOCIAL ADS FAN PAGES
10
13. isobar nowlab Case Study - Seamless Retail Experience (Special K & SK-II)
Client: Kellogg / P&G
Brief
The Special K & SK-II experience drives ad hoc
engagement during the consumer’s daily routine.
Compelling digital content/app gets the user engaged
while eCoupons drive retail traffic. NFC payment allows a
quick & easy sales process.
13
14. isobar nowlab Case Study - Seamless Retail Experience (Special K & SK-II)
Kellogg SK-II
Media Facade
Magic Mirror
Augmented Reality Touch Table
NFC
Kellogg SK-II
PLAY PLAY
14
16. isobar nowlab – Digital Media Wall : Projector
The projects provide high quality digital media contents on large size wall.
- Customizing available
- Possible Location : Showroom, Cinema, Shopping mall
Camera Screen Size : The size depends on # of projector
5 ~ 12m :
Projector
Display Area 3m
Contents option
Contents
• 3D mapping content
• Multi-touch based interactive content
• User participation content
• Motion controlled content
• SNS, Mobile integrated content
• AD
16
17. isobar nowlab – Digital Media Wall : Multi-vision
HD multi-vision provides high quality digital media contents on large size wall.
- Customizing available
- Possible Location : Showroom, Cinema, Shopping mall
Wall Size : * The wall size depends on # of display & size of display
Camera * Transparency display available
Multi-
vision
Display Area
Contents option
• User participation content
• Motion controlled content Contents
• SNS, Mobile integrated content
• AD
18. isobar nowlab – Digital Media Wall : Touch-vision
Touch-vision provides high quality digital media contents on large size wall.
- Customizing available
- Possible Location : Showroom, Cinema, Shopping mall
Wall Size : : * The wall size depends on # of display & size of display
4m * Transparency display available
Camera
Display Area
0.68m *
Contents option
• Multi-touch based interactive content Contents
• User participation content
• Motion controlled content
• SNS, Mobile integrated content
• AD
18
19. isobar nowlab – Transparency Media Stand
The transparency media stand provides perfect way of presentation for new product.
- Display Size 7”, 10”, 26”, 46”, 47”, 55”, 65”, 70”
- Interior design, Interior showcase, Showroom Product Display
- Customizing available
- Possible Location : Showroom, Cinema, Shopping mall, Gallery
Camera
Transparency
display
: * The Transparency Media Stand size
depends on the size of transparency display.
Contents option
• 3D mapping content
• Multi-touch based interactive content
• User participation content
• Motion controlled content
• SNS, Mobile integrated content
• AD
19
20. isobar nowlab – Media Touch Table
The Media Touch Table provides new level of presenting the product to the customers.
- Size 46”, 55”
- Possible Location : Retail Store, Showroom
Media Wall
Media Touch Table Contents option
• Multi-touch based interactive content
• User participation content
• SNS, Mobile integrated content
• AD
• N-screen content
Camera
20